An Internship Report on Organization Study at

Elevate Global Academy

Submitted in partial fulfillment of the requirements for the award of the Degree of Bachelor
of Business Administration in Aviation management of
Of Presidency University By

SYED KAUNAIN

Reg. No. 20221BAV0017

Under the guidance of

Dr.Meenakshi.Y

Assistant Professor

SCHOOL OF COMMERCE & ECONOMICS

Presidency University BANGALORE
2024
CERTIFICATE (from Company-Compulsory)
 CERTIFICATE OF GUIDE

This is to certify that the report, titled “An Internship Report on Organizational Study at
Elevate global academy” submitted to Presidency University, in partial fulfillment of the
requirements for the award of the Degree of Bachelor of Business Administration in
Aviation Management, is a record of original study undertaken by Syed Kaunain, Roll No:
20221BAV0017 during the period 2023 – 2024 in School of Commerce, Presidency
University, Bangalore, under my supervision and guidance. The Internship report has not
formed the basis for the award of any Degree / Diploma / Associate ship / Fellowship or
other similar title of recognition to any candidate of any University.

Date: Dr.Meenakshi.Y
 CERTIFICATE OF ORIGINALITY

This is to certify that the report, titled “An Internship Report on Organizational Study at
Elevate global academy” submitted to Presidency University, is an original work of Mr.syed
kaunain, bearing University Register Number 20221BAV0017, is being submitted in partial
fulfillment of the requirements for the award of the Degree of Bachelor of Business
Administration in aviation management. The Report has not been submitted earlier to his
University for the fulfillment of the requirement of a course of study.

Signature of HOD Signature of Dean

Date: Date:
 DECLARATION

I, Syed Kaunain, Roll No: 20221BAV0017 hereby declare that the report, titled “An Internship Report
on Organizational Study at Elevate Global Academy,” submitted to Presidency University, in partial
fulfillment of the requirements for the award of the Degree of Bachelor of Business Administration in
Aviation Management is a record of original and independent study undertaken by me during 2023–
2024 under the supervision and guidance of Dr.Meenakshi.Y Assistant Professor, School of
Commerce and Economics, and it has not formed the basis for the award of any Degree/ Diploma /
Associate ship / Fellowship or other similar title of recognition to any candidate of any University.

Date: SYED KAUNAIN

 ACKNOWLEDGEMENTS

I would like to express my gratitude and appreciation to all those who gave me the
possibility to complete this report. Special thanks is due to my mentor Dr.Meenakshi.Y
whose help, stimulating suggestion and encouragement helped me in all time of
fabrications process and in writing this report. I also sincerely thank her for the time
spent proofreading and correcting my many mistakes.

I would also like to acknowledge with much appreciation the crucial role of business
training in how a start up works at Elevate Global Academy, who gave me all the help
I seek. It was a good learning experience for to work with them as the project involved
lots of innovative ideas which helped the business progress a little better.

I express my deep and sincere gratitude to my mentor, Dr Aisha Banu, HOD, School of
Commerce, for guidance, supervision, expert suggestion and encouragement which
helped me to take over the hardship encountered during study.

Last but not least my sincere gratitude to my parents and to all the people who
knowingly and unknowingly supported me, for my moral to complete this internship.

SYED KAUNAIN
S.No Contents Page.No

1 Introduction

Objectives of the Internship

1.1 Industry Profile

1.2 Company Profile

1.3 Vision, Mission, Goals and Objectives

2. Organizational Structure

3. Functional Areas

3.1 Finance

3.2 Marketing

3.3 production

3.4 Quality

3.5 Cultural Program And Exchanges

3.6 Research And Development

4. Specialization Area

5. SWOT ANALYSIS

6. Suggestions/Recommendations

Conclusion

References

Annexure

Weekly Reports

Work Proofs
INTRODUCTION

I’ve selected a small business since it gives a lot to learn from which is beneficial for the
students to help with new strategies, business approaches, entrepreneurship skills, to build
a strong and loyal client relationship, start up risks and much more which builds a person
and helps him/her take the right decisions at crucial times.

The internship is a crucial aspect of academic curriculum, designed to bridge the gap
between theoretical learning and real-world experience. For many students, it represents
the first meaningful engagement with the professional world, offering a unique
opportunity to apply the knowledge and skills acquired during years of academic study to
practical situations. This report presents a detailed account of my internship experience at
Elevate Global Academy where I served in the Marketing and Finance department from 5 th
July to 22nd august. Over the course of this period, I was able to immerse myself in the
company's operations, gaining hands-on experience and deep insights into the teaching
industry that I intend to build a career in.

