POSTGRADUATE GROUP PROJECT BRIEF

Please be aware that by submitting this form you are agreeing to the following:
By taking part in the Postgraduate Group Projects, your organisation will be asked to allocate a contact
person for the student team. They will be asked to be available (by email/phone) to respond to queries from
their Student Project Coordinator for the duration of the project period and will host an initial meeting, a
mid-project check-in and a final presentation from the student team.

Contact Information

Organisation name: Lightricity

Address: Oxford Science Park, The Hayakawa, Edmund Halley Rd, Oxford OX4 4GB

Industry:

Contact name:

Position:

Department:

Direct line:

Email:

Background Information & Project Brief

Background about your Our company:

organisation (Tell us briefly Lightricity Ltd is an innovative company based in the United
about your company, your Kingdom, specializing in renewable energy solutions.
vision, your product, your Founded in 2017, the company focuses on the development
customer etc) of cutting-edge photovoltaic (PV) technology designed
specifically for low-light environments. Lightricity is a leader
in energy harvesting, enabling a future where devices can
operate without batteries, significantly reducing
environmental waste and maintenance costs.

Core Technology and Specialization

The core innovation of Lightricity lies in its ultra-high-

efficiency photovoltaic cells, which achieve energy
conversion efficiencies exceeding 30% under artificial
lighting conditions. These cells are engineered to harvest
Phone: 0208 223 3414
Email: [email protected]
UEL Centre For Student Success (CFSS)
University of East London
University Way, Royal Docks, London E16 2RD
 even the smallest amounts of energy from low-intensity
light sources, such as fluorescent and LED lighting. This
technology is particularly transformative for IoT (Internet
of Things) devices, which often require low but consistent
power to operate effectively.

Key Features of Lightricity’s Technology:

1. High Efficiency: Their photovoltaic cells are

optimized for low-light indoor environments,
outperforming traditional solar cells.
2. Sustainability: Eliminates or significantly reduces
the reliance on disposable batteries, promoting
environmental sustainability.
3. Autonomy: Enables self-sustaining IoT devices,
reducing maintenance costs and extending device
lifespans.

Major Projects and Contributions

Lightricity has partnered with various organizations and

institutions to develop innovative solutions across multiple
industries. Some of their notable projects include:

1. Horizon 2020 AMANDA Project:

o Objective: To develop autonomous systems
for environmental sensing and asset tracking
in smart IoT ecosystems.
o Significance: The €4 million European-funded
project highlights Lightricity’s role as a key
technology partner in advancing smart, self-
powered systems.

2. Medical Innovations:
o Collaboration: Partnered with the University
of Surrey and other organizations.
o Goal: Developed the world’s first self-
powered, conformal X-ray detector. This
technology is designed for medical imaging
applications, eliminating the need for external
power sources in critical devices.

3. Nuclear Industry Applications:

o Partnerships: Worked on projects for
monitoring workers in nuclear
decommissioning environments.
o Innovation: Provided energy-harvesting
solutions that support personnel safety in
hazardous areas.

4. Commercial IoT Solutions:

o Applications: Their photovoltaic technology
powers sensors, asset trackers, and smart
devices in industrial, retail, and healthcare
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University of East London
University Way, Royal Docks, London E16 2RD
 settings.

Company Vision and Impact

Lightricity’s mission is to lead the transition toward a

sustainable, battery-free future by providing reliable, self-
powered solutions. Their technology is a critical enabler for
the rapid growth of IoT systems, reducing the
environmental impact of disposable batteries and cutting
operational costs for businesses. The company envisions a
world where smart devices are seamlessly integrated into
daily life, powered autonomously and sustainably.

Environmental Benefits:

 Waste Reduction: By replacing disposable

batteries, Lightricity directly addresses the problem
of electronic waste.
 Energy Efficiency: Their photovoltaic solutions are
designed to work optimally in indoor environments,
where traditional solar panels fail.

Business and Market Presence

Lightricity serves a broad range of industries, including

healthcare, industrial IoT, retail, and environmental
monitoring. Their solutions are tailored to meet the specific
power needs of various applications, such as:

 Smart sensors and beacons

 Medical devices
 Asset tracking systems
 Industrial monitoring equipment

Client Base and Partnerships:

Lightricity collaborates with both private companies and

government organizations, leveraging its expertise to
develop tailored solutions for its partners.

