INTRODUCTION:

Logistics is one of the key components of the company’s success.

Logistics management is the part of supply chain in which they focus
on many factors such as warehouse management, inventory
management procurement and transportation, in order to achieve the
customer requirements. Many companies are providing facilities and
services in courier industry across the world such as DHL, FedEx, UPS
and SpeedEx, In this project TCS Express and logistic with its different
brands and offering in term of different aspects will be discussed. The
reasons behind their success instead of being a domestic brand,
maintain the customer’s loyalty and gap will also explain its strengths
and weaknesses, the significance and scope of this project and in the
end with appropriate recommendations.

History:
TCS has a strong presence in Pakistan as well as many other countries.
Mr.Khalid Nawaz Awan took step to provide TCS services in Pakistan.
Currently TCS is a complete provider of express and logistic services.
As it is a means of rendering and delivering services like documents
and parcels locally and at international level. In Pakistan it is the only
company knows to have sustained means of flying by its own aircraft.
TCS had created a name among the counterpart in term of trust and
reliability in consumer satisfaction. It offers facilities to the consumer
that meet international standard, corporate, and household similar
with pickups and deliveries junction over 125 million shipments
annually.TCS has a significant wide network in Pakistan operating with
8000 professionals working round the clock with call centers more than
722 accessibly located called Express Centers that deal with nothing
less than 35,000 customers on daily bases. Indeed TCS has committed
to hire 737 aircraft, 2000+ online and offline locations, 401 satellites
used in tracking automobiles delivery and experts of 4000 couriers
dedicated to offer the customers superlative services and consistency
in the industry. By investing into the business, TCS has recorded a
remarkable achievement and continuous growth. TCS has set new
benchmarks by providing quality and standard services in the industry.
TCS has been stated as a model of ‘Highly Effective Company from
developing world’ by Harvard Business School. In last few years, TCS
has grown and increases its revenue expansion and continuous to
make more ventures to maintain its market leadership position with
the aim of further global expansion.
 Pestle analysis:
PESTEL analysis is tool of the company to evaluate the environment
from internal and external aspects in which they are operating or
planning to introduce a new project. By using this tool the company
can identify what are the political and economic situations of a certain
country and how it can affect the business, the impact of new
technology on the industry, current legislation and regulation
implemented by the government and the most important the
environmental concern for the courier business. All the aspects of
different dimensions are critical. This framework shows one of the key
asset of the strategic management that not only describe what the
business should do but also justify for the organizational goals and the
strategic formulations.
Economic Aspect:
Pakistan has an attractive target for the foreign corporation to invest in
because it is an emerging nation with growth rate is 11.5%. The
investment trend is constructive for the industrial growth because
most of the companies have started their operations similar to
telecommunication and automobile and many other industries. They
will search out courier business to carry out their procedures because
they would prefer to deliver the bills and other documents on time with
valid proof. The GDP has directly influenced by the changing in per
capita income. Per capita income has an effect on the disposable
income. The increase pattern of disposable income leads to increase in
buying power of customers. The awareness and use of technology
switch to the courier services industry from the Pakistan postal
services.
Legal and Political Aspects:
Government stability is most important situation for any business to
run their operations because when the government regulates policies,
they implement new legal policies that influence the business as a
whole. All the monetary policies are functioning properly in the current
government. Business has ease of access to get loan from the bank so
that buying power of customers can be increased and it is very
favorable for the logistics and courier services industry.
Social and cultural Aspect:
Highly influential force of the American and European shows the
impact on Pakistan’s economy by celebrating mother’s day and
Valentine’s Day with clear indication. Alongside the medias and
International channels are responsible for the transforming the life
style of people with the passage of information time to time.
Customers choose the faster, quicker and trustworthy means of
services with the changes in trends and culture of the courier and
logistics alter their services as per customer’s requirements and
preferences.
Technological Aspects:
Technology offers the businesses to modify their operation and
progress with the changes in the technology day by day. Technology
contributes a key role in courier and logistic industry for providing
repaid and quicker delivery services. The adoption of technology
required huge investment in TCS logistics and courier services to
provide its services in term of expanding the profits and competitive
position.

Strength:
• TCS is refers as the most reliable brand in the courier service
industry.
• TCS has got a strong reputations and trademark in public and
among the business sector. It is known as a constant and well-timed
source of delivery of the products. TCS is well-known brand and
become a generic term for the courier in the Pakistan.
• By achieving more than 60% market share and become market
leader in courier services industry in Pakistan.
• In 2005-06 the growth rate of TCS was 41% for its revenue and
35% for its sales.

