Bachelor in Commerce
B.Com (FYUP)
BRL–101: OVERVIEW OF RETAILING
ASSIGNMENTS
2025
[Valid from 1st January, 2025 to 31st December, 2025]
First Semester
School of Management Studies
Indira Gandhi National Open University
Maidan Garhi, New Delhi -110 068
BACHELOR IN COMMERCE B.Com (FYUP)
BRL–101: OVERVIEW OF RETAILING
ASSIGNMENT: 2025
Valid from 1st January, 2025 to 31st December, 2025
Dear Students,
Assignment is given 30% weightage in the final assessment. To be eligible to appear in the
Term-end examination, it is compulsory for you to submit the assignment as per the schedule.
Before attempting the assignments, you should carefully read the instructions given in the
Programme Guide.
1. Those students who are appearing in June 2025 Term End Examination they have to
submit latest by in 15 March 2025.
2. Those students who are appearing in December 2025 exams. They should download the
new assignment and submit the same latest by 15 October 2025.
You have to submit the assignment of all the courses to the Coordinator of your Study Centre.
TUTOR MARKED ASSIGNMENT (TMA)
Course Code : BRL–101
Course Title : Overview of Retailing
Assignment Code : BRL–101/TMA/2025
Coverage : All Blocks
Maximum Marks: 100
Attempt all the questions.
(A) Short Type Questions
1. What do you understand by the term Retailing? Briefly explain (10)
the recent evolving trends in Indian and global retailing.
2. Why is it essential to understand consumer behaviour? Explain (10)
the factors that influence the consumer behaviour in retailing
with examples.
3. Distinguish between modern retail formats from traditional (10)
retail formats with suitable examples.
4. What do you understand by sourcing? Describe steps would you (10)
intend to adopt in identifying suppliers in a retail unit?
5. Why do you think visual merchandising is necessary in the (10)
design of a store? Suggest components to be displayed in a
particular retailing unit with examples.
6. What are the different pricing techniques? Discuss the different (10)
pricing techniques followed in supermarket, discount store and
hypermarkets.
7. Explain what you do mean by GST? Do you think it benefits the (10)
retail industry?
(B) Essay Type Questions
8. a) Briefly outline the applications of technology in retail (8+7)
industry.
b) Explain the factors influencing technology selection.
9. a) What do you mean by business ethics. Describe the broad (8+7)
areas of business ethics?
b) Explain the ethical dimensions of retailing. What are the
benefits of managing ethics in business.