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Campaign Report
Campaign: Black Friday 2021
Affiliate Promotion Contest

Date: Nov 2021

Cart Open Duration: 4 days

Emails: 19

© Persuasive Page Pty Ltd. Sign up for copywriting emails at persuasivepage.com

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Campaign Notes

This launch may well prove to be the crowning glory of my copywriting

career — and it is the most worth studying of any launch I’ve ever done.

Throughout Campaign Conqueror, I’ve explained most of the choices that

went into this campaign, so I won’t repeat all that here. For context,
however, know that this was a “bundle” offer where each copywriter
contributed one product to make a “bundle” we all sold (and then did the
same to make another bundle for an upsell). The cart opened a week
before Black Friday, and closed on Cyber Monday, 10 days later.

Before this campaign started, I had dropped a few cryptic hints in my

emails over the previous week, saying “Don’t buy a Black Friday offer from
anyone else until you see what I have for you.” I simply repeated that line over
several emails, but gave no more details than that. (As I’ve said in Campaign
Conqueror, part of this was to train my list to take my word seriously in
future.) Accordingly, my list had not seen my offer until I revealed it a day
before the cart opened, in my “declaration of war” email.

As also explained in Campaign Conqueror, even though the cart was open
on this offer for over a week, I felt I could get an advantage by shortening
my sales window (where I offered a special bonus) to four days. After my
window closed, I did send a couple more half-hearted emails about the
offer. I’ve included a few for historical interest, but for length
considerations, I haven’t included the entire ten days’ worth of emails.

As you know, this campaign was brutally effective. The result — more sales
to me than to every other copywriter combined — was one of the most
epic victories ever seen in a sale of ‘world-class copywriters’ … and a very
satisfying conclusion to my interactions with Matt B.
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The campaign structure was (all times American EST):

● Thursday: 3 pre-launch emails (7:30 AM, 6:40 PM, 9 PM) +

cart-open announcement (midnight)
● Friday: 3 emails (3 AM, 8 AM, 8:20 PM)
● Saturday: 3 emails (6:30 AM, 3:30 PM, midnight)
● Sunday: 3 emails (8 AM, 3:30 PM, midnight)
● Monday: 5 emails (7 AM to 11 PM)

Sales Chart & Results

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Open, Click & Unsubscribe Stats

(Most Recent First)
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Matt Bock wants WAR? Bring it on. My Black

Friday deal OWNS his.
Nov 18, 2021 @ 8:30 pm (GMT+8)

Yesterday I got an email from Shiv Shetti titled:

“This Black Friday, I’m declaring war

on Daniel Throssell”

I thought it was a joke.

Shiv is, after all, one of my oldest allies in the copywriting world.

But as I discovered …

It was no laughing matter AT ALL.

Because in that email …

Shiv revealed that Matt Bockenstette …

(A mid-tier “copywriting guru” whose career *I* launched)

… has been doing deals behind my back, with people who used to be MY
copywriting “allies” …

All with the aim of forming some “super-coalition” to

beat me in tonight’s Black Friday sales contest.

Shiv’s email included a text message showing they'd been talking about finally
“beating Daniel Throssell”.

But in case it wasn't clear …

Shiv then declared himself proudly #TeamBockenstette …

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And encouraged his ENTIRE email list to go and sign up for Matt’s emails, and
buy from him instead of me.

… What?

What the actual heck is this?

Look.

I’m sure Shiv did this at least partly in jest.

But at its heart, this is not funny to me at all.

Because it confirms something I’ve suspected for weeks:

After being less-than-honest in a business deal with me (story for another

time) …

Plagiari—erm, “profit swiping” one of my emails, uncredited, from a LIVE

funnel (also worth a whole other email) …

And being shockingly condescending when I called him out on it (yet another
story) …

Matt Bockenstette is now obsessed with trying to beat

me in this group Black Friday promotion.

And … I am really starting to get sick of this guy.

Now:

I know I haven’t really said much about the Black Friday deal so far.
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Basically, we are both selling the same “base package” — a bundle of

copywriting courses.

And there is a contest between all the copywriters involved … to see who can
sell the most.

But for weeks, Matt has been doing deals on the sneak …

Arranging “bonuses” to sweeten his offer …

And lining up “allies” to promote it for him.

Matt has been bragging that he now has the “most valuable” bonus package.

(Spoiler alert: it’s a few old seminar recordings, a copywriting book he didn’t
write, and a bunch of Gary Bencivenga newsletters that are literally free on the
internet, but Matt is trying to sell them to you. No, really. Just Google
“Bencivenga bullets online” and they’re all free. Ta-da, I just saved you $497.
Sorry Matt.)

For starters …

No, Matt, you do NOT

have the best offer.

You haven’t seen MY offer yet.

And it’s much, much better than yours.

But more on that in a moment.

The point is …

I have created
a MONSTER.

As even Matt will tell you:

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I was the one who kicked off his dazzling rise to copywriting fame these last
few months.

I almost guarantee you’ve seen the name “Matt Bockenstette” in your inbox.
The guy has been wheeling and dealing with anyone who has a pulse and will
open their leg—er, their list to him.

And it all started with a list swap with me.

At the time I had no idea (he hid his intentions from me) …

But I was, of course, careful to not give him a word of endorsement.

(In fact, I was the only person not to blindly gush about Matt in a list swap —
literally EVERY other copywriter I saw was only too happy to 100% endorse
him, hours after ‘meeting’ him, purely because he was emailing about them in
return. I will NEVER do that with my recommendations to you.)

And … I’m glad I didn’t endorse him. I may share tales of Matt’s duplicity in a
future email. They will shock you.

But the guy that started out as a mere crazed fanboy …

Has now become

an uncontrollable menace.

Despite being full of platitudes and smiles to my face …

He has secretly been devoted to scheming, plotting and conniving to

overthrow me behind my back.

It's creepy. Bordering on some kind of

marketing-fetish-slash-inferiority-complex.

And not content with copying my ideas, tactics, and even emails …

He has now apparently spent weeks forming a coalition with the sole goal of
trying to best me.
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But do you know what this means?

I’ve already won.

I’ve ALREADY proven that a one-man band doing nothing but sending a daily
email full of originality, creativity and inventiveness … can shake up the whole
copywriting industry.

I have crushed EVERY SINGLE affiliate promotion I have participated in …

always with the smallest list.

Matt knows this.

He has followed me for months — bought my products — copied my welcome

sequence — and used my tactics.

He is literally the arch-rival that I created, trained in all my ways.

And he knows the ONLY way I can be toppled by someone like him …

(Who has possibly never published an original idea, and whose ENTIRE
business revolves around selling or leveraging other people’s creativity and IP
…)

… is for him to form a “coalition” of people specifically

dedicated to beating me.

So even if Matt and his gang “outsell” me …

If the only way for me to lose is to be hopelessly outnumbered, outgunned,

and deserted by my former allies …

It is an honour to be defeated in that manner.

Oh.

Except …
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There’s just one little problem for Matt …

There is ABSOLUTELY NO WAY

I am going down
without a FIGHT.
Yes, I am a clear underdog.

Yes, my list is outnumbered by a factor of two to one (possibly more — who

knows what networking strings he will try to pull to outflank me).

Yes, Matt has had the opportunity of watching and studying my every move
from the shadows.

And yes, I am hindered by ethical scruples which he might not share.

But …

I am still Daniel Throssell.

I spit in the face of #TeamBockenstette's swipe-based, unoriginal approach to

our craft.

I defy those who believe copywriting should be stuck in some incestuous rut
where it's better to swipe than to innovate.

And I am NOT giving up my rightfully earned title to some pack of wannabes

… without a VERY bloody fight.

You and your buddies wanna defeat me, Matt?

Huh?

You want my crown so YOU can claim to be the guy who bested Daniel
Throssell with your sneaky alliances?

Very well …
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But you’ll pry it out of my cold, dead fingers.

So, Matt and the rest of #TeamBockenstette:

GAME. ON.
And now …

Allow me to introduce MY Black Friday deal …

And you will see why I have been warning you not to spend those precious
little dollars on anyone else’s offer.

Because until Monday (the next 4 days) …

For the low price of just $994 …

I offer you EVERYTHING Matt is selling in his

bundle (sans his book/seminar bonuses 🥱 )…
PLUS …

EVERY

SINGLE

FREAKING
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DANIEL

THROSSELL

COPYWRITING

COURSE

IN

EXISTENCE.

Did that sink in?

EVERY ONE OF MY COURSES.

FOR UNDER $1K.

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THE EMAIL COPYWRITING COMPENDIUM ($101).

UPWORK IN ONE HOUR ($200).

EMAIL CELEBRITY ($1,000).

THE INBOX DETONATOR BUNKER ($1,000).

EVEN MARKET DETECTIVE ($1,500).

ALL. FOR. UNDER. ONE. THOUSAND. DOLLARS.

And in terms of the pure, raw, real-world results they will give you…

My courses are worth a THOUSAND times more than a

bunch of old dusty seminars … or even the rest of this
entire BUNDLE.

And you get them ALL …

… for LESS THAN THE PRICE OF ONE OF THEM.

What’s more …

If you even needed more …

This is the
LAST DISCOUNT SALE
I WILL EVER RUN.

I will NEVER be discounting my products again.

This is not a gimmick. And it’s not a trick.

I’ve been feeling worse and worse every time I discount my stuff.
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Because I know discounts suck for people who already bought it.

And for my small group of superfans who already have all (or almost all) my
courses … I will do something else to reward you. More on that in another
email or something.

But the truth is …

This offer is so
FREAKING good …

That there is almost NOBODY who is not getting a screamer of a bargain

here.

The only question for most is whether it’s a ripper deal … or a

bloody-freaking-AMAZING ripper deal.

If you TRULY think, as Matt does, that getting 20+ hours of dusty copywriting
seminars is going to be more valuable to you than my specific, targeted
courses about the things that ACTUALLY work in copywriting in 2021 …

Power to you.

Go buy his deal.

But … I doubt it.

So, here’s your

call to arms:

Which side will you choose?

