Final For Chapter 1 To 3
Final For Chapter 1 To 3
Undergraduate Thesis
Submitted to the Faculty of the
Department of Management Studies
Cavite State University
City of Bacoor, Cavite
In partial fulfillment
of the requirements for the degree
Bachelor of Science in Hospitality Management
GONZALES, JULIET I.
SARABIA, MARY ROSE A.
FLORES, ANGELA MAE N.
RUSTIQUE, ABIGAIL A.
LEE, RAIZELL KLEIN F.
January 2025
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GONZALES, JULIET I.
SARABIA, MARY ROSE A.
FLORES, ANGELA MAE N.
RUSTIQUE, ABIGAIL A.
LEE, RAIZELL KLEIN F.
An undergraduate thesis manuscript submitted to the faculty of the Department of Hospitality and
Tourism Studies, Cavite State University – Bacoor Campus Cavite in partial fulfillment of the
requirements for the degree of Bachelor of Science in Hospitality Management, with Contribution
No.__________. Prepared under the supervision of Mr. John Darren H. Lubaton
INTRODUCTION
fruit, specifically berry. Cucumber belongs to the same family as squashes, watermelons, and
pumpkins.” (StuartXchange). For Mint (Mentha) it was used for its fragrance and medicinal
properties, even found in tombs for its preservative qualities during the ancient Egypt. Mint
(Mentha) leaves are widely used in cooking, from refreshing drinks and desserts to savory
The Philippines is expected to produce nearly 15,000 metric tons of cucumbers by 2026.
The top cucumber producing regions in the Philippines are the Cordillera Administrative Region,
Region 9, Region 3, and Region 2. Cucumbers are grown for their immature fruits, which are
used for salads or pickling. Mint is a perfect herb to begin with when starting your herb garden.
Like basil, it adapts very well to our tropical climate in the Philippines. It’s fast-growing and can
be successfully grown in any medium-sized container pot, using a well-draining potting mix.
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A case study conducted in Metro Manila by Reyes (2023) examined the dietary habits of
urban residents. The study found that over 70% of respondents included cucumbers in their
diets regularly, often in salads, sandwiches, and beverages. Furthermore, a case study also
explored the incorporation of fresh mint into various baked goods, focusing on cookies Cruz, L.
& Dela Rosa, M. (2022), that approximately 65% of participants preferred the cookies made with
fresh mint, citing its unique taste as a key factor. The study concluded that infusing fresh mint
into cookies not only enhances flavor and aroma but also aligns with consumer trends toward
Our study will focus on incorporating cucumber and mint into cookie recipes, which
aligns closely with Sustainable Development Goals (SDG) 2 and 3, emphasizing their potential
impact on food security and health. This initiative aims to serve as a practical example of how
culinary innovation can help achieve the objectives of SDG 2 and SDG 3. By promoting the use
of local, nutritious ingredients, we can improve food security while also encouraging healthier
lifestyles within communities. As hospitality management students, we felt the need to address
the current situation. Recent research shows that rising food prices due to inflation have forced
many families to change their diets, relying more on cheaper, less nutritious food options
(Bacoor Economic and Social Development Office 2023). This motivated us to further
investigate the feasibility and market potential of cookies infused with cucumber and mint,
This study will employ an experimental design to test different formulations of cucumber
and mint on cookies. The goal is to adjust the proportions of cucumber and mint to find the best
recipe. Initial trials will involve creating base cookie recipes with varying amounts of cucumber
(either grated or pureed) and mint (using fresh leaves or extract). The preparation process will
temperatures (350°F or 175°C) will be maintained throughout all trials. A panel of taste testers,
consisting of 3rd year hospitality management students, will evaluate the cookies.
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mint in cookies, especially regarding how they influence the product's taste, texture, and overall
appeal. Additionally, the ideal ratios of these ingredients for achieving the best sensory
Exploring the product development and appeal of cucumber and mint-infused cookies
will not only shed light on the practicality of incorporating these ingredients into baked goods but
also lay the groundwork for marketing strategies aimed at health-conscious and adventurous
consumers.
