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Coffee Choco Lava Cake

The document presents a business proposal for 'Sweets and Smiley' featuring a product called 'Coffee Choco L', which combines coffee and lava cake. The study aims to analyze the feasibility and appeal of this dessert-beverage combination across different age groups. Key aspects covered include marketing, management, technical, financial, and socio-economic considerations.

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Anne Francine Rodanillo
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60 views1 page

Coffee Choco Lava Cake

The document presents a business proposal for 'Sweets and Smiley' featuring a product called 'Coffee Choco L', which combines coffee and lava cake. The study aims to analyze the feasibility and appeal of this dessert-beverage combination across different age groups. Key aspects covered include marketing, management, technical, financial, and socio-economic considerations.

Uploaded by

Anne Francine Rodanillo
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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BUSINESS NAME: SWEETS AND SMILEY PRODUCT NAME: COFFEE CHOCO L

NAME OF PROPONENTS: GORA, AILENE & RODANILLO, JOHN LORENZ SECTION: BSE 3-A ADVISER: _____

Conceptual Framework Rationale

Input Process Output


Lava cake, also known as molten chocolate cake is
French dish consists of chocolate cake with a
Business liquid chocolate core, according to Wikipedia.
Aspects Just like every dessert, this dish is liked by many
 Marketing because of its right amount of sweetness.
Aspects Meanwhile, coffee is another popular beverage
Business
 Management that is already part of many Filipinos’ life,
Feasibility of
Aspects probably because of its delightful smell and taste
GALORE
 Technical and also known for keeping a person awake.
Analysis and PIZZERIA
Aspects
Interpretation on: SHOP
 Financial Marketing Plans The aim of the study is to discover if the
Aspect Organizational combination of a popular beverage that is liked
and
 Socio and usually by the older consumers, (young adults &
Economic Management senior citizens) and a simple chocolate cake that is
Product
Aspects Production and adored usually by the kids, can have a strong
Acceptability of
Operation appeal to all age brackets.
Financial PIZZA
Product
Positions MAESTRO
Characteristics
 Taste
 Aroma
 Texture
 Appearance
 Packaging

Picture of the Product

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