Before delving into the specifics of my internship, it is important to provide some context
about elevate academy and the environment in which I worked. Elevate is a leading player
in foreign language training and also known for helping students to study abroad from
admission to all the competitive exams. The company’s mission is to be a leader in foreign
language training at the national level and to be in the forefront of assisting our students to
come out with flying colors, and its operations span across all of bengaluru.The
department in which I was placed, marketing, is responsible for attracting more and more
customers to our courses. This department plays a crucial role in increasing the company
revenue.

As an intern in this department, my primary responsibilities included helping the faculty,

organizing the materials, and looking after the finance books. These tasks were aligned
with my academic background in sales and finance. The internship provided me with an
opportunity to apply theoretical concepts to real-world problems, thereby enhancing my
understanding of sales and organizing.

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The objectives of my internship were twofold: to gain practical experience in
communication and to contribute meaningfully to the projects and initiatives of the
marketing. To achieve these objectives, I was involved in a variety of projects, each
designed to challenge my abilities and push me beyond the confines of classroom learning.
For instance, I was responsible for the social management of the company and I was asked
to create posts and templates to attract customers through social media and I was very
consistent. This project not only allowed me to develop technical skills, such as
excel,sales,talking on the phone to the client but also honed my soft skills, particularly in
areas such as communication, teamwork, and problem-solving.

One of the key aspects of this internship was the opportunity to work closely with
professionals who are experts in their fields. The mentorship and guidance I received from
my supervisors and colleagues were invaluable in helping me navigate the complexities of
the projects I was assigned. Through regular meetings, feedback sessions, and
collaborative work, I was able to learn about how these teaching institute manage and
teach students the competitive exams like IELTS,PTE,OET and TOEIC both offline and
online.These interactions also provided me with a clearer understanding of the
professional expectations in the industry, helping me to better align my academic pursuits
with the demands of the workplace.

During the internship, I faced several challenges, each of which was a learning
opportunity. One of the most significant challenges was that I was unable to use the
software excel initially and I did not really understand the working the company which
took me a while but my colleagues were very cordial and I learnt everything very quickly.
Initially, this seemed daunting, but through perseverance, research, and the support of my
team, I was able to overcome it by practicing it every day. This experience taught me the
importance of the value of adaptability, the importance of communication, or the need for
continuous learning.

In addition to the technical and professional skills I developed, the internship also had a
profound impact on my personal growth. Working in a dynamic and fast-paced
environment like elevate academy required me to step out of my comfort zone and take on
new responsibilities. This experience boosted my confidence and allowed me to develop a
stronger sense of independence and initiative. I also gained a deeper appreciation for the

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 importance of time management, ethical considerations, and a commitment to continuous
improvement.

As I reflect on my internship experience, I can confidently say that it has been

instrumental in shaping my career aspirations. The exposure to hybrid foreign language
teaching industry has not only reinforced my interest in pursuing a career in this area but
has also provided me with a clearer vision of the path I need to take to achieve my
professional goals. The skills and knowledge I have gained during this period will
undoubtedly serve as a strong foundation for my future endeavors.

In conclusion, this report aims to provide a comprehensive overview of my internship

experience at Elevate Global Academy. It will cover the projects I worked on, the
challenges I encountered, the skills I developed, and the lessons I learned. The internship
has been a transformative experience, equipping me with the tools and insights needed to
succeed in the professional world. I am grateful for the opportunity to have worked with
such a talented team and am confident that the experiences and lessons learned during this
period will be invaluable as I continue to progress in my career.

OBJECTIVES OF THE REPORT:

 To understand the working culture of the teaching institute

 To know the services of the institute
 To gain practical knowledge
 To understand the job nature
 To comprehend the organization structure
 To learn about the company’s operation

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 1.1 INDUSTRY PROFILE:

Language teaching institutions provide instruction in foreign languages to individuals,

businesses, and government agencies. These institutions range from large, multinational
chains to small, independent schools. They offer various services, including in-person
classes, online courses, immersion programs, and specialized training (e.g., for business or
travel purposes). The industry has evolved significantly with the rise of digital learning
platforms, allowing more flexible and accessible language education.
The foreign language teaching and competitive exams coaching industry is a dynamic
sector that has witnessed significant growth in recent years. Driven by globalization,
increasing emphasis on higher education, and the competitive nature of job markets, the
demand for language proficiency and exam preparation services has surged.