This study was conducted to determine the Product Development and Acceptability of
Cucumber (Cucumis sativus) and Mint (Mentha) Infused Cookies Among 3rd Year
1. What is the demographic profile of the respondents in terms of the following aspects:
1.1 Sex
1.2 Age
2. What are the processes involved in developing Cucumber and Mint-infused cookies using
a. T1 – 75%
b. T2 – 50%
c. T3 – 25%
4. What are the sensory properties of Cucumber (Cucumis sativus) and Mint (Mentha)-Infused
4.1 Taste
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4.2 Texture
4.3 Aroma
4.4 Appearance
5. What is the general acceptability of Cucumber and Mint-infused cookies based on sensory
6. How may the findings support the creation of a guide for the information and awareness of
The primary goal of this study is to offer valuable insights into the feasibility of creating
and marketing cookies infused with cucumber (Cucumis sativus) and mint (Mentha).
product that is both healthy and appealing to consumers. Furthermore, the study seeks to
explore the potential benefits of incorporating these two underutilized ingredients, which could
(Mentha) into cookies and potential modifications for improved consumer appeal.
4. To evaluate the sensory acceptability of the cucumber (Cucumis sativus) and mint
(Mentha) infused cookies among consumers, focusing on taste, aroma, texture, and
overall appeal.
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5. To assess the market potential of cucumber and mint-infused cookies as a novel and
Alternatives.
acceptance of plant-based meat products. It was published by Jihee Hwang, Jihye You,
Junghoon Moon, and Jaeseok Jeong on July 14, 2020, in the journal Sustainability. It
focuses on psychological and sensory factors impacting consumer willingness to accept and
purchase plant-based meat alternatives. It focused on attitudes toward sustainability and health,
subjective norms (e.g., social influences such as health trends or environmental concerns), and
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perceived behavioral control (e.g., availability, affordability, and knowledge about plant-based
foods). The results highlighted that perceived behavioral control and attitudes toward health and
sustainability were significant predictors of product acceptance. This research is closely related
to our study on the development and acceptability of cucumber and mint-infused cookies. Both
explore consumer acceptance of novel food products and rely on sensory and promotional
strategies to appeal to our specific demographics. Insights from the plant-based meat study
suggest that factors such as initial liking, repeated exposure, and strategic communication
emphasizing taste and health benefits could also improve the acceptability and marketability of
Input:
• The demographic profile of respondents, which provides insights into preferences and
potential market segments.
• The product development process, focusing on creating a standardized recipe and
preparation techniques for cucumber and mint-infused cookies.
• Treatment levels (T1, T2, T3) define the variations in cucumber and mint concentration,
influencing sensory properties.
Process:
For Researchers
• Marketing students can use the findings as a case study for designing campaigns,
highlighting the role of health trends and sensory appeal in consumer behavior.
• They can apply principles of market segmentation, branding, and pricing strategies to a
• This study offers a new recipe that can be used to diversify their product offerings and
• The standardized recipe and sensory data can help identify ways to improve and market
For Consumers
• The product may appeal to consumers looking for unique, innovative, and wellness-
• The study introduces a simple, cost-effective recipe that can be easily adopted by small-
• Insights from consumer preferences and sensory evaluations provide a foundation for
• The use of cucumber and mint highlights their potential as valuable ingredients in
• Local farmers may benefit from a growing demand for these crops, supporting
• Cavite State University can use the findings to showcase innovation in its programs and
• The study may serve as a reference material for future students undertaking product
development projects.
• The findings contribute to the growing trend of health-oriented and functional foods,
• The research aligns with market demands for unique flavors and wellness products,
• SDG 2 (Zero Hunger): Promotes the use of accessible, nutritious, and underutilized
• SDG 3 (Good Health and Well-Being): Encourages healthier snacking options that
components.
• The study provides data that can inform policies on promoting healthier diets through
• It inspires healthier dietary habits while supporting sustainable and creative approaches
to food development.
Selected 3rd Year Hospitality Management students at School Year 2024-2025 were
identified as participants of the study. The Researchers conducted data gathering, ideas from
different culinary articles and baking vlogs that helps in developing the product.
This research study was conducted from October 2024 to January 2025 in the Bacoor,
Cavite.
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The study aims to assess sensory attributes—such as taste, color, aroma, texture,
questionnaire. The data gathered will offer insights into the product's marketability and its
potential for inclusion in bakery menus, specifically aimed at individuals knowledgeable in bread
Respondent Profile: Third-year students who are currently enrolled in the Bread and Pastry
Production course as part of the Hospitality Management program. These students have been
selected due to their foundational knowledge and practical experience in pastry production,
which equips them to better assess innovative baked goods such as cookies infused with
Product Scope: This study solely investigates cookies that incorporate cucumber and mint,
evaluating their acceptability based on sensory attributes. Variations of the product or other
flavor combinations are not included in this research, as it concentrates exclusively on this
unique pairing.
