BUSINESS PLAN

CHURROLICIOUS

I. EXECUTIVE SUMMARY

-Churrolicious will offer new sensations and good quality products to the students,
teachers, and staff at Triala National High School. All grade 12 students will also
start their own businesses; however, our competitors have not made the customers
happy. The mission of Churrolicious is to bring a smile to every customer; we want
them to smile while eating and enjoying our product. Churrolicious has unique
features: instead of a cylindrical shape, it has circular shapes to be more attractive
to customers. Additionally, it is budget-friendly at only 25 pesos each. Our business
is school-based; we will use an online platform for easy ordering, and we will use
our marketing voice to convince customers to buy our product. Customers can buy
face-to-face or order by chatting with the leader of Churrolicious.

II. MANAGEMENT AND ORGANIZATIONS

 Company Name: “Churrolicious”

LOGO:

A. ADDRESS: TRIALA NATIONAL HIGH SCHOOL

B. VISION: Churrolicious aims to provide the delight of warm, crispy churros to everyone
by giving customers new food sensations. We craft delicious and memorable churros
featuring distinctive flavors and toppings, providing a joyful and enjoyable experience for
all.
C. MISSION: Churrolicious are dedicated to using high-quality ingredients, creating a fun
and welcoming atmosphere, and bringing smiles to our customers because churrolicious is
delicious, where every bite is a delight.
D. KEY PERSONNEL: Owner/Manager (Business Team)
E. WORK FORCE AND SUPPORT PERSONNEL: Cook, Helper, and Delivery Guy (Business
Team)
F. ORGANIZATIONAL CHART

DELIVERY
COOK HELPER
OWNER GUY
G. RESPONSIBILITIES/DUTIES
 OWNER/MANAGER: They are responsible and accountable for every decision or
action for the business.
 COOK: He/She cooks the product.
 HELPER: He/She helps the cook to create product.
 DELIVERY GUY: He/She deliver the product that the customers order.
 OWNERSHIP: Partnership
I. CAPITALIZATION: The capital of this business has a total of 1,200 pesos.
J. EMPLOYEES AND OWNER SALARY: The business earnings after the merchandising will
be divided into 6, because this business has six (6) employees. With this, the divided
earnings will come up as our salary.
K. EXTERNAL MANAGEMENT SUPPORT: Teachers and Parents

III. PRODUCT PLAN

A. PURPOSE OF THE PROJECT
- Churrolicious will offer students, teachers, and school staff at Triala National High School
a good quality product and new cravings sensations. The dip for the churros will be
chocolate, and the shape will be circled to be unique in the eyes of the customers. We can
add more chocolate dip if the customers want.

B. PRODUCT UNIQUE FEATURES

-Churrolicious has its unique features. Its shape will be circular, not a long cylindrical
shape. Customers can choose whether they want more dip and if they want it coated in
sugar. Churrolicious is best for those who want new cravings.

C. MATERIAL AND EQUIPMENT REQUIREMENTS AND SOURCE OF SUPPLY

Ingredients/ Materials Sources

Flour Guimba, public Market

Oil Guimba, Public Market

 Margarine Guimba, Public Market

Egg Guimba, Public Market

Sugar Guimba, Public Market

Milk Guimba, Public Market

Cocoa powder Guimba, Public Market

Cornstarch Guimba, Public Market

Cup Guimba, Public Market

Cup lid Guimba, Public Market

Sauce cup Guimba, Public Market

Piping Tools Guimba, Public Market

Toothpick Guimba, Public Market

Gloves Guimba, Public Market

Butane Culong
Gas Cabaruan

Table 1. Materials and Sources

D. DISTRIBUTION LOGISTICS
-Churrolicious is school-based; it uses advertisements by cooking churros in front of the
customers to let them smell the delicious aroma while cooking. We also display a cup of
sample churros to attract customers. The distribution of the products will be face-to-face,
and for customer orders, we will deliver the product room to room.
E. REGULATORY AND OTHER COMPLIANCE ISSUES
-Churrolicious will be registered as a single proprietorship with the Department of Trade
and Industry (DTI). Churrolicious assures you that every ingredient used is clean
throughout the process until serving. We also assure that we will follow the school
regulations (e.g., cleanliness, being polite to every customer, etc.). Because Churrolicious is
delicious, where every bite is a delight.
MARKET PLAN
A. Market Analysis
which includes demand and supply churrolicious competitors.

 The competitor of our product is also a Grade 12 student, along with the School
Canteen. The Grade 12 competitors will be our nemeses; their products are new in
the eyes of the customers, just like ours.