Market Dynamics

 Growing Demand: The rising importance of foreign languages in business, academia,

and diplomacy has fueled demand for language training. Similarly, the intense competition
for limited seats in prestigious institutions has led to a surge in demand for competitive
exam coaching.
 Technological Advancements: Online learning platforms and digital tools have
transformed the industry, offering flexible and accessible learning options.
 Competitive Landscape: The industry is characterized by a large number of players,
ranging from small-scale local institutes to national and international chains.
 Regulatory Framework: Government policies and regulations related to education, skill
development, and foreign language promotion influence the industry's growth and
operations.

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 Key segments:

 Traditional Language Schools: These include brick-and-mortar institutions offering

classroom-based learning, typically organized by proficiency levels.

 Online Language Learning Platforms: Companies like Duo lingo, Babel, and Rosetta
stone dominate this segment, providing app-based learning and live online classes.

 Corporate Language Training: Tailored programs designed to help employees improve

their language skills, particularly in multinational companies.

 Government and Institutional Language Programs: These are often linked to

immigration, military training, or diplomatic services, requiring specialized instruction.

 Globalization: Increasing global business operations and international travel necessitate

multilingual communication’

 Technological Advancements: The integration of e-learning platforms, including Al, AR,

and VR, has made language learning more accessible and engaging 1.

 Remote Work: The rise of remote work has heightened the need for effective
communication across different languages.

Key trends and challenges:

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 Growth of Online Learning: The COVID-19 pandemic accelerated the adoption of
online language learning, a trend that is likely to persist.
 Personalized Learning: Institutions are increasingly using AI to offer personalized
learning experiences, adapting to the learner's pace and style.

 Cultural Integration: Language programs are incorporating cultural education to enhance

the learning experience, making it more immersive.

 Corporate Demand: Companies are investing more in language training to improve

communication and efficiency in global operations.

 Gamification: Incorporating game-like elements into language learning to boost

engagement and motivation.

 Personalization: A lack of personalized instruction can be a barrier, as some learners

benefit more from direct interaction with teachers.

 Competition: Free resources and apps provide stiff competition to paid language learning
platforms.

 Hybrid Learning: Combining online and in-person instruction is becoming more

common, offering flexibility and personalized learning

 Technological Integration: The use of Al, AR, and VR in language learning is expected
to enhance the learning experience.

Future Outlook:

6
 The future of language teaching institutions lies in their ability to adapt to changing
technologies and learner preferences. As globalization continues, the demand for language
skills will only increase, particularly in business and technology-driven sectors.
Institutions that can offer flexible, personalized, and culturally integrated learning
experiences will be best positioned for success.

Potential Areas for Research

 Comparative analysis of foreign language teaching methodologies

 Effectiveness of online vs. offline coaching for competitive exams
 Impact of government policies on industry growth
 Student preferences and expectations in the industry

By understanding the industry's dynamics, challenges, and opportunities, stakeholders can

make informed decisions and contribute to its growth and development.

Contribution to the Indian economy:

1. Skill Development and Employability:

 Enhanced Human Capital: By imparting foreign language proficiency, these centers

contribute to the development of a skilled workforce, which is crucial for India's growth
trajectory.
 Improved Job Prospects: Proficiency in foreign languages, especially English, opens
doors to a wide range of job opportunities in sectors like IT, BPO, tourism, hospitality,
and international trade.

2. Education and Knowledge Economy:

 Supportive Ecosystem: The growth of foreign language teaching centers has created a
supportive ecosystem for education and knowledge-based industries.
 Research and Development: Proficiency in foreign languages facilitates access to global
research and knowledge, fostering innovation and development.

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 3. Tourism and Hospitality:

 Facilitating International Interactions: Language skills are essential for effective

communication with international tourists, leading to enhanced tourism experiences.
 Job Creation: The tourism industry, fueled by foreign language proficiency, creates
employment opportunities in various roles.

4. Trade and Commerce:

 Global Business Communication: Proficiency in foreign languages is crucial for

successful business interactions with international clients and partners.
 Export Promotion: Language skills enable Indian businesses to expand their global reach
and increase exports.

5. Revenue Generation:

 Economic Activity: Foreign language teaching centers generate revenue through tuition
fees, contributing to the overall economic activity.
 Tax Contribution: These centers contribute to government revenue through taxes on
income and services.

6. Cultural Exchange:

 Global Understanding: Learning foreign languages fosters cultural exchange and

understanding between India and other countries.
 Soft Power: India's image as a culturally rich and linguistically diverse nation is
enhanced, contributing to its soft power.

In conclusion, foreign language teaching centers have been instrumental in developing

human capital, enhancing employability, boosting tourism, facilitating trade, and
promoting cultural exchange, thereby making significant contributions to the Indian
economy.

