‘Single Major B.B.A. Business Administration (w.e.f:2023-244.B) @ ADIKAVLNANNAYA UNIVERSITY: RAJMAHENDRAVARAM SEMESTER-IV COURSE 11; FINANCIAL MANAGEMENT Theory Creditso4 4 tus/week ourse objectives: * Togain basic knowledge of objectives of Financial Management afd its functions + Tounderstand the cupital budget process and risk analysis in capital budgeting. + To zuin familiarization with different financial decisions that impact any organisution © Understand decisions © sting to dividend policies and their valuation - ¢ Knowledge regarding ficance of working capital management to organisation u INTRODUCTION Nature, Scope and Objectives of Financial Management, Functions of Finance - Profil Maximization vs, Wi alth Maximizatian, Role of Financial Manager in Modern Business Organizations, Risk - Retuen Trade off INET I: INVESTMENT DECISIONS Capital Budgeting Process ~ Cash Flow Estimation and measurement , Investment criterion. Methods of uppraisal- Traditional Techniques and Discounted Cash Flow Methods. Capital rationing, Risk analysis im capital budgeting. UNIT HI: FINANCING DECISIONS Concept of Leverage, Types of Leverages. EBIT — El ‘S Analysis. Capital Structure, Determinants af ‘Capital Structure - Theories ~ Net Income approach. Net Operating tcome approach. Traditional view ~ MM Hypothesis. Cost of Capital: es af Cost of Capital, Wi ated Average Cast of Capital UNIT IV: DIVIDEND DECISIONS Kinds of Dividends, Types of Dividend Policy, Dividend Theories - Walter's Medel, Gordon's Model, MoM Hypothesis, Retained ings Policies, Bonus Shares, UNIT V: WORKING CAPITAL MANAGEMI 7 Concept of Working Capital , Determinants of Working Capital. Dete nation of Optimum level ot Current Assets — Liquidity vs. Profitability, Risk — Return tangle. Estimating workiag capital needs, Financing strategies of working capital. Inventory Management — Inventory Control Techniques, Receivable: Management, Cash ManagementADIKAVI NANNAY A UNIVERSITY: RAJMAHENDRAVARAM Single Major B.B.A. Business Administration (w.e.:2023-24A.B) SEMESTER-IV COURSE 9: MARKETING MANAGEMENT Theory Credits: 4 4 es/week: Course Objectives: To interpret the link between strategie planning and marketing To develop a detailed marketing plan To understand role of intermediaries in marketing activities To acquire knowledge on various promotional tools in marketin UNIT: INTRODUCTION ‘TO MARKETING MANAGEMENT Definition, Importance and Scope of Marketing, Core Concepts of Marketing, Company's orientations towards Marketing. Marketing Process, Selling Vs Marketing. Elements of Marketin Mix, Marketing environnient UNIT-L: SEGMENTATION, TARGETING AND POSITIONING Basis for Segmentation, Process of STP. Levels of Segmentation, Patterns of Targeting and positioning strategies, Segmentation, targeting and positioning for competitive advantage UNETAH: PRODUC Product ~ Characteristics, Benefits. Classification of Products — Consumer goods ~ Industrial goods New Product Development process, Product Life Cycle Stages in PLC and applic. marketing, Branding of Products, Packaging and Labeling. Significance of Warranties Guarantees, UNIT-V: PRICING AND DISTRIBUTION Pricing ~ Factors influencing pricing decisions. objectives of pricing. Pricing policies and procedures Types of Pricing Strategy. Physical Distribution. Importance, various kinds of Marketing Channels riteria of selecting a channel. ADIKAVI NANNAY A UNIVERSITY: RAJMAHENDRAVARAM Single Major B.B.A. Business Administration (w...f:2023-24A.B) UNIT-V; PROMOTION Integrated Marketing Communication, Process of IMC. Elements of Promotional Mix-Advertising Publicity, Public Relations, Personal Selling, Direct selling and Sales promotion. Significance of Promotional Mix in marketing decisionsEMESTER-IV COURSE 4: HEALTH INSURANCE Theor) Credits: 4 4 hrs/week Learning Objectives: To acquaint students with the basic concepts of Health Insurance. To impart skills in decision making with refers to manage health insurance business. Learning