ADVERTISEMENT WRITING
A classified advertisement is a small advertisement that you put in a newspaper or
a magazine, usually because you want to sell or buy something or to find or offer a job. It
can also be written to rent out or seek a house on rent.
DISTRIBUTION OF MARKS: Format 1M, Content 1M, Expression 1M
FORMAT:
1. Title / Heading – The heading of the classified advertisement is given in the TOP CENTRE.
Generally, it comprises one or two words. For example a classified advertisement for
giving a space on rent has the title “To let”, an advertisement for seeking workers will be
titled “situation vacant”.
2. Body – The body of the classified advertisement comprises the details of the issue at
hand. All relevant information must be given here so that the interested customer can
come to a decision. Generally, it ends with contact details like name, mobile phone number,
email id or address of the person or organization that has put the advertisement.
POINTS TO REMEMBER:
While writing, every word counts as it is a paid service. Choose your words wisely.
It should begin with a heading in bold or upper case letters.
The language should be according to the audience being referred to.
Do not make full sentences. The prescribed limit is 50 words and in order to make your
advertisement loaded with information about the topic, you have to manage your words
carefully.
Always add contact details in the end either in the form of contact no., email id or both.
They are generally given in the question.
It should be neat and clean with a good presentation.
TYPE OF
PURPOSE
ADVERTISEMENT
This advertisement is written by an employer who is
SITUATION VACANT
looking for the services of a person in his organisation.
SITUATION WANTED This is written by a job-seeker.
This is written in an attempt to sell property, assets, office
FOR SALE
goods, etc.
This is written by a person looking for tenants for his/her
TO LET
property.
ACCOMODATION Written by the ones looking for a place for
WANTED accommodation.
This is written while looking for prospective marriage
MATRIMONIALS
candidates
This is written in case any object/person/pet goes
MISSING
missing giving descriptive details for the same.
(NO NEED TO DRAW THE ABOVE TABLE – IT IS GIVEN FOR YOUR UNDERSTANDING –
DO GO THROUGH IT THOROUGHLY)
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SOLVED EXAMPLE:
You are Sameera/Sameer the owner of Pink Power, a café run only by women. You are
looking for an interior designer to design the interiors of the café. Draft a suitable
advertisement for the same, in about 50 words to be published in the classified columns of
the National Daily, the local newspaper. (CBSE SQP 2020-21)
Situation Vacant
REQUIRED an interior designer for café interiors redesigning. Area to be redesigned
600sq.ft. designing of private dining areas and work stations required. Modern design
needed. Graduate in Interior Designing preferred. Remuneration will be decided mutually.
Apply with portfolio and bio data at
[email protected]. Sameera XXX0000XXX
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