GRAD-PROJECT

PRSENTATION
TEAM MEMBERS

Mohammad Walid Mariem Mohamed

Abdelrhman Ibrahim Ahmed Gaber
COO CFO
FOUNDER CEO
211000701 211001980
21100408 202002605

Farah Medhat Farah Elsahily Youssef Hamada

CMO CGO,CBO CAO
211001847 211002078 211002199
CONTENTS

Life case Problem Problem Statment

Value Proposition Canvas Solution Value Proposition

Prototype STP Prototype Test Market Size

Industry Analysis BMC Summary

LIFE CASE

"Am I only as good "Will I ever reach my full

as my last potential?"
performance?"

"What if no one notices "Should I be sorry or

my potential?" better?”

“I wish to be the egyptian "I Know I got more but I just

Kyrie Irving need guidance ”
PROBLEM

COACHES ATHLETES SCOUTS AGENTS

Limited access to reliable Struggle to gain visibility Lack tools to identify and Difficulty finding verified
insights for player and showcase their talent. evaluate hidden talent athletes with credible
development. efficiently. data.
PROBLEM VALIDATION

30+
Athlete

5
3
Coaches

Scouts
PROBLEM STATEMENT- CANVAS
CONTEXT PROBLEM ALTERNATIVES

Struggle to showcase skills professionally; rely on

inefficient methods (social media, personal
connections), limiting visibility and opportunities.
Recruitment is time-consuming; rely on agents or
Depend on in-person tryouts, word-of-mouth, or
People lack opportunities to showcase their skills, local scouting, restricting access to diverse talent.
social media for visibility.
connect with scouters and coaches, and build Lack a centralized tool for efficient evaluation and
Rely on local tournaments.
meaningful professional networks. connection with athletes, causing missed
Search manually.
opportunities.
Absence of a dedicated sports networking platform
creates challenges for all parties.

CUSTOMERS EMOTIONAL IMPACT ALT-SHORTOMING

sports enthusiasts, and athletes aged 12- Limited Reach

Frustration and Discouragement.
40. Time-Consuming
Anxiety and Self-Doubt.
Coaches Bias Risk
Limited Growth and Development.
Agents Lack of Verification
Missed Opportunities.
Scouts Exclusive Networks

QUANTIFIABLE IMPACT

Lose on average 60% talent sport people per month

Problem Statment Definition

USERS NEEDS SURPRISING INSIGHTS

From our interviews and survey 80% of

They want to save time
Cairo and Giza who interested respondents said they would to use the
and have a reliable place
in sports who want to join and application, 15% said maybe and only 5%
to implement what they
pick and train players said no
want.
 GAINS
VP CANVAS
• Gains:
o Easy and
v direct access to a wide range of coaches, teams, and sports
organizations.
o Tools to create a professional digital portfolio that showcases skills and
achievements.
o Personalized development tools to track and enhance performance over
time.
o Direct networking with scouts and teams for career advancement
opportunities.
o Access to educational resources for both physical and mental growth.

Pains: Customer Profile:

o Difficulty in showcasing talent to the right audience (coaches, Athletes
scouts, and • Jobs (Functional, Social, Emotional):
teams). o Functional Jobs:
o Limited access to quality, experienced coaches or mentorship.
▪ Showcase talent through videos, photos, and personal achievements.
o Lack of tools for progress tracking and personalized
▪ Connect with coaches, teams, and sponsors for career opportunities.
development.
▪ Track and monitor physical progress and performance metrics.
o Challenges finding opportunities to play at higher levels
(professional or ▪ Develop skills with guidance from coaches and mentors.
semi-professional).
o Difficulty in networking with the right sports professionals for
career growth.
VP CANVAS Products & Services: GAIN CREATORS
o Digital portfolios to showcase talents (videos, photos, stats).
o Performance analytics, progress tracking, and feedback tools.
o Access to a global network of coaches for personalized development.
o Educational resources for athletic growth (injury prevention, nutrition,
mental health).
o Networking opportunities with clubs, scouts, and sponsors.
o Virtual coaching tools (augmented reality features for real-time feedback).
o AI-powered insights (e.g., injury prediction, performance improvement).subheading