The dark, unoriginal, invading empire of #TeamBockenstette …

… swarming our industry with blind imitation, uncredited swiping, and

underhanded list-building techniques?
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Or the brave rebel holdouts of #TeamThrossell …

… encircled, overpowered, but desperately fighting to the bitter end for the
sake of creativity, innovation, and brilliance in our craft?

We may not have the numbers …

But we sure as HECK

have the vision.

And while #TeamBockenstette, with its dedication to “swiping” and “copying”,

claims to follow the footsteps of the greats like Ogilvy, Hopkins, Schwartz,
Carlton, Bencivenga, and others …

It’s us on #TeamThrossell who recognise that these men were great

BECAUSE they were original.

And ironically … WE are the ones who carry their true legacy.

WE bear their true spirit.

We, the true copy thinkers.

We, the true copy innovators.

We, the true

copy legends.

And it is to those few like-minded souls on #TeamThrossell that, tonight…

I will offer my ENTIRE suite of original, clever, powerful and fresh courses…

For the best price I will EVER offer them all.

So…

Which side
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are you on?

If you stand with me on #TeamThrossell …

Then watch for my email announcing the open cart at midnight EST tonight.

That’s in a bit under 16 hours from now.

Or just bookmark this page:

https://pers.page/bf21

And whatever happens …

This will be a battle for the ages.

Daniel Throssell

P.S. And if you’re really true to the cause …

Share this email — in blog post form, below — in any group where copywriters
hang out online:

https://persuasivepage.com/teamthrossell/

Because darned if I won’t go down swinging against this guy … and doing my
best to do — with my little ol’ list — what he’s using the combined clout of
several audiences to do.

If you want, send me a screenshot of your share, and I’ll send you a little
something.
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Is my feud with Matt Bockenstette “fake”? No.

Nov 19, 2021 @ 7:42 am (GMT+8)

After savagely nuking Matt in my last email …

And unveiling a BFCM offer that’s way better than his ( 😂)…
The biggest question has been:

“Is this fake?”

Some people have pointed out that Matt is selling 1-2 of my courses in his
bundle, so they assume it’s arranged.

But as I already explained …

We are all promoting the same BASE BUNDLE of ~30 copywriting courses.

That “base bundle” includes my two cheapest courses (total price $301).

But my bonus offer if you buy from me … is to add all my OTHER (far more
expensive) courses in on top (total price $3,500).

It's not some secret plot … it's just the way this deal works.

Does that make sense?

Either way, the point is:

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This is NOT
fake conflict.

Everything I wrote was — sadly — real, and I have stories (that I may or may
not tell) to back them all up.

While I am a big advocate of conflict in emails …

I almost always recommend keeping it light-hearted.

I don’t like to air REAL “dirty laundry” like this … unless there is a really good
reason.

But … Matt provided that good reason … by (on top of the dodgy things he’s
done behind the scenes) showing that he has literally been approaching other
copywriters in an attempt to form an “alliance” to beat me.

And in case you don’t believe me:

I kicked Matt out of my CopyJunto in disgust yesterday

after learning of his plans.

And that was BEFORE this next thing happened:

One well-known copywriter — who I will not name — actually told me Matt
approached him a while back … to PAY him to promote Matt’s affiliate link in
this sale.

Yes, you read that right:

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Matt is so desperate to win a “sales” contest against me …

HE IS PAYING MONEY TO 'BUY' MORE SALES.

LOL what even 😂

Any sales numbers he comes up with aren’t even going to be real!

They’re going to be the typical “guru” numbers:

Pure revenue … WITHOUT showing the hidden cost of payoffs, secret

kickbacks, bribes, dirty deals and whatnot.

(And from what I hear … he’s been VERY active with his deals. I can’t wait to
see 57 copywriters all suddenly emailing about Matt this week. At least I will
know who the sellouts are.)

On the other hand …

I am promoting to only my OWN list …

using my OWN offers …
which I created MYSELF …
as bonuses.

Which … really just sums up the difference in the approaches of

#TeamBockenstette and #TeamThrossell.

Will Matt “outsell” me with his massive amounts of networking, deals, paid
placements and the like?
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Possibly.

Heck, probably.

But like I said …

The very fact that he feels he needs to do that … only

goes to prove the superiority of MY approach.

But …

You know this.

That’s why you are reading this email right now.

The bond I build with my list — based on TRUST — is stronger than any other
list I’ve seen.

And if you trust my approach …

In a few hours I’m about to offer you the best ever

chance you will have to learn EVERYTHING I have to
teach about copywriting so far.

Because just because Matt is in a much stronger position … doesn't mean I'm
going to let him win without a serious fight.

And YOU are going to benefit from it.

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So set a reminder in your phone for midnight EST (that’s a bit under 5 hours
from now).

The deal will be live here:

https://pers.page/bf21

Strap yourself in … it’s going to be awesome.

Daniel Throssell
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3 HOUR WARNING: UNSUBSCRIBE NOW

Nov 19, 2021 @ 10:02 am (GMT+8)

This is a last courtesy reminder that I am going to be emailing VERY heavily

over the next 4 days, to tell you about my amazing…

Um…

My, erm…

“Last Ever
ack-Blay iday-Fray ale-Say”

(Gotta beat those filters 😅)

It starts in less than 3 hours.

And it's gonna be E-P-I-C.

So if you don’t want a metric crapton of emails …

Please either unsubscribe now … or prepare to delete a lot.

Otherwise, here is the page with details, where we will go live in under 3
hours…

https://pers.page/bf21

Daniel Throssell
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bundle access link — here we goooooooo!

Nov 19, 2021 @ 1:00 pm (GMT+8)

As promised…

Here is the link (valid for 96 hours) to download ALL my copywriting training…

For a tiny, tiny fraction of what it ever will be again.

Go clean me out here:

https://pers.page/bf21

Yes…

This is EVERY SINGLE DANIEL THROSSELL COURSE…

Plus ~30 other copywriters' courses …

For less than a grand.

It is the last time ever I will do something like this.

So if you have even a MODICUM of interest in copywriting…

You literally cannot afford to miss this.

Daniel Throssell
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Return of the C*pywr*ting Av*ng*rs

Nov 19, 2021 @ 4:02 pm (GMT+8)

In previous copywriting bundle sales — like the one I’m doing today — I have
famously written hilarious episodes of a cast of characters I called:

“The Copywriting Avengers”

Shiv Shetti started it with some photoshopped images of copywriters on

Avenger bodies …

… and I ran with it by writing fun stories.

But that all abruptly

STOPPED …

When we found out some guy actually owned the copyright to the term
“Copywriting Avengers” (lol).

And … he asked us to cease and desist.

Which was the Endgame for my fun emails …

… or was it?

Because for today …

To commemorate the 2021 Black Friday deal (which I am offering with a

SPECIAL bonus until MONDAY MIDNIGHT — details below) …

I am returning with a new episode of the …

Copywriters Who Take Revenge!

(… okay, yes, that SUCKS. So sue me. Actually, guess what? You can’t sue
me. That’s why I changed it.)
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Starring:

John McIntyre as
“Iron Mac”
clad in a suit made of tech that’s Working Now In Copywriting ($497) …

Derek Johanson picks up the shield again as

“Captain A-Derek-a”
with his Daily Email Income ($500) …

Lukas Resheske floats in as the bearded

“Dr. Shtrange”
bearing his occult New Email Masters ($2,000) …

Chanti Zak bumps out Roy Furr to become the too-temptingly-named-to-resist

“Zak Widow”
promising to show you The Path To A Profitable Offer ($497) …

While Roy rejoins us in a new role as the Furr-y

“Roy-cket Raccoon”
with six months of his BTMS Insiders ($582) …

Rob Allen cops a slight surname change to become

“Rob Ant-man”
and shrinks the time to get good at Klaviyo to just 5 days with his Klaviyo
course ($198) …

Ian Stanley smashes back onto the scene as

“Hulk Ian”
bellowing “8020! EMAIL COPY! ADVANCED! SMAAAAAASH!” ($497) …

Kim Krause Schwalm joins us as the overpowered and fittingly-feminist lead

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“Captain Kim Marvel”

lasering baddies with her Virtual LA Boot Camp Intensive ($249) …

Bill Mueller suffers a slight mangling of his surname to star as the Luphomoid
assassin
“Nemula”
with his “Story Sales Machine” ($37) …

Drayton Bird swoops in with a minor name change to become

“Drayton Falcon”
with a book bundle and seminar ($399) …

Joined by Matt Bockenstette, who debuts as his trusty friend

“Bocky”
with 20 of his Original Copy Legend ad collections ($121) …

Lorrie Morgan’s business name of Red Hot Copy is a natural choice to cast
her as
“Scarlet Witch Lorrie”
with an exclusive interview with Dan Kennedy ($697) …

Rob Marsh leaves the underground safety of The Copywriting Club to don the
suit as
“War Marsh-ine”
but not before smuggling out recordings of their last TCC summit ($550) …

Jon Buchan is offensively cast as another race because his surname

practically begged for him to become the fierce
“Chief M’Buchu”
yet promises to help you Convert Like A Charm ($1,409) …

And of course …

The lineup wouldn’t be complete without the strongest Avenger ( 😎)…

With Daniel Throssell returning to star as
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“Thor-ossell”
wielding his Email Copywriting Compendium axe, forged in the heart of a
dying star ($101)!

And in this episode of Earth’s Mightiest

Copywriting Heroes …

… our mighty writers face off against hordes of invading bad copy on the
plains of Copywriting Wakanda.

“YIBAMBE!!!” cries M’Buchu, slamming his spear into the ground.

Bocky raises his rifle as Roy-cket Raccoon climbs up on his back.

Dr. Shtrange spins up a portal that brings Drayton Falcon and Nemula to the
front line.

The Copywriters Who Take Revenge line up in an epic battle formation when
…

CRACK!

In a burst of lightning …

Thor-ossell falls from the sky and gloriously appears on the battlefield …

… but unfortunately misses his landing by a few paces …

… and lands on “Bocky”,

instantly killing him.

(He was only human, after all.)

… oops.
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The rest of the Copywriters look on in horror at the squashed remains of

Bocky.

“Er … sorry about that, mortals!” booms Thor-ossell, with a sheepish wave.

(Well … that sure didn’t happen in the movies.)

And then …

“Wakanda forever!!!”