Key Facts

 Founded: March 1, 2017

 Headquarters: The Hayakawa Building, Oxford
Science Park, Edmund Halley Road, Oxford, OX4
4GB, UK
 Industry: Renewable Energy and IoT
 Employees: 11–50
 Annual Revenue: Estimated at €5–10 million
(projected).

Phone: 0208 223 3414

Email: [email protected]
UEL Centre For Student Success (CFSS)
University of East London
University Way, Royal Docks, London E16 2RD
 Leadership and Team

Lightricity boasts a highly skilled team of engineers,

scientists, and industry professionals with expertise in
photovoltaics, renewable energy, and IoT systems. Their
leadership team focuses on driving innovation and fostering
collaborations that expand the company’s impact.

Contact Information

 Website: www.lightricity.co.uk
 Phone: +44 1865 334131
 Address: The Hayakawa Building, Oxford Science
Park, Oxford, OX4 4GB, UK
 Email: [email protected]

Any useful documentation 1. Annual Reports and Financial Statements:

(please include links here and
attach any useful document e.g. Lightricity Ltd's official filings, including annual accounts
your annual reports, previous and confirmation statements, are accessible through the UK
campaigns, customer reviews Government's Companies House.
etc to the email when sending
your form to  Companies House Filing History: This repository
contains Lightricity's financial statements and other
[email protected])
statutory filings.

Companies House

2. Company Profile and Financial Estimates:

For an overview of Lightricity's financial performance and

company details, Pomanda provides estimated figures:

 Pomanda Company Profile: Offers insights into

Lightricity's turnover and net assets.

Pomanda

3. Customer Reviews and Employee Insights:

While direct customer reviews are limited, employee

perspectives can offer valuable insights into the company's
operations and culture:

 Glassdoor Reviews: Contains employee reviews

and ratings for Lightricity.

Phone: 0208 223 3414

Email: [email protected]
UEL Centre For Student Success (CFSS)
University of East London
University Way, Royal Docks, London E16 2RD
 Glassdoor

4. Media Coverage and Industry Recognition:

Lightricity has been featured in industry publications and

platforms, highlighting its technological advancements and
market presence:

 PV Magazine Article: Discusses Lightricity's

unveiling of indoor PV testing products.

pv magazine International

 Solar Impulse Foundation Profile: Showcases

Lightricity's innovative solutions in the renewable
energy sector.

https://solarimpulse.com/companies/lightricity?utm_

5. Official Website and Contact Information:

For comprehensive information on Lightricity's products,

services, and latest updates, their official website is a
valuable resource:

 Lightricity Official Website: Provides detailed

information on their technology, applications, and
company news.

 https://lightricity.co.uk/?utm_source

For a visual overview of Lightricity's energy-harvesting

solutions, you might find the following video informative:
https://youtu.be/OXiU7BPDcjE?si=ebiiNXs03I40y4_E

The challenge to be addressed The project challenge revolves around leveraging

(Please provide details of the Lightricity's energy-harvesting technology to
project, problem or issue you address a key global issue: ensuring sustainable,
would like the project team to autonomous power for IoT (Internet of Things)
work on). devices and sensors. With the rapid expansion of IoT
across industries like healthcare, logistics, smart homes,
and industrial monitoring, reliance on batteries is not only
unsustainable but also costly in terms of maintenance and
environmental impact.

Specific Challenges:

1. Battery Dependence and Waste:

IoT devices typically depend on batteries, leading to
billions of disposable batteries being discarded
annually. This contributes to environmental pollution
and high operational costs for battery replacements.
2. Energy Sustainability:
Many IoT devices require power in environments with
minimal natural light (e.g., indoor spaces or
Phone: 0208 223 3414
Email: [email protected]
UEL Centre For Student Success (CFSS)
University of East London
University Way, Royal Docks, London E16 2RD
 warehouses). The challenge is to develop and
implement efficient energy-harvesting solutions that
can function effectively in such low-light conditions.
3. Scalability and Adoption:
While Lightricity’s photovoltaic technology is highly
efficient, the challenge lies in scaling this innovation
to meet the diverse energy requirements of IoT
devices in various industries. Furthermore,
convincing industries to adopt battery-free
alternatives may require strong evidence of cost
savings and reliability.
4. Technological Optimization:
Although Lightricity's photovoltaic cells boast a 30%
+ conversion efficiency, ensuring optimal integration
with IoT devices for seamless operation and
maximum energy efficiency remains a critical
technical hurdle.
5. Awareness and Market Penetration:
Educating businesses and consumers about the
benefits of energy harvesting over conventional
batteries and addressing concerns regarding
implementation costs and device compatibility are
key challenges.

