Vinjanampati Gayathri Email: vinjanampati.

gayathri@gmail

8978790743

CAREER OBJECTIVE

Seasoned Digital Marketing Manager with 8+ years of experience building and implementing

strategies focused on content-driven SEO, Email Marketing, Adwords, Lead Generation and

Sales.Proven ability to manage online marketing campaigns effectively.

Motivated and efficient product marketing manager with 4 + years of experience. Contributed to a

23% increase in sales by revising pre-existing marketing strategies for poorly performing products.

Showcased around 15 new products per year by establishing a positive rapport.Seeking to utilize

acquired skills and experience to develop effective marketing strategies.

FUNCTIONAL SKILLS AREAS

Strategic Planning | Entrepreneurial Leadership |Product Management | Project Management /

Business Development | Revenue Growth | Organizational Change | Executive Development | Lead

Generation | Organic Traffic Growth

AREAS OF IMPACT

➔ Able to oversee all functions of the company concurrently, while assisting the board in

carrying out important governing functions.

➔ Well-versed in various fields including marketing, cost management, and capital raising,lead

generation.

CAREER SUMMARY

➔ Analyze market competition by comparing competitor products with their own

➔ Conduct market research in line with customer needs and wants

➔ Plan products for the product management team to deliver and strategize to create an

effective roadmap

➔ Proven track record in revitalizing unsuccessful businesses.

➔ Expert in strategic planning and implementation – Guiding and directing an enterprise

through substantial change management utilizing strong and effective strategic leadership.
WORK EXPERIENCE

07/2013 - Present, Digital Marketing Director, HSN Software Technologies Pvt Ltd
➔ Planned and executed all digital marketing, including SEO/SEM, marketing database, email,
social media and display advertising campaigns
➔ Design, build and maintain our social media presence
➔ Defines the product vision, strategy and roadmap.
➔ Measure and report performance of all digital marketing campaigns, and assess against
goals (ROI and KPIs)
➔ Identify trends and insights, and optimize spend and performance based on the insights
➔ Brainstorm new and creative growth strategies
➔ Plan, execute, and measure experiments and conversion tests
➔ Collaborate with internal teams to create landing pages and optimize user experience
➔ Utilize strong analytical ability to evaluate end-to-end customer experience across multiple
channels and customer touch points
➔ Instrument conversion points and optimize user funnels
➔ Collaborate with agencies and other vendor partners
➔ Evaluate emerging technologies. Provide thought leadership and perspective for adoption
where appropriate
➔ Managed and was in charge of web presence, including but not limited to accounts on
various social media platforms, such as YouTube, Facebook, and LinkedIn.
➔ Created and integrated new digital marketing campaigns; managed and coordinated a team
of 12 employees.
➔ Developed a new content strategy and provided continuous feedback to the managers and
web development team.
➔ Significantly increased online sign-up conversion from 15% to 37% in 2014 for shiksha
tarang product.
➔ Demonstrable experience leading and managing SEO/SEM, marketing database, email, social
media and/or display advertising campaigns
➔ Highly creative with experience in identifying target audiences and devising digital
campaigns that engage, inform and motivate
➔ Experience in optimizing landing pages and user funnels
➔ Experience with A/B and multivariate experiments
➔ Solid knowledge of website analytics tools (e.g., Google Analytics,WebTrends)
➔ Experience in setting up and optimizing Google Adwords campaigns
➔ Working knowledge of HTML, CSS, and JavaScript development and constraints
➔ Strong analytical skills and data-driven thinking
➔ Up-to-date with the latest trends and best practices in online marketing and measurement
➔ Identifies critical conversion points and drop off points and optimizes user funnels.
➔ Completes digital marketing department operational requirements by scheduling and
assigning employees and following up on work results.
➔ Maintains digital marketing staff by recruiting, selecting, orienting, and training
employees.
➔ Maintains digital marketing staff job results by counseling and disciplining employees; and
planning, monitoring, and appraising job results.
➔ Develops digital marketing staff by providing information, educational opportunities, and
experiential growth opportunities.
➔ Identified new digital channels and performed a detailed market analysis.
➔ Monitored and analyzed the performance of the campaigns and conducted monthly reports.
➔ Pro-actively participated in weekly team meetings with managers and was responsible for
the allocation of the advertising budget.
➔ Collaborate with Marketing department, external agencies and analytics team to test
personalized experiences and deliver actionable results
➔ Best results for templedairy.in] increase in visits by 55%, new visitors by 81% and visits
originating from organic results .
➔ Administered all business marketing operations and advertisement campaigns that
eventually generated 5% increase in web traffic in 4 months
➔ Created and published necessary forms into digital documents that increased efficiency by
20%
➔ Organized and maintained all digital multimedia content using Flickr, Google Drive
➔ Launched a user generated campaign that received almost 200 entries on its first day.
➔ Developing and deploying a business strategy focused on sustainable profitable growth.
➔ Ensuring the business attracts, develops and retains key talent across commercial and
operational functions in a remote working environment.
➔ Managing all sales and service operations across the business, whilst taking full
responsibility for P&L and reporting to the Group Board.
➔ Managing and building key relationships with new and existing clients and overseeing all
major bids and contracts
➔ Overseeing the on-going development of a culture for the business focused on sales and
customer service.
➔ Assessing and analyzing new market opportunities that could support growth and further
market penetration.
➔ Provide Thought Leadership to Develop Global Marketing strategies to support and
sustain business growth
➔ Develop and implement a strategic marketing plan.
➔ Create and manage marketing budgets and monitor costs.
➔ Develop and implement Brand Strategies to build Brand equity
➔ Closely work with the leadership team to create growth strategies, new product/ service
development and brand extensions.
➔ Build and inspire creative teams together and vendors as required that guarantees a
holistic marketing capability to support the growth of the business
➔ Had led small to medium teams to achieve sales and organic traffic increases up to 68%

