SEO Strategy
1. On-Page SEO
1 Keyword Research
• Identify primary and secondary keywords using tools like Google Keyword Planner,
Ahrefs, or SEMrush.
• Focus on long-tail keywords and user intent.
2 Content Optimization
• Use targeted keywords naturally in titles, headings, and throughout the content.
• Write compelling meta titles and descriptions (60-160 characters for meta descriptions).
• Ensure content is high-quality, engaging, and original.
• Implement structured headings (H1, H2, H3, etc.).
• Optimize images with alt text and compressed file sizes.
3 URL Structure
• Use short, descriptive URLs (e.g., example.com/seo-strategy instead of
example.com/p=123).
• Avoid unnecessary parameters and special characters.
4 Internal Linking
• Link to relevant pages within your website to improve navigation and authority.
• Use descriptive anchor text.
5 Mobile Optimization
• Ensure responsive design for mobile users.
• Test with Google’s Mobile-Friendly Test tool.
6 Page Speed Optimization
• Compress images and use lazy loading.
• Minify CSS, JavaScript, and HTML.
• Enable browser caching and a content delivery network (CDN).
7 User Experience (UX)
• Improve navigation and readability.
• Use clear call-to-action (CTA) buttons.
• Enhance dwell time with engaging content.
2. Off-Page SEO
1 Link Building
• Acquire high-quality backlinks from authoritative websites.
• Use guest blogging and outreach campaigns.
• Submit to business directories and niche-specific directories.
2 Social Media Engagement
• Share content on social platforms (Facebook, Twitter, LinkedIn, etc.).
3 Influencer Outreach
• Collaborate with influencers to promote content.
4 Brand Mentions & PR
• Respond to reviews and online mentions.
5 Forum Participation & Community Engagement
• Engage in niche-related forums like Reddit and Quora.
• Provide value by answering relevant queries.
3. Technical SEO
1 Website Crawlability & Indexing
• Ensure search engines can crawl your site using Google Search Console.
• Submit XML sitemap.
• Optimize robots.txt file.
2 HTTPS & Security
• Use SSL certificates (HTTPS over HTTP).
3 Schema Markup
• Use structured data (JSON-LD) to enhance search visibility.
• Implement schema for articles, products, and reviews.
4 Canonicalization
• Use canonical tags to prevent duplicate content issues.
• Implement proper URL parameters.
5 Fix Broken Links
• Regularly audit and fix 404 errors.
• Redirect broken links using 301 redirects.
4. Monitoring & Analytics
1 Performance Tracking
• Use Google Analytics and Google Search Console to track traffic and rankings.
• Monitor bounce rates, time on page, and conversions.
2 Competitor Analysis
• Monitor competitors’ strategies and backlink profiles.
• Adjust your strategy accordingly.
5. Strategies to Improve and Sustain Rankings
5.1 Content Freshness
• Regularly update old content to keep it relevant.
5.2 Advanced Link Building
• Focus on earning editorial backlinks through high-quality content.
• Leverage broken link-building techniques.
• Conduct outreach to industry-specific bloggers and websites.
3 Core Web Vitals Optimization
• Optimize Largest Contentful Paint (LCP), First Input Delay (FID), and Cumulative Layout
Shift (CLS).
• Improve server response times and implement better caching mechanisms.
4 Local SEO Enhancements
• Optimize Google My Business (GMB) profile.
• Encourage customer reviews and engagement.
• Implement localized keywords and content.
5.7 Continuous Technical SEO Improvements
• Keep up with Google algorithm updates.
• Test website performance regularly and fix technical issues immediately.
Thank You