While this study provides valuable insights, it has certain limitations that may impact the
Sample Size and Demographics: The research focuses solely on third-year Hospitality
Management students who specialize in Bread and Pastry Production. Consequently, the
findings may not accurately reflect the preferences of a wider audience, especially those outside
of culinary education.
Single Setting: The study is conducted at a single academic institution, which could shape the
preferences of respondents due to their shared culinary training and similar food experiences.
This restricts the applicability of the findings to other educational or professional contexts.
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Product Variables: The research examines only one specific formulation of cucumber and
mint-infused cookies. Different recipes, baking techniques, or ingredient proportions could lead
to varying outcomes, but these aspects are not addressed in this study.
Time Constraints: The research will take place over a limited timeframe, which may limit the
scope of data collection and analysis. Longer studies could offer a more comprehensive view of
For a better understanding of the study, the following words are conceptually and/or
operationally defined:
Cucumis sativus - The "vegetable" is botanically a fruit– it is a pepo, a berry with a hard rind.
Cucumis sativus is a member of Cucurbitaceae with about 25 species in Asia. It is one of the
oldest cultivated vegetable crops and is cultivated in nearly all countries of the temperate zones.
Mentha - also known as mint is a genus of flowering plants in the mint family, mints are widely
distributed throughout the temperate areas of the world and have naturalized in many places.
Cookies - are sweet, baked treats typically made from a mixture of flour, sugar, butter or oil,
and eggs, with additional ingredients like chocolate chips, nuts, or spices added for flavor.
Baking - is both a culinary art and a science, as it requires precision in measurements, timing,
Baking and pastry- as a field covers the art and science of creating these products, including
cakes, cookies, breads, and a wide array of sweet and savory pastries.
Creaming - Mixing butter and sugar together until it’s light and fluffy. This technique helps to
aerate the dough, making cookies lighter and giving them a softer texture.
Folding - Gently mixing ingredients, usually delicate ones like flour into a batter, to avoid
deflating air bubbles. Folding helps maintain a soft and tender cookie texture.
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Leavening Agent - Ingredients like baking powder, baking soda, or yeast that help the dough
rise by producing gas. Baking soda and baking powder are the most common leavening agents
in cookies.
Spreading - The degree to which cookies expand and flatten while baking. Factors like
temperature, fat content, and dough consistency affect how much a cookie will spread in the
oven.
Overmixing- Excessively mixing the dough, which can develop too much gluten, resulting in
tough, dense cookies. This is especially important to avoid in delicate cookie recipes.
Underbake/Overbake -Underbaking results in softer, chewier cookies (if the dough is safe to
Acceptable - means something that is considered satisfactory, adequate, or within the limits of
approval or tolerance.
This section explores the relevant literature on the health benefits, culinary uses, and
consumer preferences related to cucumbers (Cucumis sativus) and mint (Mentha), along with
research on the development processes for bakery products. It investigates how unconventional
ingredients can be incorporated into cookies and discusses techniques for enhancing sensory
quality, shelf life, and market appeal. By reviewing existing studies, this analysis seeks to
establish a basis for understanding how these ingredients can be integrated into a commercially
Cucumis sativus
consumed primarily in their immature state. They exhibit considerable morphological diversity,
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including variations in size, shape, waxiness, and spines. This diversity stems from a complex
interplay of genetic and developmental factors, which have been the focus of extensive
research.
influenced by various genetic factors. These traits, including floral organ establishment, cell
division, and hormone responses, are critical for understanding fruit morphology. Recent studies
have identified genes that regulate these characteristics, facilitating breeding efforts aimed at
the genetic factors that influence desirable morphological traits. Understanding these traits will
not only improve yield but also address consumer preferences for specific cucumber
characteristics.
