Fill in the Blank
Business Plan
Keaton Brumley
Executive Summary
1. My company name will be: Pontoon Patties
2. My business purpose is to satisfy my customers' wants and needs, bringing a grill to the lake and
selling goods off the pontoon.
3. I plan to organize my company as (Corporation, Partnership, LLC, Coop, other) sole proprietorship,
I will go to relevant county office for a business license.
4. I have been in business since or plan on starting as a secondary hustle during the summertime.
5. Manager(s) of the company will be Myself. Personal business.
6. My experience as an owner is No prior experience.
Products and Services
7. The products or services I sell consist of Burgers, fries, hotdogs, and ice cold beverages.
8. The research I’ve done for my business has been successful, I have established the target market
and location of the business.
1 of 10
Fill in the Blank
Business Plan
The Industry, Competition, and Market
9. I consider my competition to be very unlikely. If there is competition I will ensure that the products I
sell are a top priority in the market. Establishing a name for myself.
10. How I will measure against the competition: I will ensure my products are high quality and give
the customers what they want and focus on improving the products.
11. My local competitors are not yet existent.
12. My regional competitors are Ice Cream Boaters.
13. My national competitors are Ice Cream Boaters.
14. Some of the trends I see in my industry are that the competitors typically sell ice cream and
beverages.
15. Some potential areas I see for growth are Personal business growth. I will learn how to become
an entrepreneur by achieving the wants and needs of my customers.
16. My typical customers have these characteristics in common: They are usually hungry after
swimming and draining their energy. My goal is to give them back this energy by selling these
products.
2 of 10
Fill in the Blank
Business Plan
Marketing Plan
Marketing should address the four P’s (Product, Price, Placement and Promotion) 17. My product or
service is food and beverages on the lake.
18. My pricing is $8.99 a burger. $6.99 a hotdog. $2.00 a beverage. Side of fries $2.00 and fries only
3.00
19. The places I will sell my product or service are ________________________________________
______________________________________________________________________________
______________________________________________________________________________
20. I will promote my product or service by ______________________________________________
______________________________________________________________________________
______________________________________________________________________________
21. My competitive advantage is (why buy from me?) ______________________________________
______________________________________________________________________________
22. I will distribute my product or service by _____________________________________________
_____________________________________________________________________________
_
23. My use of advertising will consist of _________________________________________________
______________________________________________________________________________
______________________________________________________________________________
24. I will get feedback from my customers by ____________________________________________
_____________________________________________________________________________
_
3 of 10
Fill in the Blank
Business Plan
Operating Plan
25. The location of my facility is _______________________________________________________
26. My experience with my product or service is __________________________________________
_____________________________________________________________________________
_
27. I will be involved with the business by completing the following duties: _____________________
_____________________________________________________________________________
_
_____________________________________________________________________________
_
28. Any special equipment I need for my business would include _____________________________
______________________________________________________________________________
29. If I need to hire new employees, I will need to hire these new positions: ____________________
_____________________________________________________________________________
_
30. I will schedule by (prepare and attach a work schedule with wages/positions) ________________
31. I will provide the following benefits to my employees: ___________________________________
_____________________________________________________________________________
_
_____________________________________________________________________________
_
32. I will recruit my employees by or from _______________________________________________
_____________________________________________________________________________
_
33. My suppliers and vendors are _____________________________________________________
_____________________________________________________________________________
_
4 of 10
Fill in the Blank
Business Plan
34. Changes I am considering for the business (if purchasing an existing business): ______________
______________________________________________________________________________
______________________________________________________________________________
Management and Ownership
35. The owners of my company are ____________________________________________________
36. Their resumes are attached _______________________________________________________
37. My attorney is __________________________________________________________________
38. My accountant is _______________________________________________________________
39. Other professionals that I will use are _______________________________________________
SWOT Analysis
40.The strengths of my business are (internal characteristics) _______________________________
_____________________________________________________________________________
_
_____________________________________________________________________________
_
41.The weaknesses of my business are (internal characteristics) _____________________________
______________________________________________________________________________
______________________________________________________________________________
42.I see the following opportunities for my business (external characteristics) ___________________
_____________________________________________________________________________
_
_____________________________________________________________________________
_
43.I see the following threats (challenges) for my business (external characteristics) _____________
_____________________________________________________________________________
_
5 of 10
Fill in the Blank
Business Plan
Financials
44. The assumptions I am using to create my financials come from __________________________
_____________________________________________________________________________
_
45.The collateral I can use for financing includes:_________________________________________
______________________________________________________________________________
46. My credit history is ______________________________________________________________
47. My credit score is _______________________________________________________________
(www.freescoreonline.com; www.creditsesame.com; www.freecreditscore.com)
48. If I am short of money for my project, I can get more from _______________________________
_____________________________________________________________________________
_
49. My bank is, or the banks I would like to work with are___________________________________
_____________________________________________________________________________
_
50.My Contact Details
Name:
________________________________________________________________
Address: ______________________________________________________________
Phone: _______________________________________________________________
Email address: _________________________________________________________
6 of 10
Fill in the Blank
Business Plan
Every company has different start-up costs depending on their business model. This section of the
document is intended to guide you through the costs associated with start-up. Not everything will
apply to your business model. Fill in what is relevant! The rest we can discuss at your appointment.
