BRAZIL

E-LEARNING MARKET
2024-2029

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 TABLE OF CONTENTS (1/2) 2

RESEARCH METHODOLOGY …………………………………………………………………………………………………………………

01 5

ABOUT US…………………………………………………………………………………………………………………………..……………………
02 6
ABOUT THE REPORT…………………………………………………………………………………………………………………………..……
03 7
REASON TO BUY…………………………………………………………………………………………………………………………..………….
04 8
SCOPE & COVERAGE ………………………………………………………………………………………………………………………………
05 9
5.1 MARKET DEFINITION ………………………………………………………………………………………………………………… 10
5.2 MARKET SEGMENTATION …………………………………………………………………………………………………….….. 10
5.2.1 DELIVERY MODE 11
…………………………………………………………………………………………........................
12
5.2.2 LEARNING MODE ……………………………………………………………….…………………………………………. 13
5.2.3 FUNCTIONTYPE………………………………………………………………….……………..……………………………. 14
5.2.3 END-USERS…………………………………………………………………………….……………..……………….............

EXECUTIVE SUMMARY …………………………………………………………………………….……………………………………………

06 15

MARKET OVERVIEW…………………………………………………………………………….…………………………………………………
07 20
7.1 BRAZIL E-LEARNING MARKET……………………………………………………………………………………… 23
7.2 KEY FINDINGS …………………………………………………………………………….………………………….………………… 24
7.3 KEY DEVELOPMENT…………………………………………………………………………….………………………………….... 25
7.4 MARKET ENVIRONMENT………………..………………………………………………….………………………………….... 26
7.4.1 TREND ANALYSIS………………..………………………………………………….…………………………………........ 28

7.4.2 DRIVERS ANALYSIS………………..………………………………………………….………………………………….... 30

32
7.4.3 MARKET CHALLENGES………………..………………………………………………….………………………………

DELIVERY MODE SEGMENT……………………………………………………….…………………………………………………………….…

08 34
8.1 DELIVERY MODE SNAPSHOT……………………………………….…………….................................................................. 36
8.1.1 PACKAGED CONTENT………………………………………………………….…………………………………………...…
37
8.1.2 LMS ……………..…………………………………………………….………………………………………….............................
38
8.1.3 OTHERS……………………………………………………………………………………………………………………………….
39

LEARNING MODE SEGMENT………………………………………………….…………………………………………................................

09 40
9.1 LEARNING MODE SNAPSHOT…………………………………………….……………………………………………………. 42
9.1.1 SELF PACED……………………………………………………………….…………………………………………..……………
43
9.1.2 INSTRUCTOR LED………………………………………………………………………………………………………………..
44

BRAZIL E-LEARNING MARKET

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 TABLE OF CONTENTS (2/2) 3

10 FUNCTION TYPE SEGMENT …………………………………………………………………………………………………………………… 45

10.1 FUNCTION TYPE SNAPSHOT……………………………………………………..……………………………………………... 47

10.1.1 TRAINING …………………………………………………………………………………………………………………... 48

10.1.2 TESTING ……………………………………………………………………………………………………………………….. 49

11 END-USERS SEGMENT……………………………………………………………………………………………………………………………. 50
11.1 END-USERS SNAPSHOT……………………………………………………………………………………..……………………… 52

11.1.1 CORPORATE…………………………………………………………………………………………………………………… 53
54
11.1.2 HIGHER EDUCATION……………………………………………………………………………………………………….
55
11.1.3 K-12……………………………………………………………………………………………...………………………………..
56
11.1.4 GOVERNMENT ……………………………………………………………………………………………………………
57
11.1.5 VOCATIONAL ………………………………………………………………………………………………………………

12 COMPETITIVE LANDSCAPE ………………………………………………………………………………………………………………….. 58

12.1 BRAZIL E-LEARNING MARKET ………………………………………………………………………………………………… 60
12.1.1 KEY COMPANIES ……………………………………………………………………………………………..………. 62

12.1.2 OTHER PROMINENT VENDORS …………………………………………………………………….…………….. 63

13 STRATEGIC RECOMMENDATIONS…………………………………………………………………………………………………………. 77

14 QUANTITATIVE SUMMARY …………………………………………………………………………………………………………………… 80

15 LIST OF ABBREVIATIONS……………………………………………………………………………………………………………………….. 85

BRAZIL E-LEARNING MARKET

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 LIST OF EXHIBITS 4

EXHIBIT 1 Brazil E-learning Market 2020–2029 ($ billion) 1

EXHIBIT 2 Brazil E-learning Market by Delivery Mode 2020–2029 ($ billion) 2

EXHIBIT 3 Market by Packaged Content 2020–2029 ($ billion) 3

EXHIBIT 4 Market by LMS 2020–2029 ($ billion) 4

EXHIBIT 5 Market by Other Delivery Mode 2020–2029 ($ billion) 5

EXHIBIT 6 Brazil E-learning Market by Learning Mode 2020–2029 ($ billion) 6

EXHIBIT 7 Market by Self-Paced 2020–2029 ($ billion) 7

EXHIBIT 8 Market by Instructor-led 2020–2029 ($ billion) 8

EXHIBIT 9 Brazil E-learning Market by Function Type 2020–2029 ($ billion) 9

EXHIBIT 10 Market by Training 2020–2029 ($ billion) 10

EXHIBIT 11 Market by Testing 2020–2029 ($ billion) 11

EXHIBIT 12 Brazil E-learning Market by End-Users 2020–2029 ($ billion) 12

EXHIBIT 13 Market by Corporate 2020–2029 ($ billion) 13

EXHIBIT 14 Market by Higher-education 2020–2029 ($ billion) 14

EXHIBIT 15 Market by K-12 2020–2029 ($ billion) 15

EXHIBIT 16 Market by Government 2020–2029 ($ billion) 16

EXHIBIT 17 Market by Vocational 2020–2029 ($ billion) 17

BRAZIL E-LEARNING MARKET

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 RESEARCH METHODOLOGY 5

Secondary Research
Secondary sources include a thorough
study of market journals, press
releases, company filings, investor
Information reports, white papers, and
Procurement Process government and non-government
agencies websites
The stages involves the procurement
of market data or related information
via different sources &
methodologies such as primary
interviews, paid and internal
databases and secondary sources

Third-Party Perspective
Analysis of investor analyst reports,
government quotes, key opinion
leader, research institutes and
research/academic centers
Primary Research
The primary sources consist of in-
depth discussions and interviews with
policy makers, industry experts,
freelance consultant, manufacturers,
distributors and data evaluators The
interviews done are based on the tele- Arizton in-house databases
conference call or online surveys
The stage includes historic market
database, case studies, internal audit
reports. Pertinent data such as price
trend analysis, import & exports,
manufacturing cost, etc. are also
considered. We have dedicated team
of analysts who update and maintain
these databases on a regular basis

Data Collection
• Demand & Supply Scenario • Company Market Share Analysis
• Value Chain Analysis • Company Service Portfolio
• Regulatory Scenario Mapping
• Pricing Analysis • Identifying of application that
• Market Potential by Country are right fit for business
• Technology Scenario • Emerging Application
• Voice of Customer

BRAZIL E-LEARNING MARKET

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 ABOUT US 6

Arizton Advisory & Intelligence

Arizton Advisory & Intelligence provides competitive and insightful business intelligence across various industry
verticals. Our expertise and knowledge ensure that the analysis provided is comprehensive, detailed, and complete.
The analysis helps our client organizations to make insightful decisions and devise marketing strategies for their
businesses. The actionable insight delivered through our market research provide a comprehensive market analysis at
even- level of market segmentation in the industry.

Our team of expert ensures the analysis is not just analyzed and presented but also customized depending on the
client's requirement. Then it comes to competitive intelligence, we ensure our client do not look beyond us.

Our employment base is spread across the globe. Our analyst prepare high-quality research reports and possess a
wide industry experience, which means a proper understanding of the client's requirements and delivering premium
search report.

Pioneer in
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research practices A rich repository
Top leadership to ensure deeper Dedicated of syndicated
having more than More than insights analysts reports across
8+ years of
120-man years of 1000+clients working across 11 Industries
industry
experience across worldwide 3 countries
experience in
varied industries including various delivering valuable and 12
fortune 500 research insights countries
companies at Global,
Regional, and
Country Level

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 ABOUT THE REPORT 7

This report provides a comprehensive and current market scenario of the Brazil e-learning market,
including market size, anticipated market forecast, relevant market segmentations, and industry trends.

MARKET SIZE INDUSTRY OVERVIEW MARKET FORECAST

Quick check of market Overview of top Offer reliable forecast
conditions & historical data in manufacturers/marketed services, data to support your
an industry, region (or) pipeline analysis, clinical trial analysis, business plans and goals.
country. competitive landscape, vendor
profiles, and merger & acquisitions.

MARKET SHARE MARKET SEGMENTATION MARKET ASSESSMENT

Identify main players, Gain thorough insights into Offer elucidated analysis for a
highest opportunities and the structure and size of a critical and comprehensive
threats. category. understanding of market trends.

How large is the Brazil E-learning market?

What are the latest trends in the Brazil E-learning market?

Who are the key players in the Brazil E-learning market?

What are the key areas where Brazil E-learning manufacturing companies should invest in to
sustain in the market?

Which delivery mode has the largest share in the Brazil E-learning market?

Which end-user provides more business opportunity in the Brazil E-learning market?

How many companies are present in the Brazil E-learning market?

BRAZIL E-LEARNING MARKET

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 REASONS TO BUY 8

Provide strategic planning such as big-picture of consumer behavior, competitors, launch a

new product development, plan a geographic market expansion, or even merger &
acquisition ​pipelines.

Develop business strategies by understanding the trends shaping and driving the Brazil e-
learning market.

Analyze several micro-market indicators considering growth factors, market prospects, and
contribution to the market strategically.

Provide granular level analysis for market segmentation across e-learning market areas to
analyze future market opportunities.

Offer detailed information to explore new business opportunities with innovation in the
landscaping industry.

Formulate effective sales and marketing strategies by understanding the competitive

landscape and by analyzing the performance of various competitors.

Organize your sales and marketing efforts by identifying the market categories and
segments that present maximum opportunities for strategic partnerships.

Identify emerging players with potentially strong service portfolios and create effective
counter strategies to gain a competitive advantage.

BRAZIL E-LEARNING MARKET

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 SCOPE & COVERAGE 9

1.1 MARKET DEFINITION

In the context of this report, e-learning refers to training, teaching, and testing
services that are conducted or shared through the Internet. It consists of several
types of educational content, including online courses, virtual classrooms, digital
resources, and interactive multimedia materials.

1.1.1 INCLUSIONS

• All types of e-learning such as online courses, virtual classroom, mobile

learning, microlearning, gamified learning, hybrid learning, etc.

• The report covers the scope and the revenue generated by several
stakeholders through the sale of pre-designed courseware and subscription
platforms, which are meant to administer, document, deliver, track, and report
various online courses.

1.1.2 EXCLUSIONS

• Offline learning and other related services in the education sector

1.1.3 MARKET ESTIMATION CAVEATS

• Market size has been estimated based on service provider’s value

• Forecasted market figures are based on current or nominal value

› Current or Nominal Value: Inflation has not been factored while forecasting the market
figures.

