A PROJECT REPORT

ON

A STUDY OF FACTORS

INFLUENCING CONSUMERS IN SELECTION OF CAB SERVICE

INDEX CHAPTER-1
1.INTRODUCTION
1.2 OBJECTIVE
1.3 RESEACH AND METHDOLOGY
CHAPTER-2
2.1 COMPANY PROFILE
2.2 HISTORY
CHAPTER -3
3.DATA ANALAYSIS AND
INTERPRETATION
CHAPTER-4
4.1 LIMITATION
4.2 SUMMARY AND CONCLUSION
 CHAPTER-1

INTRODUCTION
CHAPTER-1
INTRODUCTION

Transportation infrastructure in cities has changed dramatically over the last decade. Cabs, among
other modes of transportation, have become an important mode of transportation in India's
metropolitian and urban cities. With the help of technology, the organised car rental industry is
expanding all the time. Customers in the modern era use mobile apps to book cabs at any time and
from any location in urban areas. Cab operators' pricing strategy has positively influenced customers
to book a cab rather than traditional modes of transportation such as autos and local buses.

The car rental industry, like most others, has seen a lot of transportation with internet technology.
Because of the fierce competition among organised cab operators, consumers can book cabs at
competitive prices. In this regard, the current paper provides an overview of consumer behaviour when
booking taxis. We have seen as tremendous increase for demand of taxi services which brought OLA
and UBER in the market. The reasonsfor taxi ride may be either for destination to reach for or for
work place.
We can see an increased healthy competition between OLA & UBER in order to capture the maximum
market share this is because of technology which is upgrading and is changing constantly. The taxi
companies are facing competition as there are no. of options available for the customers to choose their ride
with required high quality, good reputation as well as excellent services.
One of the key features that sets these services apart is their utilization of GPS technology to match
passengers with nearby drivers, ensuring quick response times and minimizing waiting periods.
Additionally, both Ola and Uber offer various vehicle options to suit different preferences and
budgets, ranging from economical hatchbacks to luxury sedans and SUVs.
Ola and Uber have not only transformed the way people commute but have also created opportunities for
individuals to become independent entrepreneurs by driving for these platforms. This gig economy model
empowered countless drivers to earn a livelihood on their own terms, contributing to the overall economy
while providing a valuable service to communities.
However, these services have not been without controversy, facing regulatory challenges and criticism
regarding issues such as driver wages, passenger safety, and competition with traditional taxi services.
Nonetheless, their widespread popularity and continued innovation in areas such as electric vehicles,
ridesharing, and autonomous technology demonstrate their significant impact on the transportation
landscape.
In recent years, the transportation landscape has undergone a significant transformation with the
emergence of the ride-hailing industry. Enabled by technological advancements and changing consumer
preferences, services such as Uber, Lyft, and similar platforms have revolutionized the way people
commute in urban and suburban areas worldwide.
The convenience, affordability, and accessibility offered by these platforms have reshaped traditional
notions of transportation, challenging the dominance of conventional taxis and public transit systems.
With this paradigm shift comes a heightened focus on understanding the factors driving consumers' choices
in selecting cab services. In an increasingly competitive marketplace, characterized by numerous service
providers vying for consumer attention, it becomes crucial for companies to identify and respond to the
preferences and priorities of their target audience
effectively. This study endeavors to delve deeper into the intricate web of considerations that influence
consumers' decision-making processes when opting for cab services.
The selection of transportation services is not merely a matter of convenience or cost; rather,
it encompasses a myriad of factors that intersect to shape consumer behavior. From pricing and service
quality to brand reputation and technological features, consumers weigh various considerations before
making their choices. Moreover, factors such as safety concerns, environmental consciousness, and
regulatory compliance further complicate the decision- making landscape. By comprehensively examining
the multifaceted nature of these influences, this study seeks to provide valuable insights for cab service
providers to refine their strategies, enhance customer satisfaction, and maintain competitiveness in an ever-
evolving market. Through a combination of literature review, empirical analysis, and consumer surveys, we
aim to shed light on the nuanced dynamics at play in the selection of cab services, offering actionable
recommendations for industry stakeholders and policymakers alike. The need for online Cab Management
System is clear. We need this software because the previous Existing System requires a lot of manual work in
documentation which is a highly tedious task. It's not as good as the online process due to which we needed
to develop the proposed software which will solve the problems in the existing system greatly with good
results & making full use of information technology to improve the level of our efficiency. With this
Proposed Software, it becomes easy to manage the cab facilities to the employees. So, the main objective of
the project is to provide cab facility to the employees of the organization. Employees in the organization are
provided cabs. Drivers, Vendors, Vehicles are registered with the company. Routes, Vehicles are allocated to
Drivers. Cabs are also provided to Employees who want to travel to another location temporarily. Amount
of the Trip is also calculated. Accordingly, billing is also done for the Vehicle and Vendor. Reports are also
shown related to Trips, Routes, and Vendors.
Existing System The need for a new system was required since in the present system, Organization require
persons for doing maintenance, allocation and proper functioning of the transportation .The person
appointed needs to look after the assigning and movement of cabs. The authorized person maintains the
transportation details in papers, which is a tedious task if any updating or changes need to be done. There
are a few drawbacks in the existing system .All the work is done manually. Customer has to go to transport
department for enquiries.
Difficult to maintain the details related to Employee, Vendor, Driver etc. Details are stored in papers.
Maintenance is a huge problem.
Proposed system The Proposed System of Cab Hire provides Cab facility to employees. Data is centralized
which overcomes the drawback of the sharing problem in the previous system. As data is maintained
electronically, it's easy for a person to update the details, which overcomes the tedious updating task in the
previous system. Maintenance is easy and performance is good. Mainly the system has automated the
Transportation Process. The managers solve the problems faced by employees during cab booking by
providing all the details in hassle free manner. Records can easily be exported to Excel.
OBJECTIVES OF THE STUDY

