Brand IdentIty GuIde

The Brand Guidelines Applications Support Logos

Logo Use & Color Process Collateral Corp

Creative Consistency
Campaigns

Networks
Multiple Logos Templates
Partners
Co-Promotion
Affiliate Marketing Events
Typography Contacts
Media
Formats
Tune-in
Photography Match-ups
HD Broadcasts
Policy & Resources
Programs

The Brand Identity Guide represents a system. It defines how we communicate the core ESPN brand to our fans and partners from a business, marketing and
promotional perspective. From the Brand Promise to mandatory standards and process, the goal of this document is to protect the integrity of the ESPN brand in visual
media. It should also serve to reinforce good brand identity practices within ESPN’s walls.
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Brand Identity Guide

The Brand
The Brand Promise
The
Brand
Promise
What is it?
A Brand Promise sums up the essence and
meaning of a Brand and how the Brand connects
to its consumers. It is what consumers expect
from the Brand and what they attribute to it.

The Promise and the supporting attributes serve

as a guide to help manage and grow the Brand.
The overall goal is to maximize those things that
contribute to Brand strength and deliver on the
Brand Promise, and minimize those that do not.
SPORTS
with
AUTHORITY
and
PERSONALITY
 Sports
Connects
ESPN connects fans to sports over many platforms.

Quality

Sports
We strive to consistently deliver unmatched quality
strengthened by leadership and innovation.

Television Radio Internet

Sports

Sports
Magazine Wireless Gaming

Themed Entertainment Books Consumer Products

Sports
AUTHORITY
Authority
Integrity
Fans trust ESPN integrity as an independent, objective source.

AUTHORITY
Authenticity
ESPN is authentic—true to sports in a way that can’t be imitated.

Expertise

AUTHORITY
Fans value ESPN expertise and knowledge—they rely on it.

AUTHORITY
AUTHORITY
AUTHORITY
AUTHORITY
AUTHORITY
 PeRsoNalitY
Personality
Humor
ESPN is known for its humor, wit and irreverence.

Passion
ESPN passion for sports is apparent in the energy and enthusiasm
displayed on all platforms.

Community
ESPN cares about the community of fans–regardless of age, gender
or origin—and the social bond that sports enables.
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Brand Identity Guide

Guidelines
Logo Use & Color Typography Photography

10 Logo 20 Playoff 25 Do’s

11 Tagline 21 Headline 26 Don’ts
12 Angle & Proportion 22 Text 27 Rights
13 Color 23 Don’ts 28 Stock Photography
14 Don’ts
15 Size
16 Space: Clear
17 Space: Lock-up
18 Multiple Logos: Columns
19 Multiple Logos: Rows
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Logo
Since 1979, the ESPN Logo has been a symbol of sports
programming excellence. Over the past thirty years the
company has evolved through innovation, technology,
design and industry-leading content to become the
worldwide leader in sports. The current logo, designed in
1985, is powerful, recognizable and timeless. Use this logo
as a punctuation or signature to the overall message.

Designed in 1985, the ESPN logo is powerful, recognizable and timeless.

When represented in text, ESPN is all capitalized.
Never use TM or ® on the ESPN logo or on any ESPN trademarks.
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Tagline
ESPN’s tagline, “The Worldwide Leader in Sports” is a
registered trademark. It can appear as part of the logo
(shown) or in a variety of type treatments depending on
the context. It is commonly used as a sign-off at the end
of programming, and its use serves to amplify the ESPN
brand. It should most often appear in the approved
headline fonts, Playoff, Helvetica, or Arial (see Guidelines;
Typography).
The choice whether to use the tagline or not is tied to the
business and aesthetic needs of a given layout.
THE WORLDWIDE LEADER IN SPORTS
However, the ESPN logo without the tagline is simpler
and preferred for marketing and promotion.

Do not use the tagline without the ESPN logo.

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Angle & Proportion

The correct lean angle for the ESPN logo is 97 degrees, 97 1
measured from the horizontal axis clockwise to the
vertical of the letter “E”. The correct proportion for the
ESPN logo, width to height, is 4 to 1.
The specs for correct angle and proportion of the ESPN
logo also apply to the ESPN found within each logo in the 1 2 3 4
entire family of ESPN logos.
The logo sheet for the ESPN logo and many other ESPN
properties are found in Section 4 and also at
http://big.espn.com.