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 DEFINITION & CLASSIFICATION (1/4) 11

DELIVERY MODE

PACKAGED CONTENT

01 It refers to online courseware with extensive content pre-designed to cater to a

large audience. This content is typically prepared by instructional designers, subject
matter experts, or e-learning content providers and is intended to address specific
learning objectives or topics. It includes online courses, interactive modules, digital
textbooks, training videos, etc.

Learning Management System (LMS)

02 LMS is a software applications for administering, documenting, delivering, tracking,

and reporting curriculum and testing content. The software serves as the centralized
hub, where administrators, instructors, and learners can interact and access several
learning resources and activities. The LMS is widely used in educational institutions,
corporate training programs, government agencies, and other organizations.

OTHERS

03 The others segment includes highly gamified collaborative learning applications

designed for learning rather than entertainment. Video-based learning involves the
use of video content as a primary instructional tool. Virtual classrooms replicate the
experience of a traditional classroom environment in an online setting. Social
learning leverages collaborative tools to facilitate learning through interaction and
sharing among peers.

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 DEFINITION & CLASSIFICATION (2/4) 12

LEARNING MODE

SELF-PACED

01 The segment includes courseware that can be rolled out to a large group of people
worldwide quickly. Also, learners in this segment can access courseware based on
their convenience and suitability. Self-paced refers to a learning approach where
users have control over the timing and pace of their learning activities. Learners can
progress through the course materials at their own speed, allowing greater flexibility
and higher customization of their learning experience rather than following a
predetermined schedule set by an instructor or an institution.

INSTRUCTOR-LED

02 Instructor-led refers to an educational delivery method where an instructor or a

teacher leads the learning experience in real-time. Learners typically participate in
scheduled classes or sessions conducted through virtual classrooms, webinars, video
conferencing, or other online platforms that support live interaction. This type of
training can have one or more instructors. And they teach skills or material to
another person or group through lectures, presentations, demonstrations, and
discussions. Also, this segment comprises courseware that has a restricted amount
of content and is delivered at a slower pace, requiring an instructor for its delivery.

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 DEFINITION & CLASSIFICATION (3/4) 13

FUNCTION TYPE

TRAINING

01 It refers to the process of imparting knowledge, skills, and trainings to individuals or

groups using e-learning platforms. The segment involves the exchange of
courseware, self-paced learning content, and instructor-driven hybrid learning
material. It aims to provide learners with the necessary knowledge and abilities to
perform their roles effectively, advance their careers, or meet specific organizational
objectives. It includes online courses, virtual classrooms, and webinars, etc.

TESTING

02 It refers to the process of assessing learners' knowledge, skills, and understanding of

educational material using several assessment methods delivered through e-
learning platforms. The segment includes pure-play testing and examination
services conducted through online and digital platforms. Furthermore, testing can
take several forms, including multiple-choice quizzes, essay questions, interactive
simulations, practical assessments, and project-based evaluations.

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 DEFINITION & CLASSIFICATION (4/4) 14

END-USER

CORPORATE

01 The segment includes global corporations and organizations that deploy language-
learning and other related solutions.

HIGHER EDUCATION

02 It consists of students from colleges, universities or other similar establishments and

institutions.

K-12

03 It refer to individuals from kindergartens to 12th-grade students utilizing e-learning

platforms.

04 GOVERNMENT
It includes federal and state programs and institutions designed to adopt or
encourage e-learning.

05
VOCATIONAL

06
It includes voluntary learners, immigrants, refugees, and migrant workers that seek
to acquire specific skills, knowledge, or certifications related to a particular trade,
profession, or vocational field for job opportunities.

BRAZIL E-LEARNING MARKET

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 EXECUTIVE MARKET
OVERVIEW
SUMMARY

DELIVERY MODE
SEGMENT
MARKET
OVERVIEW

LEARNING MODE FUNCTION TYPE

SEGMENT SEGMENT

END-USERS COMPETITIVE
SEGMENT LANDSCAPE

STRATEGIC QUANTITATIVE
RECOMMENDATION SUMMARY

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 EXECUTIVE SUMMARY

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 EXECUTIVE SUMMARY (1/3) 17

KEY MARKET PLAYERS

Anthology Cogna Educação Hotmart Pearson Telefónica

(Blackboard)

INDUSTRY OVERVIEW 2023-2029

KEY INDUSTRY TRENDS The market will ACCELERATE at an

ABSOLUTE GROWTH RATE of over
Increasing Use of Mobile Applications in
E-learning Industry

Growing Adoption of VR and AR

111.33%
Technologies in Digital Classrooms

Growth in Gamification

SEGMENT OVERVIEW (REVENUE) 2023

DELIVERY MODE (%) LEARNING MODE (%)

Others
17.32%

Instructor-led
49.91%

Packaged Self-paced
Content 50.09%
LMS 58.08%
24.60%

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 EXECUTIVE SUMMARY (2/3) 18

FACTORS CONSIDERED WHILE CHOOSING AN E-LEARNING PROGRAM

Ease Of Use Cost Features Functionality Quality Expertise

INDUSTRY OVERVIEW 2023-2029

KEY INDUSTRY DRIVERS KEY INDUSTRY CHALLENGES

Rise in Internet Penetration Lack of Necessary Digital Literacy

High Demand for Learning Language Variability in Hardware and Software

Digitally

Growth in Government Programs and Need for Affordable & Accessible E-

Initiatives learning Solutions

SEGMENT OVERVIEW (REVENUE) 2023

FUNCTION TYPE (%) END-USERS (%)

Vocational
Government 6.34%
Testing 9.92%
24.84%

Corporate
38.74%
K-12
16.96%

Training
75.16%
Higher Education
28.04%

BRAZIL E-LEARNING MARKET

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 EXECUTIVE SUMMARY: KEY TAKEAWAYS (3/3) 19

01 IMPORTANCE OF ACCESSIBILITY
Given the socio-economic diversity in Brazil, ensuring
accessibility to e-learning solutions for learners from several
backgrounds is crucial. This involves addressing challenges
related to internet access, digital literacy, and affordability to
reach underserved communities effectively.

02 CUSTOMIZATION AND LOCALIZATION

Tailoring e-learning content and platforms to suit the cultural
and linguistic preferences of Brazilian learners is essential for
engagement and effectiveness. Localized content, language
options, and culturally relevant examples can enhance the
learning experience and resonate with the target audience.

03 COLLABORATIONS AND PARTNERSHIPS

Collaborations among e-learning providers, government

agencies, educational institutions, and corporate entities can
accelerate the adoption of digital learning solutions and
address systemic challenges. Public-private partnerships, joint
ventures, and knowledge-sharing initiatives can drive
innovation and scalability in the sector.

04
CONTINUOUS ADAPTATION

The e-learning landscape is dynamic, which is influenced by

technological advances, changing user preferences, and
regulatory developments. Companies operating in the Brazil
market must remain agile and adaptable, continuously
updating their offerings to meet evolving demands and stay
competitive.

BRAZIL E-LEARNING MARKET

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 EXECUTIVE MARKET
OVERVIEW
SUMMARY

DELIVERY MODE
SEGMENT
MARKET
OVERVIEW

LEARNING MODE FUNCTION TYPE

SEGMENT SEGMENT

END-USERS COMPETITIVE
SEGMENT LANDSCAPE

STRATEGIC QUANTITATIVE
RECOMMENDATION SUMMARY

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 MARKET OVERVIEW

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 MARKET OVERVIEW 22

INSIGHTS

Brazil E-learning
MARKET SIZE (REVENUE)
Market

CAGR
13.28%
2023–2029

2027 2029
2023

$2.02 BN $3.26 BN $4.27 BN

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 BRAZIL: MARKET SIZE & FORECAST 23

Exhibit 1 : Brazil E-learning Market 2020–2029 ($ billion)

4.5 16.0%

4.0 14.0%

3.5
12.0%
3.0
10.0%
2.5
CAGR
8.0%
(2023–2029)
2.0
13.28%
6.0%
1.5
4.0%
1.0

0.5 2.0%

0.0 0.0%
2020 2021 2022 2023 2024 2025 2026 2027 2028 2029
Revenue 1.48 1.69 1.84 2.02 2.25 2.53 2.86 3.26 3.72 4.27
Growth Rate 14.17% 9.10% 10.03% 11.32% 12.32% 13.12% 13.82% 14.31% 14.84%

• The Brazil e-learning market was valued at $2.02 billion in 2023 and is projected to reach $4.27
billion by 2029, growing at a CAGR of 13.28% during the period.

• The market is substantial and growing, fueled by factors such as increasing internet penetration,
demand for flexible learning solutions, and government initiatives to promote digital education.
It encompasses a wide range of sectors, including K-12 education, higher education, corporate
training, and vocational courses.

• Brazil’s e-learning market is heavily influenced by the country’s technological infrastructure,

including internet connectivity, mobile device usage, and access to digital platforms. Advances
in technology have enabled the development of innovative e-learning solutions, such as mobile
learning apps, virtual classrooms, and interactive multimedia content.

• Brazil’s diverse educational landscape shapes the e-learning market, with a mix of public and
private institutions at various levels of education. While traditional classroom-based learning
remains prevalent, there is a growing acceptance and adoption of e-learning among both
students and educators, particularly in urban areas.

• The regulatory environment in Brazil influences the e-learning market through policies related
to education, technology, and business operations. Government initiatives such as the National
Education Plan and digital inclusion programs impact the development and implementation of
e-learning solutions, while regulations governing content, data privacy, and intellectual property
rights also shape the market landscape.

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 KEY FINDINGS

• The Brazil e-learning market has experienced significant growth in recent years driven by factors such as
increase in internet penetration, government initiatives to promote digital education, and the adoption of
online learning solutions by educational institutions and corporate sectors.

• Brazil’s e-learning market is one of the largest in Latin America, with a diverse range of offerings spanning
from K-12 education to professional development courses. The market size is expected to continue
expanding due to the rising demand for flexible learning solutions.

• Advances in technology, particularly in mobile devices and internet connectivity, have facilitated the
widespread adoption of e-learning platforms and tools in Brazil. Mobile learning, particularly has emerged as
a popular choice among learners due to its accessibility and convenience. The Internet of Things (IoT) also
has significant potential for process innovations and efficiency gains. Modern sensors make it possible to
collect vast amounts of data, which can be processed by smart devices and fed into production decisions.

• The e-learning market in Brazil is becoming increasingly competitive, with both domestic and international
players vying for market share. This competition is driving innovation and leading to the development of
more tailored and interactive learning experiences for users.

• Despite the growth prospects, the Brazil e-learning market faces challenges such as infrastructure limitations,
socioeconomic disparities, and regulatory hurdles. However, these challenges also present opportunities for
innovative solutions and partnerships to address the diverse learning demands from Brazil’s population.

• Socioeconomic factors play a significant role in shaping the Brazil e-learning market, with disparities in
access to technology and educational resources affecting adoption rates in different demographic groups.
Efforts to bridge the digital divide and promote digital inclusion are crucial for ensuring equitable access to
e-learning opportunities.

BRAZIL E-LEARNING MARKET 24

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 KEY
DEVELOPMENTS

NEW PRODUCT INNOVATIONS

• On April 2024, the Federal Supreme Court (STF) announced comprehensive courses, covering citizenship,
legal foundations, and emerging technologies such as Artificial Intelligence (AI) in law, ideal for improving
legal understanding and skills. This initiative is likely to increase demand for legal education and
technology integration in the legal sector. Market players can cope by offering specialized courses in these
areas and investing in technology-driven legal solutions.

