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Mariyam Fathima 12F - SEO Presentation

The document provides an overview of Search Engine Optimization (SEO), explaining its importance in digital marketing for improving website visibility and driving traffic. It outlines various types of SEO, including on-page, off-page, and technical SEO techniques, as well as the significance of keyword research and tools for effective SEO practices. Additionally, it highlights specific strategies and tools, such as Google Analytics and SEO Checker, to enhance website performance and search engine rankings.

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Vinod Srivastava
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25 views9 pages

Mariyam Fathima 12F - SEO Presentation

The document provides an overview of Search Engine Optimization (SEO), explaining its importance in digital marketing for improving website visibility and driving traffic. It outlines various types of SEO, including on-page, off-page, and technical SEO techniques, as well as the significance of keyword research and tools for effective SEO practices. Additionally, it highlights specific strategies and tools, such as Google Analytics and SEO Checker, to enhance website performance and search engine rankings.

Uploaded by

Vinod Srivastava
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as ODP, PDF, TXT or read online on Scribd
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WEB APPLICATION PRESENTATION

SEO TOOLS
Prepared By: Mariyam Fathima
XII F
What is SEO?
Search E
ngine Op Importa
is the pr timizatio nce of S
actice of n (SEO) EO in di
to impro optimizi SEO is c gital ma
ve its vis ng a we rucial in rketing:
ibility an bsite it helps d igital m
search e d rankin drive or arketing
ngine re g on g a n as
sults pag increasi i c traffic t
es (SERP ng visib o websi
s). ility, cre tes,
potentia dibility,
l conver and
sions.
SEO involves vari
ous techniques,
keyword researc including
h, content optim
building, to ensu ization, and link
re that a website
criteria set by se meets the
arch engines for
higher
rankings.
Types of SEO

“
On-page SEO

Off-page SEO

”
Technical SEO
On-Page SEO Techniques

Optimizing title & meta tags: Using header tags (H1, H2,
H3):
Title tags and meta descriptions
should be compelling and include Proper use of header tags helps
relevant keywords to improve click- structure content, making it easier for
through rates. search engines to understand and
index.

Content quality and keyword Internal linking:


density:
Linking to other pages within the
High-quality content that provides value website helps distribute page authority
to users and includes keywords and improves navigation for users and
naturally is crucial for SEO success. search engines.
Off-Page SEO Strategies

Social media Guest blogging:


engagement: Writing guest posts
Active participation for other websites
on social media can help build
platforms can drive backlinks and expose
traffic to your your content to a
website and broader audience
improve its visibility
Building high-
quality backlinks:
Acquiring backlinks
from reputable
websites signals to
search engines that
your site is
trustworthy and
authoritative.
TECHNICAL SEO
A fast-loading website provides a better user
experience and is favoured by search engines.

Securing your website with HTTPS ensures data


protection and is a ranking factor for search engines.

With the increasing use of mobile devices, having a mobile-friendly


website is essential for SEO

XML sitemaps (file that lists all the pages on a website) help search engines
understand the structure of your website and index it more efficiently.
Keyword Research

Keyword research is essential as it helps identify the terms and


phrases that potential customers use to search for products or
services.
Tools like Google Keyword Planner and SEMrush can help identify
relevant keywords and analyze their search volume and
competition.
Selecting the right keywords involves finding a balance between high
search volume and low competition, ensuring relevancy to the
content and audience.
SEO Tools

MEW 4 SEO Checker will Google Analytics Google Search Console


evaluate the page structure
helps to track and allows you to monitor
and its content against 50 and maintain your site’s
different rules to ensure the analyze website
presence in Google
page is search-engine traffic, providing
friendly. SEO Checker will search results,
insights into user identifying issues and
generate reports with the
observations in the form of behavior and SEO optimizing
issues and description. performance. performance.

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