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100 Level 200 Level 300 Level 400 Level: (2) Product Development

The document outlines the curriculum for a Marketing Major, requiring completion of 16 credits across various levels, including introductory to advanced courses in marketing and management. It highlights key subjects such as Product Development, International Marketing, and Digital Marketing, along with elective options. Additionally, it lists potential career opportunities for graduates, including roles in marketing management, market research, and digital marketing.

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muhetislam1
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18 views2 pages

100 Level 200 Level 300 Level 400 Level: (2) Product Development

The document outlines the curriculum for a Marketing Major, requiring completion of 16 credits across various levels, including introductory to advanced courses in marketing and management. It highlights key subjects such as Product Development, International Marketing, and Digital Marketing, along with elective options. Additionally, it lists potential career opportunities for graduates, including roles in marketing management, market research, and digital marketing.

Uploaded by

muhetislam1
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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Marketing Major and Learning Map

Complete 16 credits or more

100 Level 200 Level 300 Level 400 Level


(2) Product Development (3) International Marketing (4) Advanced Seminar in
Marketing & Management
(0) Introduction to (2) Pricing Strategy (3) Service Management
Management (2) Promotion & Sales (4.1) (4.1)
Management (3) International Logistics Undergradua Undergradua
(1) Introduction to (2) Supply Chain te Project in te Thesis in
Marketing Management (3) Brand Management in Marketing & Marketing &
the Digital World Management Management
Required subjects (2) Consumer Behavior
(3) Managing Digital
Pre-requisite Subject in Marketing Business Transformation
(2) Marketing Research
Marketing Management Track
(2) Destination Marketing**
Digital Marketing Track
(2) Digital Marketing
General Electives in Marketing (3) Special Lecture in
Seminar in MM Track (2) New Technologies and Marketing
Future Society**
** This subject is cross listing with (3) Major Seminar in
the other college (2) Design Thinking & Marketing & Management
Innovation (3.1) Major Seminar in
Marketing & Management
Marketing Opportunities
The knowledge and skills that students acquire from marketing major are
highly portable across disciplinaries and variety of career opportunities,
these include but not limited to:
• Marketing managers • Market researchers/Market analysts
• Account executives • Digital marketing analysts/specialist
• Business strategists • eCommerce managers
• Advertising/Promotion managers • Social media coordinator
• Marketing communications • Public relations representative
specialists/Promotions • Sales representatives
coordinators
• Brand managers
• Product managers

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