With a final cry … the heroes charge towards the invading aliens.

Captain A-Derek-a is first into the fray, swinging his shield around like a
madman.

Scarlet Witch Lorrie gets knocked into a trench by the villainous Proxima
Midnight.

Midnight stands over her and mocks:

“Your friends will die alone …

as will you.”

She raises her weapon to strike …

And then …

“She’s not alone,” says a voice from behind her.

And in an eye-rollingly woke Marvel scene reminiscent of Infinity War …

The two other female characters — Zak Widow and Captain Kim Marvel —
land on either side of her.

And … they start opening a can of girly whoop-ass on

the baddies.
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(“Aw, look! I TOLD you I was gonna include more women copywriters! They’re
just as good as men copywriters!” boasts Iron Mac, who everyone knows is
just the WOKEST guy for going out of his way to invite more women into this
promotion.)

Meanwhile …

A group of heroes has broken away to defeat the

Purchase Indecision Thanos.

“I know … I’ll defeat him by adding LIVE COACHING!” suggests Captain Kim
Marvel.

“HULK IAN SMAAAAASH!!!” screams Hulk Ian (who, admittedly, is the only
Copywriter who actually has beaten Thor-ossell in a fight).

Other copywriters alternatively suggest offering more ‘stuff’.

“Oh, I have an idea!” says Rob Ant-man. “I’ll just go really tiny and crawl up
Thanos’s bu—”

“ANT-MAN!”

“Okay, okay, it was just a suggestion!”

“Well,” says Iron Mac, “We have ten days to get everyone to buy, so why don’t
we just take our time—”

“ENOUGH!”

The Copywriters are interrupted by a roar from Thor-ossell … who crashes in

amongst them.

He strides towards Thanos and booms:

“This mortal form grows weak. I cannot continue this

sale for TEN DAYS. I shall offer only FOUR.”
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The other Copywriters gasp.

“You’re ending your offer in FOUR days?!?”

“Are you CRAZY?”

“Y-y-you killed Bocky, you MONSTER!”

Thor-ossell smiles.

“Yes … but I am the strongest among us … and four days is all I need to
FINISH this.”

And then …

FLASH!

Lightning crashes.

Thor-ossell’s eyes start glowing blue.

He raises his arms …

… and summons EVERY SINGLE COPYWRITING

COURSE HE SELLS as weapons:

The Upwork in One Hour “Lightbringer” …

The Inbox Detonator Bunker “Stormcaster” …

The Market Detective “Crusher” …

And the Email Celebrity “Jarnjborn” …

And combines them

into one EPIC offer.
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And with a sudden lunge …

… he stabs the Purchase Indecision Thanos through the heart.

Thanos gasps.

He whispers:

“You … you … you sh…”

Thor-ossell leans in to hear what he’s saying.

Thanos smiles.

“You should have gone … for the he—“

CHOP!

Thor-ossell proceeds to cut off Thanos’s head, too.

… well.

That was a no-contest.

And a good metaphor for reality, too.

Because yes …

All these OTHER “Copywriters Who Take Revenge”

might be offering all their courses in a bundle that we
are all selling.

And sure, on its own, it is truly impressive.

But …

If you buy this bundle through me (and buy the upsell) …

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You ALSO get

EVERY SINGLE COURSE I SELL.

Like Email Celebrity ($1,000) …

Like The Inbox Detonator Bunker ($1,000) …

And like Market Detective ($1,500) …

For not a cent extra.

It is certainly the best deal ANY of these copywriters are offering.

And …

It is the LAST TIME EVER

I will offer a discount on my courses.

For more details …

Check out the Greatest Offer in the Nine Realms here:

https://pers.page/bf21

Daniel Throssell
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LOOOOL YOU WOULD NOT BELIEVE WHO I

JUST CAUGHT SWIPING MY EMAIL 🤣
Nov 19, 2021 @ 9:00 pm (GMT+8)

THIS IS 100% TRUE.

I COULD NOT MAKE IT UP IF I TRIED.

I LITERALLY COULD NOT MAKE A BETTER FREAKING STORY IF I TRIED.

Remember yesterday, I accused copywriter Matt Bockenstette of copying one

of my emails too closely?

Well, Matt responded…

… by trying to paint me (with a story about "licking" hockey players) as an

over-aggressive lunatic who's making stuff up.

Which only made it fitting when hours later…

One of my readers forwarded me a welcome email from a guy called…

Luke Bockenstette.

Is he a relation?

idk.

But what I DO know is …

This "Luke Bockenstette" opted into my email list from

the exact same IP address as Matt.

And according to Twitter …

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Last week, Luke tweeted:

"I’m 106% sure I send the most creative emails ever written."

Which is strange …

Because I gotta tell ya …

There's some REEEEEAL … uh … similarity between his welcome email and

mine.

So since Matt has been trying to gaslight me about this …

Why don't you and I take a look

and see for ourselves, hm?

Come with me and let's compare snippets of my email side-by-side with the
other Bock's email…

My Email:
The Opening

" *gasp*

You open your eyes, panting heavily.

Groaning, you try to remember the last thing that happened.

In response, your mind flashes weird, seemingly irrelevant images.

A … website?

Your … email address?

And something about … copy? Huh?"

 www.imarketing.courses

Luke's Email:
The Opening

"Ouch!

You look up - "Where the holy hell am I?" you ask.

You’re sitting flat on your ass in a… mall parking lot… in a shopping cart?

You're certainly not in <PLACE> anymore. That's for sure.

WTF."

My Email:
The Unsubscribers

"You see those empty chairs?

Those are the fools who fled the safe confines of my evil lab.

You see, you’re free to leave at any time …

So anyway. The moment you even have an inkling that you don't like these
emails … give that unsubscribe link some love."

Luke's Email:
The Unsubscribers

"See these empty seats on the bus? Those used to be for people like you.
 www.imarketing.courses

Except they weren’t open-minded enough to enjoy the expedition so they

ended up hopping off and missing the real fun.

Because you’re always free to leave …

If you ever wanna leave, simply click that unsubscribe button at the bottom
there."

My Email:
The "Time-Travel Remote"

"(I fumble in my pockets, and hand you a little remote.)

Here — this is a time-travel remote.

Just go ahead and tap that red button right there …"

Luke's Email:
The "Time-Travel Keys"

"You look down at the keys and see three buttons.

One is a simple start/stop for the bus itself.

The other is a big red button that simply says "Ride The Lightning."

My Email:
"You've Been Missing"

"Still, there's just one thing I've been missing:

 www.imarketing.courses

You, {{Contact.FirstName}}.

In other words, I've spent years growing my clients' business empires … but
not my own list.

A foolish mistake.

But that's why I dragged you in here to torture—er, educate you with my daily
emails.

Look, I guarantee you've never been on an email list like this one."

Luke's Email:
"You've Been Missing"

"But still - there’s been one thing missing in my life.

You, {{Contact.FirstName}}.

I’ve spent years growing clients’ businesses and partner projects but not my
own audience.

It was a dumb move on my part but that’s why I invited you on this digital
time-travel expedition.

I guarantee you’ve never been a part of something like this before."

My Email:
"The 3 Books"

"P.S. If you hit reply to this email — and tell me how you stumbled across this
irreverent email list — I'll tell you something neat: Ramit Sethi's three favourite
copywriting books, which he sent me when I won his copywriting contest."
 www.imarketing.courses

Luke's Email:
"The 3 Books"

"If you reply, I’ll tell you the 3 non-business books you must read to actually be
a successful creative entrepreneur (none of them have a thing to do with
business)."

And my FAVOURITE
part of all …

My Email:
The Post-Email Bible Verse & Unsub Text

"I am not ashamed of the gospel of Christ: for it is the power of God unto
salvation to every one that believeth." - Romans 1:16

Sick of these emails? Hate my personality? Can't stand my sense of humour?

Honestly, me neither! That's why I've prepared this handy unsubscribe link for
you. Give it some love — and watch all your woes disappear!

Fan mail, death threats and gifts of expensive whisky can be dispatched via
messenger kangaroo to:

Luke's Email:
The Post-Email Quote & Unsub Text

""You gotta be who you are in this world, no matter what." - Denzel
 www.imarketing.courses

Sick of these emails? Can't stand the use of f.uck words? Don't think I'm
funny? All good. (You're not the only one). That's why I painted this readily
unsubscribe button for you. Finger-tap this if you're tryna get outta here.

If you'd like to send gifts (particularly tequila), please send your carrier pigeons
to the balcony at:"

Back to Daniel now …

*ahem*

Since I do not have a potty mouth, and do not use f.uck words …

The only thing I’ll say here is:

LOOOOOOOOOL
😂🤣😂
I just LOVE how the quote he chose to replace my Bible verse … is about
BEING YOURSELF … in an email that is COMPLETELY unoriginal 😂
 www.imarketing.courses

And note …

He says that he wrote this email "after 6 cups of coffee, a Tim Ferriss podcast,
listening to Nirvana, and looking out at all the adorable dogs walking in front of
me" …

… BUT NOT A WORD OF CREDIT TO DANIEL

THROSSELL, WHERE HE TOOK THE WHOLE THING
FROM.

I wonder …

Did Matt teach his brother to "PrOfIt SwIpE" my email like this?

Is this what he considers "copywriting"?

This is literal plagiarism!!!

And for everyone who is thinking "get over it Daniel, I'm getting sick of the
Matt-bashing", well …

Me too.

… sort of.

I don't like being super negative.

It's not easy for me, as a Christian, to tread the fine line between mockery and
sharp rebuke — which is okay — and prideful anger — which is not.

Better to just keep the emails fun.

Still, what has really galled me

about this whole situation …
 www.imarketing.courses

Is that I privately (NOT publicly) warned Matt for plagiarising me…

Got condescendingly sneered at in response…

And later caught him forming some private coalition to "beat" me in a

promotion contest…

While publicly trying to act like I'm being "dirty", and he's "above"
responding…

When meanwhile, there is ABUNDANT BLATANT PROOF (hint: 👆👆👆 )

about the Bock Bros' very "liberal" approach to swiping without credit.

It just doesn't gel.