• On April 2024, AVASUS, a prominent e-learning provider sponsored by the Ministry of Health, offered
diverse free courses for healthcare professionals, students, and managers to enhance their skills and
knowledge. This initiative could lead to a more skilled and informed healthcare workforce, potentially
improving healthcare services. Market players can adapt by providing complementary courses or
partnering with AVASUS to offer specialized healthcare training.

• On April 13, 2024, the MEC (Ministry Of Education) introduced a free English language training
with certificates through the Ayames platform, promoting educational inclusion and
professional development. Increased access to English language education could lead to more
globally competitive workforce. Market players can respond by incorporating language training
into their offerings or providing support services for English learners.

• On April 11, 2024, the Brazilian Agricultural Research Corporation opened vacancies for over 70
free online agricultural courses via the e-Campo platform, offering flexibility and no enrollment
limits. This initiative could lead to a more skilled workforce in the agricultural sector, driving
innovation and efficiency. Market players can adapt by offering specialized agricultural courses
or integrating agricultural technology solutions into their offerings.

BRAZIL E-LEARNING MARKET 25

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 EXECUTIVE MARKET
OVERVIEW
SUMMARY

DELIVERY MODE
SEGMENT
MARKET
ENVIRONMENT

LEARNING MODE FUNCTION TYPE

SEGMENT SEGMENT

END-USERS COMPETITIVE
SEGMENT LANDSCAPE

STRATEGIC QUANTITATIVE
RECOMMENDATION SUMMARY

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 MARKET ENVIRONMENT

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 TRENDS ANALYSIS (1/2) 28

INCREASING USE OF MOBILE APPLICATIONS IN E-LEARNING INDUSTRY

The increasing use of mobile applications in the e-learning industry reflects a notable shift toward
leveraging portable devices for educational purposes. This trend signifies a shift from traditional desktop-
based learning toward a more accessible and convenient learning experience. Impacting the market
significantly, this shift prompts e-learning platforms and content providers to optimize their offerings for
mobile devices, ensuring seamless user experiences across various screen sizes and operating systems.
Market players can cope with this trend by investing in mobile app development, focusing on user interface
design, and optimizing content delivery for mobile consumption to stay competitive in the evolving
landscape. Furthermore, the integration of mobile applications with emerging technologies such as
augmented reality (AR) and virtual reality (VR) open new avenues for immersive and engaging learning
experiences. As mobile devices become more powerful and ubiquitous, the e-learning industry is poised to
capitalize on their capabilities to deliver dynamic and impactful educational content anytime, anywhere.
Moreover, the rise of mobile learning management systems (LMS) enables educators to manage and track
student progress seamlessly, developing a more efficient and effective learning environment.

GROWING ADOPTION OF VR AND AR IN DIGITAL CLASSROOMS

The increased adoption of virtual reality (VR) and augmented reality (AR) in digital classrooms marks a
transformative phase in educational technology, enhancing immersive learning experiences. This trend
revolutionizes traditional teaching methods by offering interactive and engaging content, fostering better
comprehension and retention among students. Market players need to invest in VR and AR technologies,
develop relevant content and provide training to educators to integrate these tools effectively into the
curriculum, thereby staying at the forefront of educational innovation and meeting the evolving needs of
learners. For example, CoSpaces Edu by Udemy, allows students to create their environments using coding
blocks or even without coding where students can decide later if they want their environments to be seen
as augmented reality environments or virtual reality environments.

BRAZIL E-LEARNING MARKET

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 TRENDS ANALYSIS (2/2) 29

GROWTH IN GAMIFICATION
The growth in gamification signifies a strategic approach to make learning more enjoyable and engaging
by incorporating gaming elements into educational content. This trend not only motivates learners through
rewards and achievements but also fosters a competitive spirit, encouraging active participation and
knowledge retention. Market players can adapt to this trend by integrating gamification features into their
platforms, designing interactive quizzes, challenges, and simulations, thereby enhancing user engagement
and overall learning outcomes. For example, "death by PowerPoint" is a type of gamification course offered
by Udemy that helps managers and leaders that want to have more fun with team activities and off-site
strategy planning sessions. Furthermore, gamification can facilitate social learning by promoting
collaboration and peer interaction, allowing learners to compete or cooperate with each other in a virtual
environment. As gamification continues to gain traction in the e-learning industry, educators and content
creators are exploring innovative ways to leverage game mechanics to create immersive and impactful
learning experiences.
INCREASED DIGITIZATION INITIATIVES IN SCHOOLS
The increase in digitization initiatives in schools reflects a broader movement toward modernizing
educational systems through technology integration. With growing adoption of online K-12 and higher
education, this trend emphasizes the importance of digital literacy and remote learning capabilities. Market
players can navigate this trend by offering comprehensive digital solutions, including learning management
systems, online course materials, and interactive tools, to support educators and students in adapting to
the digital learning environment effectively. Market players can capitalize on expanding opportunities in
the e-learning market and contributing to the advances in education in Brazil by aligning with digitization
initiatives. For example, according to the International Telecommunication Union, the National Strategy for
Connected Schools aims to connect all schools across Brazil to the Internet by the end of 2026, with quality
targets to ensure that all students in the country are guaranteed access and can use information and
communication technologies (ICTs) for educational purposes.

BRAZIL E-LEARNING MARKET

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 DRIVERS ANALYSIS (1/2) 30

RISE IN INTERNET PENETRATION

The rising internet penetration, coupled with the increasing affordability of internet services, serves as a
significant driver for the e-learning industry. As more individuals gain access to high-speed internet
connections, especially in Brazil where internet infrastructure is rapidly expanding, the potential audience
for online learning expands exponentially. According to Organisation for Economic Cooperation and
Development (OECD), the number of people using the Internet is considerably higher, as Brazilian
households tend to be larger than the average OECD household, and there seems to be a phenomenon in
Brazil where neighbors share broadband subscriptions. This driver fuels the demand for e-learning
platforms and content, enabling learners to access educational resources conveniently from anywhere with
an internet connection. Market players can capitalize on this trend by developing mobile-friendly
platforms, optimizing content for low-bandwidth environments, and offering flexible pricing models to
cater to diverse socioeconomic backgrounds, thus tapping into the burgeoning market of digitally
connected learners.

HIGH DEMAND FOR LEARNING LANGUAGE DIGITALLY

The high demand for learning languages digitally signifies a growing preference for online language
learning platforms and resources such as Hotmart, Udemy etc. With globalization and increased
opportunities for international communication and collaboration, proficiency in multiple languages has
become a valuable asset. This driver prompts the development of specialized language learning
applications and platforms, offering interactive lessons, live tutoring sessions, and immersive language
experiences. Market players can leverage this trend by providing comprehensive language learning
solutions, incorporating features like speech recognition technology, cultural immersion modules, and
personalized learning paths to meet the diverse needs of language learners, thereby establishing
themselves as leaders in the digital language education market.

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 DRIVERS ANALYSIS (2/2) 31

GROWTH IN GOVERNMENT PROGRAMS AND INITIATIVES

Government initiatives play a pivotal role in driving the growth of the e-learning industry in Brazil by
promoting digital education initiatives, investing in infrastructure development, and implementing policies
to support online learning initiatives. In Brazil, government initiatives aimed at expanding access to
education, closing the digital divide and enhancing digital literacy are contributing to the growth of the e-
learning market. This driver creates opportunities for collaboration between public institutions and private
sector stakeholders, fostering innovation and investment in e-learning technologies and solutions. Market
players can align their strategies with government priorities, participate in public-private partnerships, and
leverage funding opportunities to expand their reach and impact in the education sector, thereby
contributing to the realization of national educational objectives. For example, Educação Conectada
(Connected education) innovation program later converted into national policy. In tandem with partners at
different government levels, this program aims to enhance connectivity in schools via the provision of
broadband, Wi-Fi or mobile Internet, purchasing digital equipment for students such as tablets and
computers, as well as school IT infrastructure such as internet routers and servers.

RISE IN CORPORATE TRAINING DEMANDS

The rise in corporate training demands signifies a paradigm shift in employee development strategies, with
many companies recognizing effectiveness and cost-efficiency of e-learning solutions for training and
professional development purposes in industries such as technology, finance, and banking, etc. This driver
prompts organizations to invest in specialized e-learning content and platforms tailored to their industry-
specific needs, employee skill requirements, and learning objectives. Market players can capitalize on this
trend by offering customizable e-learning solutions, personalized learning paths, and advanced analytics
capabilities to track employee progress and performance. By addressing the evolving demands from
corporate training programs, market players can establish themselves as trusted partners in the corporate
learning and development landscape, driving growth and innovation in the e-learning industry.

BRAZIL E-LEARNING MARKET

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 MARKET CHALLENGES (1/2) 32

LACK OF NECESSARY DIGITAL LITERACY

The challenge of digital literacy in Brazil’s e-learning market stems from a dual deficiency - firstly, many
individuals lack the fundamental skills required to navigate e-learning platforms effectively. This includes
understanding how to enroll in courses, access materials, and engage with digital learning tools. Secondly,
there is a broader challenge of digital literacy, where people may struggle with basic computer skills,
internet navigation, and digital communication. This lack of proficiency hampers their ability to fully utilize
e-learning resources, hindering their educational opportunities and professional development. Addressing
this challenge requires not only enhancing e-learning content accessibility but also implementing initiatives
to improve digital literacy nationwide. There is a broader issue of digital literacy, where people may
struggle with basic computer skills, internet navigation, and digital communication. This lack of proficiency
hampers their ability to fully utilize e-learning resources, hindering their educational opportunities and
professional development. Addressing this challenge requires not only enhancing e-learning content
accessibility but also implementing initiatives to improve digital literacy nationwide.

VARIABILITY IN HARDWARE AND SOFTWARE

Variabilities in hardware and software across devices and operating systems present a notable challenge for
e-learning content developers and platform providers. With a wide range of devices available in the
market, each with its own specifications and compatibility requirements, ensuring seamless performance
and accessibility across platforms can be daunting. This challenge calls for standardization efforts,
compatibility testing, and responsive design strategies to optimize content delivery and user experiences
across diverse hardware and software environments. By addressing interoperability challenges and
prioritizing cross-platform compatibility, market players can mitigate this challenge and reach a broader
audience of learners without compromising quality or functionality. This challenge calls for standardization
efforts, compatibility testing, and responsive design strategies to optimize content delivery and user
experiences in diverse hardware and software environments. By addressing interoperability challenges and
prioritizing cross-platform compatibility, market players can mitigate this challenge and reach a broader
audience of learners without compromising quality or functionality.

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 MARKET CHALLENGES (2/2) 33

INADEQUATE INTERNET BANDWIDTH

The inadequate internet bandwidth and the unequal access to technology and internet connectivity pose
significant barriers to online learning adoption, especially in the region with limited infrastructure or
socioeconomic disparities. This challenge hinders the delivery of multimedia-rich content, real-time
collaboration, and seamless learning experiences for learners with limited internet access. Market players
need to develop strategies to address this challenge, such as optimizing content for low-bandwidth
environments, offering offline access options, and partnering with local stakeholders to improve internet
infrastructure and accessibility. By advocating for digital inclusion initiatives and developing innovative
solutions to bridge the digital divide, market players can expand their reach and impact in underserved
communities, contributing to the democratization of education. Market players need to develop strategies
to address this challenge, such as optimizing content for low-bandwidth environments, offering offline
access options, and partnering with local stakeholders to improve internet infrastructure and accessibility.
By advocating for digital inclusion initiatives and developing innovative solutions to bridge the digital
divide, market players can expand their reach and impact in underserved communities, contributing to the
democratization of education.