1.2 COMPANY PROFILE:

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 Established in 2015, Elevate Global Academy is a Foreign Language Institute dedicated to
advancing foreign language education in Bangalore. Our mission is to equip students with
a robust foundation, enabling them to independently pursue careers abroad. With
interactive teaching tools and passionate educators, we cater to diverse student
backgrounds and offer customized courses.

Key Information:

 Founded in 2015
 Located in malleshwaram,bengaluru
 Founder :Pavithra prakash
 Vision: we focus on the learner who is of utmost importance to us. We staunchly believe
in building clientele through our work, our flexible teaching hours, and creative methods
of instruction. Our versatile quality clubbed with cordiality makes Elevate Global
Academy a one-stop destination for foreign languages and for acing competitive exams.

9
KEY FUNCTIONS AND RESPONSIBILITIES:

1. Curriculum Development and Design

Curriculum Design: Developing and designing a comprehensive curriculum that aligns
with the needs of learners, including the selection of textbooks, supplementary materials,
and digital resources.
Course Structure: Structuring courses in a way that caters to different proficiency levels
(beginner, intermediate, advanced) and learning goals (e.g., general communication,
academic, business).
Assessment Methods: Creating and implementing effective assessment methods to
evaluate language proficiency and progress, including formative and summative
assessments.

2. Instruction and Pedagogy

Teaching Methods: Employing a variety of teaching methodologies to cater to diverse
learning styles, such as communicative language teaching, task-based learning, or
immersion techniques.
Teacher Training: Providing continuous professional development and training for
language instructors to ensure they are equipped with the latest pedagogical techniques
and knowledge.
Classroom Management: Ensuring effective classroom management to create a conducive
learning environment that fosters active participation and engagement.

3. Learner Support
Personalized Learning: Offering personalized learning plans or tutoring to address the
unique needs of individual learners, such as specific areas of difficulty or specialized
vocabulary.
Language Resources: Providing access to a wide range of language learning resources,
including libraries, online platforms, language labs, and multimedia materials.
Counseling and Guidance: Offering guidance and support services to help students
overcome challenges related to language learning, including academic advising and career
counseling.

10
4. Cultural Competence and Awareness
Cultural Education: Integrating cultural education into language teaching to help learners
understand the cultural context in which the language is used, which is crucial for effective
communication.
Cultural Exchange Programs: Facilitating cultural exchange programs, such as study
abroad opportunities or language partner programs, to provide immersive experiences that
enhance language learning.

5. Evaluation and Quality Assurance

Accreditation and Standards: Ensuring that the institution meets local and international
accreditation standards for language teaching and maintains high-quality instruction.
Continuous Improvement: Regularly evaluating and updating programs, teaching methods,
and materials based on feedback from students and instructors, as well as advancements in
the field of language education.
Outcome Measurement: Tracking and measuring learning outcomes to ensure that students
achieve their language learning goals and that the programs are effective.

6. Community Engagement and Outreach

Partnerships: Building partnerships with educational institutions, businesses, and cultural
organizations to expand learning opportunities and resources for students.
Public Language Programs: Offering language classes or workshops to the broader
community, often at reduced rates or through public outreach initiatives, to promote
language learning and cultural understanding.
Alumni Networks: Maintaining connections with alumni to foster a community of
language learners and professionals who can support current students and the institution’s
mission.

7. Administrative and Operational Management

Enrollment Management: Managing the enrollment process, including admissions,
placement testing, and class scheduling, to ensure smooth operation and optimal class
sizes.

11
 Financial Management: Overseeing the institution’s budget, funding, and resource
allocation to ensure sustainability and the ability to provide high-quality programs.
Regulatory Compliance: Ensuring compliance with local, national, and international
regulations related to education and language instruction, including visa requirements for
international students.

8. Technology Integration
E-Learning Platforms: Utilizing e-learning platforms and technology tools to enhance
language instruction, including online courses, virtual classrooms, and language learning
apps.
Innovation in Teaching: Incorporating the latest technological advancements, such as AI-
powered language learning tools, to provide innovative and effective language education.

1.3 MISSION

At Elevate Global Academy, our mission is to be a national leader in foreign language

training, empowering our students to excel in competitive exams such as IELTS, PTE,
OET, and TOEIC. We are dedicated to cultivating not only linguistic proficiency but also
a deep sense of cultural sensitivity, emerging from the study of European languages. Our
commitment is to equip our students with the skills and confidence they need to succeed
on the global stage, ensuring they achieve their academic and professional aspirations with
distinction.