TCS owned its air convoy consists of six agreement airbuses plus
Boeing 737 for providing goods delivery within the country boundaries
while other companies depend upon the commercial airlines.
• TCS has outfitted with 157 automobile with satellite tracking,
which helps in the indentifying the locations of vehicle in any region of
Pakistan.
• TCS provide all the renovation and maintenance services to its
fleet of automobiles because they owned their ware and tare garage.
• Harvard Business School has mentioned in a case study that
TCS is the excellent Pakistani based courier rendering services in south
Asia.
• First time in Pakistan, TCS developed its own Mall which gives
values and provides ease to the customers.
• TCS has competitive advantage by providing printing facilities
to its customers, not offered by its competitors.
• TCS has highly skilled staff, rich in professionals, and dedicated
workforce of 4700 human resource.
• Core values of the organization are very strong.
• The staffs are cooperative and focus on the needs and
requirements of the customer and provide solutions instead.
• The business has the capability to get used to in tailoring
services according the requirement of their valuable customers.
• They have selected very ideal location for the access of their
customers in occupied area. Location for the trade, near the main road
and those places where the customer traffic can pass.
• TCS has a broad equipped system as compared to its local
competitors. It provides its services in many countries and very
dominant in Pakistan, Canada, UK and UAE.
• To provide the expediency and accessibility to their valuable
customers, TCS covers the major area consisting of 245 express
centers.
• TCS is well maintained brand in Pakistan in terms of bulk
shipments for their commercial customers through Express and
established its strong mean of brand acknowledgment.
• TCS has believed in latest technology and upgrade their
systems, current fax machine, the availability of scanners and printers
in each department. They provide their worker separate PC to work
efficiently without any hurdle.
• Every dispatch rider has its own cell phone and Motorbike
provided by the company in order to meet customer’s time demand
and schedule with easy and faster contact with the company at
anywhere for any information.
• TCS develops the skills to its staff members on how to make
corporate, respect and civilized behavior with their precious
customers.
• TCS recognized as the highly modern contribution such as
“Express Tube” for the architectural design.
• TCS has its industrial linkages with more than 5000 companies
which include LG, Gillette, Samsung, dell computer, Indus Company
limited, Phillips, Sony and 3M Pakistan and many more.
• It has maintained the customer database which shows the
complete information of booking the order and its delivery after the
working hours by utilizing the UAN numbers of company.
• They believe in separate market campaigns working for their
respective brand.
• TCS do not believe in LABOR UNIONS.
• It has created a separate department “Voice of Customer” for
obtaining consumer’s review and the analysis.
• TCS is enriched in the offering diversified services and have the
capacity of entering into the new market and also maintained the
existing operations because of enough financial base and reserves.
• TCS has ability and tendency to deliver its services overnight.
The company also offers distribution and warehouse services in mass
volume of orders anywhere in Pakistan.
• The information about the accessibility and non-accessibility of
the delivery services in certain area are available on the website which
is convenient to its customers.
Weaknesses:
• As the services provider, TCS are superior which give rise to
charge comparatively high prices.
• TCS do not deal with the transportation of those items that
need special handling and security actions such as expensive jewelry,
precious metals, perishables products and liquid but its competitors
deal with the transportation of these items.
• One of the weaknesses of the TCS is an air fleet used for the
movements of the good within the boundary of the state. It uses
commercial airline for international deliveries of its services.
• The information regarding the address and contact number of
different outlets in different area in Pakistan is not available on the
website.
• TCS has restricted setup of their functions in four countries
including Pakistan compare to DHL that provides its services in 227
countries and FedEx operating in more than 210 countries.
• As the trend of providing online services is becoming very
common for the courier services, the online booking and payment
services do not offered by the TCS. TCS offer this facility just for the
corporate customers and not for the domestic customers.
• TCS has a disadvantage because they do not give proper
information of the other brands provided by the TCS other than
Sentiments Express and core services so there is lack of knowledge
about the brand among the powerful customers.
• Because of so many international brands, TCS has faced a huge
competition in courier industry.
• The image of the Pakistani brand in customer’s
mind is not good. They rely on the international brand
and try to avail their services because of their
international competitors like DHL and FedEx.
Significance:

After analyzing TCS logistics , we had identified many factors regarding this
company of which we were not aware. Following are the significance of this
project.

1: TCS operates not only domestic but internationally as well. TCS operates in
countries like : Afghanistan, India, Bangladesh, Honk Kong, Indonesia, Korea.
More than 160 offices around the globe.

2: We had learned about the in-depth and step by step process of its operations
from initial customers to the final point of origin.

3: TCS provides the services of degree attestation: A customer

can send its documents to the respective organizations for
attestation via TCS attestation service.

4: TCS owns around 737 aircrafts for deliveries beyond

international borders.

5: TCS has a separate service to facilitate customers who wants to send gifts to its
loved ones known as TCS Sentiments.