Research the various factors that influence customers' decisions to use taxi Services . Determine
customer satisfaction with call-taxi services. Determine whether the factors influenced the customers To
study the influence of price consciousness on consumers while selecting a cab service. To ascertain the
role of innovativeness of the consumers in the selection of cab services.To study the impact coupon
redemption behavior of consumers in the selection of cab services

The present study covers factors like innovativeness, price consciousness, and coupon redemption
behavior. There may be other factors influencing the consumers in selection of cab services which are not
covered in the study. This study had not covered the influence of demographic characteristics on other
psychographic variables.

Thus, we can analyse and start working on cab management for the other cities .This will help in
management of transport for other employees working in other cities of same organization.

1. Providing Good User Interface.

2. Providing access permissions to the employees
3. Try to Implement the GPS system in the Cabs.
 RESEARCH METHODOLOGY

MEANING OF RESEARCH

In common parlance, research refers to the pursuit of knowledge. Research can also be defined as a
scientific and systematic search for relevant information on a specific topic. "The manipulation of things,
concepts, or symbols for the purpose of generalising to extend correct or verify knowledge, whether that
knowledge aids in theory construction or art practice ." -M.Stephenson and D.Slesinger .

TYPES OF RESEARCH
Descriptive Vs Analytical
Descriptive research includes various types of surveys and fact-

finding inquiries. The primary goal of descriptive research is to describe the current state of affairs.
Analytical research requires the researcher to use existing facts or information and analyse it in order to
make a critical evaluation of the material.
Applied Vs fundamental
Applied research seeks to solve an immediate problem confronting a society or an industrial/business
organisation. An example of applied research is research aimed at specific conclusions in response to
a
specificor business problem. Fundamental research is primarily concerned with generalisation and
theory formulation. Fundamental research is defined as gathering knowledge for the sake of
gathering knowledge.
Fundamental research can include investigations into natural phenomena or pure mathematics.

Quantitative Vs Qualitative
The qualitative measurement of some characteristics is the foundation of Building Trust and Safety: Trust

and safety concerns are paramount for consumers when choosing cab services. Research in this area can
help ridesharing platforms implement robust safety measures, such as driver background checks, vehicle
inspections, and real-time tracking, to build trust and confidence among customers. Transparent
communication of safety policies and incident reporting procedures can further strengthen trust and loyalty.

Informing Regulatory Policies:

:Insights into consumer preferences and behavior can inform regulatory policies aimed at ensuring
fairness, transparency, and safety in the ridesharing industry. By understanding the factors that influence
consumer choices, policymakers can develop regulations that promote competition, protect consumer
rights, and foster innovation while addressing concerns related to pricing, safety, and accessibility.
Contributing to Academic Knowledge:

A study on factors influencing consumers in the selection of cab services contributes to the academic
understanding of consumer behavior in the transportation industry. By synthesizing existing research and
generating new insights, such studies advance knowledge in fields such as marketing, economics,
psychology, and transportation planning.qualitative research. It is applicable to phenomena that can be
expressed numerically. Qualitative research is concerned with qualitative phenomena, which are those that
are related to or involve quality or kind. In the behavioural sciences, where the goal is to discover the
underlying motives of human behaviour, qualitative research is especially important. Conceptual Vs
Empirica
l Conceptual research is concerned with abstract ideas or theories. Philosophers and thinkers typically use
it to develop new concepts or reinterpret existing ones. Empirical research is often based solely on
experience observation, with little regard for system and theory. It is data-driven research that yields
conclusions that can be verified.
 HYPOTESIS OF STUDY

A hypothesis is either a proposed explanation for an observable phenomenon or a

reasoned prediction of a possible casual correlation between multiple phenomena. The
term derives from the Greek word hyposthenia, which means "to put under" or "to
suppose." The scientific method requires that a scientific hypothesis be tested.
Such hypotheses are typically based on previous observations or extensions of scientific theories. Despite
the fact that the terms "hypothesis" and "theory" are frequently used interchangeably in common and
informal usage, a scientific hypothesis is not the same as a scientific theory .
Hypothesis is of two types :

: Null hypothesis: The hypothesis that could be falsified based on the observed data. The null hypothesis
typically
a proposes a broad or default position, such as there being no difference between a treatment and
control.

:Alternate hypothesis: The hypothesis that the restrictions or set of restrictions to be tested does not

hold. It's just the opposite of the null hypothesis Population Consumer of Hyderabad city are

considered as population in the survey.

Sampling Unit
Industrial consumers such as employees and businessman are taken as sampling unit. .
Sample Size
It gives the target population that will be sampled. There were 50 respondents taken for the research. This
research was carried in hyderabad. .Sampling Procedure The sampling method is non-probability sampling.
Convenience sampling was used to select survey participants.
.

Data collection

Primary and secondary data are used to assess the study's objectives.
Primary Data : It is the first and data that are chosen at random and thus have a unique personality. Primary
data was essential for learning about cars and calculating this brand's market share in comparison to another.
Secondary Data : These are those that were collected by someone else and have already been statistically
processed. Secondary data was gathered from websites of 41 interest, newspapers, magazines, and
businesses.

Statistical tools to be used After the data was collected, it was tabulated, and the project findings were
presented, followed by analysis and interpretation to reach specific conclusions. There are two
prominent methods for data analysis.

1.Qualitative investigation
2.Quantitative analysis
Each method employs its own technique. The focus of qualitative research is on describing
characteristics. It does not make use of numbers. Because numbers are its primary focus, quantitative
research is the polar opposite of qualitative research. Quantitative research is all about the numbers. I
conducted quantitative research for my project report. Bar diagrams and pie charts are used to analyse
data.

As previously stated, there is a significant increase in the use of taxi services in all cities, particularly in
metropolitan areas. This study will assist us in determining customer satisfaction in terms of comfort, price,
and safety, among other things. Surveys were used to determine customer satisfaction with Ola and Uber, as
well as which one is more effective in terms of price, safety, and so on. This research could aid the taxi
industry in developing marketing strategies and customer relationship plans.

Here are several key points highlighting the significance of such a

study:
Improving Service Quality
Understanding the factors that drive consumer choices allows ridesharing platforms to focus on areas that
directly impact service quality. By prioritizing aspects such as driver professionalism, vehicle cleanliness,
and timely service, companies can enhance the overall customer experience and differentiate themselves in
a competitive market.

Optimizing Pricing Strategies

Pricing is a critical factor for consumers when choosing cab services. Research in this area can help
ridesharing platforms develop more effective pricing strategies that balance affordability with profitability.
Insights into consumer price sensitivity and preferences can inform dynamic pricing mechanisms and
promotional offers that maximize revenue while maintaining customer satisfaction.
 CHAPTER-2

COMPANY PROFILE
COMPANY PROFILE
Ola and Uber, two of the world's largest ride-hailing companies, emerged during the early 2010s,
marking the beginning of what is often referred to as the "age of Ola and Uber." Here's a brief
overview of their respective timelines:

Uber: Founded in March 2009 by Garrett Camp and Travis Kalanick in San Francisco, Califo
as UberCab, a luxury car service. The company officially launched its ride-hailing app in 2010, initially servin
San Francisco before expanding to other cities across the United States and internationally. Uber's innovativ
approach

to transportation, which utilized mobile technology to connect passengers with drivers, quickly gained
popularity, leading to rapid growth and widespread adoption.
Ola: Ola, founded by Bhavish Aggarwal and Ankit Bhati, was launched in December 2010 in Bengaluru,
India, under the name "OlaCabs." Similar to Uber, Ola began as a cab aggregator service, connecting
passengers with drivers through a mobile app. Ola initially focused on serving Indian cities but later
expanded its operations to international markets, including Australia, New Zealand, and the United Kingdom
Ola differentiated itself by catering to the specific needs and preferences of the Indian market, offering vario
types of vehicles and services tailored to different consumer segments.
The "age of Ola and Uber" is characterized by the widespread adoption of ride-hailing services as a conven
and reliable mode of transportation in urban and suburban areas worldwide. These companies not only
transformed the way people commute but also catalyzed discussions around issues such as regulation, labo
rights, and urban mobility. Despite facing regulatory challenges and controversies related to safety and labo
practices, Ola and Uber continue to dominate the global ride-hailing market, shaping the future of transporta
in the process.

This era witnessed rapid growth and expansion of Ola and Uber, fueled by increasing smartphone penetrati
changing consumer preferences, and investor interest in the burgeoning ride-hailing market. Their use of mo
apps, GPS tracking, real-time ride updates, and cashless payments set new standards for transportation se
globally. Despite facing regulatory challenges and controversies, Ola and Uber continue to dominate the rid
hailing industry, shaping the future of urban mobility.
 HISTORY

In the early days, players like Mega cabs and Fast Track taxi started operations with their own small
fleets, with drivers as employees. Passengers could book rides through telephone calls and payment
was done in cash. In 2006, other players like Meru Cabs, Easy Cabs and Savaari appeared on the
horizon. They took on drivers as “subscribers” who placed a deposit with the company. The company
would buy a car, train the drivers in soft skills and charge a fixed amount from them per day. In turn, the
driver had to bear the cost of fuel, while maintenance of the car of fuel, while maintenance of the car
was taken care of by the company.
Some companies completely owned the car throughout its lifetime, while others, like Easy Cab, had a syste
wherein after five years of non-stop driving, the car became the property of the driver. 2010 marked a histor
year for the taxi business when Ola entered the scene with

its fleet aggregation model. This lean business model attracted many drivers who owned cars to join the
platform to offer services. Taxi For Sure joined the bandwagon in 2011 and Uber arrived on Indian shores a
couple of years later.

The phenomenal growth of these companies is intricately tied to the mobile revolution in India. Riders could
simply pull out their smartphones, enter the app and book a taxi. The true ride-hailing revolution was born. T
history of cab services dates back centuries, evolving from horsedrawn carriages to modern ridesharing
platforms. Here's a brief overview:

Horse-Drawn Carriages: The concept of hiring a carriage and driver for transportation dates back to ancient
times. In the 17th century, horsedrawn carriages became popular in cities like London and Paris, providing

transportation for the wealthy elite.

Hackney Carriages: The term "hackney carriage" originated in the 17th century, referring to carriages for hir
London. These carriages were regulated and licensed by the government to ensure quality and safety stand
Introduction of Motorized Taxis: The late 19th and early 20th centuries saw the introduction of motorized tax
replacing horse-drawn carriages in many cities. These early taxis were typically gasoline-powered vehicles,
offering a faster and more efficient mode of transportation.

Rise of Radio Dispatch: In the mid-20th century, radio dispatch systems were introduced, allowing taxi
companies to efficiently manage their fleets and respond to customer requests. This technology greatly
improved the accessibility and reliability of taxi services. Expansion of Taxi Companies: Throughout the 20th
century, taxi services expanded rapidly in major cities around the world, becoming a ubiquitous mode of
transportation for urban dwellers and visitors alike.

Regulation and Licensing: Taxi services have often been subject to regulation and licensing by local
governments to ensure safety, fair pricing, and quality standards. Regulations typically cover areas such as
driver qualifications, vehicle inspections, and fare structures.
Emergence of Ridesharing: In the early 21st century, ridesharing platforms such as Uber and Lyft revolution
the taxi industry by leveraging mobile technology to connect passengers with drivers. These platforms offere
greater convenience, flexibility, and often lower prices compared to traditional taxi services.

Global Expansion of Ridesharing: Ridesharing services quickly expanded globally, reaching cities and
towns around the world. Companies like Uber and Ola in India, Grab in Southeast Asia, and Didi Chuxing
in China became major players in the transportation industry.

Technological Advancements: Ridesharing companies continue to innovate with technologies such as GPS
tracking, mobile payments, and driverless vehicles. These advancements have further improved the efficien
and user experience of cab services.

