A

PROJECT REPORT

ON

Impact of 5G & AI on Tech Mahindra’s Telecom Business Analyzing business growth

opportunities
 DECLARATION
I Maheshkumar Manohar Gaikwad hereby declare that the research project titled ‘Impact of 5G
& AI on Tech Mahindra’s Telecom Business Analyzing business growth Opportunities is my
original work. This study is conducted as part of my academic research to analyze the influence
of 5 G an AI on Tech Mahindra’s telecom business, identifying potential areas for growth and
development.

This research has been carried out with integrity and in compliance with ethical guidelines. It has
not been submitted to any other institution for academic or professional purposes.

Date:

Place:
 ACKNOWLEDGEMENT

I would like to express my sincere gratitude to all those who contributed to the successful
completion of this research project titled "Impact of 5G & AI on Tech Mahindra’s Telecom
Business analysing Business Growth Opportunities."

First and foremost, I extend my heartfelt thanks to Mr. Sambhaji Dorge Sir whose valuable
guidance, insights, and constant support played a crucial role in shaping this study. Their
expertise and feedback have been instrumental in enhancing the depth and quality of this
research.

I would also like to acknowledge Tech Mahindra and its professionals for providing valuable
insights and data that helped me understand the real-world implications of 5G and AI in the
telecom sector. Their cooperation and willingness to share information significantly contributed
to the findings of this study.

Furthermore, I am grateful to industry experts, research participants, and survey respondents for
sharing their perspectives and experiences, which enriched the research with practical insights.

Lastly, I extend my appreciation to my family, friends, and peers for their unwavering
encouragement and support throughout this research journey. Their motivation and belief in my
work have been a constant source of inspiration.

This research would not have been possible without the collective efforts of all the individuals
mentioned above, and I am truly grateful for their contributions.

MBA
GSMCE ( balewadi)
 INDEX

Sr. no Heading Page no

1 Introduction

1.1 Statement of the Problem

1.2 Purpose /Objectives of the Project
1.3 Theoretical Framework
1.4 Significance of the Project

2 Review of Literature

3 Methods

4 Data Collection & Analysis

5 Result Finding & Suggestions

6 Annexure
 INTRODUCTION

The rapid evolution of technology has transformed the global telecommunications industry, with
5G (Fifth Generation) networks and Artificial Intelligence (AI) emerging as key drivers of
innovation. As a leading IT and telecom solutions provider, Tech Mahindra is at the forefront of
leveraging these advanced technologies to enhance its service offerings, optimize operations, and
drive business growth.

5G technology promises ultra-fast connectivity, low latency, massive device connectivity, and
enhanced network reliability, making it a game-changer for industries, including telecom,
healthcare, manufacturing, and smart cities. Similarly, AI plays a crucial role in network
optimization, predictive maintenance, customer service automation, and cybersecurity, helping
telecom companies improve efficiency and service quality.

With increasing competition in the telecom sector, Tech Mahindra's ability to harness 5G and AI
effectively can significantly impact its market position, revenue streams, and customer
satisfaction. This research aims to explore the impact of these technologies on Tech Mahindra’s
telecom business and identify potential growth opportunities.

Tech Mahindra, a leading global IT and telecom solutions provider, has been at the forefront of
integrating 5G and AI-driven solutions to enhance telecom infrastructure, optimize operations,
and create new business opportunities. As the demand for smart cities, IoT (Internet of Things),
cloud computing, and edge computing grows, the role of 5G and AI in the telecom sector
becomes even more critical.

Tech Mahindra, with its expertise in network services, digital transformation, and AI-driven
automation, is well-positioned to leverage 5G technology to drive business growth. However,
with rising competition from global telecom giants like Huawei, Nokia, and Ericsson, there is a
need to evaluate: How effectively Tech Mahindra is utilizing 5G and AI to expand its telecom
business. The business growth opportunities that arise from integrating 5G and AI in telecom
services. The challenges and risks associated with implementing AI-powered 5G solutions.
 COMPANY PROFILE

Tech Mahindra is a prominent Indian multinational information technology (IT) services and
consulting company, recognized for its comprehensive digital transformation solutions and
global reach. Tech Mahindra was established in 1986 as a joint venture between Mahindra &
Mahindra and British Telecom, initially named Mahindra British Telecom (MBT).
Headquarters: Pune, India Registered Office: Gateway Building, Apollo Bunder, Mumbai –
400001, Maharashtra Corporate Office: Plot No. 1, Phase III, Rajiv Gandhi Infotech Park,
Hinjewadi, Pune – 411057

Corporate Identification Number (CIN): L64200MH1986PLC041370 The company primarily

focused on serving the telecommunications industry, with British Telecom as a significant client.
Over the years, Tech Mahindra expanded its services and client base, evolving into a global IT
powerhouse. As of March 2025, Tech Mahindra reported a market capitalization of $15.3 billion,
with a stock price of $17.31. The company has 885 million shares outstanding and continues to
demonstrate robust financial health.