promise for enhancing cucumber varieties, making them more suitable for various market
demands. https://www.mdpi.com/2223-7747/12/1/23
Cucumis sativus
Cucumber, scientifically known as Cucumis sativus L., is a widely cultivated plant in the
gourd family. In the Philippines, studies have focused on its growth, yield, and response to
various fertilizers. One relevant study conducted in Pilar, Capiz, examined the effects of
different levels of complete fertilizer (14-14-14) on cucumber growth and yield. The study was
conducted from March to May 2023, utilizing a randomized complete block design with 120
The research revealed significant differences in cucumber growth and yield when
applying various levels of fertilizer. Key metrics such as plant height, fruit length, and weight
were positively influenced by the fertilizer application. The findings indicated that the growth
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20, 40, and 60 days after sowing (DAS). The study concluded that adequate fertilization is
critical for enhancing the growth and yield of cucumbers. Based on the results, it was
recommended that farmers in the region apply complete fertilizers to boost cucumber
production. The study emphasized the need for further research to explore optimal fertilizer
levels and other agronomic practices that can enhance yield quality and quantity.
The conclusion drawn from the study highlighted the significant positive impact of
fertilizer on cucumber growth and yield. It underscored the importance of adopting proper
fertilization techniques to maximize agricultural output, which could help meet the growing
Lapurga, J.V., & Soriano, V.B. (2023). Growth and yield of Cucumber (Cucumis sativus L.)
applied with different levels of complete fertilizer (14-14-14) [Undergraduate thesis, Capiz State
Mentha
Mint, particularly from the genus Mentha, is renowned for its culinary and medicinal
properties, making it a subject of various studies internationally. One such study examined the
horsemint (Mentha longifolia), and spearmint (Mentha spicata), focusing on their potential to
The study highlights that mint plants contain high levels of biologically active substances
that contribute to human health. The researchers assessed the phytonutrient content in fresh,
dried, and frozen forms of various mint species and found significant variability in chemical
composition. The drying process enhanced the concentration of beneficial compounds, although
some nutrients, such as ascorbic acid, showed considerable losses during drying.
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The authors recommend selecting specific mint types and varieties before processing to
maximize the retention of biologically active compounds. This approach can enhance the
nutritional value of food products and contribute to reducing hidden hunger by integrating mint
into diets as functional foods. The findings suggest that mint species have substantial potential
underutilized species to enrich diets and promote health, especially in regions facing food
establish reliable identification methods for the species, which is often confused with other mint
varieties. The study utilized both traditional taxonomic methods and modern molecular
techniques, revealing distinct morphological traits and molecular markers that support the
species' identity.
Philippines, given its potential benefits in both local cuisine and traditional medicine. They also
suggest further studies to explore the economic viability of mint cultivation and its applications in
the herbal medicine market. The findings highlight the importance of Mentha × villosa as a
unique species in the Philippines, showcasing its morphological and molecular characteristics.
https://link.springer.com/article/10.1007/s12892-020-00170-9)
A study on cucumber’s genetic diversity notes its origins in the Indian subcontinent,
specifically the Himalayan foothills. Domesticated varieties spread through Asia and Europe,
and eventually to China along trade routes in ancient times. Researchers found low genetic
diversity in domesticated cucumbers, likely due to limited gene variation. Expand the genetic
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Mint species, including Mentha arvensis and Mentha spicata, are believed to have
originated in Europe and Asia, spreading through cultivation for culinary and medicinal use. An
international study analyzed phytonutrient profiles across fresh and dried samples, indicating
variability in nutrient concentration. Target specific mint varieties for nutrition-based agriculture.
With proper selection, mint species offer potential in both the health and agricultural sectors due
https://journals.plos.org/plosone/article?id=10.1371/journal.pone.0046919
Food Uses
cucumber juice with sugarcane, mint, and coriander extracts. This blend, developed through
cucumber, such as its high antioxidant properties, while also enhancing flavor and nutritional
value. The study concluded that cucumber juice, when combined with sugarcane juice and
herbs like mint, could be a promising addition to the functional beverage industry, providing both
investigates the innovative use of cucumber in traditional Filipino cookie recipes. The study aims
to assess how the incorporation of cucumber affects the moisture content, texture, and overall
flavor profile of cookies. Through experimental baking and sensory evaluations with consumer
panels, the research reveals that cucumber enhances the softness and moisture retention of
cookies while adding a subtle, refreshing taste. The findings indicate a positive consumer
response, suggesting that cucumber can be a valuable ingredient in modern Filipino baking.
