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Humanities and Social Science

The Impact of AI on Cultural Relations : An Analytical Study

The impact of AI on cultural relations: analytical study

Mounir Heddad

Article Info Abstract

Article history: This article explores the effectiveness of generative artificial intelligence applications in facilitating cultural
communication between people who do not share the same language. The article adopted an inductive
and analytical approach, drawing on most of the research and studies related to our subject. Specific
Received: 28th May 2024 questionnaires were also developed to strengthen our ability to respond to the issues raised.

Accepted: 30th May 2024

doai202405282049 This article examines the role of these applications in strengthening cultural communication links between
peoples through their translation applications. The article also highlights their current uses and future
Available perspectives in the field of translation, highlighting the challenges they face in their implementation and the
ethical principles that come with it. The article assesses their impact that could shape the future of the
Vol. 5 (13) 93-98
11th June 2024 translation industry and cultural interactions. This article explores the contribution of education and training
in the field of machine translation and artificial intelligence applications. The article presents case studies
and an analysis of situations tested for their application in cultural translation.
Keywords:

Intelligence, artificial, generative,

The article concludes with a synthesis and recommendations based on the ideas presented in this study, in order
translation, cultural communication
to provide a thorough understanding of the field of machine translation and its role in cultural interactions

Generative Artificial
Intelligence, Translation,
Cultural Communication © 2024 IUSRJs’. OpenAccess

1-Introduction :
This article explores the effectiveness of generative artificial intelligence peoples through their translation applications. We will also highlight
applications in facilitating cultural communication between peoples who their current uses and future prospects in the field of translation.
do not share the same language.
We adopted an inductive and analytical approach, drawing on most of highlighting the challenges their implementation faces and the ethical
the research and studies related to our topic. Specific questionnaires principles associated with them. We assess their impact, which could
were also shape the future of the translation industry and cultural interactions. We
developed to strengthen our ability to respond to the issues raised. will also explore the contribution of education and training in

This article examines the role of these applications in strengthening cultural the field of machine translation and artificial intelligence applications.
communication links between We will present case studies and

Corresponding author
Mounir Heddad
A researcher in history, heritage and archaeology. He's interested
in artificial intelligence.
E-mail address [email protected]

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Machine Translated by Google

M. Heddad \International Uni-Scientific Research Journal Vol.5 (2024) 93-98 94

An analysis of situations tested for their application in cultural translation. We will conclude with a summary and recommendations based on the ideas presented in
this study, in order to provide a thorough understanding of the field of machine translation and its role in ...

cultural interactions. The use of machine learning techniques and advanced machine translation
models makes it possible to implement machine translation with high efficiency
2-The role of generative artificial intelligence [1] in cultural communication: in several areas of cultural communication, including literary, legal, scientific
and technical translation.
Machine translation is a key element that contributes to enriching cultural
communication. It helps overcome language barriers and facilitates
understanding and knowledge sharing between different civilizations. 5-Challenges related to the applications of artificial intelligence in
the translation [5]
Generative artificial intelligence is capable of studying linguistic patterns and Applications of artificial intelligence in the field of translation face a number of
cultural heritages, and transmitting cultural meanings between languages fundamental obstacles. These include, for example, frequent errors in machine
accurately and efficiently. Thanks to technological advancements, these translations due to reliance on potentially erroneous data, [6] which affects the
intelligent systems can recognize different cultures and update their data translation results. In addition, artificial intelligence is unable to capture
regularly. Artificial intelligence is also used in instant translation and web- linguistic and cultural aspects with absolute accuracy. Translation requires a
based interaction systems, allowing people to easily integrate into global deep knowledge of cultures, linguistic connotations, and their diverse
interactions and deepen their understanding of other cultures. [2] structures. The challenge does not end there, as applications also face the
difficulty of handling dialects, idiomatic expressions, and vocabulary specific
to scientific and technical fields. These fields require a deep knowledge of
these expressions and structures to produce accurate and effective
translations. [7]
3-The importance of translation in cultural communication:

Translation is an essential element of cultural interaction.

