ONLINE Body
WEBINAR
#AYuTeChallengeKE
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Session Overview
1.Problem
2.Solution
3.Value Proposition
4.Market
5.Competition
6.Revenue Model
7.Traction
8.Scalability & Growth Potential
9.Team and Governance
10.Impact
11. Ask
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PROBLEM
• Clearly articulate the problem or pain point your solution
addresses.
• Explain why it is a significant problem, who experiences it, and the
potential consequences of not solving it.
• Use compelling data or real-life examples to make the problem
relatable and demonstrate the market need.
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EXAMPLE
• Despite Kenya being a major producer of horticultural
products, smallholder farmers, who form over 70% of the
agricultural workforce, struggle with post-harvest losses,
particularly in perishable crops like tomatoes and mangoes,
which can lose up to 40% of their value before reaching the
market. This is primarily due to inadequate storage facilities,
poor transportation infrastructure, and a lack of access to
timely market information
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SOLUTION
• Clearly describe your solution and how it solves the identified problem.
• Highlight the unique features, competitive advantages, and any
proprietary technology or intellectual property that differentiates your
solution from others in the market.
• Use visuals, such as product images or demos, to make it tangible and
memorable, relatable and demonstrate the market need.
Questions to ask yourself:
• What immediate or short-range gains or results can be anticipated?
• Are the projected returns adequate?
• Are the risk factors acceptable?
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VALUE PROPOSITION
This is a single, clear and compelling message that
states why you are different from the competition.
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UNIQUE VALUE
PROPOSITION
“Uber has revolutionized the transportation
industry by leveraging technology to connect
riders with drivers. Its value proposition lies in the
convenience, affordability, and reliability it offers
its customers.”
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UNIQUE VALUE PROPOSITION
You need to show how your product or
service will benefit the user
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MARKET (CUSTOMERS)
• Demonstrate the size and growth potential of the market you're
targeting.
• Present relevant market data, trends, and projections to support
the potential market opportunity.
• Discuss the target audience, market segmentation, and your go-to-
market strategy.
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COMPETITION
• Acknowledge and address the competition.
• Explain how your solution stands out and why
it offers a better value proposition or
competitive advantage.
• Differentiate your product or service by
highlighting unique features, pricing, quality,
or customer experience.
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COMPETITION
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REVENUE MODEL
• Which revenue stream brings in the most money?
• What is your pricing model?
• Are you using techniques like upselling, cross-selling, sales
after the sale?
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TRACTION
• Milestones achieved
• Mention any strategic partnerships or collaborations.
• Share testimonials or case studies from satisfied customers.
• Include any industry awards or recognitions you have
received.
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SCALABILITY & GROWTH
POTENTIAL
• Demonstrate that solution has a growth potential
• Demonstrate ability to expand without a high increase in cost
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TEAM & GOVERNANCE
• Do your team members have skills relevant to the
business activities?
• Do youallow the sharing of ideas
among team members?
• How are communication and cooperation within
the team?
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IMPACT
• Think about the positive and negative
impacts generated as a result of your
business operations.
• Do you know about the sustainable
development goals?
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ASK
• Clear and Specific Request: Clearly state what you are asking for
(e.g., funding amount, resources, partnership).
• Ensure the request is specific and unambiguous.
• Justification: Provide a rationale for your request. Explain why you
need the specified amount or resources.
• Link your request to the goals and benefits of the project/program.
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THANK YOU
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