Tech Mahindra operates in over 90 countries, serving more than 1,250 global customers,
including Fortune 500 companies. The company employs approximately 152,400 professionals
worldwide, reflecting its extensive global footprint. The company provides a wide array of
services, including: Digital Transformation: Assisting businesses in evolving digitally to meet
modern challenges. Consulting Services: Offering expert advice to optimize business processes.
Business Re-engineering: Redesigning business strategies for improved efficiency. Cloud
Consulting: Assisting in the adoption and management of cloud technologies. Data Analytics &
Artificial Intelligence: Leveraging data and AI for informed decision-making. Network Services:
Providing robust network solutions for seamless connectivity.

Tech Mahindra caters to various sectors, including: Banking and Financial Services
Communications Energy and Utilities Healthcare and Life Sciences Insurance Manufacturing
Media and Entertainment Oil and Gas Retail and Consumer Good Travel, Transportation,
Logistics Public Sector and Government Professional Services Hospitality Subsidiaries and
Portfolio Companies Tech Mahindra's portfolio includes several notable subsidiaries.
In December 2024, Tech Mahindra announced a strategic focus on enhancing its banking,
financial services, and insurance (BFSI) segment. The company aims to increase the BFSI
sector's contribution to its revenue to up to 25% by March 2027, up from the current 16%. This
initiative reflects Tech Mahindra's commitment to diversifying its service offerings and
strengthening its position in the BFSI domain.

Tech Mahindra's unwavering commitment to innovation, customer-centric solutions, and global

excellence continues to drive its growth and success in the ever-evolving IT landscape.

Board of Directors:

Anand G. Mahindra: Non-Executive Chairman

Mohit Joshi: Managing Director & CEO

Shikha Sharma: Lead Independent Director

Dr. Anish Shah: Non-Executive Director

Puneet Renjhen: Additional Non-Executive Director

Haigreve Khaitan: Independent Director

 1.1 Statement of the Problem

The telecommunications industry is undergoing a fundamental shift with the integration of 5G

technology and Artificial Intelligence (AI), redefining business models, service delivery, and
customer experiences. As one of the leading IT and telecom solutions providers, Tech Mahindra
is positioned at the intersection of this technological transformation. The rapid adoption of 5G
networks is enabling faster and more efficient communication, while AI-driven automation is
optimizing network performance, customer interactions, and data analytics. However, despite
these advancements, there are several challenges and opportunities that need to be thoroughly
analyzed to ensure sustainable growth and competitive advantage for Tech Mahindra in the
evolving telecom landscape.

One of the primary concerns is the impact of 5G and AI on Tech Mahindra’s telecom business
and how the company can strategically position itself to maximize its business potential. 5G
technology is expected to revolutionize network capabilities by enabling ultra-reliable low-
latency communication (URLLC), massive machine-type communication (mMTC), and
enhanced mobile broadband (eMBB). This opens doors for new business avenues such as smart
cities, autonomous vehicles, Industrial IoT (IIoT), cloud gaming, and next-generation enterprise
solutions. However, the challenge lies in understanding which specific market segments and
applications Tech Mahindra should focus on to gain a competitive edge.

At the same time, AI adoption in telecom operations is driving a new wave of digital
transformation, enabling predictive network management, intelligent automation, AI-powered
customer service, and fraud detection. With AI capabilities integrated into 5G networks, cloud
computing, and data analytics, Tech Mahindra has the opportunity to enhance operational
efficiency and create new revenue streams. However, leveraging AI at scale requires significant
investment, expertise, and integration with existing infrastructure. There is a need to examine
how Tech Mahindra can effectively deploy AI-driven telecom solutions to improve business
performance and customer satisfaction.

Despite the immense potential, several challenges hinder the widespread adoption of 5G and AI
in Tech Mahindra’s telecom business. Firstly, the high cost of infrastructure deployment poses a
significant financial burden, requiring strategic partnerships and investment planning. Secondly,
regulatory challenges and spectrum allocation policies vary across different regions, impacting
the expansion of 5G services. Additionally, cybersecurity concerns arise due to the massive
volume of data exchanged in 5G networks, increasing the risk of cyberattacks and data breaches.
Integration with legacy systems is another critical challenge, as many telecom networks still rely
on older infrastructure that may not be fully compatible with 5G and AI-driven automation.
To address these issues, this study aims to analyze the business growth opportunities presented
by 5G and AI for Tech Mahindra and identify the most effective strategies to overcome the
challenges associated with their adoption. The research will assess global industry trends,
competitive benchmarks, and technological advancements to provide insights into how Tech
Mahindra can enhance its market positioning, service offerings, and revenue streams in the
telecom sector.