within 9 months.

➔ Manage and optimize the websites within the group and the use of digital marketing
methods to increase traffic and online demand for our services.
➔ Lead communication strategy for marketing initiatives and social media campaigns. Plan,
execute, and measure lead generation programs to grow the sales pipeline.
➔ Work to create marketing materials/collateral (physical and electronic) including,
presentations, brochures, graphics
➔ Manage, optimize, and provide analytics on the company’s presence in social media and
other channels.
➔ Ensure the creation of case study content that demonstrates the benefits of our Services,
Products & Training portfolio
➔ Strategic Brand Management
➔ Organize and/or ensure participation in relevant technology events, conferences, trade
shows, exhibitions that help to demonstrate the company’s technology authority and create
a positive image to attract good talent.
➔ Demonstrate effective communication and Interpersonal Skills.
➔ Organize PR related activities to showcase the company and its leadership’s industry
strengths.
➔ Undertake competition analysis and tracking with regular updates to Sales & leadership.
➔ Evaluate results of marketing activities and campaigns to measure ROI and effectiveness on
marketing initiatives (Awareness, Demand Generation, PR, Events).
➔ Digital Marketing skills SEO, SMO, LinkedIn, Google Ads, Twitter, Facebook
➔ Develop and prepare reporting and key metrics for board of directors and executive
management
➔ Develop new review processes and implement improvements to existing practices to
enhance overall effectiveness of the firm
 ➔ Manage the design decisions and processes which supports the creation, maintenance,and
testing
➔ Setting strategy and direction
➔ Creating, living and breathing the startup's culture, values, and behavior
➔ Hiring and leading the company's executive team
➔ Implementing short and long term plans
➔ Making important managerial and operational decisions
➔ Focusing on the needs of everybody from investors to employees, customers, and the board
of directors
➔ Planned, directed and controlled all functions of the company; monitored and evaluated the
performance of different departments.
➔ Ensured that the firm developed a positive image in the market and offered the best
products/services to the general public; monitored different marketing procedures and
ensured that they were profitable for the firm.
➔ Fully managed Company SEO Structure. Created and published 10+ articles and built 40+
links on a monthly basis. (For every site/project)
➔ Managed a team of 6 content writers, creating and publishing 10+ SEO content pieces every
month. Around 70% of the content we published is now ranking page 1 of Google.
➔ Revamped social media accounts, improving user engagement by over 60% on
Facebook, Twitter, and LinkedIn.
➔ Revamped the copy for the website, increasing conversions by 20%.
➔ Led Facebook ad lead generation campaigns, driving 20+ leads for the sales team on a
monthly basis, at a $2.7 CPC and $9 CPA.
➔ Managed a monthly ad budget of over $20,000.
➔ Maintained an ad spend ROI of 1.8 for Company ad campaigns over the past 3 months.
➔ Managed to reduce Company Search Ads average CPC while maintaining same conversion
rate, saving them $2k in monthly ad spend.