Gain Creators: PAIN RELIVERS

o Solving the problem of limited exposure by providing a platform to

o Empowering athletes with the tools to
showcase
track and enhance their skills, leading talent to a global audience.
to better career opportunities. o Offering easy access to a variety of coaching options, both virtual and
o Giving athletes access to a network of in-
professionals, including coaches, person, for personalized growth.
sponsors, and teams. o Reducing time spent searching for the right opportunities by
o Facilitating career advancement by connecting
helping athletes find the right teams or athletes directly with scouts and teams.
o Providing actionable insights on player development, performance
clubs to join.
tracking,
o Offering a platform for athletes to build and injury prevention.
and showcase their personal brand. o Offering resources to build both physical and mental strength, ensuring
o Providing gamified elements like badges, well-
leaderboards, and milestones to rounded growth.
motivate athletes.
SOLUTION
A game-changing platform connecting athletes, coaches, agents, and teams. Empowering talent with
advanced tech, analytics, and community tools to unlock full potential. From rookies to pros, it’s your bridge
to career-defining opportunities.
VALUE PROPOSITION

Time Saving Opportunities

Community

Experience Transparency
PRTOTYPE
PRTOTYPE TESTING
MARKET SIZE
Metric Scope Users (Estimated) Revenue Potential

All athletes and

TAM $3.5B
stakeholders $105B

SAM $525M $15.75B

Middle East

SOM $15M
EGYPT $450 million
 TARGETING

PRIMRY TARGET

1. ATHLETE
2.COACHES
3. SCOUTS

SECONDARY TARGET

1. SPORTS AGENCIES:
2. SPONSORSHIP BRANDS
SEGMENTATION
DEMOGRAPHIC SEGMENTATION

Age: 12-40 aspiring athletes, young professionals, and semi-professionals.

Gender: Male and female athletes across various sports.

Occupation: Students, semi-professional athletes, professional athletes, ordinary occupations

Income: lower to upper-income individuals

GEOGRAPHIC TARGETING

The platform will primarily target athletes in Cairo and Giza, two major metropolitan areas in Egypt. These locations provide a high
concentration of active individuals,.
SEGMENTATION
BEHAVIORAL SEGMENTATION

1. Purchasing Behavior
• Free Users: Use basic features like creating profiles and connecting with others.
• Paid Users: Pay for premium features like advanced analytics, profile boosting, or exclusive access to scouts and athletes.

2. Occasion
• Regular Use: Daily or weekly networking by athletes, coaches, and scouts.
• Event-Driven Use: High activity during recruitment periods, tournaments, or competitions.

3. Benefits Sought
• Athletes: Visibility, career opportunities, and professional networking.
• Coaches: Access to skilled athletes, tools for team-building, and career growth.
• Scouts: Quick talent discovery, detailed performance evaluation, and network expansion.

4. Customer Loyalty
• High Loyalty: Regular users who rely on the platform for career or recruitment needs.
• Moderate Loyalty: Occasional users who return during key events or hiring seasons.
• Low Loyalty: New or casual users exploring the platform without strong commitment.
SEGMENTATION
PSYCHOGRAPHIC SEGMENTATION

Values:
• Athletes: Growth, recognition, and career success.
• Coaches: Talent development and team success.
• Scouts: Finding and promoting new talent.

Interests:
• Athletes: Personal development, team success, and sponsorships.
• Coaches: Building strong teams and using advanced tools.
• Scouts: Discovering talent and staying competitive.

Attitudes:
• Athletes: Ambitious and career-driven.
• Coaches: Collaborative and goal-oriented.
• Scouts: Detail-focused and motivated.