It represents a bridge of dialogue between different cultures and enables a
broader understanding of the world. Translation plays a mediating role in
transmitting concepts, theories and literatures from one language to another,
thus helping to strengthen understanding and explore more deeply the 6-The use of machine translation in cultural communication
connections between peoples. [3] In the context of cultural communication,
the importance of translation lies in its ability to formulate the cultural meanings Machine translation has seen considerable adoption in the field of cultural
and symbols associated with literary texts and works of art in a language communication. These technologies facilitate engagement and interaction
accessible to the target audience4. This strengthens understanding and between diverse cultures, regardless of the speakers' native language
mutual recognition between different peoples. proficiency. Through machine translation, cultural and linguistic nuances
emerging from literature, films, articles, and other works can be understood,
contributing to the growth of cultural interaction and fostering mutual
understanding between different civilizations. The advent of machine
translation in cultural dialogues has helped reduce linguistic barriers and the
4-Applications of artificial intelligence in translation intricacies of communication, expanding the influence of cultural products on
The use of artificial intelligence in translation has many advantages and a global scale.
diverse applications. The ability to improve accuracy and speed up the
translation process is one of the most important benefits.

of artificial intelligence. Deep learning models and their techniques are used
to translate with

- Generative artificial intelligence, or generative AI, relies on using

3
- See :
previous data to automatically create new content that resembles human- - Mohamed Mohamed El-Hadi, Generative Artificial Intelligence and Its Future, Sadat
made content. See: .
Academy for Management Sciences, Compunet Magazine, Issue 32, Egypt,
4
2023, p. 34 - See:

-Rouget, Clément. “Generative AI, the last chance for productivity,” Pour Ahmed Hussein, The Multiple Uses of Machine Translation: A Theoretical Study, Amin
l'Éco, vol. 59, no. 2, 2024, pp. 18- Hakar and Journal of Basic Sciences, Vol. 9, No. 14, Baghdad, 2023, pp. 331-345.
21. See also:
5
- Mohamed Wahid Mohamed Soliman and Mohamed Mohamed Fakhr El-Din, Applications of Educational -Tremblay, Christian. “Machine translation in the context of European
Generative Artificial Intelligence, presented to the Fourth International Conference of the Faculty of Specific institutions - An essay on comparative machine translation”, Beacco ed.,
Education, Alexandria University, Egypt, 2024, p. 2.
Machine translation and social uses of languages.

2
-Samo Salah, Machine Translation between the Past and the Future, What are the consequences for linguistic diversity?
Tishreen University Journal for Research and Scientifics Studies – Art European Observatory on Multilingualism, 2021, pp. 143-165.
6
and Humanities Series Vol(42) N 6, Syria, 2020, p. 560. - Tremblay, Christian, Op. Cit, p. 150.
7
-Ibid.

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M. Heddad \International Uni-Scientific Research Journal Vol.5 (2024) 93-98 95

techniques used in cultural communication artificial intelligence and human capabilities enable 7-Machine translation
Machine translation techniques play a crucial role in promoting cultural dialogue,
enabling people to exchange ideas and experiences across cultures[13].

overcome language barriers and achieve intercultural communication. These

technologies rely on artificial intelligence foundations such as algorithms, 9- Current uses of artificial intelligence applications in translation [14]
software and complex information processing models to analyze and translate
texts from one language to another accurately and quickly. Examples include Artificial intelligence is expanding the horizons of its use in the field of translation
the applications "ChatGpt8" and "Schobot". [9] in a varied and effective way.
Current uses of artificial intelligence tools include the ability to perform instant
machine translations, which work to transfer texts from one language to another
These methods involve the use of deep learning and artificial neural networks automatically without human intervention.
to analyze and decompose texts, as well as the exploitation of natural language
processing techniques. [10] In addition, machine translation systems take Additionally, these technologies allow for the creation of machine translation
advantage of statistical analysis tools and automatic memorization capabilities models, these models relying on advanced linguistic analysis and prediction
for multiple languages, which improves the efficiency of language transfer and based on available data, [15] which ensures the improvement of translation
the understanding of textual contexts. [11] efficiency and speed. Other uses of artificial intelligence in this context include:

cite the use of deep learning techniques for machine translations that are
8-Advantages and potential benefits of artificial intelligence applications characterized by their accuracy and high level of quality. In addition, applications
in translation of artificial intelligence contribute to developing cultural interaction between
The applications of artificial intelligence in the field of translation are associated different civilizations by understanding the methods used by people to convey
with numerous benefits. One of the most notable features is the improvement their ideas and assimilate languages.
in the speed of text conversion from one language to another, surpassing
human speed, thanks to artificial intelligence.

