The

RMBC Method
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Sales
Letters

1
by Stefan
Georgi

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Using
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What Is The Problem?

(The Urgent Pain Point Prospect Faces)

The prospect is significantly overweight, at least 50 lbs. It’s affecting their

quality of life – their confidence, their self-esteem, their happiness, their
relationships. It’s also threatening their health. Their A1C and Blood Sugar
levels are high, they are either pre-diabetic or diabetic, they have unhealthy
cholesterol, they feel tired all of the time, have poor sleep, possibly suffer
from gout, feel bloated and have stomach issues.

They’ve tried to lose the weight for decades now. They’ve had success on
diets over the years, but none of them last. They end up “yo-yo’ing” where
the weight goes down, then comes back up. They struggle with cravings
that can derail their success – especially sugar which is so addictive, it’s
like a drug. They emotionally eat to mask the pain of their childhood, their
divorce, or other traumatic moments in their life.

To Sum It Up: They are overweight now and it’s affecting their personal
life and threatening their health. They’ve tried different diets in the past and
never had long-term success.

Unique Mechanism Behind Problem = Addiction

You’re addicted to foods that are making you fat.

1. Sugar Makes You Fat And It’s Addictive. PROOF: when you have
high blood sugar, body creates insulin, sugar stored as glycogen or
burned as energy or stored as fat, you never really see skinny type 2
diabetics (proof element). Most people’s bodies run this way. Eating
more sugar = higher blood sugar = more insulin = more stored body
fat
= insulin resistance = diabetes.

Addictive:

David Ludwig and his colleagues at Harvard did a very sophisticated study.
It showed that foods with more sugar trigger a special region in the brain
called the nucleus accumbens. This is the same part of the brain that is
triggered in addicts when they are using cocaine or drugs, or gambling, or
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drinking.

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This study was published in the American Journal of Clinical Nutrition – one
of the most respected journals out there.

It was a randomized, blinded, crossover study using the most rigorous

design to ward off any criticism (which will come from the $1 Trillion Food
Industry).

They took 12 overweight or obese men and gave them a low sugar
milkshake (37% glycemic index), and then four hours later, they measured
the activity of the brain region that controls addiction (nucleus accumbens).
They also measured blood sugar and hunger.

Then several days later, they had the men back for another milkshake. But
this time the milkshake was different. The milkshakes were designed to
taste identical, however this second milkshake was designed to be high in
sugar with a high glycemic index (84%). Everything else was the same
though – the shakes had the same amount of calories, proteins, fats, etc.

Each participant received a brain scan and blood tests for glucose and
insulin after each version of the milkshake. Without exception they all had
the same response. The high sugar milkshake caused a spike in blood
sugar and insulin, and an increase in reported hunger/cravings four hours
after the shake.

When the high glycemic shake was consumed, the nucleus accumbens lit
up like a Christmas tree. This pattern occurred in every single participant
and was statistically significant.

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Pretty shocking right? But this study didn’t happen in a vacuum. Dr. Eric
Stice, a neuroscientist at the Oregon Research Institute who has used fMRI
scans has also found that sugar activates the same brain regions that are
activated when a person consumes drugs like cocaine. He also found that
heavy users of sugar develop a tolerance (they need more sugar to feel the
same effect) – that’s one of the hallmarks of substance dependence.

Dr. Nora Volkow M.D. found the same thing in her brain scans (she’s with
the National Institute of Drug Abuse).

And Nicole Avena Ph.D., a psychologist at Pricneton University was even

able to make rats sugar dependent.

So were we always this addicted to sugar? No. In fact in 1800 the average
person had 10 pounds of sugar per year. Today they have 140 pounds of
sugar.

But the health effects are brutal.

As world famous Dr. Mark Hyman puts it:

What if Kobe Bryant or LeBron James went on national television

promoting the benefits of “cocaine water” to increase sports performance?
Would you allow heroin dispensers in your kid’s school? Think heroin
lollipops or morphine muffins. This is exactly what’s happening in America
today.

He goes on to mention that some animal studies show that sugar is eight
times as addictive as cocaine.

Of course I could go on and on about how addictive sugar is, but why don’t
we just do a little experiment…

And this is something that I need YOUR active participation in.

Ready?

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Take a look at the following picture:

These are French green beans…

And I want to know how they make you feel?

Maybe you’re thinking “oh yeah, those don’t look bad”…

Or like “I should be eating more green beans.”

You probably look at this picture, and you think “yeah those look fine.”

Great.

Now I want you to look at this next picture…

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Look at this picture…

Really look at it.

How does it make you feel?

For me personally…

My mouth starts to water. There is noticeably more saliva. I also start

shaking my leg, my eyes start moving faster, darting around. I start to
imagine taking a giant glob of these gummy bears, and stuffing them in my
mouth. The sweetness, the frutiness, the chewy goodness. It gets me
physically excited talking to you about it.

Now maybe you don’t love gummy candies. So let’s look at this slice of
cake…

Or these to-die-for-cookies…

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What’s your reaction here?

If you’re like most Americans, myself included, you had a totally different
reaction to the last three photos…

The pictures of sweets…

Then you did to the green beans.

Which of the four foods you just saw are you thinking about right now?

It’s probably not the green beans right?

And no, I’m not trying to torture you, or make you hungry…

I’m trying to make a point…

Which is that sugar is incredibly, incredibly addictive.

But it also makes you fat too.