DEMAND FOR AFFORDABLE & ACCESSIBLE E-LEARNING SOLUTIONS

The demand for affordable and accessible e-learning solutions highlights the challenge of addressing
financial constraints and affordability challenge among learners and educational institutions. As the
demand for online education grows, especially in developing economies such as Brazil, many learners and
institutions face budgetary limitations that hinder their ability to invest in e-learning resources and
technologies. Market players must develop pricing models, subscription plans, and financing options that
cater to the diverse financial needs of their target audience, ensuring accessibility without compromising
profitability. By offering value-driven solutions, discounts for educational institutions, and scholarship
programs, market players can overcome this challenge and make quality education accessible to all
learners, regardless of their financial circumstances. Market players must develop pricing models,
subscription plans, and financing options that cater to the diverse financial needs of their target audience,
ensuring accessibility without compromising profitability. Flexible payment options, such as pay-as-you-go
models or installment plans, can help alleviate financial burdens for learners who cannot afford upfront
costs.

BRAZIL E-LEARNING MARKET

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 EXECUTIVE MARKET
OVERVIEW
SUMMARY

DELIVERY MODE
SEGMENT
MARKET
ENVIRONMENT

LEARNING MODE FUNCTION TYPE

SEGMENT SEGMENT

END-USERS COMPETITIVE
SEGMENT LANDSCAPE

STRATEGIC QUANTITATIVE
RECOMMENDATION SUMMARY

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 DELIVERY MODE
SEGMENT

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 DELIVERY MODE: MARKET SNAPSHOT 36

Exhibit 2 : Brazil E-learning Market by Delivery Mode 2020–2029

CAGR
DELIVERY 2020 ($ BN) 2023 ($ BN) 2029 ($ BN) 2023–2029
(%)
MODE

PACAKGED 0.92 1.17 2.13 10.38

CONTENT

LMS 0.31 0.50 1.37 18.40

OTHERS 0.25 0.35 0.78 14.23

INCREMENTAL GROWTH & ABSOLUTE GROWTH FASTEST GROWING SEGMENT 2023

RATE 2023 ($ BILLION)
1.0 200%
$ 1.37 BN
0.9 180%

0.8 160%

0.7 140% $ 0.50 BN

0.6 120%

0.5 100%
LMS
0.4 80%
CAGR
0.3 60%
18.40%
0.2 40%

0.1 20%

0.0 0%
Packaged Content LMS Others
2023 2029
Incremental Growth Absolute Growth Rate

BRAZIL E-LEARNING MARKET

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 PACKAGED CONTENT: MARKET SIZE &
37
FORECAST
Exhibit 3 : Market by Packaged Content 2020–2029 ($ billion)

2.5 14.0%

12.0%
2.0
10.0%

1.5
8.0%
CAGR
(2023-29)
10.38% 6.0%
1.0

4.0%
0.5
2.0%

0.0 0.0%
2020 2021 2022 2023 2024 2025 2026 2027 2028 2029
Revenue 0.92 1.02 1.09 1.17 1.28 1.40 1.54 1.71 1.90 2.13
Growth Rate 11.79% 6.74% 7.56% 8.73% 9.60% 10.28% 10.86% 11.23% 11.64%

• Based on delivery mode, the packaged content market was valued at $1.17 billion in 2023 and
is projected to reach $2.13 billion by 2029, growing at a CAGR of 10.38% during the period.

• Packaged content offers a cost-effective solution for learners as it eliminates the need for
custom development. This makes it attractive for individuals and organizations with budget
constraints, especially in markets such as Brazil where cost considerations are significant.

• It comes in standardized formats such as pre-recorded videos, presentations, and interactive

modules, enhancing accessibility for learners in different regions of Brazil. This accessibility
factor is crucial in a geographically diverse country such as Brazil, where access to education can
be limited in remote areas.

• Packaged content can be easily scaled to accommodate many learners without significant
additional costs. This scalability feature is beneficial for educational institutions, corporations,
and government agencies in Brazil aiming to reach a wide audience efficiently.

• Packaged content offers a wide variety of subjects and topics, catering to diverse learning
needs. Since packaged content is not customized to specific organizational or educational
requirements, it may lack the depth or relevance needed for certain specialized fields or
industries.

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 LMS: MARKET SIZE & FORECAST 38

Exhibit 4 : Market by LMS 2020-2029 ($ billion)

1.6 25.0%

1.4
20.0%
1.2

1.0
15.0%
CAGR
0.8
(2023-29)
18.40% 10.0%
0.6

0.4
5.0%
0.2

0.0 0.0%
2020 2021 2022 2023 2024 2025 2026 2027 2028 2029
Revenue 0.31 0.38 0.43 0.50 0.58 0.68 0.81 0.96 1.15 1.37
Growth Rate 19.91% 14.49% 15.37% 16.62% 17.57% 18.29% 18.91% 19.31% 19.75%

• Based on delivery mode, the LMS market was valued at $0.50 billion in 2023 and is projected
to reach $1.37 billion by 2029, growing at a CAGR of 18.40% during the period.

• LMS platforms offer customization options, allowing organizations and educational institutions
in Brazil to tailor the learning experience according to their specific needs and branding
requirements. Integration capabilities with existing systems, such as HR software or content
repositories, enhance efficiency and streamline administrative processes.

• These platforms prioritize compliance with regulatory standards and data security protocols,
addressing concerns related to privacy and confidentiality in Brazil’s digital learning
environment. Features such as user authentication, encryption, and role-based access control
ensure the integrity and security of sensitive information.

• Implementation and adoption challenges, such as technical requirements, training needs, and
resistance to change, could hinder the successful deployment of LMS platforms in some
organizations or educational institutions in Brazil. The increasing emphasis on continuous
learning and professional development in Brazil’s workforce creates opportunities for LMS
providers to offer innovative features and services, such as microlearning modules, gamification,
and mobile compatibility.

• Integration with emerging technologies, such as artificial intelligence (AI), machine learning, and
virtual reality (VR), is enhancing the functionality and user experience of LMS platforms, making
them more appealing to learners and instructors in Brazil.

BRAZIL E-LEARNING MARKET

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 OTHERS: MARKET SIZE & FORECAST 39

Exhibit 5 : Market by Other Delivery Mode 2020-2029 ($ billion)

0.90 18.0%

0.80 16.0%

0.70 14.0%

0.60 12.0%

0.50 10.0%
CAGR
(2023-29)
0.40 8.0%
14.23%
0.30 6.0%

0.20 4.0%

0.10 2.0%

0.00 0.0%
2020 2021 2022 2023 2024 2025 2026 2027 2028 2029
Revenue 0.25 0.29 0.31 0.35 0.39 0.45 0.51 0.59 0.67 0.78
Growth Rate 15.68% 10.45% 11.30% 12.51% 13.42% 14.12% 14.72% 15.10% 15.53%

• Based on delivery mode, the other delivery mode market was valued at $0.35 billion in 2023
and is projected to reach $0.78 billion by 2029, growing at a CAGR of 14.23% during the
period.

• Serious games and gamified mobile applications leverage game mechanics, such as challenges,
rewards, and leaderboards, to enhance learner engagement and motivation in Brazil. By
incorporating elements of competition, exploration, and storytelling, these interactive learning
tools create immersive experiences that encourage active participation and knowledge
retention.

• Serious games and gamified mobile applications provide opportunities for skill development
and experiential learning in Brazil, allowing learners to practice real-world tasks, problem-
solving, and decision-making in a safe and controlled environment. This hands-on approach
fosters practical skills acquisition and reinforces theoretical concepts in fields such as healthcare,
engineering, and business.

• Gamified mobile applications offer flexibility and convenience for learners in Brazil, allowing
them to access educational content anytime, anywhere, using their smartphones or tablets. This
accessibility factor is particularly advantageous for individuals with busy schedules or limited
access to traditional learning resources, such as students in remote areas or working
professionals seeking professional development opportunities.

• The integration of social features, such as multiplayer modes, collaborative challenges, and peer
feedback mechanisms, is enhancing the social learning aspect of serious games and gamified
mobile applications, fostering collaboration and community-building among learners in Brazil.

BRAZIL E-LEARNING MARKET

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 EXECUTIVE MARKET
OVERVIEW
SUMMARY

DELIVERY MODE
SEGMENT
MARKET
ENVIRONMENT

LEARNING MODE FUNCTION TYPE

SEGMENT SEGMENT

END-USERS COMPETITIVE
SEGMENT LANDSCAPE

STRATEGIC QUANTITATIVE
RECOMMENDATION SUMMARY

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 LEARNING MODE
SEGMENT

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 LEARNING MODE : MARKET SNAPSHOT 42

Exhibit 6 : Brazil E-learning Market by Learning Mode 2020–2029

CAGR
LEARNING 2020 ($ BN) 2023 ($ BN) 2029 ($ BN) 2023–2029
(%)
MODE

SELF-PACED 0.69 1.01 2.43 15.72

INSTRUCTOR- 0.79 1.01 1.84 10.54

LED

INCREMENTAL GROWTH & ABSOLUTE GROWTH FASTEST GROWING SEGMENT 2023

RATE 2023 ($ BILLION)
1.6 160%
$ 2.43 BN
1.4 140%

1.2 120%
$1.01 BN
1.0 100%

0.8 80%
SELF PACED

0.6 60%
CAGR
15.72%
0.4 40%

0.2 20%

0.0 0%
Self-Paced Instructor-Led
2023 2029
Incremental Growth Absolute Growth Rate

BRAZIL E-LEARNING MARKET

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 SELF PACED: MARKET SIZE & FORECAST 43

Exhibit 7 : Market by Self Paced 2020–2029 ($ billion)

3.0 20.0%

18.0%
2.5
16.0%

14.0%
2.0
12.0%
CAGR
1.5 10.0%
(2023–2029)
15.72% 8.0%
1.0
6.0%

4.0%
0.5
2.0%

0.0 0.0%
2020 2021 2022 2023 2024 2025 2026 2027 2028 2029
Revenue 0.69 0.81 0.90 1.01 1.15 1.32 1.53 1.78 2.08 2.43
Growth Rate 16.96% 11.71% 12.61% 13.87% 14.83% 15.59% 16.23% 16.68% 17.16%

• Based on learning mode, the self-paced market was valued at $1.01 billion in 2023 and is
projected to reach $2.43 billion by 2029, growing at a CAGR of 15.72% during the period.

• Self-paced learning offers learners in Brazil the flexibility to study at their own pace and
convenience, allowing them to balance their educational pursuits with other personal and
professional commitments. This flexibility is particularly beneficial for adult learners, working
professionals, and individuals with diverse learning styles or preferences.

• This enables learners in Brazil to customize their learning experience according to their
individual needs, interests, and proficiency levels. Leaners can choose the topics, resources, and
learning activities that align with their learning objectives and preferences, fostering a sense of
autonomy and ownership over their learning journey.

• Self-paced learning empowers learners to take control of their learning process, fostering self-
discipline, self-motivation, and lifelong learning habits. It also enables educational institutions
and organizations in Brazil to scale their training programs and reach a wider audience without
incurring significant additional costs. The lack of structure and guidance in self-paced learning
environments could pose challenges for some learners, particularly those that require additional
support, feedback, or social interaction to stay motivated and engaged.