So to be clear:

If Matt wants to send me an email — and he can do it in private, my intent is

not to humiliate — properly and respectfully addressing the complaints I
previously sent him …

I would be HAPPY
to make peace.

I did not WANT to go this route. That's why I had kept this quiet (until I found
out he'd been scheming against me).

But if not, and he still insists that THIS 👆 kind of unethical "swiping" is fine …
Whatever.

I cannot impose my ethics upon this industry.

(Some readers even showed me screenshots of people on Facebook today

talking about my previous comments on this. One wannabe big-dawg was
denouncing my "virtue signalling" … as if calling out blatant plagiarism is virtue
signalling?!? Okay — righto, big boy. Seriously, sometimes I feel like the
copywriting industry lives in clown world ) 🤡
 www.imarketing.courses

Either way:

Right now, it seems I'm one of the only ones who has scruples about being
original.

And between that …

And Matt's larger list …

And far superior network …

And deliberate plan to target and beat me …

I am at a clear disadvantage.

So I'm doing the only thing I can:

Coming up with the BEST DARN OFFER I can think of

… and selling it like my life depended upon it.

Who knows?

Maybe I'll still triumph … against all odds.

Which is why …

Until Monday night …

You can get EVERY SINGLE DANIEL THROSSELL

COPYWRITING COURSE …

(The Email Copywriting Compendium, Upwork in One Hour, The Inbox

Detonator Bunker, Email Celebrity & Market Detective)

PLUS all the ~30 other products Matt is offering in this

bundle …
 www.imarketing.courses

For the staggeringly low price of just $994 here:

https://pers.page/bf21

This is the LAST discount I will EVER offer and this deal will NEVER be
repeated.

So if you want it … there's no time like the present.

Oh, and remember:

"You gotta be who you are in this world, no matter what."

🤣
Daniel Throssell
 www.imarketing.courses

I just got off a call with Matt Bockenstette…

Nov 20, 2021 @ 9:20 am (GMT+8)

And … it didn’t go how you would expect.

I know some people are still talking thinking I’ve been “faking” this whole thing
with Matt.

I saw some wannabe gurus chattering in the JSTC Facebook group about
how it’s “obviously” fake and “anyone who falls for this doesn’t deserve to be
called a copywriter”.

Which … obviously they would say, since the majority (I don’t say all) of the
‘copywriters’ haunting that group are hamsters who think it’s okay to write fake
stories for your sales page leads.

i.e. NATURALLY when they see a good story, they just assume that some
dodgy writer like them just … made it up.

You can’t really blame them.

That’s normal in their world 🤷‍♂️

But, enough about them.

Back to Matt:

Yes, I had a call with him this morning …

 www.imarketing.courses

… along with all the other copywriters

in this Black Friday Bundle.

John McIntyre, Ian Stanley, Kim Krause Schwalm, Rob Marsh, Roy Furr,
Lukas Resheske, Chanti Zak, Lorrie Haller, and others … were all there along
with Matt.

And when I dropped into the call …

… you could hear a pin drop.

John shifted uncomfortably.

Kim raised her eyebrows.

And then finally … Ian Stanley spoke:

“So … are we about to do some

Battle Royale?”

The other copywriters laughed nervously …

… but I smiled and said I was participating on this call on truce terms …

… unless anyone wanted to talk drama.

“No … I think we’ll just stick to questions!” said John quickly.

And then … we had a pretty enjoyable chat about our Black Friday bundle,
and copywriting stuff.
 www.imarketing.courses

I actually had to keep my camera off because it was 6am, and I was doing my
morning workout.

Yet at one point, someone asked:

“Is there a course on list-building

in this bundle?”

I was in the middle of a set of weighted pistol squats … so I was on mute.

But … nobody answered.

Apparently there wasn’t much on list-building?

So I put down my weights … came off mute … and huffed my answer:

“Well … *huff* not really … in the bundle, but *puff* … if

you buy from me … you get … *gasp* my Email
Celebrity … course … for free …”

(Oops. It was much harder to speak than I thought.)

Kim taunted me: “Either that’s one hard workout … or your cardio SUCKS!!!”

Yeah well ner ner, Kim.

But, my point still stands:

Yes, there is a list-building course in this Black Friday bundle …

 www.imarketing.courses

… if you buy from ME.

It’s called
Email Celebrity.

It shows an almost fail-proof framework for how freelance copywriters can

build a list to supplement or replace their client work entirely.

And you get it INCLUDED …

Along with ALL my other courses (Market Detective, The Inbox Detonator
Bunker, and others) …

For just $994 if you buy the Black Friday Copywriting Bundle from MY link
below:

https://pers.page/bf21

This is the LAST time I will EVER offer a discount on my courses.

So if you want it … get in now.

This deal ends on Monday … and it’s NEVER coming back.

Daniel Throssell
 www.imarketing.courses

Now STEFAN GEORGI wants beef with me

too?!? 😩
Nov 20, 2021 @ 6:35 pm (GMT+8)

I have literally NEVER written an email like this in my entire career.

But Stefan Georgi — one of the most successful copywriters in the world —
LITERALLY just said he wanted to “start a real beef” with me.

And even though I usually thrive on conflict …

Right NOW …

With everything that’s happened the past week …

It just feels like

too much.

I almost just want to roll my eyes at this and say “Will you guys just leave me
ALONE and let me finish my darn Black Friday promo?”

So I’m going to summarise what Stefan said …

And then — since Stefan chose to write this in public, instead of asking me
about it first — I am going to respond in public.

So first …

Here’s what happened:

Someone shared my post about my Black Friday contest in Stefan’s Facebook

copywriting group.

It got the typical angry chatter about me.

No biggie. I don't mind that.

 www.imarketing.courses

But then …

Stefan himself stepped in.

He said that he'd been noticing a "pattern" over several months…

Where people would "randomly" (Stefan used the quote marks sarcastically)
share articles about me with him, or in his group.

And he said that this one was so "blatantly self-promotional" that he was
"calling it out".

He also accused me (unfairly) of my entire strategy being to just get "called

out" by gurus and write about it …

… and said I was eventually going to put too many people offside, with
catastrophic results for my brand.

Now, putting aside how wrong all that is …

Let's engage with

the real matter:

Did I ask people to share my Black Friday war declaration post around the
Internet?

Yes.

Was the goal to get promotion and have people talking about me?

Yes.

I’m a MARKETER. I do clever things like that. Duh.

But …

I did NOT ask anyone to share

 www.imarketing.courses

specifically in Stefan’s group.

Nor have I EVER asked anyone to do that.

For ANYTHING of mine.

In fact, the way my “Referral Magnet” strategy (fully taught in Email Celebrity)
works is that people must email me a SCREENSHOT of where they share my
content …

So I actually KNOW the location of EVERY SINGLE SHARE.

And I can tell you now:

Shares to Stefan himself — or his Facebook group — account for probably

1% of them.

What’s more …

I NEVER ask people

to share dull content.

I don’t say “spam my sales page in 3 groups and I’ll bribe you”.

In fact, one of the things I teach in Email Celebrity is that content should be so
interesting and valuable that people would share it ANYWAY.

So I don't try to provoke community gatekeepers by asking people to spam

crappy content. That would only hurt my cause.

The point is:

No, Stefan, I do not want

“beef” with you.

In the past, I might have.

 www.imarketing.courses

And of course, I haven’t been shy about having robust disagreements with you
— on AI, fake stories, the future of long-form sales pages, etc.

But that is pure intellectual disagreement, which I know you stand for too.

And over time I’ve developed a (sometimes, admittedly, grudging) respect for
what you do.

As you know, I have privately reached out to you several times to avoid
misunderstandings between us.

And I even gave you a free copy of Market Detective as a goodwill gesture
when people were having debates over it vs. RMBC.

So while I may not agree with all your philosophies …

You are one of the people I have decided I will NOT go

out of my way to pick fights with.

And this, btw, is not because I am "scared" of conflict.

I ain't scared of calling anyone out if they're dodgy.

Frankly — the bigger, the better.

But:

I have chosen not to do it with you because I actually respect you.

And I want to believe you are trying to do good for this industry.

Which is why — for the FIRST time I can remember …

I am writing an email to willingly

de-escalate conflict with a guru.

Stefan, while you might not believe it:

 www.imarketing.courses

Yes, the people who email you about me do so “randomly”.

The people who post in your group do so “randomly”.

I’ve never incentivised my audience to pick you specifically …

So if anything, it should be a compliment that people think of you or your

group.

If you wish to issue a formal ban on my content, then I support that as your
right as a group owner.

But please don’t publicly accuse me of foul play … especially when you’re one
of the copywriters on my “conflict whitelist”.

And now, because I practice what I preach about turning conflict into sales:

(This next part is directed to everyone reading … not Stefan … though he can
buy it if he chooses😆 ):

I would like to draw your attention to the fact that this

weekend is my LAST EVER SALE.

After this — no more discounts.

I’m done with that business model.

It worked well … but I have reasons I don’t want to use it anymore (for another
email).

And so, here is the

INSANE-IN-THE-MEMBRANE deal:

Until Monday midnight …

You can get EVERY course I sell …

 www.imarketing.courses

(Including two I mentioned above — Market Detective and Email Celebrity —

and all the others)

Plus ~30 courses from OTHER copywriters like Ian Stanley, Lukas Resheske,
Rob Marsh, Kim Krause Schwalm and more …

For just $994.

It truly is a deal worth talking about in a group like Justin & Stefan Talk Copy
…

… but, of course, not specifically there. 😉

If you’re interested, go here for the details:

https://pers.page/bf21

Daniel Throssell
 www.imarketing.courses

An old “copywriters' trick” for breaking discount

addiction
Nov 21, 2021 @ 4:30 am (GMT+8)

A true story from my freelance copywriting days:

I once worked with a small family business that had dug itself into a huge hole.

They sold high-ticket courses that cost a pretty penny …

… but they NEVER sold them

for full price.

Every single month, like clockwork, they ran a huge sale on their products.

It was utterly predictable.

And of course … nobody bought outside the ‘discount’ times.

Both the customer list and the business had become hopelessly addicted to
discounts, like some form of course-selling crack.

And so … the owners brought me in and asked for help.

My advice?