Outcomes: + To explore knowledge on Health insurance, health economics and its role in health care financing, model, health insurance issues in India. + To know about various Individual and Group indemnity plans. + Toundersand health insurance underwriting. + To explore knowledge on Claims Procedure & Documentation and third party administrators * To have in depth knowledge on Government and social health insurance schemes in India. Unit 1: Health Insurance: Meaning and Importance of Health insurance - Concept of Health - Determinants of health - Healthcare Stakeholders in India - Factors affecting the health system ~ Current status of healthcare - Health Economics and its role in health care financing ~ Model — Health insurance issues in India, Unit 2: Health Insurance Products: Scope of Health Insurance Covers- Individual and Group indemnity plans—Mediclaim Policy - Overseas Medical Insurance - Floater Plans Benefit plans- Critical Illness plans- High Deductible plans- Comprehensive coverage plans- Long term care surance — Travel Insurance- Micro Health Insurance— Health Insurance plans for Senior Citizens — Disease Management plans- Other Products — Benefits — Exclusions — Discounts — Conditions. Unit 3: Health Insurance Underwriti Need for underwriting - Principles of underwriting Health insurance - The underwriting process — factors considered for premium calculation, Unit 4: Claims Procedure & Documentation: In house claim settlement and Third Party Administrators (TPA’s): - IRDA Regulations for TPA Role and Responsibilities of TPA — Network Hospitals & Cash Less Facility - Special Policies for Critical Ilnesses/TopUp Cover. Unit 5: Government and social health insurance schemes in I Personal Accident Insurance - Basic Principles - Coverage and Benefits - Provisos and Exclusion Extensions ~ Discounts. — Rating —ADIKAVI NANNAYA UNIVERSITY: RAJMAHENDRAVARAM Single Major B-B.A. Business Administration (w.e.£2023-24A.B) IESTERAAV COURSE 10: HUMAN RESOURCE MANAGEMENT Credits: 4 4 hrs/week ourse Objectives: ‘To understand the significance of human resource management and role of HR Executives. To acquire knowledge on procurement and development functions To understand the sources of recruitment andthe stages in selection process. To gain knowledge on training and development methods. To understand the concept of Industrial relations und its impact on HRM. UNIT-I: INTRODUCTION Human Resource Management Nature, Significance and Scope. Functions of HRM, Role of HR Manager, Advisory and service function to other departments. Changing role of HRM. Contribution toCompany’s objectives and policies, organizing the HRM Department UNIT-I: PROCUREMENT AND DEVELOPMENT FUNCTIONS Human Resource Planning , Job Analysis, Job description, job specification, Recruitment- Sources of recruitment, process of recruitment, Selection: stages in selection process, techniques of Selection, Placement and induction of new candidates, socialization process. UNIT-I: TRAINING AND DEVELOPMENT Significance and scope of Training, Designing of a Training Program, Steps in Training, Methods of Training- On the Job and OMT the Job techniques. Evaluation of Training effectiveness. Executive Development. Concept, significance, Training Vs Development, Techniques of Executive Development. UNIT-IV: PERFORMANCE APPRAISAL AND COMPENSATION Performance Appraisal- Importance of Performance Appraisal, Process of Performance Appraisal. Methods of Performance Appraisal- Traditional and moder techniques. Job Evaluation Significance of Job Evaluation, Process of Job Evaluation, Methods of Job Evaluation, Role of Job Evaluation in wage fixation. Compensation: Introduction to Compensation Management, Objectives of Compensation, Components of Compensation. ADIKAVI NANNAYA UNIVERSITY: RAJMAHENDRAVARAM Single Major B.B.A. Business Administration (Ww.e.f:2023-24A.B) UNIT-V: INDUSTRIAL RELATIONS Industrial Relations -Definition . Significance, Objectives of Industrial