• Technological advances, such as artificial intelligence (AI), machine learning, and natural
language processing (NLP), are enhancing the adaptability and personalized recommendations
of self-paced learning platforms, improving the learning experience for learners in Brazil.

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 INSTRUCTOR-LED MARKET SIZE & FORECAST 44

Exhibit 8 : Market by Instructor-led 2020–2029 ($ billion)

2.0 14.0%

1.8
12.0%
1.6

1.4 10.0%

1.2
8.0%
CAGR
1.0
(2023–2029)
10.54% 6.0%
0.8

0.6 4.0%
0.4
2.0%
0.2

0.0 0.0%
2020 2021 2022 2023 2024 2025 2026 2027 2028 2029
Revenue 0.79 0.88 0.94 1.01 1.10 1.20 1.33 1.48 1.65 1.84
Growth Rate 11.72% 6.71% 7.56% 8.77% 9.69% 10.41% 11.03% 11.45% 11.91%

• Based on learning mode, the instructor-led market was valued at $1.01 billion in 2023 and is
projected to reach $1.84 billion by 2029, growing at a CAGR of 10.54% during the period.

• Instructor-led learning provides learners in Brazil direct access to experienced educators, subject
matter experts, and facilitators that can guide, mentor, and support them throughout their
learning journey. This personalized interaction fosters deeper understanding, engagement, and
collaboration among learners, enhancing the overall learning experience.

• These learning promotes social interaction and collaboration among learners in Brazil through
group discussions, peer-to-peer learning activities, and collaborative projects. This collaborative
learning environment fosters teamwork, communication skills, and knowledge sharing,
enriching the learning experience and building a sense of community among participants.

• The emergence of blended learning models, combining elements of both instructor-led and
self-paced learning, is gaining traction in Brazil, offering learners the benefits of personalized
instruction, flexibility, and convenience

• The integration of technology-enabled features, such as live streaming, virtual reality (VR), and
interactive whiteboards, is enhancing the effectiveness and engagement of instructor-led
learning experiences in Brazil, bridging the gap between traditional classroom instruction and
online learning environments.

BRAZIL E-LEARNING MARKET

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 EXECUTIVE MARKET
OVERVIEW
SUMMARY

DELIVERY MODE
SEGMENT
MARKET
ENVIRONMENT

LEARNING MODE FUNCTION TYPE

SEGMENT SEGMENT

END-USERS COMPETITIVE
SEGMENT LANDSCAPE

STRATEGIC QUANTITATIVE
RECOMMENDATION SUMMARY

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 FUNCTION TYPE
SEGMENT

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 FUNCTION TYPE: MARKET SNAPSHOT 47

Exhibit 9 : Brazil E-learning Market by Function Type 2020–2029

CAGR
FUNCTION 2020 ($ BN) 2023 ($ BN) 2029 ($ BN) 2023–2029
(%)
TYPE

TRAINING 1.14 1.52 3.00 11.99

TESTING 0.33 0.50 1.28 16.79

INCREMENTAL GROWTH & ABSOLUTE GROWTH FASTEST GROWING SEGMENT 2023

RATE 2023 ($ BILLION)
1.6 180%

$ 1.28 BN
1.4 160%

140%
1.2
$ 0.50 BN
120%
1.0

TESTING
100%
0.8
80%

0.6
60% CAGR
0.4
16.79%
40%

0.2 20%

0.0 0%
Training Testing
2023 2029
Incremental Growth Absolute Growth Rate

BRAZIL E-LEARNING MARKET

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 TRAINING: MARKET SIZE & FORECAST 48

Exhibit 10 : Market by Training 2020-2029 ($ billion)

3.5 16.0%

3.0 14.0%

12.0%
2.5
10.0%
2.0
CAGR
8.0%
(2023-29)
11.99% 1.5
6.0%
1.0
4.0%

0.5 2.0%

0.0 0.0%
2020 2021 2022 2023 2024 2025 2026 2027 2028 2029
Revenue 1.14 1.29 1.40 1.52 1.67 1.86 2.08 2.34 2.64 3.00
Growth Rate 13.07% 8.02% 8.91% 10.15% 11.10% 11.85% 12.50% 12.95% 13.43%

• Based on function type, the training market was valued at $1.52 billion in 2023 and is projected
to reach $3.00 billion by 2029, growing at a CAGR of 11.99% during the period.

• Training programs in Brazil focus on skill development and knowledge acquisition, providing
learners with the necessary competencies and expertise to excel in their respective fields or
industries. Whether it is vocational training, corporate training, or professional development, the
goal is to equip learners with practical skills, theoretical knowledge, and problem-solving
abilities that are applicable in real-world contexts.

• They are designed to be adaptable to different learning styles, levels of proficiency, and job
roles, ensuring relevance and effectiveness in addressing individual or organizational training
requirements.

• They emphasize on hands-on learning and practical application, providing learners with
opportunities to practice new skills, techniques, and methodologies in simulated or real-world
scenarios.

• Training programs play a vital role in enhancing workforce productivity, performance, and
employability in Brazil, addressing skill gaps, industry demands, and career advancement
opportunities. They also contribute to economic growth, innovation, and competitiveness by
fostering a skilled and knowledgeable workforce.

• The effectiveness of training programs in Brazil may be limited due to the factors such as
outdated curriculum, inadequate resources, and ineffective instructional methods, leading to
suboptimal learning outcomes and low return on investment (ROI) for stakeholders.

BRAZIL E-LEARNING MARKET

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 TESTING: MARKET SIZE & FORECAST 49

Exhibit 11 : Market by Testing 2020–2029 ($ billion)

1.4 20.0%

18.0%
1.2
16.0%
1.0 14.0%

12.0%
0.8
CAGR
10.0%
(2023–2029)
16.79% 0.6
8.0%

0.4 6.0%

4.0%
0.2
2.0%

0.0 0.0%
2020 2021 2022 2023 2024 2025 2026 2027 2028 2029
Revenue 0.33 0.39 0.44 0.50 0.58 0.67 0.78 0.92 1.08 1.28
Growth Rate 17.92% 12.65% 13.57% 14.87% 15.86% 16.65% 17.32% 17.79% 18.29%

• Based on function type, the testing market was valued at $0.50 billion in 2023 and is projected
to reach $1.28 billion by 2029, growing at a CAGR of 16.79% during the period.

• Testing plays a crucial role in assessing learners’ understanding, retention, and proficiency in
Brazil. Whether it is formative assessments during the learning process or summative
assessments at the end of a course or training program, testing provides valuable feedback to
learners, instructors, and stakeholders on the effectiveness of the learning experience and the
attainment of learning objectives.

• It aims to measure and validate the achievement of learning outcomes, competencies, and
performance standards set forth by educational institutions, regulatory bodies, or industry
certifications. It provides learners with tangible evidence of their knowledge, skills, and abilities,
enhancing their employability and advancement opportunities in the job market.

• It often includes diagnostic assessments that identify learners’ strengths, weaknesses, and areas
for improvement. This feedback enables instructors and educational institutions in Brazil to
tailor instruction, interventions, and support services to address individual learning needs and
promote academic success.

• Testing provides objective, reliable, and standardized measures of learning achievement and
proficiency in Brazil, facilitating fair and transparent evaluation processes. It also serves as a
quality assurance mechanism for educational programs, ensuring alignment with curriculum
standards, accreditation requirements, and industry benchmarks.

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 EXECUTIVE MARKET
OVERVIEW
SUMMARY

DELIVERY MODE
SEGMENT
MARKET
ENVIRONMENT

LEARNING MODE FUNCTION TYPE

SEGMENT SEGMENT

END-USERS COMPETITIVE
SEGMENT LANDSCAPE

STRATEGIC QUANTITATIVE
RECOMMENDATION SUMMARY

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 END-USER SEGMENT

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 END-USERS: MARKET SNAPSHOT 52

Exhibit 12 : : Brazil E-learning Market by End-users 2020–2029

CAGR
END-USERS 2020 ($ BN) 2023 ($ BN) 2029 ($ BN) 2023–2029
(%)

CORPORATE 0.55 0.78 1.81 14.92

HIGHER 0.43 0.57 1.10 11.60

EDUCATION

K-12 0.25 0.34 0.72 13.07

GOVERNMENT 0.15 0.20 0.38 11.24

VOCATIONAL 0.09 0.13 0.28 13.65

INCREMENTAL GROWTH & ABSOLUTE GROWTH FASTEST GROWING SEGMENT 2023

RATE 2023 ($ BILLION)
1.2 140%

$ 1.81 BN
120%
1.0

100% $0.78 BN
0.8

80%

0.6
CORPORATE
60%

0.4 CAGR
40% 14.92%
0.2
20%

0.0 0%
Corporate Higher Education K-12 Government Vocational
2023 2029
Incremental Growth Absolute Growth Rate

BRAZIL E-LEARNING MARKET

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 CORPORATE: MARKET SIZE & FORECAST 53

Exhibit 13 : Market by Corporate 2020–2029 ($ billion)

2.0 18.0%

1.8 16.0%
1.6 14.0%
1.4
12.0%
1.2
10.0%
CAGR
1.0
(2023–2029)
8.0%
14.92% 0.8
6.0%
0.6

0.4 4.0%

0.2 2.0%

0.0 0.0%
2020 2021 2022 2023 2024 2025 2026 2027 2028 2029
Revenue 0.55 0.63 0.70 0.78 0.89 1.01 1.16 1.34 1.55 1.81
Growth Rate 15.93% 10.77% 11.69% 12.99% 13.98% 14.77% 15.45% 15.93% 16.45%

• Based on end-user, the corporate market was valued at $0.78 billion in 2023 and is projected
to reach $1.81 billion by 2029, growing at a CAGR of 14.92% during the period.

• Corporate training programs in Brazil focus on enhancing skills, competencies, and performance
of employees to meet organizational goals and objectives. Whether it is onboarding new hires,
upskilling existing employees, or delivering compliance training, corporate training initiatives
aim to improve workforce productivity, efficiency, and job satisfaction.

• These trainings provide employees with opportunities for professional development and career
development, equipping them with the knowledge, skills, and certifications needed to progress
in their careers. From leadership development programs to technical certifications, corporate
training initiatives support employee growth and retention in competitive job markets.

• These trainings are often customized to align with organizational priorities, industry regulations,
and employee job roles. They may include a mix of instructor-led workshops, e-learning
modules, and hands-on simulations tailored to meet specific learning objectives, business
needs, and employee preferences.

• The effectiveness of corporate training programs in Brazil may be hindered by factors such as
outdated content, lack of alignment with organizational goals, and limited opportunities for
application and practice in real-world contexts. Inadequate resources, time constraints, and
resistance to change may also impede the successful implementation of training initiatives.

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 HIGHER-EDUCATION: MARKET SIZE & FORECAST 54

Exhibit 14 : Market by Higher-education 2020–2029 ($ billion)

1.2 14.0%

12.0%
1.0

10.0%
0.8

8.0%
CAGR
0.6
(2023–2029)
11.60% 6.0%

0.4
4.0%

0.2
2.0%

0.0 0.0%
2020 2021 2022 2023 2024 2025 2026 2027 2028 2029
Revenue 0.43 0.49 0.52 0.57 0.62 0.69 0.77 0.86 0.97 1.10
Growth Rate 12.58% 7.57% 8.47% 9.72% 10.69% 11.45% 12.12% 12.58% 13.08%

• Based on end-user, the higher-education market was valued at $0.57 billion in 2023 and is
projected to reach $1.10 billion by 2029, growing at a CAGR of 11.60% during the period.