Furthermore, the study will explore Tech Mahindra’s current investments in 5G and AI
technologies, assessing their effectiveness in driving business growth. It will also evaluate the
potential of enterprise solutions, AI-driven automation, and cloud-based services in shaping the
future of Tech Mahindra’s telecom business. By examining customer adoption patterns,
emerging use cases, and industry collaborations, this research will provide actionable
recommendations on how Tech Mahindra can leverage 5G and AI for long-term success
 1.2 Purpose/Objectives of the Project

This study aims to examine the impact of 5G and AI on Tech Mahindra’s telecom business,
identifying growth opportunities and potential challenges. The research will provide a
comprehensive understanding of how these technologies influence business expansion,
operational efficiency, and market competitiveness. The following are the detailed objectives of
the project:

1. To Analyse the Impact of 5G on Tech Mahindra’s Telecom Business

5G technology is revolutionizing the telecommunications industry by offering higher bandwidth,

lower latency, and improved connectivity. This study aims to explore how 5G deployment is
reshaping Tech Mahindra’s business strategies in areas such as network infrastructure, service
delivery, and enterprise solutions. The objective is to evaluate: The role of 5G in enhancing
telecom service offerings and expanding Tech Mahindra’s market reach. The potential
applications of 5G in various sectors such as smart cities, healthcare, manufacturing, and cloud-
based services. The business model transformation resulting from 5G adoption and the revenue
opportunities it creates for Tech Mahindra.

2. To Assess the Role of AI in Enhancing Telecom Operations and Customer Experience

AI is transforming the telecom sector by automating operations, optimizing network

management, and improving customer engagement. This study aims to assess how Tech
Mahindra can effectively utilize AI to improve efficiency and service quality. Specific objectives
include: Identifying the AI-driven tools and automation strategies that Tech Mahindra can
implement in its telecom business. Evaluating how AI-powered customer service (chatbots,
virtual assistants, and sentiment analysis) enhances customer satisfaction. Analyzing the use of
AI in predictive maintenance, fraud detection, and network security to minimize operational
risks.

3. To Identify Business Growth Opportunities Arising from 5G and AI

5G and AI open new avenues for business expansion in both B2B and B2C markets. This
objective focuses on identifying specific growth areas, including: Enterprise solutions that
leverage 5G and AI, such as IoT-based services, cloud computing, and edge computing. New
revenue streams from AI-driven analytics, automation services, and 5G-enabled applications.
Potential partnerships and collaborations with telecom operators, technology firms, and
government entities to accelerate 5G and AI adoption.
4. To Examine the Challenges and Risks Associated with the Adoption of 5G and AI

Despite their potential, 5G and AI adoption comes with challenges related to cost, infrastructure,
cybersecurity, and regulatory compliance. This objective aims to: Analyse the cost implications
of deploying 5G and AI-based telecom solutions. Identify regulatory and policy challenges
affecting the expansion of 5G services and AI-driven automation. Assess the cybersecurity
threats and data privacy concerns associated with AI-powered telecom networks. Explore how
Tech Mahindra can overcome integration challenges with legacy systems and existing telecom
infrastructure.

5. To Evaluate Tech Mahindra’s Competitive Position in the Telecom Market

As global telecom firms invest heavily in 5G and AI, it is crucial to benchmark Tech Mahindra
against its competitors. This objective focuses on: Analysing Tech Mahindra’s current market
position compared to other telecom technology providers. Examining global case studies of
successful 5G and AI implementation in the telecom sector. Identifying key differentiators that
can strengthen Tech Mahindra’s competitive edge in the 5G and AI market.

6. To Recommend Strategic Actions for Tech Mahindra to Maximize Growth from 5G and
AI

The final objective of this study is to develop actionable recommendations that can help Tech
Mahindra fully capitalize on 5G and AI technologies. These recommendations will focus on:
Investment strategies in R&D, infrastructure, and AI-driven solutions. Operational improvements
in network management, automation, and customer service. Business expansion plans targeting
high-growth sectors such as IoT, cloud computing, and 5G enterprise solutions. Partnership
opportunities with telecom providers, AI companies, and government agencies to drive
innovation and market penetration.
 1.3 Theoretical Framework

Diffusion of Innovation

The Diffusion of Innovation (DOI) theory, proposed by Everett Rogers, explains how new
technologies spread across industries and among consumers. This theory is relevant to 5G and AI
adoption in Tech Mahindra’s telecom business as it categorizes adopters into:

Innovators: Early adopters of AI-driven automation and 5G-based solutions.