Opinions:
• Athletes: Digital platforms boost visibility and opportunities.
• Coaches: Technology helps in talent development.
• Scouts: Platforms make recruitment more efficient.
POSITIONING STATMENTS

For amateur and semi-professional athletes who struggle to showcase their skills and connect
with scouts, coaches, and clubs, NRG is a cutting-edge sports networking platform that
provides verified player cards, performance analytics, and community-building tools. Unlike
traditional methods or general-purpose platforms, NRG bridges the gap between talent and
opportunity with tailored features designed specifically for the sports industry.
PORTER
Force High Medium Low

Industry Rivalry ✔

Threat of Substitutes ✔

Threat of New Entrants ✔

Bargaining Power of
Buyers
✔

Bargaining Power of
Suppliers
✔
PORTER

INDUSTRY RIVALRY
(HIGH)

PLATFORMS LIKE HUDL, TEAMSNAP, AND LINKEDIN (IF THEY EXPAND INTO SPORTS) REPRESENT SIGNIFICANT
RIVALS.
SPORTYANO ALREADY OPERATES IN THE REGION AND HAS A SIMILAR FOCUS ON ATHLETE PROFILES AND
NETWORKING.

FRAGMENTATION:

THE MARKET FOR ATHLETES' PLATFORMS IS FRAGMENTED GLOBALLY, AND THERE ARE OPPORTUNITIES FOR A
PLATFORM THAT INTEGRATES NETWORKING, TRAINING, AND SPONSORSHIP AT SCALE.

MARKET GROWTH:

HIGH GROWTH ATTRACTS MORE ENTRANTS, INTENSIFYING COMPETITION.

PORTER

THREAT OF SUBSTITUTES
(MEDIUM)

ALTERNATIVES:
SOCIAL MEDIA PLATFORMS LIKE
FITNESS TRACKING APPS LIKE STRAVA OR MYFITNESSPAL
DIFFERENTIATION:
FEATURES INCLUDE EXPERT-DRIVEN CAREER ADVICE AND AI-BASED TRAINING RECOMMENDATIONS
TO REDUCE SUBSTITUTION RISKS.
SWITCHING COSTS:
SWITCHING TO SUBSTITUTES IS EASY DUE TO LOW COSTS, BUT UNIQUE FEATURES AND
PERSONALIZED USER EXPERIENCE CAN LOCK USERS INTO THE PLATFORM.
PORTER

THREAT OF NEW
ENTRANTS (HIGH)

BARRIERS TO ENTRY:

HIGH INITIAL COST

DIFFICULTY TO DIFFERENTIATE
GLOBAL PLATFORMS
PORTER

BARGAINING POWER OF
BUYERS (LOW)

USERS (ATHLETES, SPONSORS, AND COACHES):

DIFFERENTIATION THROUGH VALUE-ADDED SERVICES LIKE PERFORMANCE
ANALYTICS, SPONSORSHIP MATCHING, AND VERIFIED PROFILES LOWERS
BUYER POWER.
PRICE SENSITIVITY:
INTRODUCING A FREEMIUM MODEL ENSURES ACCESSIBILITY, WHILE PREMIUM
FEATURES CATER TO USERS WILLING TO INVEST IN THEIR GROWTH.
PORTER

BARGAINING POWER OF
SUPPLIERS (LOW)

Bargaining power of Suppliers (Low)

Platform Development:
Dependence on software developers and hosting providers could raise
costs, but Egypt's tech talent pool offers a cost advantage.
Content Suppliers:
Partnerships with local sports academies, trainers, and influencers to
provide exclusive content could secure long-term value.
Advertising Partners:
Ensuring diverse advertising partnerships reduces dependency on a few
sponsors.
 PESTEL
P S E

Regulation of Sports Industry

Increased Focus on Sustainability in Sports
Global Partnerships and Health and Fitness
Trade Policies

E T L

Global Economic Conditions Advances in AI and Analytics Data Privacy and Security
Growth in the Sports Tech Industry
Mobile-First Platforms Intellectual Property Rights
Pricing Sensitivity
COMPETITIVE ANALYSIS
SPORTYANO

Strong understanding of the Egyptian sports market.

Affordable pricing tailored for local users.
S Community-focused with events and programs.
Simple and user-friendly platform interface.
Offers training programs for skill development.