If you are building a new property, you will have:
Land: _______________________________
Building: _______________________________
Signage: _______________________________
If you are purchasing an existing property, you may have:
Building: ____________________________
Renovations: ____________________________
Signage: ____________________________
If you are renting, you may have:
Renovations: ____________________________
Signage: ____________________________
In all cases, the following may be part of your start-up expenses:
Equipment (business): __________________________
Equipment (office): _____________________________
Furniture: _____________________________________
Fixtures (storage shelves, displays, etc.): _____________
Initial Inventory: _________________________________
Cost to organize: ________________________________
- Registration with ND Secretary of State
- Business formation (consultation with an attorney if needed)
- Marketing
1. Logo development
2. Website
3. Business cards
4. Initial marketing campaign
7 of 10
Fill in the Blank
Business Plan
Training (Do you have training for any staff prior to opening? If so list all costs associated with
training): ________________________________________________________________________
Professional liability insurance (one year’s premium costs): _________________________________
You will have ongoing operating expenses for your business. Think through the following and provide
information where you can. Bring your back-up calculations to your first meeting.
Revenues (this is always the toughest to think through!):
___________________________________
________________________________________________________________________________
What are you selling (typical product/service)? ___________________________________________
________________________________________________________________________________
How many are you selling per month/week/day? _________________________________________
________________________________________________________________________________
What is the average cost of the product/service you are selling?
_____________________________
________________________________________________________________________________
The devil is in the details – list as many revenue sources as you feel you need to adequately
understand how money comes into your business.
Cost of Goods Sold – this applies to some businesses – not all. If you are reselling and have
inventory typically that is your costs of goods. Bring to your appointment any information you have on
what the product will cost you to purchase and what you will then sell it for – we can calculate the
COGS for you. If you have industry averages or any historical information, bring that as well.
________________________________________________________________________________
________________________________________________________________________________
________________________________________________________________________________
8 of 10
Fill in the Blank
Business Plan
Expenses (you may need to obtain quotes – complete as much as you can and we can work with you
to identify what else we will need): _____________________________________________________
________________________________________________________________________________
________________________________________________________________________________
________________________________________________________________________________
Employee Wages (we recommend you do a schedule and list positions with the hours worked and
rate of pay for each as supporting documentation): _______________________________________
________________________________________________________________________________
________________________________________________________________________________
Supplies:
_________________________________________________________________________
Maintenance (building, equipment or vehicles): ___________________________________________
Advertising:
_______________________________________________________________________
Car/Travel: _______________________________________________________________________
Accounting/Legal:
__________________________________________________________________ Rent:
____________________________________________________________________________
Telephone/Internet: ________________________________________________________________
Utilities – Gas: ________________________________
Electricity: ________________________________
Water: ________________________________
Garbage: ________________________________
Other: ________________________________
9 of 10
Fill in the Blank
Business Plan
Insurance: Professional liability _______________________________ Automobile (if
applicable) ________________________________ Building contents
________________________________ Key Man (if applicable)
________________________________ Disability or Health (if applicable)
_________________________________
Lease: ________________________________________________________________________
Real Estate Taxes: _________________________________________________________________
In the case of a purchase – please bring the past three years of profit and loss statements from the
seller along with any changes you might consider.
10 of 10