Early Adopters: Enterprises integrating AI-powered telecom services and 5G-enabled IoT.

Early Majority: Businesses adopting 5G and AI once market trends validate their benefits.

Late Majority & Laggards: Companies hesitant due to costs, regulations, or uncertainty.

Relevance to Tech Mahindra

Tech Mahindra must position itself as an innovator and early adopter by investing in 5G and AI-
driven telecom solutions. Identifying early adopters in various industries (smart cities,
healthcare, automotive) can help target key markets. Understanding adoption barriers (cost,
regulation, security) will help in designing customized solutions for clients. Porter’s Five Forces
– Analyzes Tech Mahindra’s competitive position in the telecom market. Resource-Based View
(RBV) – Examines Tech Mahindra’s AI and 5G capabilities as strategic assets.

2. Technology Acceptance Model

The Technology Acceptance Model (TAM) explains how users accept and use new technologies
based on:
Perceived Usefulness (PU): The extent to which 5G and AI improve business efficiency,
automation, and revenue.

Perceived Ease of Use (PEOU): How easily organizations can integrate 5G and AI into their
existing telecom infrastructure.

Relevance to Tech Mahindra

The success of 5G and AI adoption in telecom depends on how easily businesses can implement
these solutions. Tech Mahindra should focus on making AI-powered automation and 5G
enterprise solutions user-friendly. Customer training, support, and seamless integration can
accelerate adoption.

3. Porter’s Five Forces Model – Porter (1980)

Michael Porter’s Five Forces Model helps analyze market competitiveness and growth
opportunities in the telecom sector:

 Industry Rivalry: Telecom firms like Tech Mahindra, Ericsson, Huawei, and Nokia are
competing for AI-5G market leadership.

 Threat of New Entrants: High investment in 5G infrastructure and AI expertise makes

entry difficult, but startups in AI-driven telecom automation pose a growing threat.

 Threat of Substitutes: Alternative solutions like cloud-based telecom services could

impact direct 5G adoption.

 Bargaining Power of Suppliers: AI and telecom hardware providers (chipmakers, cloud

platforms) influence cost structures.

 Bargaining Power of Buyers: Large telecom operators and enterprises demand cost-
effective AI-5G solutions.

Relevance to Tech Mahindra

To gain a competitive edge, Tech Mahindra must invest in differentiated AI-powered telecom
services. Identifying key competitors’ strategies will help Tech Mahindra position its offerings
effectively. Partnering with 5G spectrum providers, AI startups, and cloud computing firms can
mitigate supplier dependency

4. Resource-Based View (RBV) – Barney (1991)

The Resource-Based View (RBV) suggests that a company’s competitive advantage is based on
unique internal resources and capabilities, categorized as VRIO (Valuable, Rare, Inimitable, and
Organized).
Relevance to Tech Mahindra

Valuable: AI-powered telecom solutions improve network automation, security, and predictive
analytics. Rare: Not all telecom companies have deep AI expertise; Tech Mahindra can leverage
this advantage. Inimitable: Developing proprietary AI-5G solutions creates barriers for
competitors. Organized: Structuring AI-5G integration within Tech Mahindra’s telecom business
strengthens its long-term positioning.

5. Disruptive Innovation Theory – Christensen (1997)

Christensen’s Disruptive Innovation Theory explains how emerging technologies (5G and AI)
can disrupt traditional telecom models.

Relevance to Tech Mahindra

5G and AI-driven automation are transforming telecom operations, creating opportunities to

replace legacy systems with smart networks. New AI-5G business models (e.g., 5G-powered
IoT, AI-driven network optimization) can position Tech Mahindra as an industry leader. Tech
Mahindra must stay ahead of disruptive trends by investing in R&D and enterprise AI solutions

6. Risk Management Framework – ISO 31000

As 5G and AI adoption increase, so do cybersecurity risks, data privacy concerns, and regulatory
challenges. The ISO 31000 risk management framework emphasizes:

Risk Identification: Cybersecurity threats in 5G-powered networks.

Risk Assessment: AI-driven predictive analytics for fraud detection and network monitoring.

Risk Mitigation: Using AI-based security protocols to enhance data protection.