It also helps improve translation standards by analyzing the original content and 10-Future challenges and expected developments in the applications of
accurately matching it to the equivalent text,[12] leading to an accurate and artificial intelligence and cultural communication16
professional translation. Leveraging deep learning techniques and neural
networks, language models are learned and integrated into the translation Applications of artificial intelligence and cultural communication are expected to
process to provide better results that are closer to the original context. It also encounter the following challenges, which could include the emergence of
helps reduce material costs for businesses and individuals by providing innovative technologies such as the development of more accurate and efficient
automated translations without having to hire permanent translators. But that's translation algorithms, as well as the refinement of deep learning models and
not all, the integration of artificial neural networks for text translation. Challenges related to collaboration
and communication will also need to be addressed.

8
- Tisseron, Serge. “Conclusion. ChatGPT and connected speakers: . -28 29 p. Tebessa, Algeria, 2021
opportunities and new battles”, , 3-6-9- 13
- See :
12. Taming screens and growing up, edited by Serge Tisseron. Érès, 2024,
Zahra Kabir, Machine Translation - Reality and Prospects, Journal of Translation
pp. 169-172.
and Languages, Vol. 17, No. 1, University of Tlemcen, 2018, pp. 139-143.
See : 14
- See :
- Dina Ali Ahmed, A Proposed Strategy to Confront the Risks of Artificial Intelligence
- The same article, pp. 134-143.
Applications, GPT as a Model, Journal of the Faculty of Education, Benha, Egypt,
Ahmed Hussein, The Multiple Uses of Machine Translation: A Study and
Issue No. 135, Vol. 3, 2023, pp. 74-77 .
Theory - Amin Hakar, Journal of Basic Sciences, Vol. 9, No. 14, Baghdad, 2023, pp. 331-331.
9
- See : .345

A group of authors, Uses of Artificial Intelligence in Preparing Academic

15
- Tremblay, Christian. “Machine Translation in the Context of European
Theses: The Scobot Tool Model, Journal of Survey Studies Index, Vol. 3, No. 13,
Institutions - An Essay on Comparative Machine Translation,” Jean-Claude
-355 .356 p. Beacco, ed., Machine Translation and Social Uses of Languages. What are
Berlin, 2024
10
- See : the Consequences for Linguistic Diversity? European Observatory on
Plurilingualism, 2021, pp. 143-165.
- Ali, Asmaa Saleh. “Students’ Use of Dictionaries in the Era of Artificial
university . Faculty of Arts Research Journal Intelligence (AI) GPT: A Field Study.”
-Bond, Niall, Philiep Bossier, and Dinah Louda. Translation in an Intercultural
ChatGPT, Vol. 35, 2023, Menoufia
11 Society. Hermann, 2022. P. 498.
pp. 90. - Bersini, Hugues, ChatGPT. It was once a regressive IA, 16
--Desbiolles, Jean-Philippe, and Grégoire Colombet. "Pre-Human or AI?
under the direction of Bersini Hugues. Editions of the University of
in a world Who will decide the future? Challenges and ideas," opportunities
Brussels, 2023, pp. 9-19.
where AI is beyond us, edited by Desbiolles Jean-Philippe and Colombet
12
Grégoire.
- See :
Dunod, 2023, pp. 9-23.
Khalifa Bin Al-Hadi Al-Maisaoui, Artificial Intelligence and the Computing of the Arabic

