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How to Tell a Story With Data

The document outlines the importance of storytelling in data communication, emphasizing a '5-stage' structure for effective storytelling using data. It highlights the need to understand the audience and tailor the presentation style accordingly, along with the significance of visual graphics in conveying messages clearly. Additionally, it discusses the elements of good and bad data visualization, stressing that effective communication goes beyond just presenting graphs.

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14 views

How to Tell a Story With Data

The document outlines the importance of storytelling in data communication, emphasizing a '5-stage' structure for effective storytelling using data. It highlights the need to understand the audience and tailor the presentation style accordingly, along with the significance of visual graphics in conveying messages clearly. Additionally, it discusses the elements of good and bad data visualization, stressing that effective communication goes beyond just presenting graphs.

Uploaded by

PPA PAA
Copyright
© © All Rights Reserved
Available Formats
Download as PDF, TXT or read online on Scribd
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Diploma in Business Intelligence and

Data Analytics
How to Tell a Story with Data

“ Grow Professionals, Grow Together ”


Storytelling

TV ကြည့်တယ် စာအုပ်ဖတ်တယ် ရုပ်ရှင်ကြည့်တယ်


Raw Data Stories
Storytelling: Data are Necessary for Progress
The “5-stage” Structure of Storytelling
The “5-stage” Structure of Storytelling
The “5-stage” Structure of Storytelling

Let's go through the "5-stage"


Structure of Storytelling using an
3 Years Sales Analysis Report of
Supermarket Business
Conflict and resolution

DATA CAN RESOLVE CONFLICT.


Conflict and resolution

CONFLICT COMES FROM


1) OPPOSING VIEWPOINTS.
2) UNCERTAINTY.
Examples of conflict and resolution
Examples of conflict and resolution
Know and Prepare For Your Audience

Storytelling style is
context-dependent.
Know your audience in advance.
Your Audience: in-field or out-of-field

Audience: Engineers Audience: Investor


Your Audience: Horizontal or Vertical

Boss

Supervisor
You

Operation
Making Visual Graphics
Making Visual Graphics

Message: Message:
I care about data, discovery, and Focus on the colors; I’m unsure about
information. the data.
Making Visual Graphics

Message: Message:
I don’t care if you understand my data. I don’t care about data or information,
and I don’t care if you care.
Lines, Bars, Dots, Pie Charts, etc
Labels and Legends

Use only when necessary


Use big font
Labels and Legends
Colors
Colors
Use Colors to Highlight Importance
One Graphic = One Message

Each data graphic should contain


exactly one message.
Impress with Simplicity and Clarity

Written Storytelling
Lasting presentation for bigger audience into the future. Audience more distracted by style or little
mistakes.

Spoken storytelling
One-time presentation for smaller audience. Audience more forgiving of style or little mistakes.
data communication

DATA VISUALIZATION
Good and Bad Visualization

WHAT MAKE AN EFFECTIVE DATA COMMUNICATION


?
Good and Bad Visualization
Good and Bad Visualization
Good and Bad Visualization

EFFECTIVE DATA COMMUNICATION IS MORE THAN


JUST A PRESENTED GRAPH
Good and Bad Visualization
Good and Bad Visualization

COLOR
SIZE TO CRAFT A
SPACE NARRATIVE
TEXT
Good and Bad Visualization
Good and Bad Visualization

This is the narrative


being
communicated to
the audience

The graph was not


ineffective choice of
visualization
Good and Bad Visualization

Remove Irrelevant
Data Points
Good and Bad Visualization

Replace with it a Combo Chart


that Contain two series
Good and Bad Visualization
Good and Bad Visualization
Good and Bad Visualization
Special Thanks to you all !
www.facebook.com/MatrixInstituteofProfessionals

www.matrixinstitute.com.mm

[email protected]

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