Relevance to Tech Mahindra

Addressing AI-5G cybersecurity risks ensures compliance with global telecom regulations.
Developing AI-powered risk assessment tools strengthens network security for telecom clients.
 1.4 Significance of the Project

1. Tech Mahindra’s Business Strategy

Tech Mahindra is a leading IT and telecom solutions provider, and its future growth depends on
how effectively it integrates 5G and AI into its business model. This study is significant because
it helps Tech Mahindra: Identify new business opportunities enabled by 5G and AI, such as
smart cities, IoT, cloud-based solutions, and Industry 4.0. Develop a competitive edge by
benchmarking its 5G and AI initiatives against key global competitors. Improve operational
efficiency through AI-driven automation, predictive maintenance, and intelligent customer
service. Understand the cost and investment implications of deploying 5G infrastructure and AI-
based telecom solutions. Formulate strategic partnerships with telecom operators, AI companies,
and governments to accelerate 5G adoption.

2. Telecommunications Industry

The telecom sector is undergoing a significant transformation due to 5G rollouts and AI-driven
automation. The insights from this study will be valuable for the broader industry by: Providing a
detailed analysis of how 5G and AI are shaping telecom services, including network
management, cybersecurity, and customer experience. Highlighting challenges faced in 5G
deployment, such as infrastructure costs, regulatory hurdles, and data security concerns. Offering
best practices and case studies that other telecom providers can use to enhance their 5G and AI
strategies.

3. Policymakers and Regulators

Governments and regulatory bodies play a crucial role in 5G spectrum allocation, AI

governance, and cybersecurity policies. This research is significant as it: Identifies regulatory
barriers affecting the adoption of 5G and AI in India and globally. Provides insights into
cybersecurity and data privacy challenges, helping regulators establish better compliance
frameworks. Assists in the development of policy recommendations that encourage 5G
investments, innovation, and competition in the telecom sector.
4. Tech Mahindra’s Clients and Customers

Tech Mahindra provides telecom solutions to enterprises, telecom operators, and end-users. The
study’s findings will benefit its clients by: Enhancing network reliability, speed, and service
quality through AI-driven automation and 5G networks. Improving customer service experiences
using AI-powered chatbots, predictive analytics, and real-time issue resolution. Enabling
businesses to adopt 5G-enabled digital transformation solutions, such as cloud computing, smart
factories, and IoT-based innovations.

5. Significance for Future Research and Innovation

This project serves as a foundation for further research into the impact of emerging technologies
in telecom. Its findings will be valuable for: Academicians and researchers exploring the
economic, technical, and business implications of 5G and AI. Tech startups and AI developers
looking to create innovative solutions for telecom network management and automation. Future
studies focusing on new trends such as 6G, quantum computing in telecom, and AI-driven
cybersecurity models.
 REVIEW OF LITERATURE

1. Introduction to 5G and AI in Telecom

Several studies highlight the role of 5G technology as a game-changer in the telecom industry,
offering high-speed data, ultra-low latency, and enhanced connectivity (Andrews et al., 2014;
Ericsson Mobility Report, 2023). Meanwhile, Artificial Intelligence (AI) is increasingly being
integrated into telecom networks to optimize operations, improve customer experiences, and
enable intelligent automation (Mach & Becvar, 2021).

2. Business Growth Opportunities through 5G & AI

 Revenue Growth and Market Expansion

Research indicates that the adoption of 5G is expected to contribute significantly to
telecom companies' revenue growth. According to a report by GSMA (2023), 5G-enabled
services could generate over $1.5 trillion in economic output by 2030, with telecom
operators being major beneficiaries. AI further complements this by enabling predictive
analytics, efficient network management, and cost optimization (PwC, 2022).

In the case of Tech Mahindra, its focus on 5G-driven digital transformation and AI-
powered network solutions positions it for substantial market growth. Reports from Tech
Mahindra (2023) and IDC (2022) emphasize its strategic investments in AI-based
automation, cybersecurity, and cloud-native 5G solutions.

 Enhanced Operational Efficiency

The integration of AI-driven automation in telecom operations reduces costs and
improves efficiency. AI-enabled predictive maintenance helps telecom operators like
Tech Mahindra reduce downtime and optimize network performance (Nokia Bell Labs,
2022). A study by McKinsey (2023) suggests that AI-driven network automation can cut
operational costs by up to 30% while enhancing service quality.

 Role of AI in Customer Experience Enhancement

A study by Deloitte (2023) highlights how AI-powered chatbots, virtual assistants, and
sentiment analysis enhance customer experiences by reducing response times and
improving personalization. Tech Mahindra’s ‘TechM amplifAI’ platform, which
integrates AI for enhanced customer engagement, demonstrates the company’s
commitment to leveraging AI for competitive advantage.
3. Strategic Applications of 5G & AI in Telecom

 AI-Driven Network Optimization

AI is being used for intelligent network slicing, dynamic bandwidth allocation, and
energy-efficient network management (Huawei Research, 2023). Tech Mahindra has
actively invested in AI-driven cognitive networks, optimizing 5G deployment for telecom
operators worldwide (Tech Mahindra Annual Report, 2023).