• Higher education institutions in Brazil prioritize academic excellence, research, and innovation,
offering undergraduate, graduate, and doctoral programs in several disciplines. They play a
critical role in producing skilled professionals, advancing knowledge, and driving socio-
economic development in Brazil.

• Higher education institutions in Brazil offer diverse learning experiences, including lectures,
seminars, laboratories, fieldwork, and experiential learning opportunities. They promote
interdisciplinary approaches, cross-cultural understanding, and global citizenship, preparing
students to address complex challenges and contribute to society as informed and responsible
citizens.

• Challenges such as limited funding, infrastructure constraints, and disparities in access to quality
education in Brazil could hinder the ability of higher education institutions to meet their mission
of excellence, equity, and inclusivity. Outdated curriculum, rigid teaching methods, and
bureaucratic processes could also impede innovation and responsiveness to changing societal
needs.

• Advances in technology, such as online learning platforms, virtual labs, and collaborative tools,
present opportunities to enhance accessibility, flexibility, and affordability of higher education in
Brazil. They also enable lifelong learning, personalized learning pathways, and global
partnerships that extend beyond traditional campus boundaries.

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 K-12: MARKET SIZE & FORECAST 55

Exhibit 15 : Market by K-12 2020–2029 ($ billion)

0.8 16.0%

0.7 14.0%

0.6 12.0%

0.5 10.0%

CAGR
0.4 8.0%
(2023–2029)
13.07%
0.3 6.0%

0.2 4.0%

0.1 2.0%

0.0 0.0%
2020 2021 2022 2023 2024 2025 2026 2027 2028 2029
Revenue 0.25 0.29 0.31 0.34 0.38 0.43 0.48 0.55 0.63 0.72
Growth Rate 14.07% 8.99% 9.90% 11.17% 12.15% 12.92% 13.60% 14.07% 14.58%

• Based on end-user, the K-12 market was valued at $0.34 billion in 2023 and is projected to
reach $0.72 billion by 2029, growing at a CAGR of 13.07% during the period.

• K-12 education in Brazil adheres to national curriculum standards and guidelines established by
the Ministry of Education (MEC), ensuring consistency and quality in different states and
regions. Efforts are made to promote educational equity and inclusion by addressing disparities
in access, resources, and learning outcomes among diverse student populations.

• It embraces innovative pedagogical approaches, such as project-based learning, inquiry-based

learning, and experiential learning, to engage students actively in the learning process and
foster creativity, collaboration, and problem-solving skills.

• Challenges such as inadequate infrastructure, overcrowded classrooms, and teacher shortages

in Brazil may hinder the delivery of quality education and limit students’ learning opportunities.
Socioeconomic disparities, cultural biases, and linguistic diversity could also exacerbate
educational inequalities and hinder educational attainment for marginalized or disadvantaged
students.

• The integration of STEAM (Science, Technology, Engineering, Arts, and Mathematics) education,
digital literacy, and 21st-century skills into the K-12 curriculum in Brazil is preparing students for
the challenges and opportunities in the digital age. This includes the promotion of
computational thinking, coding, robotics, and creative problem-solving skills that are essential
for future careers and civic engagement.

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 GOVERNMENT: MARKET SIZE & FORECAST 56

Exhibit 16 : Market by Government 2020–2029 ($ billion)

0.40 14.0%

0.35 12.0%

0.30
10.0%
0.25
8.0%
CAGR
0.20
(2023–2029)
11.24% 6.0%
0.15
4.0%
0.10

0.05 2.0%

0.00 0.0%
2020 2021 2022 2023 2024 2025 2026 2027 2028 2029
Revenue 0.15 0.17 0.19 0.20 0.22 0.24 0.27 0.30 0.34 0.38
Growth Rate 12.21% 7.22% 8.11% 9.36% 10.33% 11.09% 11.75% 12.22% 12.72%

• Based on end-user, the government market was valued at $0.20 billion in 2023 and is projected
to reach $0.38 billion by 2029, growing at a CAGR of 11.24% during the period.

• The Brazil government plays a crucial role in developing education policies, regulations, and
standards to ensure quality, equity, and accountability in the education system. This includes
setting curriculum guidelines, accreditation requirements, and assessment frameworks for
educational institutions in different levels and sectors.

• The Brazilian Government has increasingly been emphasizing the importance of technology
integration in education to enhance learning outcomes and prepare students for the digital age.
Initiatives such as the National Education Technology Plan (NETP) aim to promote the use of
information and communication technologies (ICTs) in schools, providing students and teachers
with access to digital resources, online courses, and interactive learning platforms.

• It implements affirmative action policies, scholarships, and social assistance programs to ensure
that marginalized or disadvantaged groups, such as low-income families, indigenous
communities, and people with disabilities, have equal access to quality education.

• Bureaucratic inefficiencies, corruption, and political interference in education governance and

funding allocation may hinder the effectiveness and transparency of government initiatives in
Brazil.

• Economic volatility, fiscal constraints, and budget cuts in Brazil could jeopardize government
funding for education, leading to reduced investment in infrastructure, teacher salaries, and
student scholarships.

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 VOCATIONAL: MARKET SIZE & FORECAST 57

Exhibit 17 : Market by Vocational 2020-2029 ($ billion)

0.30 16.0%

14.0%
0.25
12.0%
0.20
10.0%

CAGR
0.15 8.0%
(2023-29)
13.65%
6.0%
0.10
4.0%
0.05
2.0%

0.00 0.0%
2020 2021 2022 2023 2024 2025 2026 2027 2028 2029
Revenue 0.09 0.11 0.12 0.13 0.14 0.16 0.18 0.21 0.24 0.28
Growth Rate 14.64% 9.54% 10.45% 11.73% 12.72% 13.50% 14.17% 14.65% 15.16%

• Based on end-user, the vocational market was valued at $0.13 billion in 2023 and is projected
to reach $0.28 billion by 2029, growing at a CAGR of 13.65% during the period.

• Vocational education in Brazil focuses on providing students with practical skills, technical
knowledge, and hands-on training that are directly relevant to specific industries, occupations,
or trades. It aims to prepare individuals for entry-level jobs, career advancement, or
entrepreneurship opportunities in sectors such as healthcare, construction, hospitality, and
information technology.

• It offers flexible learning pathways and options to accommodate diverse learner needs,
interests, and aspirations. This includes modular programs, competency-based assessments, and
credit transfer arrangements that enable students to customize their learning journey, pursue
multiple credentials, or transition seamlessly between vocational and academic pathways.

• The growing demand for skilled workers in Brazil’s key economic sectors such as healthcare,
construction, and information technology is driving the investment in vocational education and
training programs.

• Economic downturns, industry disruptions, and technological displacements may impact the
demand for certain vocational skills and occupations in Brazil, leading to mismatches between
training programs and labor market demands. Globalization, automation, and outsourcing
trends may also influence the competitiveness and sustainability of vocational education
providers.

BRAZIL E-LEARNING MARKET

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 EXECUTIVE MARKET
OVERVIEW
SUMMARY

DELIVERY MODE
SEGMENT
MARKET
ENVIRONMENT

LEARNING MODE FUNCTION TYPE

SEGMENT SEGMENT

END-USERS COMPETITIVE
SEGMENT LANDSCAPE

STRATEGIC QUANTITATIVE
RECOMMENDATION SUMMARY

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 COMPETITIVE LANDSCAPE

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 COMPETITIVE LANDSCAPE 60

RATING

Anthology

Cogna Educação

Hotmart

Pearson

• The competitive scenario in the Brazil e-learning market is currently intensifying with global
and domestic players offering a diverse range of services. These players constantly strive to
gain a larger market share by introducing new and innovative products and services.

• In terms of market share, a few of the major players are currently dominating the market.
Anthology, Cogna Educação, Hotmart, and Pearson are some of the companies that are
currently dominating the market.

• Major players are focusing on strategic agreements, acquisitions, and collaboration with
emerging players to enter the Brazil e-learning market and gain access to commercially
launched services.

• Several companies have forayed into the market, focusing on one or two segments, such as
K12 or secondary education. Many vendors have strengthened their product and service
portfolios by acquiring smaller start-ups specializing in distance learning, on-campus post-
secondary education, and corporate or public sector workforce skill training.

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 COMPETITIVE LANDSCAPE 61

KEY HIGHLIGHTS:
• In 2022, the Federal Supreme Court
VENDOR MARKET SPECTRUM (STF) announced comprehensive
courses, covering citizenship, legal
foundations, and emerging
technologies.
Consolidated Majorly
Dominated by 4-5
key players • AVASUS, sponsored by the Ministry
Major Share of Health, offers diverse free
courses for healthcare
professionals, students, and
managers to enhance their skills
and knowledge.

KEY MARKET
In the Brazil e-learning market, the
Brazil E-learning
competition is robust, with various
Market
players vying for market shares and
relevance. Key competitors include
both domestic and global e-learning
platforms, content providers, and
Fragmented by Small dedicated e-learning platforms such as
Players Hotmart, Anthology, and Veduca, which
focus on niche segments or industries,
providing a wide range of courses to
High
learners across Brazil. Multinational
Fragmentation corporations such as Udemy and
Pearson also compete by offering
comprehensive e-learning solutions,
tailored to the Brazilian market.
Competition is fueled by factors such
as innovation in content delivery,
technology integration, affordability,
and accessibility.

BRAZIL E-LEARNING MARKET

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 COMPANY PROFILES (1/15) 62

Key Companies

1 Anthology (Blackboard)

Business Overview Service Offerings

Anthology, formerly known as Blackboard, is a key

The company offers following-
player in the Brazil e-learning market, offering a
comprehensive suite of educational technology ➢ Packaged Content
solutions designed to empower institutions, educators, ➢ LMS
and learners. With a focus on enhancing teaching and
learning experiences, Anthology provides learning ➢ Gamified mobile applications
management systems, virtual classrooms, academic ➢ Serious games
analytics, and student engagement tools tailored to
meet the demands from universities, colleges, and K-
12 schools. These solutions enable educators to create
interactive and engaging learning environments,
facilitate collaboration, and assess student progress
effectively.

2 Cogna Educação

Business Overview Service Offerings

Cogna Educação stands out as a major influencer in The company offers following -
the Brazil e-learning landscape. With a focus on
➢ Packaged Content
leveraging technology to enhance learning outcomes,
Cogna Educação offers a wide range of online courses,
digital textbooks, interactive learning platforms, and
educational resources, spanning from early childhood
education to higher education levels. Their offerings
cater to students of all ages, educators, schools, and
educational institutions, empowering them to access
high-quality educational content anytime, anywhere.
Through partnerships with schools, government
agencies, and organizations, Cogna Educação plays a
crucial role in advancing digital learning initiatives and
promoting educational equity in Brazil.

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 COMPANY PROFILES (2/15) 63

Key Companies

3 Hotmart

Business Overview Service Offerings

Hotmart is a leading e-learning platform in Brazil,

The company offers following-
known for its innovative approach to digital content
distribution and monetization. While primarily focused ➢ Packaged Content
on offering a marketplace for creators to sell digital ➢ LMS
products, including e-books, online courses, and
membership subscriptions, Hotmart also plays a ➢ Gamified Mobile Applications
significant role in the Brazilian e-learning ecosystem. ➢ Serious Games
By providing a platform for creators to reach a global
audience and monetize their expertise, Hotmart
contributes to the growth and accessibility of online
education in Brazil.