Do a “last ever sale”.

 www.imarketing.courses

The idea was basically:

1. Do one last, blow-the-doors-off sale

2. Tell the list that this sale would be the last one ever
3. After the sale, never discount again

Sounds simple … and it was.

As I explained:

All the people who need discounts to buy … will buy.

And even people who didn’t buy now … would know there was no point
“waiting” for a future sale.

Plus, anyone who joined the list in future … would never know that sales had
ever been a thing.

In other words, a neat solution …

in theory.

But …

Did it work?

…
 www.imarketing.courses

… ha.

DID IT EVER WORK 🤑

It blew the doors off …

Permanently silenced people asking for discounts …

And restored the courses’ price integrity.

And while it’s not like I can A/B test reality and know what would have
happened if we DIDN’T make the change …

It “cured” the business’s (and the list’s) addiction to

discounts practically overnight.

And the reason I tell you this story …

… well, it should be as obvious as a Mack truck heading towards you, but just
in case:

I am taking my own advice.

My business is hardly “addicted” to discount sales … but I don’t like them.

I’ve been doing them less and less … and I’ve decided it’s time to stop
altogether.

So this Black Friday is my

“Last Ever Sale”.
 www.imarketing.courses

And for just TWO more days …

You can get EVERY SINGLE COURSE I SELL:

Market Detective ($1,500) …

Inbox Detonator Bunker ($1,000) …

Email Celebrity ($1,000) …

The Email Copywriting Compendium ($101) …

Upwork in One Hour ($200) …

Plus ~30 OTHER courses from copywriters like Ian Stanley, Lukas Resheske,
Kim Krause Schwalm, John McIntyre, and more …

All for less than $1,000.

This is not only an enormous discount … but it’s the LAST one I will be doing.

And you have just over two more days left in the entire history of the universe
to get it.

I’ve put ALL the details for you here:

https://pers.page/bf21

Daniel Throssell
www.imarketing.courses
 www.imarketing.courses

NSFW copywriting secrets

Nov 21, 2021 @ 1:00 pm (GMT+8)

This email might be a little ‘NSFW’ … which is why I’m sending it on the
weekend:

I was browsing my favourite copywriting group — r/copywriting — for

inspiration when I came across a post titled:

Please critique my work! (-:

And since I am the nicest guy ever…

And I love nothing more than to help r/copywriting writers improve…

… I figured I’d take a look.

Let’s walk line-by-line through the ad

and critique as we go:

“Saying ‘agh’ instead of ‘oooh’?”

Um … I don’t know what this means at all.

Simple test:

Read the first line of your copy to someone in your target market.

If their reaction is “Huh?” … you have failed.

1/10 on this opening for me.

 www.imarketing.courses

“….meet Hubble, your new best friend (-;”

… hi Hubble.

I have no idea who you are.

Or what you do.

Because the first line was so dumb.

Moving on …

“Hubble might actually be the coolest thing since

sliced bread…”

OH COME ON.

This might actually be the lamest lime of copy I’ve ever read.

What even IS this Hubble thing? What does it do? What problems does it—

“Or maybe that’s just what us vagina-owners with

dyspareunia think...who knows?”

OK WHAAAAAAAT.

Did not see THAT one coming here 😅

Hang on a second …
 www.imarketing.courses

This ad was about … SEX?!?

And you chose to write a line about “sliced bread” before mentioning that?!?

YOU CALL YOURSELF A COPYWRITER?!?

*ahem*

Okay, but real comment:

This line SUCKS.

Firstly … “vagina-owners”?

Look, you’re entitled to your political beliefs, no matter how dumb I think they
are.

Maybe you think the perfectly good word “women” is “hate speech”.

But as a copywriter …

YOUR JOB IS TO SELL STUFF.

That means you have to see the world as it is … NOT as the woke-topia you
would like it to be.

Real, actual women, in the real world, don’t walk around calling themselves
“vagina-owners”.

Even those who say it publicly do not think in that language.

By imposing this into your copy, you have caused a HUGE jolt in the reader’s
mind … and you have now made it about politics.

Those who disagree with you will now be distracted, thinking “ugh stupid
wokeness is everywhere” — or worse, will stop reading in disgust.

Those who agree with you will be thinking “Yes! Finally, a politically correct ad
that recognises men can have vaginas too!”
 www.imarketing.courses

In either case though …

They've stopped thinking about

buying the dang product.

HUGE no-no.

Also:

I could be wrong, but using the word “dyspareunia” strikes me as a really BAD
idea.

Now, maybe your market has done a lot of Googling and they know that it
means “pain during sex”.

But … I mean, I read ancient Greek (where it’s derived from), and even I didn’t
understand the word till I looked it up.

Why not just use words they're guaranteed to understand?

All in all, a TERRIBLE line of copy … but at least it matches the train-wreck of
an ad so far.

“Painful sex is no fun for anyone and intimacy is

important, not only for our relationships but our own
well beings, which is why we invented Hubble.

Made of 4 interlocking and adjustable rings, Hubble

acts like a buffer, so you can customize depth without
sacrificing sensation. A simple and convenient way to
modify your sex life to fit you.“
 www.imarketing.courses

Honestly?

You should have started the stupid ad here.

It’s not fantastic as a lead but at least the first two words are “Painful sex”.

That improvement alone would guarantee you a huge readership boost.

Anyway …

I’m not gonna finish this critique.

This is enough to show you what’s wrong.

Go fix it.

And if you enjoy reading my critiques on copy …

I got a WHOLE lot more

where that came from.

It’s in my Inbox Detonator Bunker.

That contains the full recordings of my private, expensive Inbox Detonator

coaching program.

And while most of them are not nearly as saucy as this ad…

The learnings you'll get from watching me tear copy to shreds are just as
dense.

Normally the Bunker

would cost you $1,000 …

But until Monday midnight, you get it INCLUDED …

Along with Market Detective, Email Celebrity, and all my other courses …
 www.imarketing.courses

And ~30 courses from OTHER well-known copywriters like Kim Krause
Schwalm, Ian Stanley, John McIntyre, Derek Johanson and more …

For just $994.

It is literally the best deal I will EVER offer you … especially since I am never
doing discount sales again after it ends.

Or should I say … IT MIGHT JUST BE THE BEST THING SINCE SLICED

BREAD! (hyuk, hyuk)

All the NSFW details here:

https://pers.page/bf21

Less than 48 hours to go and counting…

Daniel Throssell
 www.imarketing.courses

The Curious Case of the "Unpredictable"

Customer
Nov 21, 2021 @ 9:00 pm (GMT+8)

Earlier today I had the strangest convo with a customer.

It started when he sent me an unrelated question …

… but I happened to notice he’d bought the Black Friday Copywriting Bundle
from another copywriter instead of me.

The weird thing was …

The copywriter he bought from wasn’t really offering a “bonus” if you bought
from him.

Yet if he’d bought via me …

He would have practically gotten ALL MY COURSES FOR FREE.

Huh?

It didn't make sense.

So — more out of curiosity than anything — I asked why he’d done that.

He replied:

"I am glad you asked that, Daniel.

In my quest to establish myself as a Unique Email Copywriter, I have been

thinking of how best I can capture - and keep - a person's attention (on me) …
 www.imarketing.courses

The best way to do it is by doing something completely unpredictable!

This is why I was thrilled to receive the short "curious" message from you!
Thank you, buddy. You made my day!"

🤔
I replied:

“Just to be clear, you are saying you were trying to get my attention by
buying from another affiliate?”

To which he answered:

"Oops! My Sincere Apologies! Did it come across like that?

Yours and Roy Furr's are the Most Valuable Packages out of all the other
ones out there - in my opinion.

Any person with even an average IQ would go with the package that offered
the Most Value.

I chose to be Unpredictable by going with a Package that offered NOTHING!"

😂😂😂😂😂😂
Look:

He’s a nice guy.

And I’m not mad or offended in the slightest.

I’m honestly more amused than anything else.

 www.imarketing.courses

(I confess I do not understand this logic.)

But if you, too, value being unpredictable more than getting EVERY COURSE
I SELL …

… well, sure. Go buy this bundle from someone else.

Yet if you would actually like to get

my entire product catalogue…

Like Market Detective, my legendary market research course (usu. $1,500)…

Email Celebrity, my amazing framework for building a list as a freelance

copywriter (usu. $1,000)…

The Inbox Detonator Bunker, the full archives of ALL my copy coaching
($1,000)…

And everything else I sell…

For just $994…

Well, you can do that here:

https://pers.page/bf21

But, don’t drag your feet. We’re already on day 3 of 4 of this offer — and then I
will never be discounting these courses again. You have been warned…

Daniel Throssell
 www.imarketing.courses

4 fiction authors I LOVE

Nov 22, 2021 @ 4:30 am (GMT+8)

I was having a back-and-forth via email with John McIntyre about the Black
Friday Copywriting Bundle when he surprised me by ending an email with:

“Random q, any fiction authors you like? I was just about to start
another jack reacher novel but I thought you might have something
interesting that inspired the parallel sequence.”

If you’ve followed me for a while, none of these will surprise you.

But here are the four authors I told him:

1) Matthew Reilly

I’ve read every Matthew Reilly book, but in particular I love his Scarecrow and
Jack West series.

In fact — as I say in the email itself — The Dark Room (my welcome email)
was inspired by the opening scene to the Four Legendary Kingdoms.

No, really:

I actually took the text, and went through line by line, “swiping” by changing a
few words to make it my own original copy—
 www.imarketing.courses

Just kidding.

(Don’t ever do that.)

I've actually had the last Jack West book on my bedside table for the last 2
weeks — I've refused to open it because I KNOW I will stay up till 3am two
nights in a row finishing it, and I couldn't afford that with this sale going on!!!

2) Paul Antony Jones

The late Paul Antony Jones was also another big inspiration on the "world" of
my PWS, specifically with his Extinction Point and This Alien Earth series.
Read them in that order. It makes the second one better.

3) Ben Settle

Ben isn’t just possibly the greatest email copywriter in the world … but a
surprisingly good fiction writer.

I LOVE his Enoch wars books.

Be warned though: they’re very different. A LOT of violence, gore, sex, and
religious themes. They will challenge you for sure — but the way Ben tied all
those themes together throughout the novels, and gave them meaning, was
great to me.