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2. Organizational structure:

An organizational structure outlines how a company is arranged and managed. It defines

how tasks are allocated, coordinated, and supervised to achieve organizational goals. This
blueprint encompasses roles and responsibilities, reporting hierarchies, decision-making
authority, and communication channels. Common structures include functional, divisional
(organized by products, regions, or customers), matrix and flat (fewer management
layers). The chosen structure impacts efficiency, adaptability, and employee satisfaction.
Elevate global academy. Follows a functional structure starting from CEO & Founder, Mr.
Shazeem DM and the Cordinators, Mr. Hetram and mrs Bhanu J. Then comes the two
working departments of the company; teaching staff and office managers consisting of a
few other sub departments.. Here is the chart representing the same.

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 3. FUNCTIONAL AREAS (Divisions)

3.1 FINANCE: Accounting small business accounting requires accurate bookkeeping, which
entails maintaining organized records of a business’s financial transactions, including sales,
expenses, assets, and liabilities. If this is your first time exploring small business accounting.
Bookkeepers commonly work with three types of accounting reports: balance sheets, income
statements, and cash flow. Each report records different values and provides unique insight
into a business’s financial health.

3.2 MARKETING: Marketing | Sales | Customer service: Marketing typically brings brand
awareness to the table, and it may take part in some nurturing activities. Sales people are
there for leads that are ready for conversion. They’re the ones on the front line, who are
under pressure to get old customers to become repeat buyers or to convince new customers
to seal the deal. Customer service representatives take care of clients who have already
made an initial purchase and who need help with a product afterward.

3.3 PRODUCTION: Offering guidance to students on course selection, exam

preparation, and career opportunities related to language skills. Providing additional
resources such as tutoring, language labs, and counseling to help students succeed in their
studies

3.4 QUALITY: Ensuring that the institute meets national and international accreditation
standards and maintains high-quality education. Regularly evaluating teaching methods,
curriculum effectiveness, and student outcomes to identify areas for improvement.
Ensuring that the institute complies with all legal and regulatory requirements, including
those related to education, visas, and student welfare

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3.5 CULTURAL PROGRAMS AND EXCHANGE: Incorporating cultural awareness
and sensitivity into the language curriculum to help students understand the cultural
context of the languages they are learning. Coordinating study abroad programs, language
immersion experiences, and cultural exchange initiatives that provide students with real-
world language practice.

3.6 RESEARCH AND DEVELOPMENT: Conducting research on language

acquisition, teaching methods, and curriculum development to inform best practices.
Developing new language programs and courses based on emerging trends, student needs,
and industry demands. Collaborating with other educational institutions, research
organizations, and industry partners to stay at the forefront of language education.

15
 4. SPECIALISATION AREA: BUSINESS TRAINING

I’ve taken specialization as business training in small business and learnt many concepts
in daily. The below are the week-wise reports of my project during internship study:

Weekly report – 1

o Idea to business: I was required to prepare a questionnaire to know how their idea became
a business.
o I was expected to ask a minimum of 8 questions.

o The purpose of this assignment was to fill me on the history behind their business journey.

Weekly report – 2

o New Strategies: The founders asked me my opinion of their functional areas on how I
could make it better
o I had to give my strategies on Sourcing the raw materials, Supplier relationship,
Production, Marketing, Designing and customization, Dispatch and Customer relationship.

16
 Weekly report – 3

o I was asked to assist in classroom activities like prepare lesson plans, set up classroom
material and assist the teacher.
o Create social media posts for the social media account.
o Customers- Tamil Nadu, Karnataka, Kerala, Rajasthan, Andhra Pradesh, Maharashtra,
Swenson (UK).

Weekly report – 4

o Research – Sourcing: I was expected to do research on various sustainable practices

o Who are the sustainable teaching institute in India?

o Where can I find sustainable methods?

o What are the sustainable teaching institutes in India?

Weekly report – 5

o Challenges: I was asked to prepare a questionnaire on what were the challenges they faced
as they were becoming a sustainable brand?
o The questions I asked them was:

o What are the methods they use?

o How are these methods sustainable?

o Is it applicable and of high quality?

o Is sustainable methods affordable?

o What are the values behind your brand?

o Where do you source these methods from?

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 Weekly report – 6

o Innovations: I had to come up with new innovative ideas on how to make this small
business progress better.
o Assisting and preparing the financial reporting like income statements and balance sheet.

Weekly report – 7

o Policy changes: They asked my opinion on their terms and conditions if they were fine or
any more changes were required.
o SWOT Analysis: I was asked to prepare a SWOT Analysis on the company.

o Engagement: providing support during internal and external audits by preparing necessary
documents and reports.

