4th Semester
Title of the course: Business Environment
Course Code: C-5
Nature of the Course: CORE
Course Credit: 4
Distribution of Marks: 60 (End Sem) +40 (In Sem)
Course Objective:
To impart knowledge about business and the external forces that influence
business.
Course Outcome:
▪ CO1: Understand the concept of Business environment.
• LO1.1: Cite examples of different factors that affect a business
establishment.
▪ CO2: Demonstrate the factors of Business environment and their
impact on business.
• LO2.1: Identify the various factors and how they
affect in business policy decisions and its
implementation.
• CO3: Analyse the ethical issues in business, Environmental
Scanning.
• LO3.1: Explain the ethical business issues and
scanning of the same to judge the impact
▪ CO4: Identify various internal and external factors that affect
a business. Apply the theories of motivation
• LO4.1: Explain and differentiate contemporary theories of
motivation.
▪ CO5: Analyze the impact of various such factors and how it
play role in business performance.
• LO5.1: Explain various environmental factors and can
identify the positive and negative factors that
contribute to business environment.
• LO5.2: Implement suitable strategies to deal with
different factors of business environment.
▪ CO6: Apply the concepts of Business process outsourcing
(BPO), KPO in the business on experimental basis.
• LO6.1: Explain the ways how to take advantage of
BPO, KPO, digital economy, E-Commerce platform.
▪ CO7: Identify the legal provision relating to protection under
the cyber law, analyse the impact of information technology
and its impact on business environment.
• LO7.1: Use the advantage of cyber laws for
protecting from financial scam under the provisions
of IT Laws.
Cognitive Map of Course Outcomes with Bloom’s Taxonomy
Knowledge
Remember Understand Apply Analyze Evaluate Create
decision
Factual
CO4, CO7 CO1 CO5
knowledge
Conceptual CO2, CO3,
CO1 CO4 CO2
knowledge CO5, CO7
Procedural
CO7 CO3, CO5
knowledge
Metacognitive
CO6
knowledge
Mapping of Course Outcomes to Program Outcomes
CO/PO PO1 PO2 PO3 PO4 PO5 PO6 PO7 PO8 PO9 PO10
CO1 S S M S M M M M M M
CO2 S S M S M M M M M M
CO3 S S M S M S S S M M
CO4 S S M S M S S S M S
CO5 S S S S S S S S S S
CO6 S S S S S S S S S S
CO7 S S S M M M S S M M
Unit Contents L T P
Meaning- Scope and Characteristics of Business Environment—Factors 12 1 1
affecting micro and macro environment, Significance for economic
Unit 1 policies and decisions in organizations.
Environmental Scanning. Economic Environment, Cultural Environment.
Marks 15 Characteristics of the Indian Economy, factors affecting the economy,
economic resources (natural, industrial and
technological) impact of liberalization,
privatization, globalization and digitization on Indian business.
Environment- Internal to the Enterprise---(Micro) -Value System, 14 1 1
Management Structure and Nature, Human Resource, Company Image and
Unit 2 Brand Value, Physical Assets, Facilities, Research & Development, Value
creation of Intangibles, Competitive Advantage.
Marks 15 External to the Enterprise (Macro) Suppliers, Customers, Market
Intermediaries; Macro Demography, Natural, Legal & Political,
Technological, Economy, Competition, Socio-cultural and International;
Emerging Trends in Business Concepts, Advantages and Limitations- 12 2 2
Unit 3 Franchising, Aggregators, Business Process Outsourcing (BPO) &
Knowledge Process Outsourcing (KPO); E-Commerce, Digital Economy.
Marks 15
Elements of Information Technology Act Cyberspace; Cyber laws; Scope 12 2 2
Unit 4 of Cyber Laws; Classification of Cyber Crime; Information Technology
Act 2000 (with latest amendments); Regulation of Certifying Authorities;
Marks 15 Adjudication. Financial scam and its impact on business environment.
Total 50 6 6
L= Lectures, T= Tutorials and P= Practical
Modes of Semester Assessment 40 Marks
• Two sessional examination 10 marks
each
• Others (any one of the following) 10 marks
each
• Seminar presentation on any of the relevant topics
Study (by visiting) one select organisation.
Assignment from a real-life situation of an organisation.
REFERENCES:
1. K. Aswathappa, Essentials of Business Environment, Himalaya
Publishing House Pvt. Ltd, Ninth Edition 2007.
2. Rosy Joshi, Sangam Kapoor, Business Environment, Kalyani
Publishers, Third Revised edition 2011.
3. Francis Cherunilam, Business Environment, Himalaya Publishing
House, Himalaya Publishing House Pvt. Ltd., 22nd Edition 2013.
4. M.Adhikari- Business Environment. Sultan Chand &Sons. Delhi
5. Misra and Pun- Business Environment
6. Dutta R. and Sundaram, K.P.S - Business Environment
7. Chidambara K- Business Environment, Vikas Publishing House