4) Blake Crouch

Crouch was my most recent addiction.

 www.imarketing.courses

The Wayward Pines series was FREAKING EPIC, especially the first book
and the way it opens. Dark Matter and Recursion have also lingered with me.
And Run was an incredibly gripping tale all the way through. I’ve had to stay
away from his books for a while because I get too darn hooked on them.

Now, a disclaimer:

I don’t think reading fiction is a very useful practice for

your copywriting.

The only way that fiction has helped ME write copy is to influence my Parallel
Welcome Sequence — which is basically “copywriting fiction”.

And as I’ll go into in my upcoming course Email Storyteller … storytelling in

emails is NOT the same as in novels.

So … why read fiction?

Simple:

For enjoyment, stupid.

Not everything in life has to be done to find the “hidden marketing lesson”.

You ruin your life when you live like that.

Keep your life separate.

 www.imarketing.courses

If you want to relax … read fiction.

And if you want to get good at copywriting … study copywriting.

And the best way to study copywriting …

… is to clean me out in my “Last Ever Sale” … where you can get EVERY
DANIEL THROSSELL COPYWRITING COURSE for just $994.

Details here:

https://pers.page/bf21

You have a little over one more day to go until this opportunity hits Extinction
Point … with no chance of Recursion.

Daniel Throssell
 www.imarketing.courses

24 hours left to get EVERY course I sell for

under 1k total
Nov 22, 2021 @ 1:02 pm (GMT+8)

All the details are here:

https://pers.page/bf21

Daniel Throssell

P.S. I have one more day of emailing about this … then it’s done.
 www.imarketing.courses

I’m sorry for the way I’ve done this sale

Nov 22, 2021 @ 8:05 pm (GMT+8)

Unless you’ve been camping without WiFi for the last 3 days, you’ve seen at
least ONE of my 435 emails promoting my “Last Ever Sale” (which ends
midnight EST tonight).

It is the most heavily I have ever emailed …

The most fiery angle I have ever taken …

And, without a doubt, the single best offer I have ever made, or ever will make.

And …

I need to apologise
for ALL of that.

In fact … I already did apologise.

Because, you see …

My sales for this promo have been …

Well …

They’ve, uh, been, how do I say it …

THROUGH THE FREAKIN’

 www.imarketing.courses

STRATOSPHERE.

My sales are TWELVE TIMES the second-place affiliate.

And while there is a full week left for everyone else to promote (while my offer
ends TODAY) …

My lead is over six figures.

I mean … I knew I had come out with the best deal.

I had every intention of winning, as you know.

But holy smokes …

I did NOT expect THIS.

You might be wondering, then:

What’s the problem?

Why apologise?

Well, you see …

A few of the other copywriters got a bit upset with me

for stealing all the sales and attention with my antics.
 www.imarketing.courses

And, yes — in the words of one of my readers, I “brought a plasma cannon to

a knife fight”.

I’m kind of like that kid at high school who just took a friendly game WAY TOO
FAR and ruined it for everyone.

And while you could argue that all’s fair in love, war and marketing …

It was kinda a jerk move.

Because now I think about it …

I could have done my “last ever sale” some OTHER time, when I wasn’t
competing with people for sales.

I truly was expecting to be outmatched in this sale.

And so …

Yesterday I actually sent an apology

to all the other copywriters.

Obviously … this had the potential of being taken WAY the wrong way.

(“You arrogant twerp! You’re apologising for outselling us so bad? Who do you
think you are?!?”)

So it was a genuinely humble attempt at apologising for being “that guy”.

 www.imarketing.courses

(Thankfully, both Kim Krause Schwalm and John McIntyre told me they
thought it read well.)

I’m still probably never getting invited back for one of these …

And in any other circumstance, I would just back off now.

But … I can’t back off now.

Because I’ve come out and committed to this being my last ever discount sale.

Which means that backing off now … in these last 24 hours … would literally
cost me tens of thousands.

So, with many apologies to the other copywriters in this deal …

I need to finish hard.

And so, please allow me to remind you:

Until midnight tonight (EST) … you can get EVERY SINGLE COURSE I SELL:

● Market Detective ($1,500)

● Email Celebrity ($1,000)
● The Inbox Detonator Bunker ($1,000)
● Upwork in One Hour ($200)
● The Email Copywriting Compendium ($101)
 www.imarketing.courses

Plus ~30 copywriting courses from all the other copywriters in this deal (who
aren’t very happy with me) …

For just $994.

Yes, it is an
UNBELIEVABLY good offer.

One that has caused me no shortage of copywriting envy these past three
days.

One that you would have to almost broke or dead to not at least want to buy.

And one that — for obvious reasons — I will never be repeating.

And at midnight …
it ends FOREVER.

So even though it’s going to make all the other copywriters even madder at
me …

Why don’t you come check out the details of my offer here while you still can:

https://pers.page/bf21

Daniel Throssell
 www.imarketing.courses

How to permanently double your email writing

speed in 30 minutes
Nov 22, 2021 @ 11:00 pm (GMT+8)

A while back I challenged myself to do something crazy:

To write FIVE sales emails from scratch …

In a market I knew NOTHING about …

In under 30 minutes.

Spoiler alert:

It was insanely hard … but I did it.

(No, I think I was literally shaking when I finished)

And … I included the video in my course Market Detective.

And shortly after, a copywriter took that course …

Watched the 30-minute video …

And then sent me the greatest testimonial

I have ever received:

25 hours ago I invested in Market detective.

 www.imarketing.courses

I’ve watched ‘The Research Challenge … 5 Sales Emails In 30 Minutes?’ 2

times.

Holy cow, I’ve never seen something like this. This must be some world
record. The 5 emails you wrote will beat 95% of the emails out here (I live in
the Netherlands)... and it only took you half an hour, insane!

Your unusual research process is genius. It helped me to write 15

e-mails in the last 25 hours, which translates in €1500 in my bank
account (I charge €100 per email). So basically I earned my investment
back in just 25 hours!

That’s why I truly believe that the investment for Market Detective is too low.
This bonus training alone will add €5k per month to my income. And I haven’t
even started with the main course.

You sir, are a copy genius. Every freelance copywriter that respects his
time should invest in this course. It’s the closest thing to getting free
money.

In other words:

Once you watch me write five sales emails in 30 minutes in a market I HAVE
NEVER WRITTEN FOR BEFORE …

You will have NO excuse

for writing emails slowly.
 www.imarketing.courses

And as our friend said … this video was worth the ENTIRE $1,500 cost of
Market Detective for him.

But … what about if you could get Market Detective not for $1,500 …

But for less than $1,000?

And what if you got not only that …

But also my list-building course Email Celebrity …

My copywriting training archives in the Inbox Detonator Bunker …

My Upwork client-getting course, Upwork in One Hour …

And other courses from Ian Stanley, Lukas Resheske, Kim Krause Schwalm,
Rob Allen, John McIntyre, and more …

For just $994?

Well … that would be insane.

But that is EXACTLY what you can do until midnight, in

my Last Ever Sale.

And if you want to get a QUICK win …

 www.imarketing.courses

You could, in theory, buy the bundle, get Market Detective, go straight to that
video, watch it, and potentially learn how to double (or more) your email
writing speed in under 30 minutes.

But only if you manage to buy before midnight EST … which is coming up
fast.

After that … you will NEVER see Market Detective — or ANY of my courses
— on sale again.

Here’s the link:

https://pers.page/bf21

Daniel Throssell
 www.imarketing.courses

Reddit’s u/murderfuk FINALLY agrees with me

on something!
Nov 23, 2021 @ 3:05 am (GMT+8)

One of my fave characters from r/copywriting is the ever-colourful maverick:

u/murderfuk

Anyone who frequents r/copywriting is aware of his antics …

But basically, he’s renowned for leaving short, grumpy, and often rather
insulting remarks on posts.

(Including — you might remember — a dismissive “what a dumb idea” about

MY Parallel Welcome Sequence concept.)

Personally? I like to picture him as a grumpy middle-aged dude dwelling in his

elderly mum’s basement.

But in a shocking twist …

For once …
I’ve found I agree with him.

It happened today.

There was a post in r/copywriting today titled:

“Step by Step email Copywriting course ?”

 www.imarketing.courses

And as you can already tell from the capitalisation and space before the
question mark … it was not written by a native.

It was asking for recommendations on courses that would teach him

EVERYTHING about email copywriting.

And right at the bottom of the answers …

Downvoted into oblivion and hidden …

Was an answer by u/murderfuk.

I clicked to view it … and found a delightfully amusing

exchange:

u/muderfuk (-8 votes)

Finish learning English first

Non-Native OP (1 vote)
I'm learning English and copy both, this way I can utilise time and I will be able
to learn multiple things in same time. By the way thanks for your advice

u/murderfuk (-5 votes)

That is the worst idea I've ever heard

Non-Native OP (0 votes)
Is there anything wrong in this ? If you have any better suggestion regarding
learning this skill please let me know, I will be more than happy to hear it.
 www.imarketing.courses

u/murderfuk (-10 votes)

Get the idea of writing in English for money out of your head. Immerse
yourself in the English language and American or UK culture (whichever
market you are currently trying to scam money out of) for a number of years.
Once you have 100% absorbed the language and culture then go ahead and
learn to write persuasively.

u/muderfuk (-3 votes)

I'd love to see anybody downvoting me here to give this guy a job. Makes a
post asking "can I learn English in 2 months?" Then asks for email copywriting
courses.

Hey, I’m not a fan of the guy generally …

But the man has a point!!!

Upvote the copywriters with terrible English as much as you want … but
copywriters don’t get paid in Reddit upvotes.

Trying to learn copywriting at the same time as you are learning basic English
is crazy talk (if you’re trying to write copy in English, that is — totally fine if you
are writing in your native tongue).

Still, I’m going to leave u/murderfuk to fight his own battles there.

For now, I have my OWN answer to the question:

If you want to learn email copywriting …

 www.imarketing.courses

Check out my "Last Ever Sale"

which ends at midnight EST.

It contains ALL my courses for just $994.

My Email Copywriting Compendium, Inbox Detonator Bunker and Market

Detective ALL have material on email copywriting.