Relations. Industrial Dixputes Types of Industrial Disputes. Grievance Redressal Procedure. Collective Bargaining Objectives of Collective bargaining, Provess of Collective bargaining. types of Collective bargainiSEMESTER-IV COURSE 3: FIRE AND MOTOR INSURANCE ‘Theory Credits: 4 4 hrsweek Learning Objectives: 1. To provide the conceptual understandin 2. To familiarize the student with claims procedures and related regulations in fie and! motor policies of fire und motor insurance, Learning Outcomes: # To explore knowledge on Fite insurance, perils, exclusions and conditions. ‘To know about various documents required for fite insurance, legal aspects ‘+ Tounderstand consequential loss policy and claim procedure. ‘To explore knowledge on principles and types of motor insurance. ‘© Torhave in depth knowledge on Motor Insurance Act. third party insurance, The Motor Accident Claims Tribunals ete, Unit 1: Fire insurance: Introduction - History - Nature and functions — Causes of fire prevention of loss ~ application of basic principles - The Standard Fire and Special Perils Policy General exclusions and conditions “Reinstatement value policies ~ Declaration policies ‘Tariff rules — Floating policies — various clauses ~ Fire hazards: Originating hazards Contributory hazards ~ Arising from construction ~ Miscellaneous hazards - Fire prevention. Unit 2: Fire Insurance documents: Underwriting and Re-insurance - Indian fire reinsurance programme — Fire insurance claims - Legal Aspects Duties of the insured — Onus of proof — the Doctsine of Proximate Cause — Insured perils - Expected Perils — Rights of Insurers ~ Warranties Ex-gratia payments ~The amount of claims payable ~ Meaning of value - buildings, machinery ‘etc. Fie insurance claims - Procedural Aspects: Surveys ~ examination of policies ~ Causes and assessment of loss. Unit 3: Consequential lass insurance: Basis of profits insurance ~ Measure of indemnity — the CL. Policy — Insured standing charges — Some basic problems ~ Adjustment clause — Policy conditions Losses not payable — Basis rate and CL rate — Insured’s property at other locations — Examples of methods — Advantages of Dual Basis’ — Lay-off compensation — New Business Clause — Claims procedure — Advance loss of profits caver and specialized policies and verseas practice. Unit 4 History of Motor Insurance: Basic Principles - Types of Motor Vehicles ~ Intriuction to Motor Vehicles Act 1939 & 1988 - Motor Policies ~ Standard form for Liability only policy — Liability to third parties - Package Policies for Private cars & two: wheelers ~ Motor Policies — Scope of standard form for commereial vehicles “Package” Policy ~ Loss or Damage ~ Risk covered ~ Protection & Removal Costs ~ Personal Accident cover for Owner ~ Motor Tarts Regulations) — Proposal Forms ~ Policy Forms Rating ~ Double Insurance ~ Class E, F and G— Underusriting~ The vehicles ~ Moral Hazard~ Claim Discount Motor Insurance Stati Insurance & Road safety ~ Transfer of interest in motor insurance covers Unit 5: Registration and Insurance: Tariff for commercial vehicles ~ Regulations ~ Scope ~ Rating Factors~ Minimum values~ Motor Vehicles Act ~ Passenger Risk ~ Limitations - Own Damage Claims ~ Preliminary ~ Assessment ~ Settlement ~ Claim discount-Types of loss Third party Liability Claims procedural Aspects ~ Proof of Negligence ~ General damage for Death ~ General Damages for Disability ~ Property Damages claims ~ The Motor Accident Claims Tribunals ~ Judgments of Criminal Courts ~ Mediclaim ~ Form ~ Cheek List ~ Motor Claim minimization Measures & Loss Control programme.ADIKAVI NANNAYA UNIVERSITY: RAJMAHENDRAVARAM Multidisciplinary Courses Syllabus (w.e.f:2023-244.B) SEMESTER-IV PERFORMING ARTS c 2 hrs/week Learning Outcomes: ‘After successful completion of this course, the stuclent will be able to 1. Acquire the basic knowledge in performing arts 2. Understand the modem stage and performance on the stage 3. Comprehend and improve the skills related to performing arts