Lacks advanced technology like AI-driven analytics or

performance tracking.
Limited to the Egyptian market with minimal global reach.
W No detailed insights or tracking for athletes and teams.
Primarily web-based with limited app functionality.
Missing specialized features like virtual coaching or
premium athlete prioritization.
 COMPETEIVE ANALYSIS
Importance to
Category NRG Strengths Weaknesses Sportyano Category
Customer

- Innovative
- Complex
App and features such as AI
features might have a Local sports High:
website with advanced AI, integration, performance
learning curve for non- marketplace focused on Customers value advanced
performance tracking, and a tracking, and insights.
Product/ community hub. Includes - Offers offline/online coach
tech-savvy users. Egyptian users, training tools for growth, networking, Product/Service
- Requires consistent user programs, and event and career
Service features like NRG Place, insights enrollment.
engagement to listings. advancement.
tracking, and all-sport inclusion. - Community-building with
demonstrate full potential.
team accounts.

65% free
High:
features, with 35% requiring - Affordable - Premium Mostly free
Affordable pricing ensures
Price subscription or purchases. Includes 1 entry with free features. features may be perceived or moderately priced for
accessibility to a broader
Price
month of - Flexible subscription model. as costly for certain users. local market affordability.
audience.
limited free courses for new users.

- Excellent
Advanced
user experience with friendly - New in the User-friendly
UI/UX, performance tracking, High: Quality
interface. market, requiring further but lacks advanced AI
Quality scouter-specific UX, and premium
- AI-enhanced tools for optimization and feedback and tracking features
drives customer Quality
features satisfaction and retention.
better athlete and scout collection. present in NRG.
prioritization.
decision-making.
 BMC

Key Partners Key Activites Value Propositions Customer Relationship Customer Segment

1. Personalized
• • Sports Ecosystem • Platform Development & 1. For Athletes: A platform to 1. Athletes & Coaches:
Communication: AI-
Partners: Talent Scouting: Building and showcase talent, access Connecting aspiring, semi-
powered tools deliver
Collaborations with maintaining a user-friendly global coaching and team professional, and
tailored suggestions,
clubs, agencies, and platform, facilitating networks, track progress professional athletes with
insights, and updates to
coaches to connect connections between with performance analytics, coaches offering training
athletes, coaches, and
talent with athletes, coaches, and and explore opportunities and mentorship across
teams.
opportunities. • scouts using performance for sponsorships and career various levels and disciplines.
2. Community
Technology & data and video analytics. advancement.
Engagement: Fostering an
Development: 2. Clubs & Scouts: Providing
interactive network for
Partnerships with • Community Engagement 2. For Coaches & Scouts: MEA sports clubs and scouts
sharing experiences, ideas,
wearable tech & Player Development: Tools to connect with with a streamlined platform
and growth within the
providers and tech Hosting webinars, networking talented athletes, provide to discover, evaluate, and
sports ecosystem.
companies to events, and virtual coaching personalized training, track recruit talent using detailed
enhance platform sessions to support athlete progress, and simplify talent performance metrics.
3. Motivation & Support:
features and growth, mentorship, and discovery and recruitment
Providing gamified
analytics. • Support & progress tracking. processes through virtual 3. Brands & Sponsors:
elements like badges and
Promotin: Involvement and in-person trials. Offering companies
leaderboards to keep
of psychologists, • Innovation & Market opportunities to sponsor
users motivated, along
nutritionists, sponsors, Expansion: Working on AI 3. For Sponsors & Brands: A athletes and events,
with dedicated customer
and content creators integration for matchmaking targeted marketing targeting a highly engaged
support through a
to provide holistic and injury prevention while platform to engage with the sports audience.
helpdesk or live chat.
development and forming partnerships with sports community, sponsor
visibility. key stakeholders to expand athletes and events, and .
in the MEA region. build visibility through
partnerships.
BMC

