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Literatura

The document is a comprehensive list of literature related to marketing and sales management, featuring various authors and their works from different years. It includes textbooks, research articles, and resources that cover topics such as consumer behavior, sales strategies, and marketing management. The references span a range of formats, including books, journals, and online resources.
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© © All Rights Reserved
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Download as PDF, TXT or read online on Scribd
0% found this document useful (0 votes)
10 views

Literatura

The document is a comprehensive list of literature related to marketing and sales management, featuring various authors and their works from different years. It includes textbooks, research articles, and resources that cover topics such as consumer behavior, sales strategies, and marketing management. The references span a range of formats, including books, journals, and online resources.
Copyright
© © All Rights Reserved
Available Formats
Download as PDF, TXT or read online on Scribd
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14.

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[53] Dabholkar Pratibha, Sheopherd Avid, Thorpe Dayle „A Comrehensive framework for Service
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[54] Catena Stelvio, Introduzione al marketing, Perugia, Guerra Edizioni, 1998.
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