4 Pearson

Business Overview Service Offerings

Pearson, a global leader in education, has established The company offers following -
a strong presence in the Brazil e-learning market. With
➢ Packaged Content
a focus on K-12 education, higher education, and
professional development, the company provides
digital textbooks, interactive learning resources,
assessment tools, and learning management systems
tailored to the Brazilian curriculum and educational
standards. Their solutions cater to students, teachers,
schools, and institutions, enabling them to personalize
learning experiences, track progress, and achieve
better educational outcomes. Pearson plays a pivotal
role in transforming the way education is delivered
and consumed in Brazil, driving innovation,
accessibility, and equity in the e-learning ecosystem.

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 COMPANY PROFILES (3/15) 64

Key Companies

5 Telefónica

Business Overview Service Offerings

Telefónica, a leading telecommunications company,

The company offers following -
has made significant strides in the Brazil e-learning
market by leveraging its expertise in digital ➢ Packaged Content
technologies and connectivity. Through its robust ➢ LMS solutions
infrastructure and digital platforms, it delivers
innovative e-learning solutions tailored to the needs of
corporate clients, seeking to enhance employee skills
and knowledge. These solutions encompass virtual
classrooms, online training modules, interactive
learning content, and communication tools, enabling
organizations to streamline their training programs,
improve employee performance, and drive business
success. By bridging the gap between technology and
education, Telefónica contributes to the growth of the
e-learning sector in Brazil, empowering businesses to
adapt to the demands of the digital age and thrive in a
competitive marketplace.

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 COMPANY PROFILES (4/15) 65

Other Prominent Vendors

6 eduK

Business Overview Service Offerings

eduK is a prominent player in the Brazilian e-learning

The company offers following
market owned by Mind Lab, specializing in providing
online courses and workshops in a diverse range of ➢ Packaged Content
subjects. With a focus on delivering high-quality ➢ LMS solutions
packaged content and user-friendly LMS solutions,
eduK empowers learners to explore their interests and
develop new skills from the comfort of their own
homes. Whether individuals are seeking to pursue
their passions or advance their careers, eduK offers a
comprehensive platform for lifelong learning and
personal development.

7 Learncafe

Business Overview Service Offerings

Learncafe stands out as a versatile platform within the The company offers following -
Brazilian e-learning landscape, catering to a wide array
➢ Packaged Content
of educational requirements in several sectors.
Offering packaged content and comprehensive LMS ➢ LMS
solutions, Learncafe serves corporate entities, ➢ Gamified Mobile Applications
educational institutions, government agencies, and
vocational organizations alike. With a commitment to ➢ Serious Games
providing accessible and affordable learning
resources, the company empowers learners of all
backgrounds to acquire new skills and knowledge
conveniently through their online platform.

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 COMPANY PROFILES (5/15) 66

Other Prominent Vendors

8 Alura

Business Overview Service Offerings

Alura is a renowned name in the Brazilian e-learning

The company offers following-
market, specializing in providing high-quality technical
courses for professionals seeking to enhance their ➢ Packaged Content
skills in the ever-evolving tech industry. Offering a ➢ LMS
curated selection of packaged content and robust LMS
solutions, Alura has become synonymous with ➢ Gamified Mobile Applications
excellence in online education. With a focus on ➢ Serious Games
practical, hands-on learning experiences, the company
equips learners with tools and knowledge needed to
thrive in today’s competitive job market.

9 Veduca

Business Overview Service Offerings

Veduca is a prominent player in the Brazilian e- The company offers following -

learning market, offering a diverse range of
➢ Packaged Content
educational solutions tailored for higher education
institutions. With a focus on providing packaged
content and robust LMS solutions, Veduca empowers
universities and colleges to deliver engaging online
courses to their students. Founded with the vision of
democratizing education through technology, Veduca
has established itself as a leader in the field,
facilitating access to quality learning resources for
learners across Brazil.

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 COMPANY PROFILES (6/15) 67

Other Prominent Vendors

10 Buzzero

Business Overview Service Offerings

Buzzero is a key player in the Brazilian e-learning

The company offers following -
landscape, offering a wide range of online courses
tailored to meet the diverse learning demands from ➢ Packaged Content
individuals and organizations. Specializing in providing
packaged content for corporate training purposes,
Buzzero enables companies to upskill their workforce
and stay ahead in today’s competitive business
environment. With a focus on practical, job-oriented
learning experiences, Buzzero equips learners with the
knowledge and skills needed to succeed in their
professional endeavors.

11 Cursos 24 Horas

Business Overview Service Offerings

Cursos 24 Horas is a prominent name in the Brazilian The company offers following -
e-learning landscape, renowned for its extensive
➢ Packaged Content
catalog of online courses, catering to a diverse range
of subjects and skill levels. With a focus on providing
accessible and flexible learning opportunities, the
company offers packaged content designed to meet
the needs of individuals seeking to enhance their
knowledge and skills from the comfort of their own
homes. By leveraging a user-friendly platform and a
team of experienced instructors, its courses empower
learners across Brazil to pursue their educational goals
conveniently and affordably.

BRAZIL E-LEARNING MARKET

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 COMPANY PROFILES (7/15) 68

Other Prominent Vendors

12 Udemy

Business Overview Service Offerings

Udemy is a globally recognized e-learning platform

The company offers following -
that has made a significant impact on the Brazilian
education market, offering a vast array of online ➢ Packaged Content
courses, covering virtually every imaginable topic.
With a mission to democratize education and
empower individuals to learn anything they desire,
Udemy provides packaged content created by expert
instructors from around the world. Through its user-
friendly interface and flexible learning options, Udemy
has become a go-to destination for millions of
learners in Brazil seeking to acquire new skills, advance
their careers, or explore their passions.

13 Estratégia Concursos

Business Overview Service Offerings

Estratégia Concursos is a leading provider of online The company offers following -

preparatory courses for individuals aspiring to succeed
➢ Packaged Content
in competitive exams in Brazil. Specializing in
packaged content tailored specifically for government
exams and vocational training, Estratégia Concursos
equips learners with the knowledge and strategies
required to excel in their respective fields. With a focus
on comprehensive course materials, expert guidance,
and interactive learning experiences, the company has
established itself as a trusted resource for individuals,
seeking to achieve their career goals through diligent
preparation and dedication.

BRAZIL E-LEARNING MARKET

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 COMPANY PROFILES (8/15) 69

Other Prominent Vendors

14 EBAC

Business Overview Service Offerings

EBAC, which stands for Escola Britânica de Artes

The company offers following -
Criativas, is a distinguished institution in the Brazilian
e-learning sphere, specializing in providing high- ➢ Packaged Content
quality courses and programs in creative arts and ➢ LMS Solutions
design fields. With a focus on offering packaged
content and comprehensive LMS solutions, EBAC
empowers learners to develop their artistic talents and
pursue rewarding careers in industries such as graphic
design, animation, digital marketing, among others. By
combining expert instruction with cutting-edge
technology, EBAC provides a dynamic and engaging
learning experience for students across Brazil.

15 Garage Criativa

Business Overview Service Offerings

Garage Criativa is a renowned name in the Brazilian e- The company offers following -
learning market, offering innovative solutions for
➢ Packaged Content
corporate training and professional development.
Specializing in providing packaged content and ➢ LMS Solutions
tailored LMS solutions, Garage Criativa enables
organizations to enhance the skills and capabilities of
their workforce effectively. With a focus on interactive
and engaging learning experiences, the company
equips employees with the knowledge and expertise
needed to excel in their roles and drive business
success in today’s competitive landscape.

BRAZIL E-LEARNING MARKET

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 COMPANY PROFILES (9/15) 70

Other Prominent Vendors

16 Skillsoft

Business Overview Service Offerings

Skillsoft, a trusted corporate e-learning solution

The company offers -
provider, offers a wide range of online courses,
certifications, and learning resources designed to ➢ Packaged Content
empower employees and organizations in Brazil. With ➢ LMS Solutions
a focus on professional development and skills
enhancement, Skillsoft’s e-learning platform covers a
broad spectrum of topics, including leadership, IT,
compliance, soft skills, and more. Its adaptive learning
approach and personalized learning pathways enable
learners to acquire new skills, stay competitive, and
advance their careers in today’s rapidly evolving job
market.

17 Degrau Cultural

Business Overview Service Offerings

Degrau Cultural is a well-established institution in the The company offers following -

Brazilian e-learning market, renowned for its
➢ Packaged Content
comprehensive offerings in preparatory courses for
competitive exams and vocational training. ➢ LMS Solutions
Specializing in providing packaged content and
tailored LMS solutions, Degrau Cultural prepares
learners for success in academic pursuits and
professional endeavors. With a focus on quality
education, expert guidance, and personalized support,
Degrau Cultural empowers individuals to achieve their
educational and career goals effectively and efficiently.

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 COMPANY PROFILES (10/15) 71

Other Prominent Vendors

18 IbacBrasil

Business Overview Service Offerings

IbacBrasil is a trusted name in the Brazilian e-learning

The company offers following -
industry, specializing in providing comprehensive
solutions for corporate and government training ➢ Packaged Content
initiatives. With a focus on offering packaged content ➢ LMS Solutions
and robust LMS solutions, IbacBrasil enables
organizations and public agencies to optimize their
training programs and enhance employee
performance. By combining innovative technology
with expert instruction, IbacBrasil facilitates skill
development and knowledge transfer, driving
organizational success and excellence in workforce
training.

19 NIIT

Business Overview Service Offerings

NIIT is a prominent player in the Brazil e-learning The company offers following -
sector, offering a wide range of training and
➢ Packaged Content
development solutions for individuals and
organizations. With a focus on technology-driven
learning, NIIT provides online courses, certifications,
and learning platforms, covering various domains such
as IT, business, finance, and soft skills. Its innovative
learning methodologies, including virtual labs,
simulations, and interactive content enable learners to
acquire practical skills and stay competitive in the job
market. By partnering with industry leaders and
educational institutions, NIIT contributes to workforce
development and skill enhancement initiatives in
Brazil.

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 COMPANY PROFILES (11/15) 72

Other Prominent Vendors

20 Cisco

Business Overview Service Offerings

Cisco, a global leader in networking and technology

The company offers following -
solutions, plays a significant role in the Brazil e-
learning market by offering cutting-edge training and ➢ Packaged Content
certification programs in IT and networking
technologies. Through its Cisco Networking Academy,
Cisco provides online courses, hands-on labs, and
resources designed to prepare students and
professionals for careers in networking, cybersecurity,
cloud computing, and emerging technologies. These
programs, aligned with industry standards and best
practices, equip learners with the knowledge and skills
needed to succeed in today’s digital economy.

21 Instructure

Business Overview Service Offerings

Instructure is a leading provider of LMS and The company offers following -

educational technology solutions in Brazil,
➢ Packaged Content
empowering educators and institutions to deliver
engaging and personalized learning experiences. With ➢ LMS Solutions
its flagship product, Canvas by Instructure, it offers a
flexible and intuitive platform for course creation,
content delivery, assessment, and collaboration. The
platform supports a variety of learning modalities,
including online, hybrid, and blended learning,
catering to the diverse needs of students and
instructors.