Cost Structure Key Resources Channels Revenue Stream

• PLATFORM DEVELOPMENT & • TECH INFRASTRUCTURE: MOBILE & WEB PLATFORM: NRG'S • Subscription Fees (Freemium Model):
MAINTENANCE: COSTS RELATED TO PLATFORM ARCHITECTURE CENTRAL APP AND WEBSITE WHERE Free basic access for athletes with
HOSTING, MAINTAINING, AND (WEBSITE, MOBILE APP, AI ALL ACTIVITIES TAKE premium subscription options offering
UPGRADING THE DIGITAL ANALYTICS, VIDEO PLACE (ATHLETES' PROFILES, advanced features like personalized
INFRASTRUCTURE AND AI HOSTING, ETC.). SCOUTING, COACHING, ETC.). coaching, AI insights, and progress
ALGORITHMS. • ATHLETE DATABASE: A GROWING • SOCIAL MEDIA: ENGAGING tracking.
• MARKETING AND PROMOTIONS: DATABASE OF ATHLETES, COACHES, ATHLETES, COACHES, AND FANS • Advertising & Sponsorship: Income from
BUDGET FOR DIGITAL MARKETING TEAMS, AND SCOUTS THROUGH FACEBOOK, INSTAGRAM, brands looking to advertise or sponsor
CAMPAIGNS, INFLUENCER ACROSS THE MEA REGION. LINKEDIN, AND TWITTER FOR content and athletes on the platform.
COLLABORATIONS, AND REGIONAL • AI TOOLS: ADVANCED AI PROMOTIONS AND UPDATES. • COMMISSION ON COACH/PLAYER
OUTREACH. ALGORITHMS TO ASSIST WITH • INFLUENCER PARTNERSHIPS: TRANSACTIONS: A PERCENTAGE OF
• STAFFING & OPERATIONS: SALARIES MATCHMAKING, PERFORMANCE PARTNERING WITH SPORTS EARNINGS FROM THE
FOR CUSTOMER SUPPORT, TECH PREDICTION, AND INJURY RISK INFLUENCERS TO PROMOTE THE coaching services and partnerships made
DEVELOPERS, BUSINESS ANALYSIS. PLATFORM AND CONNECT WITH THE
through the platform.
DEVELOPMENT, AND PARTNERSHIPS • COACHING NETWORK: A DIVERSE LOCAL AND REGIONAL SPORTS
• Data Analytics & Insights for
TEAMS. NETWORK OF EXPERIENCED COMMUNITY.
Teams/Clubs: Offering detailed player
• COACHING NETWORK COACHES WHO OFFER BOTH • PARTNERSHIPS WITH SPORTS
reports and
MANAGEMENT: COSTS ASSOCIATED PHYSICAL AND MENTAL TRAINING. MEDIA OUTLETS: FEATURED
scouting data to clubs and scouts for a fee.
WITH VETTING AND ONBOARDING • EDUCATIONAL CONTENT: ARTICLES, ADVERTISEMENTS, AND
• Event Fees: Charging clubs and scouts for
QUALIFIED COACHES AND SPORTS RESOURCES FOR ATHLETES ON INTERVIEWS SHOWCASING
PROFESSIONALS. ATHLETES AND COACHES ON
organizing and participating in virtual or
TOPICS LIKE INJURY PREVENTION,
• CONTENT CREATION & LICENSING: POPULAR SPORTS MEDIA physical "Trial Days" to evaluate ta
FITNESS, SPORTS PSYCHOLOGY,
PRODUCING EDUCATIONAL AND NUTRITION. PLATFORMS.
RESOURCES, WEBINARS, AND • BRANDING AND MARKETING • WEBINARS & ONLINE EVENTS:
TRAINING MATERIALS, AS WELL AS ASSETS: DIGITAL MEDIA TO MARKET HOSTING LIVE SESSIONS ON
LICENSING VIDEO AND PERFORMANCE THE PLATFORM ACROSS SOCIAL ATHLETIC DEVELOP
DATA ANALYTICS TOOLS. MEDIA AND PARTNER CHANNELS.