 5G Use Cases Driving Growth

Academic research and industry reports have identified key 5G applications that will
drive telecom business growth, including: Smart cities & IoT connectivity (ITU, 2023)
Cloud gaming & edge computing (Accenture, 2022) Industry 4.0 & private 5G networks
(IEEE Communications Society, 2022)

Tech Mahindra’s strategic collaborations with telecom providers like AT&T and
Vodafone for 5G solutions highlight its role in facilitating enterprise digital
transformation.

4. Challenges and Risks

While 5G and AI offer immense growth opportunities, studies also point out challenges such as
high infrastructure costs, security concerns, and regulatory hurdles (ITU, 2023; PwC, 2022).
Tech Mahindra’s research papers emphasize the importance of cybersecurity, AI-driven risk
management, and regulatory compliance in ensuring successful adoption.
5. Conclusion and Research Gaps

The existing literature provides substantial insights into the role of 5G and AI in telecom growth,
but there is limited research focusing specifically on Tech Mahindra’s business strategies. Future
research could explore how Tech Mahindra’s AI-driven telecom solutions compare with
competitors like Infosys, TCS, and Wipro, and their long-term impact on business revenue.

This literature review forms the foundation for the study by identifying business growth
opportunities, strategic applications, and challenges associated with 5G and AI in Tech
Mahindra’s telecom business
 METHODOLOGY

1. Research Design

This study adopts a mixed-method approach, combining qualitative and quantitative research to
provide a comprehensive understanding of 5G and AI adoption in telecom.

Qualitative Analysis: Focuses on industry trends, case studies, and expert opinions on how 5G
and AI are transforming Tech Mahindra’s business model.

Quantitative Analysis: Involves statistical analysis of market data, revenue growth trends,
investment in 5G/AI infrastructure, and customer adoption rates.

2. Study Subjects and Participants

 Tech Mahindra Employees

Senior executives (strategy, innovation, AI-telecom solutions).

Engineers working on 5G network deployment and AI automation.

Sales and marketing teams handling enterprise 5G solutions.

 Telecom Industry Experts

Researchers, consultants, and professionals specializing in 5G and AI adoption.

Regulatory officials overseeing 5G spectrum allocation and AI governance.

 Enterprise Clients (Tech Mahindra’s Customers)

Companies using Tech Mahindra’s telecom and AI-driven automation solutions.

Business leaders from industries like manufacturing, healthcare, IoT, and smart cities.

3. Data Collection Methods

A. Primary Data Collection

 Surveys and Questionnaires

Conducted with Tech Mahindra employees, industry experts, and enterprise clients.Focus
on perceptions of 5G and AI’s impact on business performance, efficiency, and growth
potential.
 Interviews
In-depth interviews with senior executives, AI engineers, and industry analysts.
Discussions on strategies for AI integration in 5G networks, challenges in telecom digital
transformation, and future business opportunities.

 Case Studies
Analysis of successful 5G and AI implementations within Tech Mahindra and its
competitors. Case studies of AI-driven network automation, predictive analytics, and
smart telecom solutions.

B. Secondary Data Collection

 Market Reports and Industry Publications: Reports from GSMA, Ericsson Mobility
Report, Deloitte, PwC, and McKinsey on 5G and AI adoption in telecom. Tech
Mahindra’s financial reports, investor presentations, and research whitepapers.

 Company Websites and Press Releases: Examining Tech Mahindra’s announcements on

5G investments, AI solutions, and telecom partnerships.

 Academic Journals and Books: Reviewing scholarly articles on telecom digital

transformation, AI in telecom automation, and 5G business models.

 Data Analytics Tools: Microsoft Excel, SPSS, Python (for statistical analysis of market
trends). Survey Platforms: Google Forms, Typeform, or Qualtrics for collecting
 responses from participants. Transcription & Analysis: NVivo for qualitative interview
coding and analysis.Market Intelligence Databases: Statista, IBISWorld, and Forrester
Research for secondary data.

5. Procedures for Data Analysis

 Qualitative Data Analysis

Thematic analysis of interview transcripts to identify key trends, challenges, and strategic
recommendations. Comparative analysis of case studies to highlight successful 5G and
AI adoption models.

 Quantitative Data Analysis

Descriptive statistics (mean, median, percentage trends) to analyze 5G adoption rates and
AI-driven telecom efficiencies. Correlation and regression analysis to study the
relationship between AI-driven automation and telecom performance metrics.
Comparative financial analysis of Tech Mahindra vs. competitors in 5G and AI
investment returns.