BRAZIL E-LEARNING MARKET

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 COMPANY PROFILES (12/15) 73

Other Prominent Vendors

22 Adobe

Business Overview Service Offerings

Adobe, renowned for its creative software solutions,

The company offers following -
makes significant contributions to the Brazil e-learning
market through its Adobe Captivate and Adobe ➢ LMS Solutions
Connect platforms. Adobe Captivate is a leading e-
learning authoring tool that allows educators and
instructional designers to create interactive and
multimedia-rich e-learning content, including
simulations, quizzes, and scenarios. Adobe Connect is
a web conferencing and virtual classroom platform
that enables real-time collaboration, interaction, and
engagement among learners and instructors.

23 Oracle

Business Overview Service Offerings

Oracle, a global leader in enterprise software and The company offers following -
cloud solutions, offers a range of e-learning and
➢ Packaged Content
training services in Brazil to support the adoption and
utilization of its technology platforms and products. ➢ LMS Solutions
Through Oracle University, Oracle provides online
courses, certifications, and learning paths covering
topics such as cloud computing, database
management, enterprise applications, and
cybersecurity. These programs are designed to help IT
professionals, developers, and business users acquire
the skills and expertise needed to leverage Oracle
technologies effectively.

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 COMPANY PROFILES (13/15) 74

Other Prominent Vendors

Company Name Company Profile

Eadbox is a leading LMS solution provider in Brazil,

catering to the needs of organizations and educational
Eadbox
institutions seeking to deliver online training and
education.

Coursera is a prominent player on the Brazilian e-learning

Coursera
landscape, which focuses on offering packaged content
and tailored LMS solutions.

Thomson Reuters, a global information and technology

solution provider, offers specialized e-learning and training
Thomson Reuters
programs for professionals in legal, financial, tax, and
compliance sectors in Brazil.

Afferolab offers packaged content and tailored LMS

Afferolab solutions. It empowers organizations to enhance skills and
capabilities of their workforce effectively.

Educo is a distinguished name in the e-learning market,

specializing in providing innovative solutions for K-12
Eduqo
education with a focus on providing packaged content
designed to enhance students’ learning and achievements.

Letrus is a prominent player in the Brazilian e-learning

Letrus market, specializing in providing comprehensive language
learning solutions for individuals and organizations.

Virtual Educa is a prominent organization dedicated to

Virtual Educa promote innovation and excellence in education. It focuses
on packaged content and tailored LMS solutions.

Note: The list is not exhaustive

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 COMPANY PROFILES (14/15) 75

Other Prominent Vendors

Company Name Company Profile

Known for high-quality online courses, MasterClass offers a

MasterClass variety of subjects appealing to Brazilian learners seeking
specialized knowledge.

Offering corporate training solutions, GP Strategies caters

GP Strategies to Brazilian companies looking to enhance employee skills
and performance through e-learning programs.

With a focus on educational content and resources,

Macmillan Education delivers materials tailored to the
Macmillan Education
Brazilian curriculum, supporting both traditional
classrooms and online learning environments.

Cornerstone provides talent management software,

including e-learning modules, to Brazilian businesses
Cornerstone
seeking to develop and retain their workforce through
continuous learning and development initiatives.

As a platform offering online courses from universities and

institutions worldwide, edX serves Brazilian learners
edX
interested in gaining knowledge and skills in several fields
through MOOCs (Massive Open Online Courses).

Note: The list is not exhaustive

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 COMPANY PROFILES (15/15) 76

Other Prominent Vendors

Company Name Company Profile

A Brazilian higher education institution, Estacio offers

online degree programs and continuing education courses
Estacio
to students across the country, contributing to the growth
of e-learning in Brazil.

Litmos specializes in providing cloud-based learning

Litmos management systems and e-learning solutions to
businesses in Brazil, enabling them to deliver training and
development programs efficiently.

LinkedIn Learning, part of Microsoft’s LinkedIn platform,

offers a wide range of online courses and tutorials aimed at
LinkedIn Learning
professionals in Brazil looking to advance their careers and
skills.

Targeting professionals and enterprises, Simplilearn delivers

Simplilearn online training and certification courses in digital skills and
emerging technologies to the Brazilian market.

Although primarily focused on the Indian market,

Unacademy provides educational content and online
Unacademy
courses in various subjects, attracting Brazilian learners
seeking supplemental learning resources.

Specializing in tech-focused online courses and

nanodegree programs, Udacity appeals to Brazilian learners
Udacity
interested in acquiring in-demand skills for careers in
technology and related fields.

Note: The list is not exhaustive

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 EXECUTIVE MARKET
OVERVIEW
SUMMARY

DELIVERY MODE
SEGMENT
MARKET
ENVIRONMENT

LEARNING MODE FUNCTION TYPE

SEGMENT SEGMENT

END-USERS COMPETITIVE
SEGMENT LANDSCAPE

STRATEGIC QUANTITATIVE
RECOMMENDATION SUMMARY

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 STRATEGIC
RECOMMENDATION

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 STRATEGIC RECOMMENDATIONS 79

LOCALIZATION AND CUSTOMIZATION

Market players should prioritize localization and customization of their e-
learning content and platforms to cater to the specific needs and
preferences of the Brazilian audience. This includes translating content in
Portuguese, incorporating culturally relevant examples and case studies,
and adapting instructional design to align with local learning styles.

MOBILE OPTIMIZATION
Given the widespread use of smartphones and mobile devices in Brazil,
market players should prioritize mobile optimization of their e-learning
platforms and content. Developing mobile-friendly interfaces, responsive
design, and mobile learning apps can enhance accessibility and
engagement among learners, especially in regions with limited access to
desktop computers.

PARTNERSHIPS AND COLLABORATIONS

Strategic partnerships with educational institutions, government
agencies, and corporate entities can provide market players with
valuable opportunities to expand their reach, access new markets, and
leverage existing infrastructure and resources. Collaborative initiatives
can also facilitate knowledge-sharing, research, and innovation within
the e-learning ecosystem.

ADDRESSING SOCIOECONOMIC DISPARITIES

Market players should proactively address socio-economic disparities in
accessing e-learning platforms by implementing initiatives to bridge the
digital divide. This may involve offering subsidized or free access to e-
learning resources for underserved communities, partnering with NGOs
and community organizations to provide technology and internet
access, and developing low-bandwidth solutions for users with limited
connectivity.
CONTINUOUS INNOVATION AND ADAPTATION
To stay competitive in the dynamic e-learning market, market players
must prioritize continuous innovation and adaptation. This includes
investing in R&D for developing cutting-edge learning technologies,
staying abreast with emerging trends and best practices, and soliciting
feedback from users to refine and improve their offerings over time.
Moreover, market players should remain flexible and adaptable to
changes in technology, user preferences, and regulatory requirements.

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 EXECUTIVE MARKET
OVERVIEW
SUMMARY

DELIVERY MODE
SEGMENT
MARKET
ENVIRONMENT

LEARNING MODE FUNCTION TYPE

SEGMENT SEGMENT

END-USERS COMPETITIVE
SEGMENT LANDSCAPE

STRATEGIC QUANTITATIVE
RECOMMENDATION SUMMARY

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 QUANTITATIVE SUMMARY

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 QUANTITATIVE SUMMARY (1/3) 82

BRAZIL E-LEARNING MARKET SIZE & FORECAST ($ BILLION)

TOTAL MARKET
2020 2021 2022 2023 2024 2025 2026 2027 2028 2029 CAGR
SIZE

REVENUE 1.48 1.69 1.84 2.02 2.25 2.53 2.86 3.26 3.72 4.27 13.28%

DELIVERY MODE: MARKET SIZE & FORECAST ($ BILLION)

PARTICULAR 2020 2021 2022 2023 2024 2025 2026 2027 2028 2029 CAGR

PACKAGED
0.92 1.02 1.09 1.17 1.28 1.40 1.54 1.71 1.90 2.13 10.38%
CONTENT

LMS 0.31 0.38 0.43 0.50 0.58 0.68 0.81 0.96 1.15 1.37 18.40%

OTHERS 0.25 0.29 0.31 0.35 0.39 0.45 0.51 0.59 0.67 0.78 14.23%

TOTAL 1.48 1.69 1.84 2.02 2.25 2.53 2.86 3.26 3.72 4.27 13.28%

BRAZIL E-LEARNING MARKET

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 QUANTITATIVE SUMMARY (2/3) 83

LEARNING MODE: MARKET SIZE & FORECAST ($ BILLION)

PARTICULAR 2020 2021 2022 2023 2024 2025 2026 2027 2028 2029 CAGR

SELF-PACED 0.69 0.81 0.90 1.01 1.15 1.32 1.53 1.78 2.08 2.43 15.72%

INSTRUCTOR-LED 0.79 0.88 0.94 1.01 1.10 1.20 1.33 1.48 1.65 1.84 10.54%

TOTAL 1.48 1.69 1.84 2.02 2.25 2.53 2.86 3.26 3.72 4.27 13.28%

FUNCTION: MARKET SIZE & FORECAST ($ BILLION)

PARTICULAR 2020 2021 2022 2023 2024 2025 2026 2027 2028 2029 CAGR

TRAINING 1.14 1.29 1.40 1.52 1.67 1.86 2.08 2.34 2.64 3.00 11.99%

TESTING 0.33 0.39 0.44 0.50 0.58 0.67 0.78 0.92 1.08 1.28 16.79%

TOTAL 1.48 1.69 1.84 2.02 2.25 2.53 2.86 3.26 3.72 4.27 13.28%

BRAZIL E-LEARNING MARKET

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 QUANTITATIVE SUMMARY (3/3) 84

END-USER: MARKET SIZE & FORECAST ($ BILLION)

PARTICULAR 2020 2021 2022 2023 2024 2025 2026 2027 2028 2029 CAGR

CORPORATE 0.55 0.63 0.70 0.78 0.89 1.01 1.16 1.34 1.55 1.81 14.92%

HIGHER EDUCATION 0.43 0.49 0.52 0.57 0.62 0.69 0.77 0.86 0.97 1.10 11.60%

K-12 0.25 0.29 0.31 0.34 0.38 0.43 0.48 0.55 0.63 0.72 13.07%

GOVERNMENT 0.15 0.17 0.19 0.20 0.22 0.24 0.27 0.30 0.34 0.38 11.24%

VOCATIONAL 0.09 0.11 0.12 0.13 0.14 0.16 0.18 0.21 0.24 0.28 13.65%

TOTAL 1.48 1.69 1.84 2.02 2.25 2.53 2.86 3.26 3.72 4.27 13.28%

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 LIST OF ABBREVIATIONS 85

AI Artificial Intelligence

AR Augmented Reality

STF Federal Supreme Court

ICT Information And Communication Technologies

IoT Internet Of Things

LMS Learning Management System

MEC Ministry Of Education

NLP Natural Language Processing

OECD Organisation for Economic Cooperation and Development

ROI Return On Investment

VR Virtual Reality

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 DISCLAIMER 86

Arizton Advisory & Intelligence (Arizton) is an informative market research company involved in sharing market-
related insights. The analyses and graphics contained in our research reports or on www.arizton.com are obtained
from authentic sources, which are analyzed, and cross-validated by Key Opinion Leaders (KOLs) in the respective
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 THANK YOU

BRAZIL
E-LEARNING MARKET
2024-2029

CONTACT

+1-312-235-2040 [email protected]
+1-302-469-0707 [email protected]

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