Weekly report – 8

o Feedback: On my last day of Internship, they asked me my thoughts on what I learnt

through this Internship.

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 5.SWOT ANALYSIS:

Strengths

1. Experienced Faculty: The institute may have highly qualified and experienced teachers
who are proficient in multiple languages and skilled in teaching methodologies.
2. Diverse Language Offerings: A wide range of language courses, catering to various
levels of proficiency, from beginner to advanced, can attract a diverse student population.
3. Customized Learning Programs: The ability to offer personalized or customized
learning programs, such as one-on-one tutoring or specialized courses for business or
travel, can enhance student satisfaction and outcomes.
4. Strong Reputation: A well-established reputation for quality education, often supported
by positive reviews, testimonials, and successful alumni, can be a significant competitive
advantage.
5. Innovative Teaching Methods: Integration of technology in teaching, such as using
online platforms, language learning apps, and interactive multimedia resources, can
improve learning effectiveness and appeal to modern learners.
6. Cultural Immersion Programs: Offering immersion programs, exchange opportunities,
and cultural activities that provide students with real-world language use can enhance the
learning experience.
7. Accreditation and Certifications: Being accredited by recognized educational bodies and
offering widely recognized language certifications can increase the institute's credibility
and attract more students.

Weaknesses

1. Limited Physical Resources: Constraints such as outdated facilities, limited classroom

space, or insufficient technological infrastructure can hinder the delivery of quality
education.
2. High Tuition Costs: If the cost of courses is perceived as high, it might limit accessibility
for potential students, particularly in competitive markets.
3. Dependence on Local Market: Overreliance on local student enrollment, without
attracting international students, can limit growth opportunities and expose the institute to
regional economic downturns.

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4. Limited Online Presence: A weak digital marketing strategy or a poorly designed
website can reduce the institute’s visibility and ability to attract tech-savvy students.
5. Teacher Turnover: High turnover rates among teachers can disrupt continuity in
learning, lead to inconsistency in teaching quality, and damage the institute’s reputation.
6. Narrow Focus on Traditional Teaching Methods: A strong focus on traditional
classroom-based teaching without sufficient online or hybrid options may not appeal to all
learners, especially those seeking flexible learning solutions.
7. Inadequate Student Support: If student support services, such as academic counseling,
tutoring, or language practice opportunities, are underdeveloped, it could negatively
impact student satisfaction and retention.

Opportunities

1. Growing Demand for Multilingualism: As globalization continues, the demand for

multilingual professionals is increasing, offering opportunities to expand course offerings
and attract more students.
2. Expansion into Online Education: The rise of e-learning platforms presents an
opportunity to reach a global audience by offering online courses, webinars, and virtual
language immersion programs.
3. Partnerships with Businesses: Collaborating with corporations to offer language training
for employees can open up new revenue streams and establish the institute as a leader in
professional language education.
4. Government and NGO Collaboration: Partnering with governments or NGOs for
language training programs (e.g., for refugees, expatriates, or diplomats) can enhance the
institute’s social impact and reputation.
5. Introduction of New Languages: Adding emerging or less commonly taught languages,
such as those in high demand due to geopolitical or economic trends, can attract new
student demographics.
6. Cultural Tourism: Tapping into cultural tourism by offering short-term language courses
linked with cultural activities can attract tourists and learners interested in immersive
experiences.
7. Use of Artificial Intelligence in Teaching: Incorporating AI-driven tools for language
learning, such as chatbots or personalized learning algorithms, can improve the learning
experience and differentiate the institute from competitors.

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 Threats

1. Intense Competition: The presence of numerous language teaching institutions, including

online platforms like Duo lingo or Courser, can intensify competition and make it
challenging to attract and retain students.
2. Economic Downturns: Economic challenges, such as recessions, can lead to decreased
disposable income, making language courses less affordable for potential students.
3. Changing Education Regulations: Changes in education policies, such as stricter
accreditation requirements or visa regulations for international students, could pose
operational challenges.
4. Technological Disruptions: Rapid technological advancements might outpace the
institute’s ability to integrate new tools, potentially leaving it behind more agile
competitors.
5. Decline in Language Demand: Shifts in global language trends, such as a decline in the
popularity of certain languages, could reduce demand for specific courses offered by the
institute.
6. Pandemics or Health Crises: Global health crises, such as COVID-19, could disrupt in-
person learning and reduce student enrollment, particularly if the institute is not well-
prepared to pivot to online education.
7. Cultural and Political Instability: Political instability or cultural changes in key student
markets could negatively impact enrollment, especially for language programs tied to
specific regions.