 Ethical Considerations
Confidentiality: Ensuring anonymity of Tech Mahindra employees and industry experts
interviewed.
Data Security: Secure storage of survey responses and interview transcripts.
Informed Consent: Participants were informed about the purpose and scope of the
research before participation.

DATA COLLECTION AND ANALYSIS

  Primary Data Collection Methods

1. Surveys and Questionnaires

Surveys are effective tools for collecting quantitative data from a broad audience. For this
study, tailored questionnaires can capture insights into stakeholders' perceptions,
experiences, and expectations regarding the integration of 5G and AI in the telecom
sector.

 Secondary data collection Methods:

To analyze the impact of 5G and Artificial Intelligence (AI) on Tech Mahindra's telecom
business and identify growth opportunities, it's essential to consider industry trends and case
studies from secondary sources.

Industry Trends

1. 5G-Advanced Evolution

The telecom industry is transitioning towards 5G-Advanced (also known as 5.5G or 5G-
A), an evolutionary upgrade to 5G technology defined under the 3GPP Release 18
standard. This phase focuses on performance optimization, enhanced spectral and energy
efficiency, and expanded functionality. It supports advanced applications such as
extended reality (XR), massive machine-type communication (mMTC), and ultra-low
latency services crucial for autonomous vehicles. Notably, 5G-Advanced integrates AI
and machine learning (ML) to optimize network operations, enabling smarter resource
allocation and predictive maintenance. It also enhances network slicing, allowing highly
customized virtual networks for specific use cases like industrial automation and smart
cities.

2. Global 5G Deployment Disparities

The rollout of 5G networks varies globally. The UK and Europe are currently lagging
behind the USA and major Asian economies in 5G deployment, with coverage below
50% compared to 90% in the USA and 95% in leading Asian countries. This lag is
attributed to a fragmented telecommunications sector in Europe, which has stifled
investment. Consolidation efforts, such as Vodafone's merger with Three, aim to achieve
the necessary scale for infrastructure investment.

3. Strategic Shifts in Telecom Companies

 European telecom groups, including Vodafone and Orange, are seeking growth outside
Europe, particularly in Africa, the Middle East, and Turkey, due to restrictive merger
rules in Europe that hinder market consolidation and investment in new technologies like
5G. These companies are experiencing higher growth rates in these regions, prompting a
strategic shift in focus.

Case Studies

1. T-Mobile's 5G and AI Integration

T-Mobile projects an adjusted free cash flow between $18 billion and $19 billion by
2027, driven by strong customer additions and partnerships with Nvidia and OpenAI. The
company plans to return up to $50 billion to shareholders through buybacks and
dividends. It also expects service revenue between $75 billion and $76 billion, and core
adjusted EBITDA between $38 billion and $39 billion for 2027. T-Mobile's growth plan
includes the addition of 12 million 5G broadband customers by 2028 and the launch of an
AI decision-making platform, IntentCX, in partnership with OpenAI. Collaborations with
Nvidia, Ericsson, and Nokia aim to enhance mobile networks using AI.

2. AT&T's 5G and Fiber Expansion

AT&T anticipates first-quarter adjusted profit aligning with analysts' expectations due to
continued demand for its 5G and fiber optic services. The company projects per-share
earnings of at least 48 cents, slightly below the estimated 49 cents. This follows AT&T’s
strategy to boost high-speed fiber offerings and efforts to maintain subscriber growth
amid a shrinking pool of potential new wireless users in the U.S. Last year, AT&T
announced selling its 70% stake in DirecTV to TPG, with the deal slated to finalize in
mid-2025 and expected to generate $1.4 to $1.5 billion in cash payments. The company
also affirmed its annual adjusted profit forecast between $1.97 and $2.07 per share.

Implications for Tech Mahindra

Tech Mahindra can leverage these insights to enhance its telecom business by:

 Investing in 5G-Advanced and AI Integration: Adopting 5G-Advanced technologies

and integrating AI can optimize network operations, enable smarter resource allocation,
and support advanced applications, thereby enhancing service offerings.

 Exploring Growth in Emerging Markets: Following the strategic shifts of European

telecom companies, Tech Mahindra can explore opportunities in emerging markets such
as Africa, the Middle East, and Turkey, where higher growth rates are observed.
 Forming Strategic Partnerships: Collaborating with AI and technology leaders, similar
to T-Mobile's partnerships with Nvidia and OpenAI, can drive innovation and improve
service delivery.
By aligning with these industry trends and learning from case studies, Tech Mahindra can
strategically position itself to capitalize on the evolving telecom landscape shaped by 5G and AI
advancements.