And you ALSO get email copywriting courses from John McIntyre … Ian
Stanley … Lukas Resheske … and more.

But … this deal is ONLY available until midnight (EST) tonight.

Which is … just a few hours from now.

You might already be too late, if you don't open my emails when I send them.

Best hurry over here while you still can:

https://pers.page/bf21

Daniel Throssell
 www.imarketing.courses

Should you go into debt to buy my deal before it

ends in 7 hours?
Nov 23, 2021 @ 6:01 am (GMT+8)

A few hours ago a reader asked me:

Two questions:

-- You have done (perhaps) too good a job promoting your upcoming email
storytelling class. Can you include it with your Black Friday package or at least
promise your Black Friday package buyers a discount?

-- I've been unemployed for 2 years+. I really need to put your package on
PayPal Credit. Can you set it up so I can use PayPal credit. This defers
payment a little longer and I may have a job by then.

Thank you for considering my requests.

Now, I’m not picking on this guy in particular … but his email just happened to
contain both of the most common questions I’ve been getting, in one email.

So let me answer them together for EVERYONE who has asked one of these
questions over the last few days:

Re: Email Storyteller …

No, I am not going to include that course (which isn't even nearly finished) in
this deal too.

Why would I include yet ANOTHER course in this crazy deal?

If there is ANYTHING this deal is NOT lacking … it’s courses.

You get almost three dozen of them.

 www.imarketing.courses

Including my ‘big three’ of Market Detective, Email Celebrity and the Inbox
Detonator Bunker.

So, no, I won’t be doing that.

As for buying on credit:

I highly recommend you do NOT do that.

I don’t EVER recommend going into debt for copywriting training.

It’s just training.

Training is only about 20% of your success.

30% is hard work and practice … and 50% is pure lucky breaks.

Okay, so that’s not scientific. But the point is, TRAINING is not a magic bullet.

The best predictor that you will USE this training to get results … is that you
have ALREADY been working on copywriting in the past and earning money.

If you don’t have money, it’s a good sign you are not likely to benefit from
more information.

There’s plenty of free info you could have used on the internet to get started
… your problem is implementation, not information.

More training will not fix that problem.

I mean, you can buy. It's your choice. Maybe you will actually find something
in a course like Upwork in One Hour (included) that shows you how to win
your first job, and bang, you're away and your career kicks off.

But I do NOT want to guarantee that. So this is not my recommendation.

So, in summary:
 www.imarketing.courses

No, there will be no changes to allow people to buy on credit/payment plans.

Nor is that something I approve of.

But if you have the money (even if it makes you a little uncomfortable) …

And you were thinking of buying my courses anyway …

Well, you probably SHOULD buy this bundle.

It is the cheapest you will EVER see my courses again, because I am never
discounting them again.

So these last few hours — before midnight EST — are your very last shot,
ever.

Go here and check out the deal before the timer hits zero:

https://pers.page/bf21

Daniel Throssell
 www.imarketing.courses

2.5 hours left. On the fence? Here’s some no-bull

advice
Nov 23, 2021 @ 10:29 am (GMT+8)

This is the 2nd-last email I will write about my “Last Ever Sale” which ends in
under 3 hours from when I send this.

If you’ve already bought, you can skip this.

If you’ve decided not to buy from me, you can skip this.

This email is for those people who aren’t sure about whether to buy … and are
sitting there, thinking, “holy smokes, this is the most money I’ve ever spent on
something”.

Look:

I understand where you’re at.

Over the course of my career I’ve watched countless course launches come
and go.

I’ve spent $50k+ on my copywriting education … and that involved a LOT of

last-minute purchases.

So I get the feeling.

Let me play my hand first:

THIS OFFER IS NOT

 www.imarketing.courses

A MAGIC BULLET.

It’s not going to solve all your problems.

It’s not going to make you rich quickly.

It’s not going to show you how to get your first paying client this week (well,
probably, though some people have done it with Upwork in One Hour, but
that’s definitely rare).

It’s not going to make you a better copywriter the moment you buy.

In fact, there’s a million reasons NOT to buy it.

The only reason is if you WERE going to buy my courses … and you were
sure of that … and you just wanted to lock in a few grand in savings.

But do you know what?

A few grand is NOTHING.

If you were going to make a career out of copywriting, I would hope that you
could make that every single month, over and over, for years on end.

So when it comes down to it …

Skipping this offer, and saving up to buy these courses at full price, is not a
bad deal.

And to be honest?
 www.imarketing.courses

I think it’s BETTER that way.

People love discount sales. So do I. It’s natural.

But my honest belief is that people get MORE value when they save up for
something … pay full price for it … and then squeeze every last drop of value
out of it.

If anything, those people who are getting it all at once tonight are going to find
it HARDER to do that once the sugar hit wears off and the overwhelm kicks in.

I hope they use it all. But it’s way harder than someone who saved up for each
one individually.

And like I said earlier today …

Training only accounts for about 20% of your success.

Another 30% or so is your hard work and practice.

And the final 50% is pure luck. Or God. Whatever you want. I’ll go with God,
because #SDG. But up to you.

The point is:

If you can’t afford this, please don’t buy it.

If you haven’t done any work yet to become a copywriter, please don’t buy it.

I hope you know me well enough by now to know I care for you as a
copywriter … as a reader … as a customer … and as a person.
 www.imarketing.courses

And while I sell hard … I only want the best for you.

So please don’t let a deadline take control of your brain and push you into a
purchase you shouldn’t make.

With that said:

This is a good deal.

A very good deal.

I know it’s a good deal because it made ME truly uncomfortable to offer it.

I was talking with my friend John Bejakovic yesterday about this deal, in fact.

We were discussing a reader who had said to me:

“I still can't believe you've offered this deal. It almost feels like stealing.”

John said:

“That is a sign of marketing done right.”

And … I agree.

I knew when I first thought up this idea — and had this feeling in my OWN
head of "oh no, I'm not sure if that deal would be a good idea, it's just TOO
crazy" — that I was onto something.

So … don’t buy on impulse.

 www.imarketing.courses

But if you WERE going to buy my stuff …

And you ARE a working copywriter …

And you DO believe in the value of my philosophy, my approach, and my

knowledge …

This is the strongest offer

I can afford to make you.

It is the strongest offer I will EVER make you.

And it is only available for another two and a half hours from when I send this
email.

So please, take a deep breath.

Consider your options.

And if you decide this deal is right for you …

You can pick it up here:

https://pers.page/bf21

Daniel Throssell
 www.imarketing.courses

TIME’S UP … with *one* exception

Nov 23, 2021 @ 12:00 pm (GMT+8)

For most* people reading this email … my sale is now over.

(*One exception, below)

The offer to get everything I sell — plus ~30 other copywriting courses — for
just $994 — has now expired.

From now on, every course of mine will sell at its fair, fixed price.

I won’t be offering discounts again in my business.

I think this is a better long-term business model for me.

But like I said …

That’s only true for most people

reading this email.

Because most people don’t open my emails within 1 hour of me sending them.

But at the time of sending this … there is still ONE hour left on my deal.

So if you DO open this email within the next hour …

You still have one

LAST chance.
 www.imarketing.courses

My last ever sale ends less than an hour from when I send this.

There will be no exceptions, no matter the circumstances. You had much more
than an hour, or a day, or even four days to prepare for this.

If you are not interested in my deal — perhaps even infuriated by the stream
of emails about it — well, sweet relief awaits you the moment your eyes leave
the screen.

Otherwise, thank you for playing.

From here on out it’s back to daily emails … or heck, I might even take some
time off. Goodness knows I’ve earned it.

Either way, the link that will only work for one more hour is here:

https://pers.page/bf21

Daniel Throssell
 www.imarketing.courses

Additional Emails
(These were not technically part of the promotion, but I’ve included them for
historical interest or because they illustrate points I’ve made in Campaign
Conqueror.)
 www.imarketing.courses

I Laughed When We Went Out For Dinner, But

When She Suggested Dessert!—
Nov 25, 2021 @ 4:32 am (GMT+8)

Last night Hayley and I went out for dinner to celebrate my successful Black
Friday promo.

We left the kids with my parents … jumped in an Uber … and headed to a

Mexican place called La Cholita.

Pro-tip:

If you live in Perth — you have to try La Cholita. THE TACOS ARE SO GOOD.

I couldn’t pick between five different tacos …

… so I ordered & ate

all five of them 🤤
And a quasedilla.

And had a Corona …

And a cocktail (on my haters, of course).

Since I’m in the cutting phase of my diet … it was literally the most food I’d
eaten in months.
 www.imarketing.courses

We staggered out of the front door an hour later, clutching bulging bellies and
barely able to walk.

“It feels … so nice to be … out without kids,” Hayley gasped.

“You’re right … about that,” I groaned in response.

“Should we … like … get dessert or something?”

We hadn’t been on a date night in months.

So we both felt like we should do dessert … but I was NOT hungry.

So I said:

“Ugh … not really … unless there’s some creative

dessert place around here.”

“What do you define as a 'creative' dessert place?” she asked.

“I dunno … I guess I'll know if I see one.”

We staggered along the streets of Northbridge … until Hayley stopped

suddenly and nudged me with her elbow:

“Oh my gosh. Look.”

She stood there, mouth open, pointing across the road.

I followed her gaze …

 www.imarketing.courses

… and saw a giant storefront sign that said:

CREATIVE DESSERT BAR

We both stood there for a moment, flabbergasted.

Then Hayley broke the silence:

“Did you know there was a place called 'Creative Dessert Bar'?”

“I did not.”

“You did so.”

“I didn’t, I swear.”

“Um, okay, that is SO crazy.”

The creative dessert bar actually just happened to be a real thing 🤷‍♂️
And while I’d love to tell you we went in, and made this story perfect …

… we were just too full of tacos.

So alas, we did not try the Creative Dessert Bar in Northbridge.

(I know. Such a lame ending. Can you believe THIS guy is going to try selling
you a storytelling course called Email Storyteller in the coming months?)
 www.imarketing.courses

But with my story trashed, I might as well do an abrupt

segue here:

For the last couple days — since my original Black Friday offer ended — I’ve
had a bunch of people asking to get in after the deadline.