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Mint (Mentha spp.) has been recognized for its therapeutic qualities and widespread
culinary applications. It’s commonly used in fresh, dried, or extract form in foods, beverages,
and medicine due to its beneficial compounds like menthol. In traditional medicine, mint has
been noted for treating digestive issues, colds, and flu, as well as adding flavor in culinary
settings such as salads, teas, and chutneys. Recent studies affirm its utility in foods like yogurt
and lemonade, where mint enhances the sensory appeal and nutritional profile by increasing
iron content and antioxidant levels, improving both taste and health benefits.
https://saudijournals.com/media/articles/SIJTCM_63_38-52.pdf
explores the role of fresh mint in transforming traditional Filipino baked goods. The study
examines how mint influences flavor, aroma, and consumer appeal in various recipes, including
cookies and pastries. Through sensory evaluations and consumer feedback, the research
highlights the positive reception of mint-infused baked items, emphasizing the herb's ability to
add a refreshing and aromatic quality. The findings suggest that mint can enhance the sensory
Other Uses
Cucumber and mint have several applications beyond their roles in food and beverages,
Cucumber
Skincare and Cosmetics: Cucumber is frequently incorporated into skincare products due to
its hydrating and soothing properties, often included in masks and creams to reduce puffiness
Ant Repellent: Studies have shown that cucumber can serve as an effective ant repellent.
When used in combination with mint, cucumber extracts achieve high repellency percentages
Home Solutions: Cucumbers also have various practical uses around the home. For instance,
rubbing a cucumber slice on mirrors can prevent fogging, and using cucumber on surfaces like
stainless steel can polish and clean them without harsh chemicals.
Mint
Aromatherapy and Stress Relief: Mint is popular in aromatherapy, as its scent can reduce
stress when incorporated into oils or bath products. Additionally, boiling mint in water and
Insect Repellent: Mint’s essential oils act as a natural insect repellent, effective against a
variety of pests, especially when combined with cucumber. The menthol component in mint
contributes to its efficacy in repelling insects like ants in natural pest control formulas.
https://www.ijbio.com/articles/herbal-plants-as-an-ant-repellent.pdf.
https://www.mentalscoop.com/13-amazing-uses-for-cucumbers-other-than-eating/
95%) helps in maintaining hydration, which is essential for various bodily functions. An
international study reported that drinking cucumber juice twice daily significantly reduced blood
pressure among older adults. This makes cucumber a valuable addition for people aiming to
Digestive Health- Cucumber is rich in dietary fiber, which supports digestive health. A study
found that cucumber seeds help prevent constipation by adding bulk to stool and improving
bowel movements. It is also known for its mild diuretic effect, which can help alleviate bloating
Skin Health- Cucumber contains antioxidants and vitamin C, which contribute to skin health by
fighting oxidative stress. It is commonly used in skincare to reduce puffiness, soothe skin
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irritations, and add hydration to the skin. Its cooling effect is also beneficial in treating mild
weight-loss/. https://www.eatthis.com/cucumber-benefits/
Digestion and Bloating- Mint is well-regarded for its calming effects on the digestive system.
Research highlights its role in soothing the digestive tract, which can relieve symptoms of
indigestion, gas, and bloating. Its menthol component has been shown to relax digestive
Respiratory Health: Inhaling mint or drinking mint tea can help clear respiratory passages,
making it useful in managing mild congestion and improving airflow. Menthol’s decongestant
properties are especially helpful during colds, as it helps in reducing mucus buildup.
Appetite Control and Weight Management- Studies show that the aroma of mint can
suppress appetite, helping control cravings. This, combined with its digestive benefits, makes
mint a good addition to a balanced diet focused on weight management. When used in
cucumber-mint water, mint provides a calorie-free, refreshing drink that can aid in reducing
modest compared to other crops. In 2022, the country produced approximately 14.1 million
kilograms of cucumbers, showing a steady increase over previous years. Cucumber farming
thrives in regions like Nueva Ecija, where companies like Unilever have invested in local
sourcing for sustainability and community support. Unilever has partnered with Suncrich Farms
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needs for domestic products like relish and potentially for export in the future.