Language: Reality and Prospects, Madarat Journal of Language and

Literature, Vol. 1, No. 5, www.iusrj.org

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M. Heddad \International Uni-Scientific Research Journal Vol.5 (2024) 93-98 96

involve improving interaction and communication between individuals and 13-Case studies on AI-based cultural intelligence applications , which
managing security and privacy issues resulting from the participation of users artificial in cultural translation
of multiple nationalities. It is also essential to pay attention to the ethical Case studies on the use of artificial intelligence (AI) in cultural translation are
challenges related to AI applications in the field of translation, ranging from a valuable tool for understanding how technology can improve translation.
biased data and prejudices from machine learning models, to the protection of Researchers use these studies to test the barriers and benefits of integrating
intellectual property rights and the search for a healthy balance between AI into translation and to clarify its impact on the cultural content of translated
machine translation and human translation. Overall, it is expected that documents. These studies present real-life situations, including a thorough
innovation and development will continue in the field of AI applications and evaluation of the texts and technological methods used, thus contributing to a
cultural communication in the future, which will contribute to creating more comprehensive understanding of how AI can be used to translate cultural
accurate, faster, and more efficient translation solutions, as well as phenomena. They also provide tangible evidence that promotes development
strengthening cultural and linguistic exchanges between diverse cultures and in this field.
languages. [17]

14-Analysis and evaluation of applications of artificial intelligence in

translation21
11-Ethics and applications of artificial intelligence in translation [18] This section is dedicated to the study and review of the uses of AI in translation.
We will examine the effectiveness of these applications, analyze their results,
The use of artificial intelligence in translation raises many ethical questions. and their ability to successfully complete translation tasks. We will discuss how
Translators must consider the ethical implications of using this technology and AI contributes to improving the quality of translation processes, simplifying
its impact on the translation process. It is essential to address issues such as them for greater speed and accuracy. The analysis also includes the ability to
the need for translators to disclose the use of artificial intelligence in their manage texts in various contexts and to understand linguistic and cultural
translations, the reliability of the sources used, and the challenges that artificial nuances with precision. This analysis and evaluation aims to highlight the
intelligence can pose in intercultural communication. These and other issues contributions and problems of AI applications in the translation sector and their
require careful discussion and the establishment of clear ethical standards impact on cultural exchange. To do this, we relied on questionnaires sent to
that translators must adhere to when using artificial intelligence applications in professors, researchers, and students of the humanities and humanities in
their translation processes. [19] several faculties.

12-Training and education in the field of machine translation and artificial 1-Do you use generative AI applications for

intelligence applications translation?

Training and education play a crucial role in the field of machine translation 80
and artificial intelligence applications, helping to develop the skills and
60
knowledge needed to contribute to this dynamic sector. The required training
40 Do you use
includes mastery of tools and software specific to artificial intelligence and
20 applications d'IA
machine translation, as well as an understanding of the key principles and
0 generative for
concepts of these technologies. Training is also an opportunity to improve
the translation?
linguistic skills and translation techniques, allowing translators to refine their
machine translation skills and increase the quality of their work. [20]

The results obtained show that the majority of the target uses generative AI
applications in the field of translation, which indicates that these applications
are useful and produce good results.

17
- See :
20
Mohamed El-Hadi, Towards a Sustainable Digital Society, Sadat Academy for Management -See :
Sciences, CompuNet Magazine, Issue 29, Egypt, 2022, pp. 6-7. Suhaila Barbara, Arabic Language Computing between Linguistic and Statistical Approaches, Arabic
18
- See : Language Journal, Issue 42, University of Algiers, 2018
UNESCO, Recommendation on the Ethics of Artificial Intelligence, Printing pp. 187-219
21
Press - France, 2021, pp. 43-9. - We relied on questionnaires addressed to professors, researchers and
19
-See : students practicing machine translation in the faculties of letters and human
Zahra Kabir, Machine Translation - Reality and Prospects, Journal of Translation and sciences of Fez and Tetouan.
Languages, Vol. 17, No. 1, University of Tlemcen, 2018, pp. 134-143.