The correct lean angle for the ESPN logo is 97 degrees, measured
from the horizontal axis clockwise to the vertical of the letter “E”.
The correct proportion for the ESPN logo, width to height, is 4 to 1.
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Color
The following guidelines for color of the ESPN logo
Values for ESPN red:  Values for black:  Acceptable values for grey: 
apply generally to the entire family of ESPN logos. Pantone red 032 Pantone process black C  Pantone cool gray 9
Additional information specific to a particular logo within CMYK: 0. 90. 86. 0  CMYK: 0. 0. 0. 100  pms 877 metallic silver – print only
RGB: 255. 0. 48  RGB: 0. 0. 0  CMYK: 0. 0. 0. 30
the ESPN family (ESPN X Games, ESPN Classic, etc.) WEB: FF 00 33 WEB: 00 00 00 RGB: 129. 129. 131 
can be found on the logo sheet dedicated to that logo. WEB: 81 81 83

1–6: :Preferred logo for color backgrounds.

7 & 8::When the background is textured, or when not
using colors from the primary palette, the ESPN mark
should appear in white.
9: On light colored fields, the mark should appear in black.
1. 2. 3.

4. 5. 6.

7. 8. 9.
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Don’ts
Shown are several of the most common examples
of unacceptable handling of the ESPN logo. These
examples and any other non-standard variations are
discouraged in any and all media unless otherwise
1. 2. 3.
permitted and approved by ESPN.

1. DO NOT skew the logo.

2. DO NOT distort the logo.
3. DO NOT configure the logo vertically.
4. DO NOT omit portions of the logo.
4. 5. 6.
5. DO NOT obstruct the logo.
6. DO NOT rotate the logo.
7. DO NOT fill the logo with pattern.
8. DO NOT color block the logo.
9. DO NOT reverse the logo.
:10. DO NOT create decorative patterns with the logo.
7. 8. 9.
:11. DO NOT outline the logo.
:12. DO NOT use drop shadows on the logo.

10. 11. 12.

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Size
Some fans would say the ESPN logo is always too small,
minimum size .625" / 5/8"
and there is no such thing as an ESPN logo that is too large.
However, taste and legibility dictate the appropriate size for
each situation. The ESPN logo itself holds up very well at
smaller sizes, however, taglines or other text may become
illegible. Use caution when scaling down any of the logos in
the ESPN brand family.

Minimum size for the ESPN Logo is 5/8"(.625" or 17 mm).

To maintain legibility, please do not use the logo at smaller sizes.
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Space: Clear
This diagram illustrates the minimum amount of space
surrounding the logo. To ensure consistency, space is X
calculated in “X” spaces (a square equal in height to the X
lower section of the ESPN logo in that layout).

The safety zone is relative to the height of the bottom section of the
ESPN logo. The safety zone can always be bigger than the “x” space,
but never smaller. The ESPN logo should always be surrounded
by at least one “x” space.
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Space: Lock-up 8
8

Similar to Clear Space, the Lock-up space is the minimum

amount of space required as a cushion around the ESPN
8

logo when it is being used in a lock up with another logo.

This applies to the creation of new brands within the
ESPN family and is recommended for all kinds of products
and title treatments. It may also apply in certain instances X
X

of co-branding.
X

This lock-up diagram illustrates the minimum amount of space allowable.

“X” is the dimension, where “X” is defined as the height of the top bar
(roughly one-third) of the ESPN logo.
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Multiple Logos:
Columns
When representing multiple logos from the ESPN
family of brands, there are special considerations beyond
the basic spacing requirement described in Guidelines;
Space: Clear.
Logos that are stacked or arranged in a
column should be justified left. The more logos involved,
the more space should be given as padding between
them. The width of the logos can vary as long as legibility
is maintained. Balance the logos by their visual weight,
not by their actual dimensions.

Especially when using logos with very different proportions,

it is important that the logos feel balanced in terms of their visual
weight. Always justify left.
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Multiple Logos: Rows

When representing multiple logos in a row, size, spacing
single row center axis aligned
and alignment are critical. Logos should be aligned by
their center axis. The minimum clear space rule defined
on page 16, Clear Space, must be observed. It is often
necessary to reduce the size of the logos in order to
ensure that there is enough clear space while still
maintaining legibility. Balance the logos by their visual
weight, not by their actual dimensions.

staggered rows

Multiple logos in rows should be aligned by their center axis.