Desired Outcomes of the Project:

 Development of customizable solutions using

Lightricity's technology to power IoT devices in real-
world applications.
 Reduction of battery usage by enabling self-
sufficient, maintenance-free IoT devices.
 Creation of a framework to demonstrate the long-
term cost and environmental benefits of energy-
harvesting technology for industries.
 Market research to identify sectors with the highest
adoption potential and specific use cases to
showcase the technology’s capabilities.

The task (Please give more 1. Sales Team

specific detail about the types of
tasks you anticipate the project  Conduct market research to identify potential clients
encompassing) and industries for Lightricity's energy-harvesting
solutions.
 Develop sales strategies to pitch Lightricity’s
products to IoT-focused businesses.
 Create a sales pipeline to track leads, follow-ups, and
closures.

2. Digital Marketing Team

 Design and execute digital campaigns to raise

awareness about Lightricity’s innovative technology.
 Manage social media platforms and create engaging

Phone: 0208 223 3414

Email: [email protected]
UEL Centre For Student Success (CFSS)
University of East London
University Way, Royal Docks, London E16 2RD
 content, including blogs, videos, and infographics.

3. Documentation Team

 Develop professional documentation, including

technical reports, brochures, and user guides for
Lightricity’s products.
 Maintain records of project milestones and create
case studies of successful applications.
 Ensure all documentation aligns with brand
guidelines and technical accuracy.

4. Account Management Team

 Build and maintain relationships with existing clients

to ensure satisfaction and gather feedback.
 Track and report on client interactions, ensuring
smooth onboarding processes.
 Collaborate with other teams to align client needs
with deliverables and improve retention rates.

Desired Outcomes/Output The project aims to achieve the following outcomes:

1. Increased Market Presence:

o Expand awareness of Lightricity’s energy-
harvesting solutions in key industries through
targeted marketing and sales initiatives.

2. Enhanced Client Engagement:

o Establish strong client relationships and
improve satisfaction through effective account
management and tailored solutions.

3. Sales Growth:
o Generate leads, convert them into sales, and
build a robust sales pipeline for sustained
business growth.

4. High-Quality Documentation:
o Produce professional, well-structured
documentation, including product manuals,
case studies, and marketing materials to
support branding and operations.

5. Innovative Marketing Campaigns:

o Execute creative and data-driven digital
campaigns that enhance Lightricity’s online
visibility and reputation.

6. Operational Efficiency:
o Develop streamlined workflows across sales,
marketing, and account management teams,
creating a scalable business model.

7. Student Skill Development:

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UEL Centre For Student Success (CFSS)
University of East London
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 o Provide participating university students with
hands-on experience, fostering innovation,
collaboration, and professional growth.

The Task

The project will encompass the following tasks, distributed

among the six teams:

1. Sales Team

Primary Role: Drive revenue growth through lead

How will your organisation generation, strategic client acquisition, and maintaining a
structured sales pipeline.
use the students’ input
Responsibilities:

 Market Research:
o Conduct research on industries such as IoT,
healthcare, and industrial automation.
o Identify target customers and market trends
relevant to Lightricity’s energy-harvesting
solutions.
 Lead Generation:
o Leverage LinkedIn, CRM tools, and other
platforms to identify prospective clients.
o Initiate contact and develop relationships with
potential customers.
 Client Needs Analysis:
o Understand client requirements and
recommend suitable Lightricity solutions.
o Tailor proposals to address industry-specific
challenges.
 Pipeline Management:
o Create and manage a structured sales
pipeline, including tracking leads, follow-ups,
and deal closures.
 Sales Strategy Development:
o Develop customized strategies for key
industries.
o Collaborate with the Competitor Analysis team
(if applicable) for insights into competitors.
 Reporting:
o Provide weekly reports on sales performance,
lead conversion rates, and pipeline progress.