Challenges and Controversies: Ridesharing companies have faced various challenges and controversies,
including regulatory battles, concerns over driver wages and working conditions, and issues related to passe
safety and privacy. These issues continue to shape the evolution of cab services in the modern era.

Overall, the history of cab services reflects a continuous evolution driven by technological advancements,
changing consumer preferences, and regulatory frameworks. From humble horse-drawn carriages to moder
ridesharing platforms, the taxi industry has undergone significant transformations, yetcore .

As far as history is concerned, a taxicab, also known as a taxi or a cab, is a A taxicab conveys passengers
between locations of their choice. This differs from type of vehicle for hire with a driver, used by a single
passenger or small group of passengers, often for a non-shared ride.

other modes of public transport where the pick-up and dropoff locations are determined by the service provi
not by the passenger, although demand responsive transport and share taxis provide a hybrid bus/taxi mod

There are four distinct forms of taxicab, which can be identified on of providing convenient and reliable
transportation remains unchanged.

The history of studying factors influencing consumers in the selection of cab services can be traced back to
evolution of transportation systems and the emergence of the taxi industry itself. While taxis have been a m
of public transportation for centuries, the modern study of consumer behavior in this context gained moment
with the advent of technologydriven ride-hailing services in the 21st century.

Rise of Ride-Hailing Services: The introduction of ride-hailing platforms such as Uber and Lyft in the early
2010s revolutionized the transportation industry. These platforms leveraged mobile technology to connect
passengers with drivers, offering convenience,transparency, and often lower fares compared to traditional
taxis. This disruption sparked widespread interest in understanding the factors driving consumer preference
in the selection of transportation services.
Technological Innovation: The success of ride-hailing services can be attributed in part to technological
innovations such as GPS tracking, real-time ride tracking, and cashless transactions. These features not on
enhanced the user experience but also provided valuable data insights for service providers to optimize thei
operations and tailor their offerings to meet consumer demand.
Regulatory Challenges: The rapid growth of ride-hailing services also brought about regulatory challenges
related to licensing, safety standards, and labor practices. Debates surrounding the classification of drivers
independent contractors versus employees, as well as concerns about congestion and environmental impac
underscored the complex interplay between technology, regulation, and consumer behavior.

Academic and Market Research: As ride-hailing platforms gained prominence, academic researchers and
market analysts began to explore the factors influencing consumers' choices in selecting cab services.

Studies have examined various aspects such as pricing strategies, service quality, brand perception, user
demographics, and the role of social influence in shaping consumer behavior.

Overall, the history of studying factors influencing consumers in the selection of cab services reflects the
dynamic interplay between technological innovation, market forces, regulatory frameworks, and evolving
consumer preferences. As the transportation landscape continues to evolve, ongoing research in this area
remains essential for understanding and adapting to the changing needs and expectations of consumers.

The age of Ola and Uber

From the technological standpoint, leaders of the ride-hailing cab industry have achieved the “golden mean”
utilizing the growing impact of smartphone mobility and the gap created by the problems of the unorganized
taxi sector in the country. The user base increased exponentially, as the idea of hailing a taxi through a mob
app was enticing and refereshing to the everyday computer. Honest pricing, GPS location and safety feature
were other attractors to these services.
 CHAPTER-3

DATA ANALYISIS AND INTERPRETATION

DATA ANALYSIS
The process of assigning meaning to collected information and determining the conclusions, significance, an
implications of the findings is known as data analysis. It is an important and exciting step in the research
process.
In all research studies, data collection is followed by data analysis.

1. What is your gender?

INTERPRETATION:

According to the survey, there were 58% female respondents and 42% were male.
2.what is your age?

INTERPRETATION:

According to the survey, 80% of respondents are between the ages of 18 and 24, indicating the country's yo
Some of them are between the ages of 24 and 30, accounting for 12% and 5% of the respondents, respectiv
3.How frequently do you take cabs?

INTERPRETATION:

According to this survey, 40% respondents select CABS to travel for every month and 4% respondents do n
select cab as their daily means of transportation.
4. Which online cab aggregator do you prefer?

INTERPRETATION:

According to the survey, 80% of respondents prefer OLA Cabsservices, 26.7% prefer UBER taxi services, a
the remainder use other taxi services
5. Do you travel using on-demand cab services (such as Ola or Uber)?

