Consulting Project Overview
Brief 2: Information Technology – Online Learning and Market Presence
This form is designed to give the students on this module enough information to understand your company and an
overview of the project which you would like delivered. Each box is able to expand as you type to include as much
information as you are able to include
Company London School of Science and Technology
Department Information Technology/Marketing
Main Contact This will be provided in class by the Module Lecturer
Contact details This will be provided in class by the Module Lecturer
Second contact This will be provided in class by the Module Lecturer
Contact details This will be provided in class by the Module Lecturer
Background to London School of Science & Technology (LSST) is a long established privately managed
company college in the Academic sector and has four campuses. Wembley, Elephant & Castle,
Luton (London) and Aston (Birmingham).
At the present time the College has approximately 4000 students studying courses on
Business and Management, Health and Social Care and IT and Computing.
Student fees are paid via the Public Purse and specifically via the Student Loan Company
where students need to apply for eligibility.
The college’s vision and mission statement and organisational values are:
Vision
To support individuals of all backgrounds, abilities and aspirations in order to fulfil their
potential through learning, achievement and progression.
Mission
To be recognised as a leading provider of further and higher education that is inclusive,
inspiring and free from barriers to learning.
Values:
Transparency, accountability, integrity, professionalism and excellence.
Background to clients
(person or persons with This will be provided in class by the Module Lecturer.
whom the students will
have most contact)
Information to be made LSST is one of the biggest colleges in the UK in the segments it operates. However, in
available to the the last couple of years the market has been proliferated by numerous new entrants to
students the point that the market has now become very competitive.
As a result, LSST’s senior management has decided to explore the potential of entering
new markets rather than just continue competing in a highly saturated market.
Consequently, the requirement of this brief is to receive a proposal, as a result of
research and relevant data collection, to advise the senior management of the college
on the merits of adopting online/distance learning to enter new segments in the UK.
For example, attract busy professionals that wish to undertake selected qualifications
without committing to full-time education.
Known project To enter new digital market segments
objectives at this point Identify which market segments have the least barriers to entry and the
in time potential for higher profitability
Project tasks To undertake an environmental and competitor analysis with the emphasis on the
(subject to change) digital markets to identify which competitors in the UK offer online qualifications and
advise LSST which segments can potentially enter in the digital markets
Deliverables – what do Relevant market research and competitor analysis
you expect to be left Clear strategies on how to enter selected digital market segments
with at the end of the Proposals, in the light of relevant research on how to increase differentiation
project?
Expectations of the To be familiar with LSST business and brand
client about the student To be able to place LSST within the industry
team To communicate effectively
To deliver in a professional and timely manner
Group formation
What the student team The original brief and access to additional clarification to answers for
can expect from the emerging questions.
Client To communicate effectively and professionally
To provide constructive comments
Nominated university To be completed after project has been allocated.
supervisor and contact
details
What would you Not yet decided.
estimate would be the
commercial value of
this project if you were
actually paying for it?
How likely are you to This is a ‘real life’ project that the management of the college is particularly
actually implement interested in and should the data be meaningful and realistic, they will be
ideas presented to you? considered by management.
Legal issues
Are all insurances in There are no particular legal and regulatory issues involved with this
place for this project to project.
proceed? Consultants will not be permitted access to any data that is not already in
Are there any the public domain
constraints that may
hinder progress?