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STRENGTHS WEAKNESSES

1. Experienced faculty 1. Limited physical resources

2. Diverse language offering 2. High tuition costs
3. Customized learning program 3. Dependence on local market
4. Strong reputations 4. Limited online presence
5. Innovative teaching methods 5. Teacher turnover
6. Cultural immersion programs 6. Narrow focus on traditional teaching
7. Accreditation and certifications methods
7. Inadequate student support

OPPORTUNITIES THREATS

1. Growing demand for multilinguism 1. Intense Competition

2. Expansion into online education 2. Economic Downturns
3. Partnership with business 3. Changing Education Regulations
4. Government and NGO collaborations 4. Technological Disruptions
5. Introduction of new languages 5. Decline in Language Demand
6. Cultural tourism
6. Pandemics or Health Crises
7. Use of AI in teaching
7. Cultural and Political Instability

22
 FINDINGS:

In my journey of this internship I found out how a small business of language teaching
works, the challenges they face are many like there is less labor, less profit margin, less
admissions. There are chances of the business collapsing soon since teaching trends are
never intact and customer expect more creativity.

Some challenges faced by teaching institutes start-ups are:

1. Capital

If you do not already have the funds required to start your teaching institute (which is
pretty difficult, considering it is such a capital intensive investment), you might have a
hard time convincing financial institutions to lend you money to start your company.
Why?

The reason is because the teaching business is very risky.

2. Demand Forecasting

This is another challenge you would also face. Since you are just beginning, you might
not have existing records of demands therefore, knowing what quantity to produce,
which methods to use and might be a problem. To handle this, you must think about
using crowd sourcing; such that your customers would be able to decide on what to
produce based on customer’s choices and opinions.

3. Rising costs of production

Costs of production in the teaching industry increases every day. Don’t be surprised if the
costs you have in your business plan is different from what obtains in the market even
though you wrote your business plan just two months ago. As more people get into the
business, the prices of materials needed for production continues to increase.

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Inflation isn’t helping things at all and since there are tons of brands in the market, the
customers move on to the cheaper brands when your stuffs get too expensive. The best
way to curb this problem is to use outsourcing as a way of cutting production costs so
that you can avoid some overhead expenses.

4. Unforeseen Business Expenses

You should also try to keep some funds aside for unplanned expenses so that if any
expenses come up that you weren’t informed about or prepared for, it wouldn’t have to
mean the end of your business.

5. Distribution Challenges
Designing and producing your courses is totally up to you but you cannot fully control
the distribution of your courses. Distribution is usually a challenge for teaching brands.
You have to work hard to get your brands into teaching stores and that might cost you
more than a little effort and time.

6. Getting good staff

Getting good and reliable people to handle the production of your designs might also be a
challenging experience. If you decide to handle the production yourself, that would
actually mean a lot more capital because of the costs of equipment and if you decide to
outsource to companies abroad where it is usually cheaper. You would have the problem
of minimum order quantity because these companies usually have a minimum order that
they can take which is sometimes in hundreds. How sure are you that you would be able
to sell a hundred pieces of the same course easily? Again, you would need a lot more
capital to do this.

7. Courses
To keep your teaching company running, you have to keep on turning out new courses all
the time and sometimes, you might run into some kind of ‘designer’s block’ where you
would find it difficult to come up with unique new courses of your own.

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However, you won’t have too much trouble with this when you hire a team of designers
to handle the designing aspect of your business. They would be able to create new
designs for you. You can also consider buying designs from independent designers.

8. Promotion
This is where a marketing plan comes into play? Here is a sample teaching line
marketing plan template you can use. You would also have to spend a lot of money on
publicity and Promotion especially as a new comer in the business. You would have to
host launching parties, give out free samples, and pay for advertisements and a whole lot
of other expenses related to promotion and advertisements.

9. Competition
The truth is that there are several people in the business. Think of the several brands you
see when you walk into a teaching store; thousands of people own teaching lines in
different countries and as a new entrant into the business, you might have a hard time
breaking through and positioning your business at the forefront. Nonetheless, there is still
hope if you are smart enough to study your competitors closely and strategize how to
break into the market. You could use pricing strategies, promotional strategies or social
networking tools to reach out to your customers and offer them what your competitors are
not offering them.

10. Counterfeiting and Copycats

Some designers are just lazy, instead of taking the time to think and design unique
courses, they would rather let other faculty do the job and then copy the work of other
teachers.