Yes. Despite sending TWO DOZEN EMAILS in the past week about it, there
were still people who didn’t get in, and who are upset at me for not making
exceptions.

Firstly, please let me say:

Please stop acting like the victim here.

This might blow your mind, but … you DO have the option of NOT filing my
emails into some dark corner of your inbox for “later”.

🤯
I mean, it’s your choice — but if you do that, and miss things, idk what to tell
you, y’know?

Also:

I DID warn you

to expect something cool.

In fact, I was reading one of my emails from a couple weeks ago where I gave
everyone a big heads-up about my deal.
 www.imarketing.courses

It is hilarious to re-read now … knowing my offer … and to think of the people

who did not heed my warnings because they thought I was “exaggerating”,
and are now complaining.

So, if you’d like to read it, here it is:

<LINK>

And my point is simple:

Next time I tell you something …

listen to me.

I don’t lie.

I am not that kind of marketer.

If I tell you you might want to set a reminder … well, you might want to set a
reminder.

And if you file my emails away into some folder … or leave them in “Updates”
or something … fine, but don’t blame me if/when you miss time-sensitive stuff.

I was going to end this email here but the email felt wrong without a sales
pitch.

So … um … say, have you heard of this AMAZING Black Friday deal?

<LINK>
 www.imarketing.courses

Daniel Throssell
 www.imarketing.courses

The $20 offer you ought to know about

Nov 30, 2021 @ 4:30 am (GMT+8)

I assume your inbox is taking a pounding today.

It’s the last day of the Black Friday Copywriting Bundle, and I expect the other
affiliates to be selling it hard.

I have no desire to join in.

So I'm going to do something different …

I’m gonna give you

some FREE stuff!

Well, not totally free. You have to pay $20 to get it for free. But you don’t have
to pay ME.

You see …

One of my competitors in this Black Friday promotion contest (I do not name

him) has been offering a set of bonuses if you bought the bundle from him:

● The recordings of the “Titans of Direct Response – Live” seminar

● Dan Kennedy’s “Million Dollar Swipe File”
● “Breakthrough Advertising: The Lost Interviews”
● Gary Bencivenga’s full “Marketing Bullets” collection
● 19 Full Length Keynote Speeches and Presentations by Jay Abraham
 www.imarketing.courses

● Jay Abraham’s Course “How To Get From Where You Are To Where
You Want To Be”

This copywriter claimed his “exclusive” bonuses were worth tens of thousands
of dollars.

And, that may very well be so.

But …

I ALSO happen to know

that this person is a lover of Truth.

I mean, to quote his exact words from an email he wrote last week:

“You deserve to know who you support in this “Black Friday Bundle” – and the
Truth behind the specific strategies being used to manipulate you.”

And:

“[Your choice is] to make a decision based on integrity and facts, rather than
manipulation alone.”

Clearly, he believes in giving you all the facts, and letting you make an
informed decision.

So I just KNOW he would approve of what I am about to do …

And I just KNOW it was an oversight of him to not mention …

 www.imarketing.courses

… that ALL the bonuses he’s been hyping up as worth

“tens of thousands of dollars” are available as FREE
downloads if you buy the $20 book here.

After all …

We wouldn’t want to hide that Truth from our customers — and manipulate
them — would we now? 😇
But I am most certain this was an innocent mistake from this squeaky-clean,
non-plagiarising, Truth-loving copywriter.

So I am not naming him.

I’m just telling my list where they can get his offer for cheaper, if they want it.

That’s just the right thing to do, so I know he would thank me 😊

And with that said:

Yes, today IS the last day

to get this deal:

<LINK>

The last few hours, in fact.

And make no mistake — it’s still an awesome deal as it stands.

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But, I only include that link in case this is the first email of mine you’ve
checked in 2 weeks.

Either way, what a fun promo this has been!

But more on that tomorrow, when we have the official results.

Daniel Throssell
 www.imarketing.courses

YEP, I WON BLACK FRIDAY — U MAD BRO? 🤪

Dec 1, 2021 @ 4:31 am (GMT+8)

Last night — in a parallel universe — I called my family to the table for dinner.

My two young children sat down and looked at me expectantly.

I pulled out the dinner plates …

… and set them down,

empty.

My son looked at me, confused.

“Daddy, why is there nothing on my plate?”

I smiled.

“Because Daddy didn’t get paid in money this week,” I

said. “He got paid in approval from Internet strangers.”

My son frowned.

“Daddy, what does that mean?”

“Well, you see, Daddy is a copywriter, which means his usual job is to sell
things,” I explained. “But this Black Friday, Daddy realised that he shouldn’t do
his best to sell things, because it might upset some people. So Daddy decided
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that instead of earning money … he was going to try and not hurt ANYONE’S
feelings.”

“But … is there any food for us, Daddy?”

“No, son. But we have something better: Nobody on the Internet hates Daddy.
And nobody unsubscribed. In fact, people are writing emails about how nice
Daddy’s Black Friday campaign was. Sure, Daddy made no sales, so we can’t
afford food, but isn’t that better?”

And at that …

My children burst into tears as I sent them to bed, hungry.

It was such a rewarding moment for me 🥲

Thankfully …

This happened in a parallel universe.

Because in the real universe …

I STUCK IT TO THE HATERS AND MADE A

METRIC TON O’ MONEY WITH MY BLACK
FRIDAY CAMPAIGN 😂😂😂
It ended earlier today with #TeamThrossell resoundingly in first place … with
53% of ALL sales being made by me.

And if you’re one of my haters …

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I give you a trigger warning right now, that I am about to gloat so hard it’s
going to give you conniptions, so you better stop reading here.

Because …

It’s been impossible for me to miss that the copywriting world has been full of
sniping about me the past week.

And ya know what?

Screw ‘em!!!

Why not embrace the truth?

I crushed this promo.

I sold more than every other world-class copywriter COMBINED.

And despite my main rival being sickeningly underhanded from start to finish
…

(From trying to literally pay people to promote his link … to taking credit for
MY sales numbers … to offering “valuable” bonuses that were available online
for $20 while denouncing my “MaNiPuLaTiOn!!!” … to using language that led
people to believe he was “in the lead” when he actually finished a country mile
behind me…)

My results were a crushing repudiation of his sneaky

tactics.
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Yes, I hurt some ‘feelings’.

Yes, I made a lot of people dislike me.

Yes, I caused ‘drama’.

Yes, some of my tactics have been accused of being ‘petty’ and ‘childish’.

Yes, some people — gasp! — ‘unsubscribed’.

OH NOES! 😱
Some Internet randoms don’t LIKE me?

Whatever shall I do?

I mean, the whole point of being a copywriter is to make people LIKE you!

… wait.

Oh, right.

No it’s not:

It’s to SELL STUFF.

Something, which — may I remind the world — I JUST MASTERFULLY

ACCOMPLISHED.
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So please, continue your sniping about me on Facebook copywriting groups

and whatever.

I find it truly laughable that self-professed copywriters would try and murmur
against me by saying my campaign was too “negative” or “dramatic” or
“immature” or “high-schoolerish” … when it was undeniably THE BEST
FREAKING BLACK FRIDAY CAMPAIGN RUN IN 2021.

Something a quick look at the sales chart should prove beyond any doubt.

Have these people forgotten their job titles?

YOU ARE A COPYWRITER.

YOUR JOB IS NOT TO BE LIKED.

IT IS TO SELL.

GOOD SALESMANSHIP MAKES GOOD CUSTOMERS BUY AND REPELS

BAD ONES.

THIS IS
COPYWRITING 101.

Why do I have to remind you of this BASIC fact?!?

I am STUNNED that some people have forgotten it in their distaste of me.

Admittedly, I had a less obnoxious email to go out today …

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But after reading yet more Internet nattering on about me this morning … I
decided there’s no point in trying to pretend to be ‘likeable’ anymore.

I mean … nobody likes me anyway. Who freaking cares? I don’t feed my kids
with your approval, suckers 😂
Every single whingey comment you make about me online just gets me
MORE attention … which I will masterfully spin into MORE sales … like I just
did. Because I am one of the BEST in the world at it. And I just proved that.

What's that?

This email is so obnoxious?

You've had enough of me and want to unsubscribe?

Um …

DO I LOOK LIKE A MAN WHO CARES WHETHER YOU LIKE HIM OR NOT
RIGHT NOW? BECAUSE I SURE DON’T FEEL LIKE ONE 🤪
*ahem*

Now …

Admittedly, I’m over-dramatising here.

(I can’t help it. It’s just so much FUN when they get triggered and start fuming
about me.)
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But most of the people on my list don’t hate me nearly as much as the
randoms on the Internet.

You did, after all, just respond to my offer in such overwhelming numbers that
it dominated this contest.

And — I appreciate that.

Besides, you and I

know a secret:

Every email I write that has people “unsubscribing” in disgust with me (like this
one) …

… ALSO has my actual fans laughing in delight.

They “get” the joke.

They know I like to play it up for the cameras.

They know I love to stick it to my haters while having fun doing it.

And they can smirk or laugh at my antics.

(Like you probably are doing right now.)

People who are uptight, stupid, or jealous … cannot do this.

They run off, shaking their heads, muttering about “that Daniel Throssell is a
JERK … and soon he’ll realise nobody wants to read his emails!”
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Yeah …

I’m sure that day will come eventually, guys.

But right now?

I’m doin’ all right, thanks 😎

Heck — more than all right, by the looks of this promotion.

So you carry on with that theory.

In the meantime …

I and my loyal readers will keep on having a great time … calling out
sleaziness … and making the copywriting world a heckuva lot more fun, one
crazy email at a time.

Speaking of which:

My Email Copywriting Compendium is the full

“playbook” for how I do what I do.

I just read through it again and was stunned at how much good stuff I gave
away.

For $101 it is one of the best copywriting courses you can buy … from one of
the best copywriters in the game.
 www.imarketing.courses

(Yes I just said that. Oh, this is so much fun. Aren’t you mad, haters? Aren’t
you so MAD?)

So if you want to replicate some of my success …

The secrets are freely available to you here:

https://persuasivepage.com/compendium

Daniel Throssell
The Best Black Friday Copywriter In The World, 2021 🏆🤣