While cucumber production has grown, the Philippines ranks 82nd globally in cucumber
production. Factors supporting this growth include targeted partnerships with local farmers,
dedicated processing facilities, and favorable climate conditions in regions where cucumbers
are grown. This approach aligns with broader goals of sustainability, aiding in reducing import
https://www.helgilibrary.com/indicators/cucumber-and-gherkin-production/philippines/
In the Philippines, mint (locally known as Yerba Buena) is moderately available, mainly
as a specialty crop sourced for culinary and medicinal uses. Its availability can vary due to
climate factors and supply chain limitations; however, it is offered through specialty suppliers
and online retailers such as Safe Select and Dizon Farms for direct consumer purchase. Mint is
often available in urban areas, especially in Metro Manila, where it can be conveniently ordered
through online grocery services for delivery within a day. This herb is valued not only for its
culinary applications but also for its therapeutic benefits in traditional medicine for treating colds,
The production of mint is primarily for local use, with less emphasis on large-scale
farming for export. It is often imported to supplement the demand, especially for high-quality
varieties used in cosmetics, healthcare, and culinary products (Dizon Farms; Safe Select PH;
Tridge).
Cucumber and mint production in the Philippines face various agricultural challenges.
For cucumber, soil quality and type are critical, as sandy, well-drained soils promote faster
growth compared to heavier soils. However, farmers often deal with inconsistent irrigation and
limited access to ideal soil amendments. This can hinder optimal yields, as cucumber plants
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require a delicate balance in air-to-water ratios and specific spacing and mulching techniques to
Mint cultivation, though less common, encounters similar obstacles. Its success is highly
dependent on consistent moisture levels, partial shade, and soil rich in organic matter. However,
limited access to advanced farming technologies and sustainable practices poses a challenge
for smallholder farmers. These issues are compounded by the broader struggles of the
agricultural sector in the Philippines, such as fragmented land holdings, which prevent large-
plans. The Department of Agriculture’s OneDA reform agenda aims to address some of these
through initiatives in modernization and industrialization, but there is still a long way to go in
Studies on Cucumber and Mint Infused Cookies Consumers Interests, Preferences and
Attitudes
While specific studies on consumer preferences for cucumber- and mint-infused cookies
are limited, general insights into consumer trends for unique and health-oriented flavors in
Consumers are increasingly drawn to unique flavors in cookies and other bakery
products, particularly those that offer a new experience or indulgence combined with healthy,
natural ingredients. Studies show that while traditional flavors remain popular, there is a
significant demand for variety and creativity, especially as many consumers seek flavors that
cater to adventurous tastes and health-conscious choices. For example, seasonal flavors and
plant-based, low-calorie, or naturally flavored options have seen positive consumer reception.
Health claims, such as low-sugar or additive-free, further appeal to consumers looking for
keys-to-cookie-category-growth
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consumers by offering a fresh, distinctive taste with potential health benefits. Flavor
combinations that emphasize wellness are increasingly popular, and consumers are more open
This growing openness to unique, health-driven products suggests that cucumber and
mint cookies might find a niche among consumers interested in both innovative and health-
conscious baked goods. For successful marketing, emphasis on the fresh and functional
aspects of these ingredients would likely align well with consumer preferences for nutritious and
METHODOLOGY
This chapter will describe the product development framework that includes formulation,
sensory evaluation, and data analysis. This will explain the methodology and approach needed
to ensure the study's consistency, rigor, and reliability; to help us, researchers achieve accurate,
credible, and replicable outcomes. The chapter will explain the research design and clearly
Research Design
An experimental and evaluative research design aligns perfectly with the objectives of
our study on cookies infused with cucumber and mint. This method enables us to develop a
technically robust product through controlled experiments, followed by an evaluation phase that
measures consumer acceptance and market readiness. By methodically refining the product
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and gaining insights into consumer opinions, this research design guarantees that the final
product is not only technically feasible but also appealing to our target audience, setting the
We will specifically implement a Likert scale in our surveys, which is a widely used
method for assessing opinions and satisfaction levels. The Likert scale will allow participants to
rate their experience with the cookies on a scale, usually ranging from "strongly disagree" to
"strongly agree" concerning various sensory qualities of the product. This method provides
clear, structured data that can be quantitatively analyzed, giving us insights into how consumers
will be able to collect precise data that is straightforward to analyze statistically, ensuring a
informing our product development and guiding future marketing strategies based on consumer
preferences.
