miniEnterprize 2021

THE 13TH ITERATION

How to Case Comp Guide

What is a Case Competition?

Case Competitions provide a problem simulation that mimics the

reality of corporate affairs through an analytical lens. Competing in a
case competition allows and inspires students to draw upon their best
collaborative and critical thinking skills.

MiniEnterprize seeks to provide delegates with an opportunity to learn,

network, and further their insight in the eld of Business and
Entrepreneurship. fi
What Should I Expect?

A Case Competition exposes students to many issues found in the

realm of commerce. Your team must work together to analyze
problems and create resourceful and innovative solutions. These
solutions will need to be put together in presentation slides. Your team
must then present your analysis to a panel of professionals.
Competition Strategies
Reading the Case

Once your team receives the case study, you should:

1. Read over headings

2. Read between the lines, skim the rst and last pages

3. Take a few minutes to read over important sections

4. Highlight or underline key parts of the case

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Presentation Content

Below are the components that make up a general outline for a

standard presentation analysis. Feel free to employ uniqueness.

Issue Analysis Implementation

Internal Analysis Risks and Mitigations

External Analysis Conclusions

Recommendation Judges Q&A

Presentation Format
Introduction & Issue Analysis

Introduce the problem in a way that Components

is succinct, clear; invokes excitement,
• Title Page
curiosity, and inspiration. Show an
• Agenda/Overview of Presentation
understanding of the underlying
problems that the business must • Problem and Topic Introduction

face. Focus on the issues and set the • Identify Key Issues
stage for recommendations. • Problem Statement: a concise description or
question of the issue is addressed

• (i.e. How can we establish a market for this

new product based on current consumer
trends?)

• Objective / Goals
Internal Analysis

Internal analysis encompasses a thorough, logical understanding of your

corporation, by using relevant information and research from the case or
external resources.

Techniques

1. SWOT Analysis 2. Porter’s 5 Forces

• Threat of New Entry
• Identify the Strengths and Weaknesses of
the Company (i.e. Demand, Company • Consumer Power
Branding) • Buyer Power
• Threat of Substitutes
• Opportunities and Threats of the Industry
(i.e. customer loyalty, market expansion) • Competitive Rivalry
External Analysis

A fruitful external analysis will show an understanding of the market in which

the corporation operates. It must be relevant, up to date, and within the scope
of your market.

Techniques

1. PEST(LE) Analysis 2. Target Market

• Political: laws, regulations
• Economical: prices, industry performance 3. Competitive Analysis
• Social: Consumer preferences
• Technological: new advancements
• Legal: Corporate laws and other policies
• Environmental: new trends
Recommendations

A professional recommendation will include unique and insightful

strategies of:

• HOW a company will solve its problems

• WHAT the client needs to do

• WHY the client needs to do this

• WHO will be involved in executing this plan

Recommendations Tips

1. Aim for ≈ 3 recommendations

2. Unique and valuable position (Is anyone else doing the same thing? Do
customers want this?)

3. Create a strategic “ t” across the business (Are different parts of the

business plan supporting each other?)

4. Requires making trade-offs (What decision do we prioritize and

why?)
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Criteria for Good Recommendations

1. Fully addresses the issues & questions in the prompt

2. Incorporates a deep understanding of the business and its current

situation

3. Considers and usually includes a short, medium, and long-term

solution

• Short-term: defends the core

• Medium-term: nd adjacencies

• Long-term: game changers

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Recommendation - Examples

• Inconsistent Product Quality?

→ Production tracking system

• Increasing Competitive Pressure?

→ Product repositioning

• High employee turnover?

→ Employee engagement plan

Implementation

Elaborate on tactics & details that will make strategy a reality. Consider
the best people, methods, time, and location.

• HOW should the plan be carried out?

• HOW MUCH will this plan return?

• WHERE will this plan take place?

• WHEN will it happen?

Implementation - Components

Implementation Plan

• Break the strategy into actionable steps

• 4Ps Marketing Mix (Place, Product, Promotion, Price)

• Be realistic and reasonable

Implementation Timeline

• Assign proposed strategies to a time frame

• Timeline should follow the scale of scal periods, typically by quarter

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 Financial Analysis

Included in your implementation is a brief nancial analysis that:

• Outline costs associated

• Provide nancial justi cation (business bene ts, economic pro ts,
opportunity costs)
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Risks and Mitigations

Risk and Mitigation plans should outline plausible risks of your

proposed strategy as well as a comprehensive plan of how to mitigate
them.

• Plan to address pitfalls of the recommendations your team has presented

• Outline the severity of risks and potential points of mitigation

• Present in a table format outlining the probability, severity, and method of

mitigation for each risk
Presentation Tips for miniEnterprize
 Tips for miniEnterprize

• Con dence is key • Wear business attire

• Talk at a steady pace • Shake hands with your judge,

thank them
• Project your voice with clarity
• When answering questions,
• Employ body language and allow only one
eye contact
person to speak for each
question
• Aim for a strong hook and
conclusion
• Don’t forget to smile
• Include professional visuals
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 Teamwork

• Be Ef cient
→ If you know the strengths and weaknesses of your team members, it may be useful
to assign different roles to members of your team, and have each person focus on a
speci c portion of the content of the presentation.

• Plan
→ Talk about recommendations as a team so that everyone knows what is to happen.

• Be Open-Minded

→ If someone on your team brings up something that might sound off, don’t shoot it
down; rather, suggest alternatives and go along with the ow. Teamwork is key!
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Time Management

10 - 15 minutes Reading over the case

Talking with your team members about what you read and
5 - 10 minutes
consider potential recommendations.

Time in Between Working on the content of the presentation

Final 10 minutes Last minute changes + organize and prepare for presentation
Final Tips

• Prepare or nd a slide deck template, so that your team is ready to go.

• Ensure that you follow the general outline and format of a presentation!

• Be careful if you decide to include statistics, the judges may ask where those
numbers have come from and you should know your source.

• Reiterate or generalize your points at the end.

• Avoid having lots of text on the screen. This will confuse judges and distract
the focus of your presentation. Focus on delivering details verbally.

• Good luck!
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 miniEnterprize 2021

THE 13TH ITERATION

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