SEC Unit 2
Here's a brief overview of the topics you listed:
### **1. Concept of Digital Marketing**
- **Introduction:** Overview of digital marketing and its significance.
- **Definition and Scope:** Covers what digital marketing is and its reach across
industries.
- **Importance:** Highlights why digital marketing is crucial in today’s digital world.
- **Conventional vs. Digital Marketing:** Compares traditional and digital marketing
approaches.
- **Digital Marketing Channels:** Includes SEO, PPC, social media, email marketing,
etc.
- **Digital Marketing Process:** Steps like strategy, execution, and analysis.
- **Trends and Innovations:** AI, automation, influencer marketing, etc.
### **2. Digital Communication**
- **Introduction:** Basics of digital communication in personal and professional
contexts.
- **Role of Technology:** How digital tools shape modern communication.
- **Understanding Digital Platforms:** Social media, messaging apps, forums, etc.
- **Social Media and Communication Styles:** How platforms affect communication
tone and engagement.
- **Digital Etiquettes:** Best practices for online interactions.
- **Ethical Considerations:** Privacy, security, and responsible communication.
- **Critical Media Literacy:** Analyzing digital content for credibility and bias.
### **3. Communication Channels of Digital Marketing**
- **Email:** Direct communication for marketing campaigns.
- **Social Media:** Platforms for engagement and brand awareness.
- **Search Engines:** SEO and paid search strategies.
- **Websites:** The foundation of an online presence.
- **Banner Ads:** Display advertising for brand visibility.
- **Mobile Apps:** Short-form marketing through in-app advertising and
notifications.
- **Online Videos:** Video content marketing via YouTube, TikTok, etc.
### **4. Digital Sales Promotion**
#### (a) **Introduction**
Digital sales promotion involves using online tools and strategies to boost sales,
attract customers, and enhance brand engagement.
#### (b) **Meaning of Digital Sales Promotion**
It refers to promotional activities conducted through digital platforms like social
media, email, and websites to increase sales.
#### (c) **Importance of Digital Sales Promotion**
- Increases brand visibility
- Engages customers in real-time
- Enhances conversion rates
- Cost-effective compared to traditional methods
#### (d) **Objectives of Digital Sales Promotion**
- Boost sales and revenue
- Retain customers through loyalty programs
- Drive website traffic
- Promote new products/services
#### (e) **Digital Selling Steps**
1. **Process** – The systematic approach to selling online
2. **Prospecting** – Identifying potential customers
3. **Preparation** – Researching and understanding customer needs
4. **Presentation** – Showcasing products digitally through ads, emails, or social
media
#### (f) **Digital Sales Techniques**
- Social media marketing
- Email marketing campaigns
- Chatbots and AI-powered customer interactions
- Personalized recommendations
#### (g) **Role of Public Relations**
PR builds brand credibility and trust through digital storytelling, media coverage, and
social engagement.
---
### **5. Digital Marketing Strategies**
#### (a) **Introduction**
A digital marketing strategy is a plan to promote products/services using online
platforms effectively.
#### (b) **Developing a Digital Marketing Strategy**
- Define goals
- Identify target audience
- Choose digital channels
- Analyze performance and optimize
#### (c) **Search Engine Optimization (SEO)**
Improving website visibility on search engines through keyword optimization,
backlinks, and quality content.
#### (d) **Webinars and Online Events**
Hosting live online sessions to educate, engage, and convert audiences.
#### (e) **Mobile Marketing**
Targeting users through mobile-optimized websites, SMS campaigns, and in-app
advertisements.
#### (f) **Pay-Per-Click (PPC) Advertising**
A paid advertising model where businesses pay for each click on their ads (Google
Ads, social media ads).
#### (g) **Cross-Channel Marketing Strategies**
Integrating multiple digital platforms (email, social media, websites) for a seamless
customer experience.
---
### **6. Emerging Trends in Digital Marketing**
#### (a) **Influencer Marketing**
Partnering with social media influencers to promote products authentically.
#### (b) **Voice Search and AI in Marketing**
Using voice search optimization and AI-driven recommendations to enhance user
experience.
#### (c) **Augmented Reality (AR) and Virtual Reality (VR)**
Interactive and immersive experiences in product marketing (e.g., virtual try-ons).
#### (d) **Omni-Channel Marketing**
Providing a unified experience across multiple digital and offline touchpoints.
#### (e) **Account-Based Marketing (ABM)**
Targeting specific high-value accounts with personalized marketing efforts.
#### (f) **Content Experience and Interactive Content**
Engaging users with interactive videos, quizzes, and personalized content
experiences.
#### (g) **Ethical Considerations in Digital Marketing**
Ensuring data privacy, transparency, and responsible advertising practices.