on the stage 4. Understand various Telugu folk arts and their significance 5. Know the modes of presentation and skills pertaining to folk arts. SYLLABUS: Unit-L; Introduction to performing Arts 06 Hrs Arts — and its definition; Fine Arts; Arts - Learning & Imitation — Rasaas,Bhaavas and Rasa Sutra Dasaroopakaas; Nrittha, Nrithya,Natya; Action — Kinds of Actions; Ancient Costume style Unit-II: Performing Arts — Stage Arts 10 Hrs Origin of Drama (Theatre); Features of Stage: Varieties of Modern Telugu Drama; Famous Telugu Dramas Stage performance; Dramatic Actor and its definition; Actor-characteristics, Functions and Responsibilities, ‘Traits of an Actor — Diction, Articulation, Dialogue modulation, Time sense, Observation, Mim Commentary, Dress code, Make-up, lighting &Stage Direction. mprovisation, Unit-I:Performing Arts — Forms 10 Hrs Folk Arts, theirnature and significance — Brief introduction to Pagativeshaalu, Bommalaatalu, Veedhinaatakaalu, Yakshagaanaalu, Harikathalu, Burrakathalu, Oggukathalu, hindu, Yakshagaanam, Kolaatamand Pulivesham. Co-curricular Activities Suggested: (4 hrs) 1. Collection of information on modern stage plays, natakasamajam material. Providing training classes/inviting lectures with the help of local artists Visit to a real time performing folk arts, if possible Mock experience elassesof Stage plays and Folk arts. Assignments, Group discussion, Quiz etc id audio visual References: Andhra Naataka Ranga Charithra -Mikkilineni Radha Krishna Murthy ‘Telugu SahithyaSamecksha (Vol-I}) —Dr. G. Nagaiah ‘Telugu NaatakaVilaasam — Dr. P.S.RAppa Rao ‘Telugu JaanapadaVignanam — Prof. Tangirala Venkala Subba Rao JaanapadaVignandhyayanam — Prof, G.S. Mohan NaatyaSasthramu (VisleshanathmakaAdhyayanam) ~ Dr, P.S.RAppa Rao SahithyaSilpaSameeksha — Prof. PingaliLakshmikantham Nurella Telugu NatakaRangam — Prof, ModaliNagabhushanaSarma 2 esanevne Websites on Performing Arts& ADIKAVI NANNAYA UNIVERSITY: RAJMAHENDRAWARAM we Skill Course Syllabus (w.e.f:2023-24A.B) SEME ‘TOURISM GUIDANCE ‘Theory Credits: 2 2 hrs/week R-IV Learning Outcomes; By successful completion of the course, students will be able to: 1. Understand the basic tourism aspects 2. Comprehend the requirements, role and responsibilities of profession of a Tourist Guide Apply the knowledge acquired in managing different groups and guiding in a tour 4. Explain basic walues related to tourism and heritage ‘Sollabus: (06 rs) Tourism ~ What is Tourism - Characteristics of To = Meaning of Guidance ~ Types of Tour Guidance - Government/Department Regulations Unit Th: (10 hes) Types of Guides ~ Charac - The Guiding Techniques ~Guide's personality- Training Institutions ~ Licence. Leadership and Social Skills - Presentation and Communication Skills - Working with different age and linguistic groups - Working under difficult cis Precautions at the site -Relationship with Fellow Guides and Officials (10 hrs) Guest Relationship Management- Personal Coordinating transport - VISA/Passport. -Ace Special Needs! Different Abilities ~Additio Tours - Knowledge of Local Security and Route Chart — Personalllygie Grooming - Checklist - Code of Conduct rist Places ~ Guidance in Tourism istics of a Guide - Duties and Responsibilities of a Guide sumstances Unit IL id Official - Arrangements to Tourists jent/Death -Handling Guests with skills required for Special/ Adventure Ye and Suggested: (04 hrs) 1, Assignments, Group discussion, Quiz ete, 2. Invited lecture/training by local tourism operatorvexpert/guides 3. Visit to local Tourism Department office and a tourist service office 4. Organisation of college level short-duration tours to local tourist sites. 1. Jagmohan Negi (2006); Travel Agency and Tour Operations, Kanishka Publishers,New Delhi 2. Mohinder Chand (2009); Travel Agency and Tour Operations: An Introductory Text, Anmol Publications Pvt, Limited, New 3. Pat Yale( 1995); Business of Delhi 4, Websites on Tourism guidance. ations,Longman Scientific & Technical, New