Digital Video Content Creation
Certificate
Learn to engage and influence audiences through the production of high quality digital video
content. Through hands-on experience in copywriting, creating digital video assets, managing
electronic media, and building market plans, students will gain the skills and experiences
critical to pursuing digital video content creation professionally .
ART 2633 - Credit hours (lecture: 0 | lab: 6)
Introduction to Motion Graphics
Course explores methods used in professional video and film production and post-production.
Content includes storyboard, structure, and production of short video piece. Integration of
computer-generated material, such as 2D and 3D graphics, typography and animation will be
edited together with photography and video. Focus is on software manipulation, including
special effect techniques such as compositing and rot scoping. Practical considerations of
graphic format, resolution, and color and saturation limitation are explored. Key peripherals
explained in context of real world production situations. Adobe After Effects and Premiere pro
used as the main software.
Delivery mode: Face-to-Face
EGL 2113 - Credit hours (lecture: 2 | lab: 1)
Writing Digital Content
Writing Digital Content is designed to give students the necessary tools to competently write
and present descriptive, explanatory, and instructional information for internet and intranet
systems. The course explores specialized writing techniques and skills necessary to produce
effective communications for digital formats. Focus is on online hypertext documents for
internet and intranet systems. Content includes writing and editing scripts for podcasts and
online videos; organizing and writing Web pages; product and service descriptions; and on-line
training materials, easily navigated by various audiences. Experience using word processing
software, social media applications, and the Internet necessary.
Delivery mode: Face-to-Face
EGL 2203 - Credit hours (lecture: 3 | lab: 0)
Introduction to Mass Communications
Course explores mass media’s roles in society. Content includes mass media historical
development, contemporary characteristics, functions, responsibilities, and inter-relationships
among media. Course explores mass communications as a consumer and a producer.
Delivery mode: Face-to-Face
GRD 2503 - Credit hours (lecture: 0 | lab: 6)
Introduction to Video Production
Course introduces hands-on techniques used to plan and produce narrative video and related
media. Content includes scriptwriting and pre-production design, production in studio
environments, recording on location and using non-linear video editing systems.
Delivery mode: Face-to-Face
MKT 1313 - Credit hours (lecture: 3 | lab: 0)
Principles of Marketing
Course studies full meaning of the marketing concept. Content includes discovering consumer
needs and wants; translating needs and wants into products and services; creating demand for
these products and services and then expanding this demand; developing and analyzing
marketing plans.
Delivery mode: Face-to-Face
MKT 2663 - Credit hours (lecture: 2 | lab: 1)
New Media and Technology in Marketing
Course examines progress, potential and impact of the Internet, World Wide Web, and other
forms of computing and telecommunications technology for online marketing of goods and
service across a wide range of product categories. Content includes investigation of the
Internet as a business tool to increase effectiveness, efficiency, competitiveness, and to create
new business models. Students research current methods of online marketing, and then develop
a site with marketing and maintenance plan for further development of business models and
segments.
Delivery mode: Face-to-Face
Program Learning Outcomes
1. Demonstrate understanding of the fundamentals of design principles and formats, as they
relate to audiovisual production.
2. Use the basic tools and techniques of audiovisual production, including software and
special hardware.
3. Create a portfolio of audiovisual projects to demonstrate acquisition of the necessary
skills.
Digital Video Content Creation Certificate Pathway
The following Pathway is recommended for students pursuing the Digital Video Content
Creation Certificate.
First Phase
FIRST ONE MONTH HOURS PE
EGL 211 Writing Digital Content 3
GRD 250 Introduction to Mass Communications 3
MKT 131 Principles of Marketing 3
Hours 9
SECOND & THIRD MONTH HOURS PE
ART 263 Introduction to Motion Graphics 6
EGL 220 Introduction to Video Production 6
MKT 266 New Media and Technology in Marketing 3
Hours 15
Total Hours ……………………………………………………………………………….. 78
