Email Copywriting 3.
How To Start Writing Emails
- good subject line (you can use “...”)
- think about what the customer/the reader is thinking - what would trigger
them? what would open their mind? what would pique their interest? what
would hook them to want to click and read the email?
- the intro (preview text) - has to be intriguing
- the main part - should expand on the idea from the intro
- do not write long paragraphs, use empty rows
- use CAPS LOCK, bold text, side text, underlined text, (... ;) but do not
overuse this
- CTA - use bullet points (you only have 1 CTA per email)
- always think if you can say the same thing with fewer words, avoid spammy
words
- avoid discounts (use them rarely), it is better to add free bonuses
- use a button or a hyperlink (probably a button, put it on the left) - “Enroll now”,
or “>>>Enroll now<<<” as a hyperlink (test the links)
- have “kind regard” + your name at the end and a nice finish to the email
- sometimes add a PS (you can add social proof)
- confirm with your client when you are going to be sending emails, the same
day before it is sent to the newsletter send it to a client and ask if it is ok, you
can recommend the time when the emails should be sent out
harvest Vs. Nurture Emails
- soft sell - focusing more on the value, the lesson, and the story FIRST, then
you are kind of “Oh btw check this out”
- you are their bigger brother/mentor - you are building a relationship and
trust between you and your reader + showing authority
- start with nurturing emails once they get used to the brand (you are just
providing value and building a relationship) - giving tips and tricks, taking bits
of the course and expanding on it, showing social proof, sharing stories and
lessons ((providing daily free value))
- harvest email - straight-up selling, you making an offer, pitching the
product/service (getting as many people to click the link)
- talk about the products (your client’s) and share the success of theirs
- later you will do nurture campaigns, harvest campaigns, sales campaigns
How To Warm Up Your Email
- you do that if your client JUST got a brand new business email or if you do
cold email - so that the email does not go to spam or promo
- 1st-week send only 5 emails a day, 2nd-week increase to 10, after 3rd-week
you are good to go (if you’re doing this with your client let them know how
long this is going to take)
- at the beginning send only a few emails a day - send some to your other
emails and reply back
How To Put Together A Landing Page
- thought process: How can I provide enough value upfront so that they give me
their email (give them sth. free w/value) - pdf, video course, ebook
- always think - what does my reader find valuable and how can I best provide
that to them
- add a ‘thank you’ page - there you can upsell (sth. limited time only -
necessary), but upsell should just expand on what they are originally signing
up to the newsletter for
- eye-catcher at the top of the page, use bullet points
- give them an escape - you don't have to do this but if you do, you will be
saving xy dollars
- easy / simple CTA at the end
- if possible - disable the ‘confirm the subscription to the newsletter’ email
- make things easy for people - so they don’t have to think
How To Launch Your Lead Magnet & Email List
- the best way, after having a landing page + lead magnet, is to create a
giveaway (something is free or cheaper for 24/48h…) using social media
posts/story
- add scarcity + FOMO
- use giveaways to grow your email list
- use your brain to get more people to sign up (tweets, giveaways, ideas) - use
their most successful tweet - expand on it and get people to sign up
(retweet/reply and say you will be talking more about x in your newsletter)
Segment Your List
How To Mistake Proof Your Email List
- test every link, preview the email, send test emails (where does it go, maybe
change the wording) and use Grammarly
Best Subject Lines For Your Emails
- question subject lines but not in every email
- you want people opening, engaging, and clicking on the email list
- try short (3-6 words), emotional (retiring my mom), or “...” subject lines
- can also use something crazy/controversial or an intentional typo (rarely)
- do more of what the audience responds best to (keep track of everything)
How To Write A Good Subject Line
- join newsletter + study swipe files
- spice it up - people shouldn’t get used to your subject lines
- can use emojis - do not overuse; constantly test things
- create an urge in them to click
How To Get Sales From Your Email
- turn a story (could be your own experiences) into a sales email
- think: what story would my audience find interesting, what value could I
provide, is there some tangible result I can get for my audience, how can I
help them, what problem is my audience having
- THEN you connect that to the offer
- come from a place of authority and certainty - you’re writing to help readers
- each sentence should lead to the next one
- add social proof; try and test different styles, different positions
How To Send An Email To Your Clients Newsletter
- you need their approval before you send an email (at least at the beginning) –
share your email via Google Docs
- you send it through their newsletter (better) or they send it, ask for login
info/details or ask them to add you as a team member (script in vids)
- once they approve, copy and paste it (subject line + email), and test it (to your
free email)
The Truth About Overselling
- you’re talking to a person with actual problems - tap into their emotions
- use proper segmentation, change the wording a bit, and you can send the
same email to 2 different segmentations
- your client might’ve been overselling or not sending enough emails - you will
fix that
- do more nurturing emails before a new lunch
- in every single email, you should lead with value (always first) + relationship
- be relatable - tell them you understand their struggle, share where you came
from - segue that into an offer
- understand your audience, their pains, their desires, their obstacles/problems
- do reply campaigns, and ask questions to get to know them
Know Your Readers Better Than They Know Themselves
- ask questions - reply-style email (use in welcome sequence) - ask about
barriers they’re hitting, about sth. related to what your client is offering, what
they’re dealing with right now, what is the biggest thing they want to achieve
- put all the answers and information and put in in Google Docs
- use questions to pinpoint their pains, desires, and barriers - turn that into
content, services, and products
How To Optimise Your Deliverability
- using a professional email address
- activating DKIM - find this option in the provider’s settings
- avoid using spam trigger words and phrases (pdf)
- include an unsubscribe link
- avoid including more than one or two links in your emails