INTERPRETATION:

According to this survey, 73% respondents do not use demand cab services (such as Ola, Uber) as their tra
and 27% use demand cab services as their travel.
6.Safety and security feature would help?

INTERPRETATION:

According to the survey, 52% of them said GPS Tracking Device

Connected on the Vehicle to help track the actual location and Panic App Option - User/Operator/Driver
features would be useful to them, 33% said GPS Tracking Devices Connected on the Vehicle to help track t
actual location, and 10% said Other safety and security features would be useful to them.
7. Which factors is most important to you when selecting a cab services?

INTERPRETATION:

According to the survey, 50% of them look up for price(affordability) and transparency, ease of
use(convenience), safety and security and rest 25% for safety and security respectively 15% for ease of
use(convenience) and 8% for price.
8.Do you want any changes in cab services?

INTERPRETATION:

According to the survey, 38% of them have responded that change in prices, 28% for location problem, 12%
service quality and 22% for other factors.
 CHAPTER-4

LIMITATIONS ,SUMMARY&CONCLUSION
 LIMITATIONS

As with any research, there is always room for further investigation, and this study is no exception Because

study was conducted over a short period of time, the sample size was limited to about 60 people. The cost

factor also limited our reach to our immediate surroundings. Respondents may be casual in their responses

majority of customers who responded were between the ages of 18 and 24. Because of limited resources, w

are unable to contact a large number of people for this study.

There is no quantitative data included. As a student, I only used pie charts to analyse data; no statistical too

were used in this report

While a study on factors influencing consumers in the selection of cab services can provide valuable

insights, it's essential to acknowledge potential limitations that may affect the research findings and

their applicability. Here are some common limitations associated with this type of study: Sampling

Bias

Research findings may be limited by the characteristics of the sample population. For example, if the study

primarily focuses on urban areas or specific demographic groups, the

findings may not generalize well to broader populations. Additionally, online surveys or app-
based data collection methods may exclude certain segments of the population, such as those
with limited access to technology or internet connectivity.
Self-Report Bias:

Data collected through surveys or interviews rely on participants' selfreported perceptions and behaviors,

which may be subject to bias or inaccuracies. Participants may provide socially desirable responses or

misinterpret survey questions, leading to unreliable data. Researchers should consider using multiple metho

and sources of data to triangulate findings and minimize self-report bias. Cross-Cultural Variability:

Consumer preferences and behaviors may vary across different cultural contexts and geographic regions.

Studies conducted in one country or cultural setting may not fully capture the diversity of consumer

preferences worldwide. Researchers should be cautious about generalizing findings across cultures and

consider conducting comparative studies to explore cross-cultural differences.

Temporal Validity: The rapidly evolving nature of the ridesharing industry may pose challenges to the validity
of research findings over time. Factors influencing consumer behavior, such as pricing strategies, service
quality, and technological innovations, may change rapidly in response to market dynamics and regulatory
developments. Longitudinal studies or regular updates to research methodologies can help maintain the
relevance of findings over time.

Data Privacy and Ethics: Research involving the collection and analysis of consumer data must adhere to st
ethical standards and data privacy regulations. Researchers should obtain informed consent from participan
anonymize sensitive information, and ensure data security throughout the research process. Failure to addr
these ethical considerations may compromise the validity and integrity of the research findings.

Causal Inference

While correlational studies can identify associations between variables, they may not establish causality. Fa
influencing consumer behavior in the selection of cab services are often interconnected and influenced by
multiple confounding variables. Researchers should use advanced statistical techniques, such as structural
equation modeling or experimental designs, to explore causal relationships more rigorously.
Limited Scope of Analysis: Research on factors influencing consumers in the selection of cab services may
focus on specific aspects of the consumer decision-making process, such as pricing, service quality, or
convenience. However, consumer choices are multifaceted and influenced by a wide range of factors, includ
social, psychological, and situational variables. Researchers should consider adopting a holistic approach th
incorporates multiple dimensions of consumer behavior.

By acknowledging these limitations and taking steps to address them, researchers can enhance the validity
reliability of studies on factors influencing consumers in the selection of cab services. Additionally, transpare
reporting of research methods, data sources, and analytical techniques can help readers interpret findings a
assess their applicability to real-world contexts.
CHAPTER-4
CONCLUSION
 CONCLUSION

The study reveals customersatisfaction with cab services, the factorsthey consider when choosing a service

provider, comfort, convenience, and safety. This will assist service providers as an important input in

understanding customer satisfaction with theirservices and the extent to which they are with us by utilising

ourservices.

