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Royal University Of Phnom Penh
International Business management
CHAROEN
POKPHAND
Teach By : Lect. Kim
Kirivadid
Student : Sal Chanreaksa
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Digital Marketing at Charoen
Pokphand Foods (CPF)
1. Search Engine Optimization
(SEO)
CPF makes sure its website appears on top
of search results by using keywords people
often search for, like “sustainable
farming” or “healthy food products.”
Example: CPF posts blogs about food
safety and recipes using its products to
attract more website visitors.
www.companywebsite.com
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2. Pay-Per-Click Advertising (PPC)
CPF runs paid ads on platforms like
Google and Facebook to promote its
products quickly and to the right
people.
Example: During festivals, CPF might
run ads saying “Shop CPF’s Ready-to-
Cook Holiday Meals” to attract
customers looking for convenient food
options.
3. Content Marketing
CPF shares useful and interesting
content to engage customers, such as
articles, videos, and stories about their
food products and sustainable
practices.
www.companywebsite.com
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Example: CPF creates videos showing
how its products go from farms to
tables while ensuring quality and
sustainability.
4. Social Media Marketing
CPF uses social media platforms like
Instagram and Facebook to share
updates, product promotions, and
stories to connect with its audience.
Example: CPF’s Instagram posts
include pictures of delicious meals
made with their products and updates
about eco-friendly initiatives.
5. Email Marketing
www.companywebsite.com
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CPF sends personalized emails to
customers, partners, and suppliers
about new products, discounts, and
company news.
Example: A monthly email may include
recipes, new product launches, or a
“20% Off This Weekend” promotion.
6. Affiliate Marketing
CPF partners with online sellers or
bloggers who promote their products in
exchange for a commission.
Example: Bloggers write about how
they use CPF chicken in recipes and
include links to buy the products
online.
www.companywebsite.com
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7. Influencer Marketing
CPF works with influencers, especially
food bloggers and chefs, to showcase
their products to a wider audience.
Example: A famous chef might make a
cooking video using CPF seafood and
share it on their YouTube channel.
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8. Conversion Rate Optimization (CRO)
CPF improves its website and apps to
make it easier for customers to buy
products or learn about them.
Example: CPF added a simple checkout
option on its website to help customers
quickly buy items like organic chicken.
9. Analytics and Data Tracking
CPF tracks how people interact with its
website, ads, and social media to
improve future campaigns and focus on
what works best.
Example: If CPF notices that customers
buy more ready-to-eat meals, it
promotes those products more heavily.
www.companywebsite.com
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10. Mobile Marketing
CPF ensures its website and services
work well on mobile phones since most
people shop and browse on their
phones.
Example: CPF’s mobile app allows
customers to order products, read
recipes, and get updates about new
offers.
Conclusion
CPF uses these digital marketing
strategies to promote its products,
connect with customers, and ensure its
sustainability goals are known globally.
By sharing clear and engaging content,
CPF reaches more people and builds
trust with its audience.
Reference
www.companywebsite.com
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Charoen Pokphand Foods
Embarks on Digital Supply Chain
Transformation with JDA
THANK YOU FOR YOUR
ATTENTION
www.companywebsite.com