2. Digital Marketing Team

Primary Role: Enhance the online presence and visibility

of Lightricity through innovative campaigns and strategic
digital outreach.
Responsibilities:

 Content Creation:
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Email: [email protected]
UEL Centre For Student Success (CFSS)
University of East London
University Way, Royal Docks, London E16 2RD
 o Develop blogs, infographics, and videos
showcasing Lightricity’s technology and its
applications.
o Publish case studies and testimonials from
successful client engagements.
 Social Media Campaigns:
o Plan and execute campaigns on LinkedIn,
Twitter, and Instagram targeting IoT,
renewable energy, and technology sectors.
o Design visually appealing posts and use data-
driven targeting to reach the right audience.
 SEO & Paid Advertising:
o Optimize the website for search engines to
drive organic traffic.
o Design and manage paid ad campaigns, using
tools like Google Ads and LinkedIn Ads.
 Email Marketing:
o Develop newsletters and email sequences to
engage leads and promote product launches.
 Collaborations:
o Work with the Documentation and Competitor
Analysis teams to ensure marketing
campaigns reflect Lightricity’s unique
strengths.
 Analytics and Reporting:
o Track campaign performance using tools like
Google Analytics.
o Report on KPIs such as engagement rates,
click-through rates, and conversion metrics.

3. Documentation Team

Primary Role: Create and maintain professional

documentation that supports technical, sales, and
marketing functions.
Responsibilities:

 Technical Documentation:
o Develop user manuals, technical guides, and
installation instructions for Lightricity’s
products.
o Ensure accuracy and clarity in technical
content.
 Marketing Collateral:
o Design brochures, white papers, and product
summaries for use in sales presentations and
campaigns.
o Create pitch decks and customized proposals
for clients.
 Case Studies & Project Records:
o Document project milestones and successful
applications of Lightricity technology.
o Develop case studies that highlight ROI and
effectiveness for clients.
 Templates & Standardization:
o Create standardized proposal templates to
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Email: [email protected]
UEL Centre For Student Success (CFSS)
University of East London
University Way, Royal Docks, London E16 2RD
 improve consistency in sales documentation.
 Collaborative Support:
o Partner with the Sales and Digital Marketing
teams to align technical and promotional
materials.
 Internal Documentation:
o Maintain detailed records of project
operations, workflows, and lessons learned for
future scalability.

4. Account Management Team

Primary Role: Strengthen relationships with existing

clients, improve retention rates, and ensure a smooth
onboarding experience.
Responsibilities:

 Client Onboarding:
o Guide new clients through the onboarding
process to help them understand and
integrate Lightricity’s solutions.
o Conduct training sessions or demos when
needed.
 Communication:
o Act as the main point of contact for client
queries and concerns.
o Provide prompt and effective solutions to
client issues.
 Feedback Collection:
o Collect and analyze client feedback to identify
areas for improvement.
o Share insights with Sales, Marketing, and
Product Development teams.
 Retention Strategies:
o Design loyalty programs or incentives for long-
term clients.
o Offer customized solutions to meet specific
client needs and maintain satisfaction.
 Relationship Management:
o Build strong rapport with clients through
regular check-ins, personalized services, and
updates on new offerings.
 Performance Tracking:
o Monitor client engagement and satisfaction
metrics.
o Provide reports on client feedback and
retention rates to the Strategic Operations
team (if applicable).

Outcome

By dividing the tasks among these 4 teams, students will

provide critical support in sales, marketing, documentation,
Phone: 0208 223 3414
Email: [email protected]
UEL Centre For Student Success (CFSS)
University of East London
University Way, Royal Docks, London E16 2RD
 account management, competitor analysis, and strategic
operations. This collaborative approach ensures that every
aspect of Lightricity’s growth strategy is addressed while
offering students a dynamic, hands-on learning experience.

Since this initiative is driven through the Enterprise Work

Placement (EWP) program, you can enhance the project
by emphasizing the following aspects:

1. Skill Development:
o Students will gain real-world experience in
sales, marketing, documentation, and client
management.
o Teams can rotate roles for a well-rounded
understanding of the business.
2. Hands-On Learning:
o Students will collaborate with Lightricity
professionals to develop critical thinking and
problem-solving skills.
o Encourage participation in industry research
and client interactions.
3. Innovation & Creativity:
o Allow students to propose innovative ideas,
particularly in marketing campaigns and
customer engagement strategies.

Phone: 0208 223 3414

Email: [email protected]
UEL Centre For Student Success (CFSS)
University of East London
University Way, Royal Docks, London E16 2RD