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Date 2024-03-24

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Sports analytics can be understood as the practice of conducting data analysis methodologies in different sports scenarios
which is done to improve player performance, amplify team strategy, and boost the overall fan experience. Further, it can
be divided into two streams: Descriptive and Predictive Analytics. The former deals with summarizing the sports data using
statistics and numbers, while the latter is concerned with making predictions using the sports data. In India, sports analytics
is gaining momentum, especially in fan-favourite sports like cricket where data is widely used to examine player
performance, predict match results and build strategies for effective gameplay. The significance of sports analytics in India
is highlighted by the country’s increasing potential to become a global leader in this field. With a rich sporting history and
a fast-growing tech sector, India holds a well-positioning in order to leverage data-driven training practices to improve its
athletes’ performance. In addition, there is a rising demand for sports analytics professionals since more teams and
organizations are on the lookout for expanding their in-house capabilities. This technique of Data-driven decision-making
is revolutionizing the sports industry by allowing teams and coaches to make well-informed decisions based on empirical
evidence rather than intuition alone. This approach includes everything from optimizing player performance and injury
prevention to talent identification and strategic game planning.
The advent of sports analytics in India builds the foundation for data-driven informed decision-making in the sports
industry. Though it is still in its infancy stage when compared to global standards, Indian sports leagues, teams, and clubs
are steadily leveraging data analytics to gain a competitive edge. For example, In 2019, the Indian Cricket Board BCCI
began its agreement with a UK-based tech company STATSports to make use of their GPS-driven performance tracking and
analysis. The deal saw a high-resolution unit embedded in a base layer vest of the players to monitor their workload.
The emergence of advanced technology such as AI, machine learning, and cloud computing is transforming how
performances are analyzed and gameplays are devised. Sports leagues such as the Indian Premier League (IPL) have been
leading this growing trend, taking advantage of data analytics for player performance analysis, player recruitment, and
examining fan engagement. Teams effectively exploit data analytics to conduct a SWOT analysis, enhance training
techniques, and modify on-field tactics. The use of wearable technology and biometric sensors further aids in monitoring
player health and fitness, contributing to injury prevention and recovery. The rising adoption of such tools in the Indian
sports industry is a testament to the growing demand for sports analytics professionals and the initiation of dedicated
centres for sports research and analysis, similar to the one established at IIT Madras. This trend has been elevated with the
success of domestic games and the soaring awareness of the need for evidence-based decision-making in sports.
Sports analytics has become an integral part of the modern sports industry, transforming various aspects from player
performance to fan engagement. Data analytics allows for a comprehensive examination of player on-field tactics, thus
providing conclusions for various metrics including speed, agility, endurance, and skill accuracy. Professional leagues are
witnessing increasing use of machine learning technologies for making predictions about player health and performance,
analyzing potential skill or net worth, and predicting game outcomes. This data is highly useful to athletes, their coaches,
and trainers, for identifying their weaknesses and working on their areas of improvement. This further leads to refined
gameplans and optimized training regimes which enhance the overall performance of players. Further, sports analytics
plays a significant role in injury prevention and management by scrutinizing player movements, identifying physical stress
levels, and developing effective strategies to shrink the risk of injuries and command faster recovery. Moreover, data
analytics is used in talent scouting to recognize promising players by conducting a thorough analysis of their performance

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in previous matches to assess future success rates.
Coaches and teams are the major stakeholders in gaining advantages of data analytics in sports. They procure insights into
opponents’ playing tactics and assess their SWOT analysis. This data enables them to build a prudent game strategy and
make in-game calculated adjustments based on real-time data, thereby elevating the success probability on the field. Such
analytics also lead to informed decisions on player selection and tactical formations, thus allowing a judicious upper hand
during matches. Data-driven fan engagement is transforming how fans experience sports. Digital ticketing and biometric
checking systems on stadiums fabricate analytics that aid teams in assessing who their audience is and fan loyalty. By
evaluating fan preferences, behaviours, and sentiment data, sports organizations are able to offer targeted content,
exclusive promo codes, and offers, and enhance the interactive experience to resonate with their fan base. This customized
approach not only improves the ‘live game’ exposure but also opens up new revenue-generating opportunities through
augmented sponsorship, merchandising, and branding deals.
Sports analytics have significantly impacted various sports in India, providing insights that help teams and athletes improve
their performance. In cricket, companies such as SportsMechanics have been at the forefront of enhancing the
performance of India’s national team by providing them with match coding and data conversion systems. This enables
them to arrive at informed decisions after a detailed analysis of matches and performances of star players. In the field of
football, data analytics is useful for evaluating player performance, scouting, on-field changes in tactics, and optimizing in-
game strategy. Therefore, coaches and managers are able to make prudent decisions regarding last-minute changes and
player selection during matches. Data analytics in Kabaddi involves analyzing player movements and team formations,
which can be crucial for planning training sessions and match strategies. Overall, the use of analytics in sports like cricket,
football, and kabaddi has led to improvements in player performance, injury prevention, and fan engagement, making it a
valuable tool for teams and athletes across India.

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