When showing more than one row of logos, stagger or organize them
to achieve consistent and maximum spacing in between.
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Typography: Playoff
AN IRREVERANT
COMPANY
ESPN has designed an original font for use in new brand
identities, for graphic templates and collateral.
The design inspiration comes from a look back at the
typographic history of the company since its birth in 1979,

79
combined with a more modern, innovative and universal
aesthetic. The result is a unique but also familiar typeface “IF YOU’RE A FAN, IF YOU’RE A
that will embody the past, present and future of the WHAT YOU’LL SEE IN THE NEXT

something of legend..
this sports driven company to the world, the way he did this is
background, but somehow was given the daunting task of introducing
who was not a real sports fan. A man that came from a hard news
The first voice of this movement was ironically a man, Lee Leonard,
HOURS AND DAYS TO FOLLOW
ESPN Brand. CONVINCE YOU YOU’VE GONE T
The new font, called Playoff, is available in serif and sans SPORTS HEAVEN.
serif faces, and is becomming the basis of a new design MINUTES, HOURS
architecture for the ESPN brand. This architecture will be
elaborated in subsequent editions of the BIG. AND DAYS
Working files for templates and collateral will also become ESPN was born in 1979. An irreverant company 19
available. Please check big.espn.com for updates and
information.
with one goal. Broadcast sports, sports moments 79
The beacon of this movement was a simple pill shaped logo
and highlights to sports fans on the east coast. with four letters that soon became the symbol of everything
sports. The passion, pride, spirit and personality of a company
This dream came true and then grew to a

Phenomenon.
that was simply doing what the always wanted to do.

FOUR LETTERS

This unique font, called Playoff, will become the basis of a new design
architecture for the ESPN brand.
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Typography: Headline Helvetica Bold

Typography used to project the ESPN brand must be ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijkl
simple, modern and streamlined. It should also complement mnopqrstuvwxyz 01234567 &#@
the ESPN logo rather than have the same weight and skew
(see page 23, Don’ts). SPORTS
For business purposes, both internal and between WITH AUTHORITY
ESPN business partners, use the Helvetica or Arial family. & PERSONALITY
This typeface may also be used for marketing and
promotion of the ESPN corporate brand.

Helvetica Medium
ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijkl
mnopqrstuvwxyz 01234567 &#@
SPORTS
WITH AUTHORITY
& PERSONALITY

To project the ESPN brand, typography used must be

simple, modern and streamlined.
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Typography: Text Helvetica Bold Helvetica Medium Helvetica Medium

Use the Helvetica or Arial family of typefaces for text. ABCDEFGHIJKLM ABCDEFGHIJKLM Condensed
When enlarging or reducing text fonts, keep a minimum NOPQRSTUVW NOPQRSTUVW ABCDEFGHIJKLM
of 3 points difference between font size and leading. XYZabcdefghijkl XYZabcdefghijkl NOPQRSTUVW
mnopqrstuvwxyz mnopqrstuvwxyz XYZabcdefghijkl
01234567 &#@ 01234567 &#@ mnopqrstuvwxyz
01234567 &#@

8/11 Helvetica Bold 10/13 Helvetica Medium 12/15 Helvetica Medium Condensed

When enlarging or reducing When enlarging or When enlarging or

text fonts, keep a minimum of reducing text fonts, keep
3 points difference between reducing text fonts, keep
a minimum of 3 points
font size and leading.
difference between font
a minimum of 3 points
Paragraph, indent and letter
size and leading. difference between font
space should be optically
Paragraph, indent size and leading.
balanced.
and letter space should Letter spacing should be
Avoid gaps between wide
letterforms, and widows at
be optically balanced. optically balanced.
the end of text blocks. Avoid gaps between Avoid gaps between wide
wide letterforms, and
letterforms, and widows
widows at the end of
text blocks. at the end of text blocks.
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Don’ts
For type that is in close proximity to the ESPN logo, and
when creating new logos, choose a typeface that contrasts
or complements the ESPN logo rather than mimics.
The most common ways of parroting the ESPN logo are
to extend the stripe contained in the characters into other
type. Use of the “speed” line outside of the ESPN logo
could have a negative impact on trademark enforceablity.
Another Don’t is to use Bolt Italic, the font on which the
ESPN logo is based. Both of these approaches dilute the
distinction and integrity of the ESPN logo and are not to be
used. For suitable font options see Guidelines; Typography:
Headline.