Modern consumers are innovative while also price conscious. Customers who are price conscious can analy
and compare prices among different service providers. Cab services are becoming increasingly popular in
India's metropolises and other urban areas. This will also assist service providers in meeting customer
expectations and developing their market brand image This study investigates the multifaceted factors
influencing consumers' choices in selecting cab services.

The rapid growth of the ride-hailing industry has intensified competition, making it imperative for service
providers to understand and cater to consumer preferences effectively. Through a comprehensive literature
review and empirical analysis, this research identifies key determinants such as pricing, convenience, servic
quality, brand reputation, safety, and technological features.
Utilizing survey data collected from a diverse sample of consumers, both quantitative and qualitative
methodologies are employed to analyze the relative importance and interactions of these factors in decision
making processes.

The findings offer valuable insights for cab service providers to develop targeted marketing

Technological features and innovations, including GPS navigation, in-app messaging, andcashless paymen

enhance user experience and satisfaction.

Furthermore, environmental considerations are increasingly influencing consumer preferences, with a growi
demand for eco-friendly vehicles and sustainable transportation options. Demographic and cultural factors a
shape consumer preferences, highlighting the importance of tailoring offerings and marketing strategies to
diverse audience segments.

In summary, cab service providers must recognize the diverse array of factors influencing consumer decisio
making and develop targeted strategies to meet these preferences effectively. By prioritizing affordability,
convenience, service quality, safety, technological innovation, environmental sustainability, and demograph
considerations, cab service providers can enhance customer satisfaction, loyalty, and
competitiveness in the dynamic transportation market.
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12.Radio Taxi Services in Jaipur: A Learning Experience From Meri Car. International Journal of Marketing
Principles and Practices , 3 (2(4)), 37-41
ANNEXURE
ANNEXURE

1.What is your gender ?

A. Male

B. Female

2.What is your age ?

A.Below 18

B.18-24 24-30

C.30-36

D.Above 36

3.Which online cab aggregator do you prefer?

A.Ola cabs

B.Uber

C.Others

4.How frequently do you take cabs?

A.Every day

B.Every week

C.Every 2-3 week

D.Every month Less than every 2-3

5.Do you travel using on demand cab services?

A.No

B.Yes

6.Does safety and security feature would help? Gps tracking device Panic app

A.Both of the above

B.Others
7.which factors is most important to you when selecting a cab service ?

A.Price Ease of use Safety and security

B.All of the above

C.Other

8.Do you want change in cab services ?

A.Price Service quality

B.Location problem

C.Other
.

FINDINGS
FINDINGS

Female respondents outnumber male respondents by a margin of 58% to 42%.

The majority of respondents (80%) are between the ages of 18 and 24.

80% of respondents prefer OLA Cab services, while 26.7% prefer

UBER services.

40% of respondents choose CABS for monthly travel.

52% of respondents said that a safety and security feature would be beneficial to them.

43.3% of respondents were pleased with the cab services.

When choosing a cab service, 50% of respondents consider the price, ease of use (convenience), and safe

security factors.

38% of respondents want price changes, while 28% are concerned about location issues.
RECOMMENDATIONS AND SUGGESTIONS
RECOMMENDATIONS AND SUGGESTIONS
When presenting suggestions and recommendations in a report on factors influencing consumers in the

selection of cab services, it's important to provide actionable insights that can inform strategic

decisionmaking for ridesharing platforms and policymakers. Here are some suggestions and

recommendations based on the findings of the study:

Enhance Pricing Transparency: Ridesharing platforms should prioritize pricing transparency to build trust an
confidence among consumers. Implementing clear and understandable pricing structures, providing fare
estimates upfront, and minimizing the use of surge pricing during peak hours can improve customer satisfac
and loyalty.

Invest in Service Quality: Ridesharing platforms should focus on improving service quality by investing in
driver training programs, vehicle maintenance, and customer support services. Ensuring professionalism,
cleanliness, and timeliness can enhance the overall customer experience and differentiate platforms in a
competitive market.

Optimize Convenience and Accessibility: Ridesharing platforms should prioritize convenience and accessibi

by optimizing app usability, reducing wait times, and expanding service coverage to underserved areas.

Integrating additional services such as food delivery or package delivery can further enhance

the overall convenience of cab services.

Enhance Trust and Safety Measures: Ridesharing platforms should implement robust trust and safety

measures to address consumer concerns. Conducting thorough background checks on drivers,

implementing real- time tracking and emergency response features, and transparently communicating

safety policies can build trust and confidence among consumers.