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M. Heddad \International Uni-Scientific Research Journal Vol.5 (2024) 93-98 97

15-The impact of AI applications on the future of translation and cultural

2- AI tools used communication [22]
The future of the world of translation and cultural dialogue is taking shape
50
thanks to AI technologies; they are causing a radical transformation that is
40 redefining the horizons of communication. These applications are characterized
30 by the acceleration of the pace of translation and the increase in efficiency
rates; the intelligent system uses its capabilities to understand meanings and
20 AI tools used
formulate them with precision and accuracy. AI applications primarily contribute
10 to machine translation and facilitate instant interaction between individuals
speaking different languages and cultures. Furthermore, these technologies
0
are expected to lead to a qualitative leap in the development of translation
ChatGpt Schoboot Other tools by enriching them with essential data that will improve their performance
and develop their accuracy. Thus, it can be said that AI applications cast a
shadow as a central element to improve the field of translation and achieve a
qualitative transformation in cultural dialogue.
Many survey participants use the "ChatGPT" and "Squeebot" apps for
translation. This demonstrates the effectiveness of these apps. Of course,
there are many other apps that perform the same function, but these are the
most widely used, likely due to their widespread use on social media platforms.

5- The role of machine translation in cultural

3- Translation deals with texts in various relations between peoples
contexts 80
The role of the
80 60
translation
60 40
The translation automatic
40
20 in relationships
20 text processing
0 cultural between
in various 0

contexts. the peoples

Positive Negative Other

Machine translation helps facilitate cultural communication between people

Machine translation processes texts in a variety of contexts. The results
thanks to the results obtained, and the previous responses of the participants
obtained show that these applications respect linguistic and cultural
testify to this.
particularities to a certain extent during translation.

16-Conclusion and recommendations

4-machine translation in the tools of The recommendations and conclusions drawn from the study summarize that
L'IA the integration of artificial intelligence applications in the field of translation
could have a major impact on enriching intercultural communication. By
80 providing innovative solutions to existing challenges in translation, artificial
60 intelligence contributes to the establishment of more accurate and faster
40 machine translation systems. However, many challenges remain, including
The translation
20 improving the level of accuracy, the ability to cope with unforeseen
0
automatic
performance setbacks, and raising the overall level of translation. Based on
in the tools of
these findings, it is recommended to develop cutting-edge technologies in
IA
intelligent translation and encourage collaboration between researchers,
translators, and programmers to ensure more remarkable results. It is also
essential to maximize educational and training activities to enable translators
to assimilate machine translation methods and integrate artificial intelligence.
It is

Most participants consider machine translation in generative AI applications

to be effective.
And we can only acknowledge this, because these technologies allow us to
understand any language.

22
-See :

17. Zahra Kabir, Machine Translation – Reality and Prospects, Journal of Translation and Languages, Vol.

.143-134 - 1 University of Tlemcen, 2018, pp.

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M. Heddad \International Uni-Scientific Research Journal Vol.5 (2024) 93-98 98

It is also necessary to conduct further research [11]Zahera Kbir, Machine translation - reality and and analyses to understand the impact of these applications on the future
of the world of translation and cultural interaction, 17, No. 1, University of Tlemcen, 2018, pp. 134-143.

in order to identify converging improvement trajectories and expected innovations

in the translation sector. [12] Ahmed Hussein, Multiple Uses of Machine Translation: A Theoretical
Study, Journal of Basic Sciences, Vol. 9, No. 14, Baghdad, 2023, pp.
References: .345 -331
[1] Bersini, Hugues. “Once upon a time there was a… wow!”, ChatGPT. Once [13] Mohamed Wahid, Mohamed Soliman, and Mohamed Mohamed Fakhr El-Din,
, upon a time there was a regressive AI, edited by Bersini Hugues.
Applications of Educational Generative Artificial Intelligence, presented to the Fourth
Brussels University Publishing, 2023, pp. 9-19. International Conference of the Faculty of Specific Education, Alexandria