Do not mimic the ESPN logo by extending the stripe through text.
Do not use Bolt Italic or similar fonts that imitate the ESPN logo.
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Photography
We want to provide photography that brings a unique point
of view about sports. Use images that show a more inside
view and perspective about sports that only ESPN can do.

Authentic, Dynamic, Unique, Inside. Stay True.

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Do’s
When using photography, stay true to the photo.
ESPN wants to communicate the authenticity of sports.
By using dynamic photography and/or unique cropping,
we hope to bring a true representation of sports to our fans.
Primarily we prefer that the image be used in its full color
form, but you are permitted to alter it in one of the following
2. 3.
ways: b&w, duotone, monotone.

1. 4.

Primarily we prefer that the image be used in its 1. full color form,
but you are permitted to alter it in one of the following ways:
2. b&w, 3. duotone, 4. monotone.
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Don’ts
The image should be used in its original form. It should
not be distorted or altered in any way. There is nothing
more true than using a photo the way it was originally
shot. To the right are four examples of what not to do.

1. 2.

3. 4.

Shown are examples of what not to do.

1-4. No blurring or funky filters will be permitted.
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Rights
With rare exception, ESPN has the right to use names
and player likenesses to promote its game coverage.
Images of appropriate players in action should be used
whenever possible in order to remain true to ESPN’s
journalistic integrity. If a campaign exists to promote a
game or event, use it. And be sure to license the image(s)
for the specific use.
When using sports photography for purposes other than
to drive tune-in to an event, such as when promoting a
product or service, then player likeness and trademarks
become issues requiring analysis. In most cases, these
types of uses will require licenses from the players and/or
the holder of the players’ rights of publicity and the
trademark owner.

All photography usage must be routed through

your ESPN departmental contact to the appropriate Legal
and/or Programming contact.
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Stock Photography
There are many layers of ownership present in sports
photography besides who owns the copyright of the
picture. Player likeness, copyrighted marks and uniforms,
league and sponsor interests, etc., all heavily impact how
the picture can and cannot be used. Generally, these
concerns often prohibit the use of game photos for
marketing and promotion.
Do not strip out recognizable details for the sake of
making a photograph “safe”, or use a stock photo of a
fake athlete. Our fans know when a photo has been posed
or tampered with, and it undercuts ESPN’s authenticity
if we resort to these tactics. Instead, use scenic or other
sports imagery consistent with Guidelines; Photography:
Do’s.

Do not use model or posed photography to represent

ESPN programming, products or services.
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Brand Identity Guide

Applications
Process Partners Formats

30 Creative Consistency 32 Co-Promotion 35 Tune-in / ESPN

31 Campaigns 33 Affiliate Marketing: Campaigns 36 Tune-in / ABC
34 Affiliate Marketing: Customization 37 Match-ups / Professional
38 Match-ups / College
39 HD Broadcasts / Print
40 HD Broadcasts / On-air

This section covers the application of section 2 guidelines.

Creative examples shown are for specific properties and not for ESPN
as a whole.
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Creative Consistency PROGRAMMING

Through the Brand Identity Guide, we strive to project a

seamless, consistent and quality image of the corporate
ESPN brand. This applies to business communications
as well as to marketing and promotion.
NETWORKS SERVICES

PRODUCTS EVENTS

BUSINESSES

The corporate ESPN brand is at the core of

all business activities, products and media platforms.
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Campaigns
Most of the content on ESPN media platforms is promoted
through creative campaigns that change regularly.
It is important that the current campaign look or
established identity of a given property be adhered to
completely as it extends into all media.

Work with your ESPN contact in order to maintain creative

consistency with the appropriate campaign or brand style.
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Co-Promotion
ESPN partners with many other brands, resulting in
co-promotion that often shares creative qualities and
branding from both partners. The sponsor logo and the
ESPN logo should be roughly equal in size, plus or minus
15%. The exact balance among the brands is governed by
specific sponsorship entitlements.
In all cases, uses of the ESPN logo must establish a clearly
distinct commercial impression, so as to firmly demonstrate
the nature of the co-branded relationship.
Successful co-promotion enhances the bradning of all of
the partners represented and must meet their full approval.