Tailor Services to Diverse Consumer Preferences Ridesharing platforms should recognize that consumer
preferences vary across demographic groups and geographic regions. Tailoring services to meet the needs
diverse consumer segments, such as offering different vehicle options, language support, or accessibility
features, can enhance customer satisfaction and market penetration.

Engage in Public-Private Partnerships: Ridesharing platforms should collaborate with government agencies

and local communities to address regulatory challenges and promote sustainable transportation solutions.
Engaging in public-private partnerships can help ridesharing platforms navigate regulatory frameworks,

address transportation equity issues, and contribute to the development of smart cities.

Invest in Research and Development: Ridesharing platforms should continue to invest in research and

development to innovate and adapt to evolving consumer preferences and market trends. Conducting regul

consumer surveys, analyzing market data, and experimenting with new technologies and service offerings c

help ridesharing platforms stay competitive and responsive to consumer needs.

Promote Sustainable Transportation Practices: Ridesharing platforms should promote sustainable transport
practices by incentivizing the use of electric and hybrid vehicles, promoting ride-sharing and pooling options
and exploring alternative mobility solutions such as micro-mobility and public transit integration.

By implementing these suggestions and recommendations, ridesharing platforms can enhance their service

improve customer satisfaction, and contribute to the overall advancement of the cab services industry.

Additionally, policymakers and regulatory authorities can use these insights to develop policies that foster

innovation, protect consumer rights, and promote sustainable transportation practices.

This study discussed the factors that influenced customers' decisions to use taxi services. This research wil
useful for those who want to delve deeper into this topic. The questionnaire must be perfectly designed and
simple to understand for the respondents. Further research should be conducted in the future with a more
diverse sample that is geographically distributed. This research could assist the taxi industry in developing
customer relationship plans. To support their research, future researchers must collect both quantitative and
qualitative data about each variable from various sources. As a result, there is room for additional research
will provide a more comprehensive picture of the factors influencing consumers' choice of cab services

strategies and enhance customer satisfaction, thereby fostering sustainable growth in the competitive
transportation market.

There is stringent competition in the organized cab services industry therefore organization need to motivate
consumers through coupons. The innovative behavior of consumers helps to download mobile apps and fur
motivates them to redeem coupons while booking cabs.

The results of this study are consistent with earlier research studies because it is found that price conscious
consumers are likely to redeem coupons. The modern consumers are innovative and at the same time they
price sensitive therefore coupon redemption helps for customer retention. The brand image also plays a vita
role in customer retention apart from offering coupons.
Pricing emerges as a significant determinant, with consumers exhibiting sensitivity to fare structures and
discounts offered by cab service providers. However, affordability alone is not sufficient to drive consumer
choice; convenience and accessibility play a crucial role, encompassing factors such as ease of booking,
availability of vehicles, and proximity of pick- up points. Service quality and reliability are paramount, with
consumers prioritizing factors such as driver professionalism, vehicle cleanliness, and on-time arrival.

Brand reputation and trustworthiness are essential considerations for consumers, who often rely on brand
recognition and online reviews to gauge service quality and reliability. Safety and security are nonnegotiable
aspects, with consumers valuing measures such as driver background checks, vehicle inspection, and real-
tracking systems.

Management International Journal (IJBMI).

8.. Kishore Kumar and Ramesh Namavaram . A Study of the

Factors Influencing Consumers' Choice of Cab Services ISSN 2348-3164,

Pp: 557-561, International Journal of Social Science and Humanities Research,

Vol-4, Issue-3.

9.. Snehal Chincholkar and Dr.Rupali Rajesh . In this study, customers of ola and uber were
compared.

10.Shipra Jain, Ekta Gupta, and Ramandeep Kaur . A study of the factors that influence consumers' choice
cab services.

International engineering and technology research journal

10.Hair, J. F., Black, W. C., Babin, B. J., Anderson, R. E., & Tatham, R. L..

Multivariate Data Analysis (6 ed.). Delhi: Pearson Education Inc. 11.[4] Hanif, K., & Sagar, N. . An Empirical
Research on the Penetration Levels for a Call-a-Cab Service in Mumbai.

Reflections Journal of Management , 5.

12.[5] Harding, S. E., Badami, M. G., Reynolds, C. C., & Kandlikar, M. . Auto- rick shaws in Indian cities:
Public perceptions and operational realities.

13.Transport Policy , 52, 143-152. [6] Horsu, E. N., & Yeboah, S. T.