CHAPTER II

ANALYSIS AND INTERPRETATION

2.1 INTRODUCTION

This chapter discusses the socio-economic profile, buying behavior and

satisfaction of the respondents in using soap. It has been written on the basis of
primary data collected from the respondents. Percentages analysis and ranking
analysis has been used to analyse the data.

2.2. DEMOGRAPHIC PROFILE OF THE RESPONDENTS

TABLE 2.1

GENDER OF THE RESPONDENTS

S.No Gender No. of. Respondents Percentage

1 Male 24 60

2 Female 36 40

Total 60 100
Source : Primary data
The above table indicates that 60 percent of the respondents are male and
the remaining 40 percent of the respondents are female.
Hence, it is concluded that the majority (60 percent) of the respondents are
male.
 TABLE 2.2

AGE OF THE RESPONDENTS

S.No Age No. of. Respondents Percentage

1 Upto 25 years 39 65

2 26 – 35 years 14 23

3 36 – 45 years 4 7

4 Above 45 years 3 5

Total 60 100
Source : Primary data
The above table indicates that, 65 percent of the respondents belong to the
age group of upto 25 years, 23 percent of the respondents belong to the age group
of 26 to 35 years, 7 percent of the respondents belong to the age group of 36 to 45
years and the remaining 5 percent of the respondents belong to the age group of
above 45 years.

Hence, it is concluded that the majority (65 percent) of the respondents

belong to the age group of upto 25 years.
 TABLE 2.3

MARITAL STATUS OF THE RESPONDENTS

S.No Marital Status No. of. Respondents Percentage

1 Married 21 35

2 Unmarried 39 65

Total 60 100
Source : Primary data
The above table indicates that out of total respondents taken for the study,
35 percent of the respondents are married and the remaining 65 percent of the
respondents are unmarried.
Hence, it is concluded that the majority (65 percent) of the respondents
are unmarried.
 TABLE 2.4

EDUCATIONAL QUALIFICATION OF THE RESPONDENTS

S.No Educational Qualification No. of. Respondents Percentage

1 No Formal Education 1 2

2 School Level 12 20

3 Degree / Diploma 35 58

4 Post Graduation 10 17

5 Professional Degree 2 3

Total 60 100
Source : Primary data
The above table shows that, 2 percent of the respondents are illiterate, 20
percent of the respondents completed their school level, 58 percent of the
respondents completed their degree / diploma, 17 percent of the respondents
completed their post graduation and the remaining 3 percent of the respondents
completed professional degree.
Hence, it is concluded that the majority (58 percent) of the respondents
completed degree / diploma.
 TABLE 2.5

OCCUPATIONAL STATUS OF THE RESPONDENTS

S.No Occupation No. of. Respondents Percentage

1 House Wife 9 15

2 Private Employee 21 35

3 Government Employee 5 7

4 Business Man 2 4

5 Agriculturalists 2 4

7 Student 20 33

8 Professionalists 1 2

Total 60 100
Source : Primary data
The above table shows that, 15 percent of the respondents are house wife,
35 percent of the respondents are private employees, 7 percent of the respondents
are government employees, 4 percent of the respondents are doing business &
agriculturalists, 33 percent of the respondents are students and the remaining 2
percent of the respondents are professionalists.

Hence, it is concluded that the majority (35 percent) of the respondents are
private employees.
 TABLE 2.6

MONTHLY INCOME OF THE RESPONDENTS

S.No Monthly Income No. of. Respondents Percentage

1 Below ₹ 20,000 26 43

2 ₹ 20,000 to ₹ 40,000 27 45

3 ₹ 40,001 to ₹ 60,000 4 7

4 Above ₹ 60,000 3 5

Total 60 100
Source : Primary data
The above table describes that, out of total respondents taken for the study,
43 percent of the respondents belong to the income level of below ₹ 20,000, 45
percent of the respondents belong to the income level of ₹ 20,000 to ₹ 40,000, 7
percent of the respondents belong to the income level of ₹ 40,001 to ₹ 60,000 and
the remaining 5 percent of the respondents belong to the income level of above
₹60,000.
Hence, it is concluded that the majority (45 percent) of the respondents
belong to the income level of ₹ 20,000 to ₹ 40,000 per month.
 TABLE 2.7

TYPE OF THE FAMILY

S.No Family Type No. of. Respondents Percentage

1 Joint Family 21 35

2 Nuclear Family 39 65

Total 60 100

Source : Primary data

The above table indicates that out of total respondents taken for the study,
35 ercent of the respondents are joint family and the remaining 65 percent of the
respondents are nuclear family.
Hence, it is concluded that the majority (65 Percent) of the respondents are
nuclear family.
 TABLE 2.8

SIZE OF THE FAMILY

S.No No. of. Members No. of. Respondents Percentage

1 Upto 3 Members 33 55

2 3 to 5 Members 25 42

3 Above 5 Members 2 3

Total 60 100
Source : Primary data
The above table shows that, 55 percent of the respondents belong to the
family consist of upto 3 members, 42 percent of the respondents belong to the
family consist of 3 to 5 members and the remaining 3 percent of the respondents
belong to the family consist of above 5 members.
Hence, it is concluded that the majority (55 percent) of the respondents
belong to the family consist of upto 3 members.

CHAPTER-III

3.2 SUMMARY OF FINDINGS

v It was found that majority (60%) of the respondents are female.
v It was found that majority (65%) of the respondents belong to the age group of
upto 25 years.
v It was found that majority (65%) of the respondents are unmarried.
v It was found that majority (58%) of the respondents studied degree / diploma.
v It was found that majority (35%) of the respondents are private employees.
v It was found that majority (45%) of the respondents belong to the income level
of Rs. 20,000 to Rs. 40,000 per month.
v It was found that majority (65%) of the respondents are nuclear family.
v It was found that majority (55%) of the respondents belong to the family con-
sist of 3 to 5 members.