Successful co-promotion should utilize appropriate campaigns and

branding from among the partners represented. The sponsor logo and
the ESPN logo should be roughly equal in size, plus or minus 15%.
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Affiliate Marketing:
Campaigns
When promoting ESPN properties, always use the current
campaign materials that were created for that property.
Creative materials will frequently be available online or
through your ESPN departmental contact.
Never re-create a graphic look or elements to mimic
a campaign look. If campaign materials for a given ESPN
property are not available, always work with your ESPN
contact to find the appropriate solution to meet
promotional needs.
Important: Personal likeness (e.g., athletes), trademarks
and all licensed imagery are highly restricted in the manner
in which they can be used. Imagery of this type must not
be associated with any sales or marketing proposition
without prior and explicit permission.
Use of such imagery without permission entails serious li-
abilities. For additional information, see Guidelines; Photog-
raphy: Rights, or contact ESPN Legal.

Always use campaign graphics specifically for that property.

Do not mimic or re-create campaign graphics; do not use for any
other purpose.
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Affiliate Marketing:
Customization
Customizable marketing materials for specific ESPN
properties provide consistent branding while at the same
time allow our affiliates to extend their messaging and
brands. Only use the areas of the layout that are provided
for customization. The content of these materials must not
be altered in any other way.

To maintain the integrity of the creative campaign, only use

the areas of the layout that are provided for customization.
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Tune-in: ESPN
The correct way to express the start time of programming
on ESPN is as follows:
• For both print and on-air applications, specify whether
the start time is AM or PM using small caps.
Do not use periods in AM or PM.
• Always indicate the start time in terms of
Eastern Time, [ET].
• Do not indicate minutes (i.e., :00) when the start time is 7PM/ET
Print: sample tune-in.
on the hour, except when there is more than one start
time listed, and one of them is on the half hour.
• Use [ET] or [All times Eastern] after the hour,
separated from AM or PM by a slash.
• Always use NOON or MIDNIGHT,
never use 12pm or 12am.

9PM/ET
On air: sample tune-in.

For programming on ESPN, always indicate the start time in

terms of Eastern Time [ET] or [All times Eastern]
AM and PM should be separated from ET by a slash [AM/ET].
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Tune-in: ABC
The correct way to express the start time of programming
on ABC is illustrated in the following example:
• For both print and on-air applications, specify whether
the start time is AM or PM using small caps.
Do not use periods in AM or PM.
• Indicate the start time in terms of
both Eastern Time [ET] and Pacific Time [PT].
Separate the Eastern and Pacific start times with a slash. 3:30PM ET / 12:30PM PT
Print: sample tune-in.
• Do not indicate minutes (i.e., :00) when the start time is
on the hour, except when there is more than one start
time listed, and one of them is on the half hour.
• Always use NOON or MIDNIGHT,
never use 12pm or 12am.

3ET / Noon PT
On air: sample tune-in.

For programming on ABC, always indicate the start time in

terms of both Eastern Time [ET] and Pacific Time [PT].
Eastern and Pacific start times should be separated by a slash.
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Match-ups:
Professional
The correct way to express a match-up between
professional teams is illustrated in the following example:
• Use team names, not cities. Where space allows,
or when these is only one match-up given, the city
may be listed as well, with the team name taking more
prominence than the city.
• Use [VS] without a period, and never use “at” because
the home team conventionally is mentioned last in
the match-up.

Use team names, not cities. Use [VS] without a period, not “at”.
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Match-ups: College
The correct way to express a match-up between college
teams is illustrated in the following example:
• Use the school name, and if space allows, use the
team name as well. The school name should always
be more prominent than the team name.
• Use [VS] without a period, and never use “at” because
the home team conventionally is mentioned last in
the match-up.

Use school names and team names if space allows.