University, Egypt, 2024, p. 2. [ 14] Mohamed El-Hadi, Towards a Sustainable Digital Society,
[2] Bond, Niall, Philiep Bossier, and Dinah Louda. Translation in an Intercultural
Sadat Academy for Management Sciences, Compunet Magazine, Issue 29,
Society. Hermann, 2022. P. 498.
Egypt, 2022, pp. 6-16 . [15] Mohamed Mohamed El-Hadi, Generative Artificial Intelligence

and Its Future, Sadat Academy for Management Sciences, Compunet Magazine, Issue 32, Egypt, 2023, p.
[3] Desbiolles, Jean-Philippe, and Grégoire Colombet. “Foreword,” Human or
AI? Who will decide the future? Challenges and opportunities in a world [16] Dina Ali Ahmed, A Proposed Strategy to Confront the Risks of GPT
where AI is overtaking us, edited by Desbiolles Jean-Philippe and Applications as a Model, Journal of the Faculty of Artificial Education in
Colombet Grégoire. Dunod, 2023, pp. 9-23. Educational Research, Chat, Benha, Egypt, Issue
135, Vol. 3, 2023, pp. 74-77 . [ 17 ] A group of authors, Uses of Artificial
[4] Rouget, Clément. “Generative AI, the last chance for productivity”, Pour Intelligence in Preparing Academic Theses: Scobot Tool as a Model,
l'Éco, vol. 59, no. 2, 2024, pp. 18- Journal of Survey Studies Index, Vol. 3, No. 13, Berlin, 2024, pp. 343-369.
21.
[18] Ali, Asmaa Saleh. “Students’ Use of Dictionaries in the Era of Artificial
[5] Samo Salah, Machine Translation between Past and Future, Tishrieen Journal of Research, Faculty of Arts Intelligence (GPT): A Field Study and Chat
University Journal of Research and Scientific Studies – Art and Humanities Menoufia University .
Technology,” Issue 35, 2023, pp. 125-77.
Series Vol (42)
[19] Khalifa Bin Al-Hadi Al-Missaoui, Artificial Intelligence and the Computing of the
N 6, Syria, 2020, p. 560.
Arabic Language: Reality and Prospects, Madarat Journal of Language and
[6] Tremblay, Christian. “Machine translation in the context of European
Literature, Vol. 1, No. 5, Tebessa,
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Beacco ed., Machine translation and social uses of languages. Algeria, 2021, pp. 35-10. [20] Zahra Kabir, Machine Translation - Reality and
Prospects, Journal of Translation and Languages, Vol. 17, No. 1, Tlemcen

What are the consequences for linguistic diversity? University, 2018, pp. 134-143 . [21] UNESCO, Recommendation on the Ethics of

European Observatory on Multilingualism, 2021, pp. 143- Artificial Intelligence, France Press, 2021, pp. 43-9.
165. [22] Zahra Kabir, Machine Translation - Reality and Prospects, Journal of
[7] Tisseron, Serge. “Conclusion. Chatgpt and connected speakers: Translation and Languages, Vol. 17, No. 1, University of Tlemcen, 2018, pp. 134-143.
opportunities and new battles”, , 3-6-9- [23] Souhila Barbara, Arabic Language Computing between the Linguistic Approach and
12. Taming screens and growing up, edited by Serge Tisseron. Érès, the Statistical Approach, Arabic Language Journal, Issue 42, University of Algiers, 2018,
2024, pp. 169-172. pp. 187-219.
[8] Tremblay, Christian. “Machine translation in the context of European
institutions - Essay on comparative machine translation”, Jean-Claude
Mounir Heddad
Beacco ed., Machine translation and social uses of languages.
A researcher in history, heritage and
archaeology. He's interested in artificial
What are the consequences for linguistic diversity?
European Observatory on Multilingualism, 2021, pp. 143- intelligence. Secondary education teacher in
165. Oujda
[9] A group of authors, Uses of artificial intelligence in the preparation of Morocco. Part-time lecturer at both the Faculty

university theses: the Scouboot tool as a model, Survey Studies Index of Arts and Humanities and the Graduate
Review, Vol. 3, No. 13, Berlin, 2024, pp. 343-369 School of Education and Training Mohammed

I University in Oujda.part time lecturer at

[10]UNESCO, Recommendation on the Ethics of Artificial Intelligence,
at the Regional Centre for Education and Training in Oujda.
Imprimeries de France, 2021, pp. 9-43.

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