Product Manager Responsibilities : Key Tasks Handled

➔ Demonstrated success in defining and launching products that meet and exceed business
objectives
➔ Excellent written and verbal communication skills
➔ Subject matter expertise in a particular product or market. This should include specific
industry or technical knowledge.
➔ Excellent teamwork skills
➔ Proven ability to influence cross-functional teams without formal authority
➔ Acts as the product’s leader within the company.
➔ Develops the business case for new products, improvements to existing products, and
business ventures.
➔ Develops positioning for the product.
➔ Recommends or contributes information in setting product pricing.
➔ Work with outside parties to determine licensing opportunities or product partnerships

➔ Use marketing knowledge to understand customer purchases and product competition

➔ Act as a leader within the company

➔ Demonstrated success defining and launching excellent products

➔ Brief and train the sales force at quarterly sales meetings

➔ Brief press and analysts and go on press tours

➔ Developed and reported on customer analysis

➔ Proactively captured customer feedback

➔ Established a highly-efficient relationship between the acquisition and marketing teams and

departments.

➔ Revamped new product vetting standards.

➔ Successfully developed and improved product development processes, boosting efficiency

by 12%.

➔ Increased employee satisfaction by 45% over twelve months through improving and

clarifying product development processes.

➔ Conducted user interviews

➔ Delivered product demos for new features

➔ Increased new customer trials/add-on revenue

➔ Led product team meetings

➔ Managed backlogs and prioritized technical work

➔ Wrote user stories and defined requirements for design and engineering teams

➔ Collaborated with design and engineering teams

➔ Drafted release notes for product launches

➔ Monitored and optimized release cycle processes

Key achievement:

➔ Contributed to a 23% increase in sales over two years by revising pre-existing marketing

strategies and plans.

➔ Created and maintained the company's Facebook page, resulting in 470 new subscribers

over 9 months.

PERSONALITY TRAITS

➔ Innovative thinker and excellent leadership qualities.

➔ Excellent in influencing the people.

➔ Efficient in communicating well in written and verbal both.

➔ Able to motivate and negotiate with people.

➔ Strong motivational and leadership skills.

➔ Exceptional presentation and interpersonal skills.

➔ Unmatchable communication skills in written and verbal both.

➔ Ability to work in a team as well as an individual.

EDUCATION QUALIFICATION:

➔ B.TECH (CS) From Noble College OF Engineering & Technology For Women affiliated to

JNTUH with an aggregate of 85 % (2009-2013).

➔ Intermediate From Sri Vyshnavi Junior College with “First Class Distinction”. (2007-2009)

➔ Tenth Standard from Bhashyam Public School with First Class Distinction.

ACHIEVEMENTS & KPI’s

➔ Participated in college and school level elocution , essay writing competitions and

and won prizes.

➔ Participated in TECH fests for paper presentations, poster presentations, coding in and out

at various colleges. And even stood “FIRST”

➔ First in academics in my BTECH. course and topper of my college.

➔ Acted as an Event Organizer for various programs held at my school and colleges.

➔ Participated in “BHAGAVADGITA INTERNATIONAL COMPETITIONS” and stood first.

➔ Member of C.S.I

DECLARATION

I hereby declare that the above information is correct to the best of my knowledge and belief.

Name: V. Gayathri

Place:Hyderabad.