This is another problem you might face because after spending a lot of money paying
teachers to ensure that you give your customers the best, it would really hurt to see
another person steal your designs and present it to their customers at very cheap rates
because they didn’t spend too much money on designing. Trademarking your designs
would really work to solve this particular challenge.

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6. SUGGESTIONS AND RECOMMENDATIONS:

1. Keep Financial Score

Few small businesses have an accurate idea of the daily, weekly, and monthly numbers
and financial trends taking place within the organization. It's vital that you spend the
necessary time keeping current on cash flow. If you lack the financial skills, hire an
accountant, but still stay very much in the loop.

2. Set Goals
Similar to keeping score, setting goals and objectives is an essential part of your business
success. Use the goals you set as an ongoing planning tool to ensure that you continue to
move forward with your small business. For instance, try to increase traffic by a certain
amount on your business website or blog. More web traffic can translate into added sales
or customer loyalty.

3. Use High-Impact Marketing

Wasting money on ineffective marketing is easy. Seek out low-budget, high-impact

Marketing strategies to improve your small business. Test one or two new tactics and see
which perform best before adding them to your marketing mix. Social media is an
excellent low-cost and low-risk way to promote your business. LinkedIn, Facebook,
Twitter, and Instagram are a few good tools to build a social presence and attract attention
to your business.

4. Master Business Presentations

A powerful business presentation can help improve your small business' performance.
Start by learning the essentials of a memorable business presentation. These can
include delivering an unexpected little pearl of wisdom to captivate your audience.
That said; don't overload your presentation with information. Keep everything
relevant.

5. Monitor Trends
No business operates in a vacuum. Events and changes in the global landscape have an
effect on your business. Stay current on trends and issues happening in your industry and

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local community. Even things that don't seem relevant on the surface might have an
impact on what you do, so consider all possibilities.

6. Sharpen Your Selling Skills

A high-return area for business improvement is the sales function. Whether you're a
one-person operation or managing a sales team, you must focus on sales improvement.
To start, clarify your business mission. When you determine areas where you excel and
who needs what you do, you will have a greater sense of vision and purpose.

7. Find Best Practices

Keeping everything transparent is an important underpinning. That means breaking down
silos, communicating effectively, testing, and monitoring and approving your processes
in order to keep everything running smoothly. Another example is documenting your
processes to avoid any miscommunication.

8. Motivate Staff
Talented and motivated staff members can bring on big improvements in business. Learn

What motivates your employees to higher levels of performance? Part of this is being
willing to listen to input and insight from everyone on staff, regardless of position or
seniority. Some of the best ideas come from those closest to certain problems.

9. Know Your Limits

Successful business owners have a clear idea of their limitations. By knowing your
entrepreneurial personality type, you can manage your resources and find help in areas of
weakness. This is a key driver to success. For example, if you're great at sales but less
experienced with bookkeeping, focus on sales and hire someone else to handle the books.

10. Take a Break

Running a small business is hard work. Sometimes the best way to improve your
business and reignite your passion is to take a vacation. Don't underestimate the
potential value of spending some time away from your work.

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CONCLUSION:

In conclusion, this internship has been a very useful experience. I can safely say that my
understanding of this job environment has increased greatly. However, I do think that
there are some aspects of the job that I could have done better and that I need to work
on. I realized that I could have done completed the work earlier than I did. Also, the
technical parts of the job were a bit flawed and I was asked multiple times to correct it.

Comparing practical knowledge with theoretical involves identification of weakness in

the branch activities and making recommendations for solving the weakness identified.
Also, I learned as much as possible from the members from ELEVATE GLOBAL
ACADEMY via good relationship. I increased communication skills and interpersonal
skills. Finally, through different departments and section are tried to cover in which I got
the chance to gather practical experience for the internship program; it was not possible
for me to go to the depth of each activities due to the time limitation. However, highest
effort has been given to achieve the objectives of the internship program as a Business
Trainee.

REFERENCES:

1. https://www.instagram.com/thisisashta/?utm_medium=copy_link
2. https://www.elevateglobal.in/
3. https://www.linkedin.com/company/elevate-global-academy
4. https://www.instagram.com/elevateglobalacademy/
5. https://www.sulekha.com/elevate-global-academy-malleshwaram-bangalore-contact-
address
6. https://www.facebook.com/ElevateEducationMM/videos/-exciting-day-at-global-
academy-at-siam-university-campus-thrilled-to-be-at-siam/1206429450364510/

7. https://www.youtube.com/watch?v=49JFmgpCAJc
https://www.facebook.com/ashtabysamyuktharajaram/

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ANNEXURE

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WEEKLY REPORTS

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