ANALYSIS

1. Quantitative Data Analysis

Tech Mahindra's Initiatives:

 AI-RAN Alliance Membership: Tech Mahindra's recent membership in the AI-RAN

Alliance underscores its commitment to integrating AI into Radio Access Networks
(RAN), aiming to enhance network performance and operational efficiency.

 Collaboration with AWS: The partnership with Amazon Web Services (AWS) focuses
on developing an Autonomous Networks Operations Platform (ANOP), leveraging AI,
including generative AI, to automate network operations and optimize performance.

Analytical Techniques:

 Descriptive Statistics: Analyze metrics such as network latency, throughput, and

customer satisfaction before and after implementing 5G and AI solutions to assess
improvements.
 Inferential Statistics: Conduct t-tests or ANOVA to evaluate the statistical significance
of observed enhancements in network performance metrics post-implementation.
 Predictive Modeling: Utilize regression models to forecast future network performance
and customer satisfaction trends based on current data.

2. Qualitative Data Analysis

Tech Mahindra's Thought Leadership:

 Industry Insights: Tech Mahindra emphasizes the evolution of telecom services beyond
basic connectivity, highlighting the integration of 5G, IoT, and AI to create
comprehensive ecosystem solutions.
 Operational Modernization: The company advocates for the modernization of telecom
operations through AI, aiming to simplify processes, reduce costs, and enhance service
quality.

Analytical Techniques:
  Thematic Analysis: Examine internal reports, stakeholder interviews, and industry
publications to identify recurring themes related to the benefits and challenges of 5G and
AI integration.
 Content Analysis: Analyze customer feedback and support interactions to gauge
sentiment and identify areas for improvement in service delivery.

3. Data Visualization

Implementation:

 Dashboards: Develop interactive dashboards to monitor key performance indicators

(KPIs) such as network uptime, customer churn rates, and service adoption metrics.
 Visual Analytics: Utilize heatmaps and trend lines to visualize the correlation between
AI implementation and operational efficiency.

4. Decision-Making & Business Recommendations

Strategic Focus:

 Service Diversification: Leverage 5G capabilities to offer innovative services such as

enhanced mobile broadband and ultra-reliable low-latency communications.
 Operational Efficiency: Implement AI-driven predictive maintenance to reduce
downtime and operational costs.
 Customer Experience: Use AI analytics to personalize customer interactions, thereby
improving satisfaction and loyalty.

By systematically applying these analytical tools and techniques, Tech Mahindra can effectively
assess the impact of 5G and AI on its telecom business, leading to informed strategies that drive
growth and maintain competitive advantage.
FINDING & SUGGSTIONS
 ANNEXURE

Sample Survey Questionnaire

Section 1: Respondent Information

 Name:
 Email id:
 Designation:
 Years of Experience in Telecom Industry:

Section 2: Awareness and Adoption

1. On a scale of 1 to 5, how familiar are you with 5G technology?

o 1 (Not familiar)
o 2
o 3
o 4
o 5 (Very familiar)

2. On a scale of 1 to 5, how familiar are you with AI applications in telecom?

o 1 (Not familiar)
o 2
o 3
o 4
o 5 (Very familiar)

3. Has your organization implemented 5G technology?

o Yes
o No
o Planning to implement

4. Has your organization integrated AI into its operations?

o Yes
o No
o Planning to integrate
Section 3: Perceived Benefits

5. What benefits has your organization experienced or expects to experience from 5G

adoption?
o Enhanced network speed and reliability
o Improved customer experience
o Support for IoT applications
o Operational cost reduction
o Development of new services

6. What benefits has your organization experienced or expects to experience from AI

integration?
o Network optimization
o Predictive maintenance
o Enhanced data analytics
o Personalized customer services
o Fraud detection and security

Section 4: Challenges and Concerns

7. What challenges has your organization faced or anticipates facing with 5G adoption?
o High implementation costs
o Regulatory hurdles
o Technical complexities
o Lack of skilled personnel
o Integration with existing systems

8. What challenges has your organization faced or anticipates facing with AI integration?
o Data privacy concerns
o High implementation costs
o Lack of expertise
o Integration difficulties
o Employee resistance
o Other: [Please specify]

Section 5: Future Outlook

9. In your opinion, how will 5G and AI integration impact the telecom industry in the next 5
years?
o Introduction of innovative services
o Transformation of business models
o Increased competition
 o Enhanced customer expectations
10. How is your organization preparing for the convergence of 5G and AI?

o Investing in research and development

o Upskilling employees
o Forming strategic partnerships
o Upgrading infrastructure
o Other: [Please specify]

en.wikipedia.org

thetimes.co.uk

reuters.com

techmahindra.com

prnewswire.com