Sources of Data
Our Primary Source came from questionnaires administered to target our consumers
help to gather direct feedback on aspects such as taste, color, aroma, texture, appearance,
overall satisfaction and general acceptability. This data is critical for evaluating consumer
preferences and attitudes toward the product. We use 5 Likert scales to test and determine the
• Strongly Disagree
• Disagree
• Agree
• Strongly Agree
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Secondary Sources came from selected internet websites and others from supported
The participants in this study will consist of selected third-year Hospitality Management
students currently enrolled in a Baking and Pastry Production course, all of whom have limited
baking experience. Despite being novices, they offer a fresh perspective as potential consumers
who have practical knowledge of basic baking techniques. This group has been chosen
because their feedback will provide valuable insights into the cucumber and mint-infused
cookies from a beginner's viewpoint, helping us understand how an average consumer might
perceive the product. Their evaluations will focus on sensory attributes such as taste, color,
aroma, texture, appearance, overall satisfaction and general acceptability which will be essential
in refining the final product to ensure it is appealing and accessible to a broad audience. Given
their unique position as both students and new bakers, their input will be integral to the
product's development, especially since they have minimal prior exposure to this type of food.
This aligns perfectly with the study's goal of creating a new and universally appealing baked
good.
Sampling Technique
students who are enrolled in Baking and Pastry Production course. The random sampling
technique plays a vital role in the success of this study. It provides a thorough and unbiased
insight into consumer preferences, which improves the generalizability of the findings. This
approach allows for a well-informed, data-driven strategy for product development and
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marketing. By using random sampling, the research outcomes become more relevant to the
target market, ultimately boosting the chances of product acceptance and market success for
These participants will be asked structured responses using a survey questionnaire with
a five-point Likert scale. The Likert scale allows the respondents to grade their agreement or
level of satisfaction across diverse attributes of the product, like taste, color, aroma, texture,
appearance, overall satisfaction and general acceptability on a continuous scale ranging from
"strongly disagree" to "strongly agree". This gives quantitative data indicating the variability in
the responses of participants and thus suggests the specific nature of appeal of the product,
The researchers will use a total of three (3) categories to identify the respondents with
1.1 The respondent must be a 3rd Year Hospitality Management Student for SY 2024-2025.
1.2 The respondent should be 3rd Year HM students currently enrolled in a Baking and Pastry
1.3 The respondent showed interest in Culinary Innovation and Product Testing.
The data gathering procedure for our study will follow a systematic approach to ensure
accurate and representative data collection.
First, random sampling will be used to select participants from the population of third-year
students. This method ensures that every student has an equal chance of being included,
reducing selection bias. A sampling frame, such as the list of enrolled students, will be used to
randomly choose participants, ensuring a diverse and representative sample.
A structured questionnaire featuring a 5-point Likert scale will serve as the primary data
collection tool. The questionnaire will include items assessing sensory attributes (taste, color,
aroma, texture, appearance, overall satisfaction and general acceptability), health perceptions,
willingness to purchase, and the effectiveness of promotional strategies. Responses will range
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from “Strongly Disagree” (1) to “Strongly Agree” (5), enabling precise measurement of attitudes
and preferences.
Before full deployment, the questionnaire will undergo a pilot test with a small subset of
students to refine its clarity and validity. Following adjustments based on feedback, the finalized
questionnaire will be distributed either physically or electronically. Participants will be assured of
confidentiality to encourage honest responses.
Collected data will be systematically recorded and prepared for analysis using statistical
methods, providing insights into the acceptability of the product and informing effective
promotional strategies. This precise and ethical approach ensures high-quality data for the
study’s objectives.
Statistical computation through computerized means was the way the data collected were
processed for purposes of study.
1. Percentage. This was used to set the percentage of the demographic profile of the
respondents.
Formula:
f
P = x100%
n
Where:
P = percentage
f = frequency
2. Weighted Mean. The level of acceptability of Cucumber (Cucumis sativus) and Mint
(Mentha) Infused Cookies in terms of its palatability factors, taste, color, aroma, texture,
∑ wx
W.M. =
n
Where:
WM = weighted mean
x = frequency
w = weight
3. Likert Scale. This allows participants to express nuanced opinions about the product's
attributes, such as taste, color, aroma, texture, appearance, overall satisfaction and general
acceptability, health benefits, and purchase intent. When analyzing data from a 5-point Likert
scale, mean scores and percentages for each option can provide insights into overall trends and
preferences.
VERBAL
RATE EQUIVALENT
INTERPRETATION
REFERENCES
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