The 2022 Insights Edition
WHATSAPP
BUSINESS
API
The Ultimate Guide on WhatsApp Communication to Convert More
Table of Contents
NoPaperforms + WhatsApp Business API ..............................................03
Advantages of using WhatsApp Business API ........................................04
with NoPaperForms
Get a verified badge ................................................................................05
Power your conversations ......................................................................06
Automate Messages based on Admission journey .................................08
Informational Messages .........................................................................09
Transactional Messages .........................................................................10
Autoresponder Message .......................................................................11
Niaa on WhatsApp Business API ............................................................12
Niaa – The Education Chatbot ................................................................14
Best Practices & Guidelines ....................................................................15
Attract Engage Enrol
with
NoPaperForms
+
WhatsApp Business API
Lead Lead Lead
Acquisition Nurturing Conversion
Get more enquiries by Amplify engagement Delight with dynamic
engaging with candidates and nurture candidates messages through WhatsApp
on the channels where they through WhatsApp communication and convert
are most active Business API more leads into enrolments
3
Advantages of using
WhatsApp Business API
with NoPaperForms
Unlock unlimited potential with deeply embedded integration of your WhatsApp Businesss account with:
Lead Application Marketing
Manager Manager Automation
Niaa - Dynamic
The Education Chatbot Documents
Zero server cost
Ability to send dynamic content
No limit on number of media/text messages
What’s Approval for unlimited templates
more? Free content templates
100% assistance in creation and approval of templates
in your Facebook Business account
Real time reports
4
Get a verified badge
The official green checkmark badge indicates that WhatsApp has verified that an authentic,
notable brand owns this account. The name of the business is visible even if the user hasn’t
added the business to their address book.
Very few
businesses
XYZ Institution are verified by
1, New Delhi, India
WhatsApp as
XYZ Institution is a private
educational institution official business
founded in
accounts.
99999XXXXX
www.xyzinstitution.com
5
Power your
Conversations
Add a personal touch to engage your candidates contextually with the power of WhatsApp
Business API. Send and receive instant WhatsApp messages based on the prospect enquiry,
captivate their interest and personalize your nurturing efforts to improve your enrolments.
Get read by masses Delight, engage &
at once. Open rate improve brand recall.
of over 98%* Rich Media Messaging
XYZ Institution XYZ Institution
Hi Karan ,
Thanks for your interest
in ABC course at XYZ
Institution...
06:48 P M
Take a video tour of our campus!
Course Brochure
6
Enable your candidates to visualize their
admission journey and benefits through
powerful, media-based messaging and
optimize your counselling efforts.
Personalize Maximize team’s
Communication. productivity. Automate
Broadcast messages. Replies with Notifications.
XYZ Institution XYZ Institution
Hi Karan ,
09/02/22 Your Application...
Karan 06:48 PM
Hi Karan, your Application....
6:48 P M
Yes, I am interested. Can
Neha 09/02/22 you please arrange a callback?
Hi Neha, your Application... .
06:48 PM
6:48 P M
Thanks for your response.
Rahul 09/02/22
One of our best will reach out to
you shortly !
Hi Rahul, your Application... .
06:48 PM
6:48 P M 7
Automate Messages based
on Admission journey
Enquiry Application Pending Application Submitted Payment Pending Payment Done
INFORM ENGAGE DELIGHT ENROL
Message 1 Message 1 Message 1 Message 1
Acknowledge interest and Send a brand video of your Acknowledge application Acknowledge and share
send direct login link to institution or a campus tour submission and send payment receipt
start application payment link
Message 2
Message 2
Message 2 Share Placement Message 2
Share any additional steps
Key benefits of joining highlights in a card Send campus amenities
institution as per your admission
in carousel format
Message 3 process
Message 3 Invite to a webinar Message 3
Reminder - Last day to or info session Eliminate fee inhibitions
submit application by sharing information on
Message 4 scholarship, loans, and Analyse key metrics and
Reminder: Last day to payment options along improve messaging
submit application with placement stats Sent Delivered Read
Failed Clicked
Unsubscribed Replied
Start your application Submit your application Pay Application Fee
Set up an auto-responder
Wait 3-4 days before sending another message. Increase waiting time with each message to avoid being blocked and unsubscribed
Institutions get an average ‘Read’ rate of 98% and ‘Reply’ rate of 20%, highest among all other channels*
*Numbers sourced from the historical usage data from the NoPaperForms platform
8
Informational Messages
Allow your prospects to know and learn more about the core benefits of joining your educational
institution, personalize contextual engagement at the right time and bolster their decisions to
accelerate your enrolments.