B. MARKETING AND SALES STRATEGY

Marketing and Sales Strategy

-Churrolicious will focus on the cravings of the students. We will attract customers
through the aroma of churros while cooking it by displaying our product in front of them.
We also use:

• SOCIAL MEDIA

Customers can place their orders in advance by chatting with the leader of the business
Churrolicious.

C. PRODUCT CHARACTERISTICS OF FEATURES

-Churrolicious has a competitive feature that will be used to its advantage to achieve
successful execution.

• Uniqueness - Instead of a cylindrical shape, we will use circular churros to be unique

and also to attract customers.

• Budget Friendly- Our products only cost 25 pesos; it is cheap because our mission is to
bring a smile to every customer.

D. PRICING POLICY
Churros Cup Price(peso)
(Medium) Cup w/ sauce 25

Table 2. Pricing Policy

E. Sales Projection

Day 1 Day 2
Size Retail Qty./Day Qty./Day Sales in Qty./Day Sales
Price peso in peso
 (M) Cup 25 20 7 175 32 800
Total 20 7 175 32 800
Table 3. Sales Projection

F. Market Analysis Summary

- The demand for Churrolicious at Triala National High School has shown a significant
increase in just two days because Churrolicious is a new food sensation in the eyes of the
students. Additionally, the reason why Churrolicious has increased its demand even with
competition is due to the marketing strategies that we used. Customers can advance their
orders, and they are attracted by the aroma of churros. In addition, Churrolicious has
unique features; it is attractive and budget-friendly for customers, costing only 25 pesos for
each on

V. FINANCIAL PLAN

A. Start-up Summary

Day 2
Ingredients Day 1
Flour 138 0

Oil 90 0

Margarine 95 0

Egg 100 0

Sugar 180 0

Milk 90 0

Cocoa powder 40 0

Cornstarch 20 0

Materials

Cup 65 0

Cup lid 80 0
 Sauce cup 54 0

Piping Tools 60 0

Toothpick 15 0

Gloves 0 5

Butane 30 60
Gas 70
TOAL 1127 65
Table 4. Start up Summary

B. Income Statement (Profit & Loss)

Churrolicious
ITEM DAY 1 DAY 2
Revenue 175 800
Cost of Goods Sold 1127 65
Gross Profit -952 735
Operating Expenses 0 0
Income before Interest and -952 735
taxes
Net Income -952 735
Table 5. Income Statement

C. Cash Flow
ITEM DAY 1 DAY 2
Beginning Balance 1127 -952
Cash Inflows 175 800
Cash Outflows 1127 65
Ending Cash Balance -952 735
Table 6. Cash Flow
D. Mark-Up Price
Product Cost per Cup Mark-Up (25%) Total Price
Churros Balls 20 5 25 pesos
Table 7. Mark up price

DOCUMENTATION
 REFLECTIONS

“As a student, establishing a company or business is difficult

especially we didn’t have enough knowledge about it because we’re
HUMSS students. But this experience led me to a further
understanding about establishing a business. As you take your
chosen path, you will encounter many difficulties such as lack of
help/participation, tiredness, headache, and many more. But this is
all part of being a entrepreneur. Every experience will teach you a
lesson. Not everything will succeed or will go as you planned, so
keep on trying.” Sheryll Anne Lorraine F. Galang (Business Team
Leader)

“As a student who tried to create my own product to sell to

the students at Triala National High School, I learned that it's
very hard to earn money. We need to plan what product
students want and how to make it delicious and attractive.
We ended up making churros and named them
'Churrolicious.' There were many things that needed to be
done to make the churros delicious. Also, something
unexpected happened while we were making the churros:
the piping bag exploded, so we needed to think outside the
box. In the end, Lorraine thought we should shape them into
circles. So I helped Lorraine form the circles, but in the
morning, the dough became sticky, and the circular churros stuck together. We had to come
up with a second solution; luckily, Vida had a spoon to make the work easier. We used it to
shape the churros. Lorraine shaped them using the spoon, Billy fried them, I coated them,
and David and Romnick packaged the sauce and the product. I learned that we must think
quickly to avoid disaster” Ranier Jeremy A. Concepcion

“I learned in selling is that you have to create a business plan

first because creating a business plan helps you to know how
much do you have to spend in your product and how to know
your mark-up price in your product.” David C. Nebres
 Submitted By:
BUSINESS TEAM:
LEADER: Sheryll Anne Lorraine F. Galang
MEMBERS:
Ranier Jeremy A. Concepcion
David C. Nebres
John Romnick V, Cortez
Billy D. Gonzalez
Harvey Llmas
 Submitted to:
Mrs. JAYBEN B. ANDRES
SHS Teacher II