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مع المخرجات التعليمية المستهدفة لبرنامج
ILO’s for Business Administration (marketing) Concentration
Source Code 1. Knowledge and Understanding
State the different forms of business organizations and the
K1.1
characteristics of each type.
National Academic Reference Standards
Select the different environments in which the organizations
K1.2 (NARS) for faculty of Commerce
function and processes of dealing with them
List the recent developments and directions and current issues
K1.3
related to the field of specialization.
Write the basic principles, theories, trends and schools of thought
K1.4
in the field of specialization.
List the sciences linked to the specialization that the student is
K1.5
studying.
The knowledge and understanding of research methodologies,
K1.6
tools and methods of measurement and analysis.
Reproduce the integration between commercial sciences and other
K1.7
social sciences
Recall the business ethics and professional practice in the field of
K1.8
specialization
Marketing concepts, definitions and functions, and recent
management theories and philosophies such as TQM and re-
K1.9
engineering
Academic Reference Standards (ARS)
.
Basics of preparing marketing feasibility studies, and evaluating
K1.10
the investment proposals..
Marketing organizations main functions, marketing
K1.11 communication and interpersonal relationships, and principles
of leadership and influencing others..
Types of products and product development.
K1.12
.
K1.13 Marketing channels, their functions and strategies.
Markets and marketing research principles.
K1.14
..
Pricing and marketing pricing strategies.
K1.15
2. Intellectual Skills
I2.1 Analyze, conclude and use the scientific scheme in thinking.
Nation
Acade
I2.2 Apply the basics and principles of innovative thinking
al
I2.3 Criticize, distinguish and discover the positive and negative
1
ILO’s for Business Administration (marketing) Concentration
elements in different business problems and issues raised
Deal with the numbers and analyzing and interpreting their
I2.4
indications.
Dealing positively with the various situations which enables
I2.5
converting threats into opportunities
mic Presenting thoughts and views clearly and expressing opinions in
Referen scientific way supported by the evidences and objectivity.
ce I2.6
Standar
ds
(NARS)
Assess the link between environmental variables and marketing
I2.7
Academic Reference Standards
decision-making patterns.
Formulate scenarios, strategies and different models to deal with
I2.8
marketing and administrative issues and events.
Exercise innovative thinking and creativity in dealing with
(ARS)
I.2.9
marketing and Administrative situations.
Analyze environmental information and interpret it for preparing
I2.10
plans an decisio making.
I2.11 Analyze the global and domestic markets
I2.12 Evaluate marketing plans, strategies and programs.
3. Practical and Professional Skills
Employ effectively of human, material resources and other
National Academic Reference Standards (NARS)
P3.1
resources, and develop and maintain them
P3.2 Prepare studies and market analysis.
P3.3 Search for different information resources and verify them
Collect data and statistics, analyze and interpret them and what are
for faculty of Commerce
P3.4
the social and economic indicators they reflect.
Design and operate administrative, accounting and insurance
P3.5
systems on the specialization field.
P3.6 Use scientific methods for solving practical problems.
Assess the principles and basics of supervision regulation and
P3.7
performance evaluation.
Prepare, show and explain reports in the field of specialization in
P3.8
scientific manner.
Use computer applications and information technology in the field
P3.9
of specialization.
Use and employ research and studies results for work development
P3.10
and in performance levels improvement
Prepare marketing plans, strategies and policies.
Academ
Referen
P3.11
ic
P3.12 Manage marketing information systems and databases.
2
ILO’s for Business Administration (marketing) Concentration
P3.13 Prepare the feasibility studies and investment projects.
Apply the financial analysis and investment project evaluation
P3.14
techniques.
ce
Standard Use different scientific approaches in marketing decision making
P3.15
s (ARS) and problem-solving
4. General and Transferable Skills
G4.1 Do effective time management.
Standards (NARS) for faculty of
G4.2 Interconnect effectively and influence others.
National Academic Reference
G4.3 Engage in teamwork.
Apply knowledge and Intellectual development, and continual self-
G4.4
learning.
Commerce
Use problem solving techniques effectively on individual and
G4.5
organizational levels.
G4.6 Display, presentation and debate.
G4.7 Personal management and dealing with work stresses.
G4.8 Continual work innovation, development and improvement.
G4.9 Use technical terminology related to the program subjects.
G4.10 Be familiar with one of the foreign and widespread languages.