Counsellor Counsellor Scholarship
Introduction Follow-up Introduction
Hi <Name>👋 Hi <Name> Hi <Name>
Thank you for your interest in (course name) We tried contacting you regarding your At <XYZ institution>, we offer numerous
at <XYZ university>. I’m (counselor name) interest in (course name) at <XYZ university> scholarships to all deserving candidates.
and I will be delighted to walk you through however we couldn’t connect. To explore and apply to any of these
the details of the programme including scholarships, kindly visit this link 👉 <link>
admission process, placement, scholarship Feel free to reach me out at (phone number)
and address any other queries you may have. and I’ll be happy to assist you in making an Here’s the scholarship brochure for your
informed decision💁 . reference.
Feel free to reach me out at (phone
number) and I’ll be happy to assist you💁 . Here’s the programme brochure for your <Scholarship Brochure>
reference.
Here’s the programme brochure for your Regards,
reference. <Programme Brochure> Admissions Team,
<XYZ Institution>
<Programme Brochure> Regards,
Admissions Team,
Regards, <XYZ Institution>
Admissions Team,
XYZ University
9
Transactional Messages
Automate transactional messages based on the stage of your prospect’s journey. From sharing
application status to deadline reminders, gently nudge your prospects to take the next necessary
step in their admission process to deliver an enhanced experience for quicker turnarounds fand
better enrolments.
Application Payment Payment
Not Submitted Pending Approved
Hi <Name>👋 Hi <Name> 👋 Hi <Name>👋
Your application for admission to (course Your fee payment for admission to Thank you, we have received your
name) is incomplete and the last date to (course name) at (XYZ institution) is payment for (course name) at XYZ
submit it is (application deadline). pending. The last date to make the university. In case of any queries, please
payment is (date). You can make the feel free to call us at 📞 <phonenumber>.
Here’s the direct login link to complete payment using this link 👉 <link>
your application 👉 <link> Regards,
For any assistance, you can connect with Admissions Team,
Get started now and in case of any us using the details mentioned below and <XYZ Institution>
queries, please feel free to call us at 📞 we will be happy to help 💁
<phonenumber>. 🏻
📧 (email)
Regards, (phone number)
Admissions Team,
<XYZ Institution> Regards,
Admissions Team,
<XYZ Institution>
10
Autoresponder Message
XYZ Institution
Thank you for interest in ABC course at
XYZ Institution.
Would you like to get a callback? Reply with
‘Yes’ and we will connect with you shortly.
Yes
Thanks for your message. One of our best
will reach out to you soon.
11
XYZ Institution
Automate
Thanks for your interest in XYZ institution. If
you’d like to know more about our offerings,
engagement
with Niaa on
simply reply ‘Hi’.
Hi
Welcome to XYZ institution.
I am Niaa, your virtual admission counselor!
WhatsApp
How can I help you today?
1. About Us
Business API
2. Placements
3. Courses Offered
4. Why XYZ?
5. Campus
6. Life
7. Financial Aid
8. Apply Now
You can type 1,2,3,4,5,6,7,8 to make a
selection of the menu options
Message
12
Student selects Student selects
‘1’ and ‘5’ ‘6’ or types ‘Apply now’
XYZ Institution XYZ Institution
1 6
About Us Life at <XYZ institution>
XYZ institution is one of the top-ranking is always brimming with exciting activities and
institutions in India having around <number> opportunities. Besides academics, XYZ...
students and <number> faculty. It offers you a
wide range of programs across domains.
Relevant Photos
Curious to know more www.xyz.com
Great choice! Watch this video to see
Apply Now
what our state-of-the-art campus offers.
Awesome!
We can’t wait to meet you, <name>. Here’s a
direct login link to complete your application.
Let’s get started! www.xyz.com
Message Message
13
Besides WhatsApp Business API,
Niaa – The Education Chatbot
can drive your engagement on your
Website and Facebook account too
Niaa on Web Niaa on Facebook Niaa on WhatsApp
The smartest virtual assistant to engage
candidates intelligently and drive seamless admissions!
Start a conversation with Niaa... and experience the difference!
14
Best
Practices & Guidelines
Promotional and transactional The first message should indicate that
messages need to be sent for the respective student has shown
Facebook’s approval interest in your institution
Informational content should only inform Messages should be in a formal
and guide students about any objective, and professional language with the
event or to-do action objective expressed clearly and directly
Use of any incomplete statement, slang Messages should not start with a
or informal language is not approved question directly or indirectly until required
WhatsApp Business API strictly Prospects should provide their
prohibits spam so the frequency and consent via opt-in to start receiving
content of the messages need to be messages on WhatsApp
planned accordingly
15
Explore. Learn. Achieve.
All you need to know about Admission Management
Scan & Explore
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