Use [VS] without a period, not “at”.
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HD Broadcasts: Print
ESPN HD, ESPN2 HD, ESPNEWS HD and ABC HD are COVERAGE BEGINS 8:30 PM/ET
24-hour networks that simulcast programming shown on
the standard definition networks. The following are 1. Network logo version (sample tune-in for illustration only)
options to correctly express broadcasts on any of the
HD networks in print.
• In a given layout the standard network logo and the Also available on
HD logo should be equal in importance. The main
network logo is mentioned first, and the HD logo is 2. Combination text and logo version

mentioned second.
• On occasion, text is used in lieu of, or in combination
with, the HD logo. Use any of the options shown, Also available on ESPN HD.
depending on the space available in the layout.
3. Short text version. Note the use of “on” rather than “in”.
• When referring to any of the HD networks in type, there
is always a space between the network name and HD.

Also available in high definition on ESPN HD.

4. Extended text version. When in text, use a space between the network and HD.

When designating a high definition broadcast, the same rules apply

to all networks: ESPN HD, ESPN2 HD, ESPNEWS HD and ABC HD.
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HD Broadcasts: On-air
ESPN HD, ESPN2 HD, ESPNEWS HD, ESPNU HD, and
ABC HD are 24-hour networks that simulcast programming
shown on the standard definition networks.
In on-air applications the HD logo slides out from behind
the primary network logo, thereby replacing the standard
definition logo .

On-air HD logo reveal progression

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Brand Identity Guide

Support
Logos Collateral Contacts

42 The Family 44 Stationery 46 Contacts

43 Logo Sheets 45 PowerPoint

Policy & Resources

47 Ad Sales
48 Production Manual
49 Print Formats
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The Family
To the right is a selection of logos for ESPN branded
properties. Please refer to the logo sheets for style
information pertaining to these and many more logos,
found at http://big.espn.com.
Generally, the guidelines for the ESPN logo that are
detailed in Section 1 apply to each of the branded
property logos as well. Other style guidelines may exist
for some of these properties. Always check with your
ESPN contact to confirm what is the best logo to use
in a given application.
Note: When showing multiple logos in one layout, the
logos should appear balanced in relationship to each other
despite their differences in proportion. For more
information on showing multiple logos, see Section 1,
Guidelines; Logo Use; Multiple Logos.
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Logo Sheets
Logo sheets in PDF format exist for most ESPN branded ESPN Logo
properties. They can be found at http://big.espn.com
along with the EPS files for the variations represented.
Please contact Marketing for help finding logo sheets ESPN RED: PMS 032
CMYK: 0, 90, 86, 0
and logos.

©ESPN, Inc. | revised 10/2007

Use only variations shown on the logo sheet. For assistance in

choosing the variation that is most suitable for your layout,
contact ESPN Marketing or your ESPN departmental contact.
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Stationery
The ESPN standard letterhead and business cards are
to be used for all business communications. New styles
T H E W O R L D W I D E L E A D E R I N S P O R T S ™

or variations of this style are only created where there is Name

Title 1

a clear business or legal justification. (Examples: for a

TItle 2
Department

specific event or show such as X Games, or for a business

area such as ESPN The Magazine.)
All requests for new styles and updates to existing styles
must be reviewed by Marketing (see Contacts). These
requests will be routed through Administration and Legal
as needed. ESPN BC.ps - 8/21/2006 10:18 AM

Name
Title 1
TItle 2
Department

PSC
Address
City, ST Zip Code
Tel: 000-000-0000
Fax: 000-000-0000
Cell: 000-000-0000
E-mail: [email protected]

Address
City, ST Zip Code
Tel: 000-000-0000
Fax: 000-000-0000
Cell: 000-000-0000
E-mail: [email protected]
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PowerPoint
Shown are examples of good branding used in PowerPoint
templates. They carry the clean, bold aesthetic established
by the ESPN logo.
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Contacts
ESPN Marketing Brand Development ESPN Consumer Products ESPN Marketing Creative Services
Dan Cramer Chris McClure Kristen Thomas
212-456-1405 212-448-4846 212-456-1251
[email protected] [email protected] [email protected]

Disney & ESPN Media Networks ESPN Customer Marketing & Sales ESPN Production Creative Services
Nicole Porter Dan Hadel Barry Rahmy
860-766-9049 212-456-6628 860-766-4924
[email protected] [email protected] [email protected]

ESPN.com ESPN Legal

John Westgate Holland Campbell
860-766-4171 860-766-2953
[email protected] [email protected]

For questions regarding ESPN marks and branding, contact your ESPN
representative or one of the departmental contacts above.