This probably doesn’t surprise you – in fact you’ve probably heard this
before…

But let me go ahead WHY sugar makes you fat…

And this is going to be super important to understand, so pay close attention

here.

According to Dr. Juan Gallegos of the University of Utah…

When you eat foods that are high in sugar…

The sugar enters your bloodstream.

Once that happens, your pancreas senses that you have high blood sugar…

And releases something called insulin, which is the hormone responsible for
regulating blood sugar (you’ve probably heard of insulin in relation to diabetes).

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Now insulin’s job is to help take sugar out of your blood stream and send it
to the cells in your liver, muscles, and other vital organs – so they can use
the sugar for energy.

But the problem is, when you have a lot of sugar in your body…

Most of it can’t be used for energy – there’s too much….

(It’s like using an oil tanker to fill up your car, you only need a few gallons,
but the tanker has thousands or millions. Now imagine if that tanker just
kept pumping gas into your car even after the tank was full, it would spill
out everywhere and cause a disaster).

The sugar has to be stored somewhere though, so the body stores it as

fat. This fat gathers in places you’d expect, but it’s also stored in surprising
places like your liver – which is why there’s such thing as fatty liver
disease.

So the result is that sugar is making you fat.

2. You might not realize that most carbs are turned into sugar – PROOF
– science behind how carbs are turned into sugar. Reminding them
that sugar makes them fat, and this is why most carbs make them fat
too, it’s the exact same thing.

Now here’s the thing – according to Harvard University …

Carbohydrates are by definition sugar.

There are simple carbs with simple sugars…

And there are complex carbs made up of a chain of different sugars.

Once you eat these carbs they are broken down by the body and turned
into simple sugars.

Now it’s true that some complex carbs take longer to digest (when they
have a high fiber content) – and these complex carbs are indeed better for
you than simple carbs.
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But even then, most complex carbs are NOT high in fiber…

In fact white bread, potatoes, pasta, pizza, flour, grain, whole wheat bread –
all of these things are high in starch but not high in fiber…

Which means they are still broken down rapidly in your body….

And again, they are turned into sugar.

Obviously this is a big problem…

Because as we’ve just talked about:

Sugar is addictive and makes you fat…

And since most carbs are made up of sugars, and your body breaks them
back down into sugars…

It’s fair to say that most carbs are addictive and make you fat too.

3. Now that you understand that most carbs (besides fiber) = sugar…
You also understand why carbs make you fat. Plus it now makes sense
why so many people say they have such a hard time giving up bread,
pasta, dairy, cereal, chips, and other carb-heavy foods. People talk about it
being the “salt” or the sauce, or the texture, but it’s not. It’s the carbs at the
foundation that are addictive and keeping you fat.

Do picture comparisons of salty chips, pizza, etc vs. more vegetables.

4. The truth is, this addiction is why you’ve never been able to lose
the weight you wanted, or to keep it off for good:

• Low Fat = Bullshit Because High Carb aka High Sugar aka Fat and
Addiction

• Atkins doesn’t work long-term because you start reintroducing carbs

but that’s like reintroducing heroin to an addict – just a little at a

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time. Also as a proof element – people lose a lot on Atkins at the

start, but then begin to gain it back. Same reason Atkins isn’t that
popular anymore today – it worked at first then stopped working. And
when did it stop working – when you start introducing carbs back “in
moderation”. Because again – reintroducing a little heroin to a heroin
addict.

• Cutting Calories doesn’t work because same thing – you’re saying

instead of a lot of heroin, I’m just going to do a little heroin. But when
something is that addictive, moderation doesn’t last.

• Weight watchers + Jenny Craig + Nutrisystem all the same thing –

about fewer calories or grams of fat, but not about cutting out addictive
carbs and sugar.

So another note on the addictive aspect: think about how hardships in life
trigger people to emotionally eat. Whether it’s a death, a divorce, financial
problems, relationship problems with family, etc – these are often times
when people binge eat, or eat extra unhealthy. They are masking pain
(even traumatic childhood events).

These are the same reasons and times that someone who is a recovering
drug addict will be at risk of relapsing as well.

Another time people who are trying to diet break their diet is when they are
out at a restaurant, or a party, or with a group of friends, or on a vacation,
etc – everyone else is doing it, they want to cut loose a little bit.

These are the same situations where a recovering drug addict might
relapse too – at a party where everyone is doing cocaine, so they decide
it’s okay to do cocaine too.

The point of those examples is just to make it clear how similar the link is
between carb/sugar addiction and other addictions.

And we’ll want to make it clear too that their weight challenges and
problems ARE NOT THEIR FAULT!

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SPG NOTE: Story idea, women at mom’s funeral, there’s this big cake,
she’s been on a diet and has lost some weight and feeling good. She
doesn’t eat at the funeral, but the cake comes back to her house because
family and friends are staying/visiting. In the night she sneaks down and
eats the whole rest of the cake in between tears. The next day people are
asking about the cake and she’s embarrassed to tell them it’s gone – she
lies and says she forgot to refrigerate it and threw it out, people don’t
believe her. This should make her stop but instead she can’t, she goes on
a sugar and junk food bender. It’s emotional eating, it’s addictive behavior
(relapsing), it’s to mask the pain – and she knows it on some level but she
quiets that voice and gives in to her urges – maybe until something even
more awful happens.

Unique Mechanism Behind Solution:

Is to break free of their addiction to carbs and sugar. They have to do this
by powering their bodies with something else, other than sugar or carbs,
again both of which make them fat and keep them dependent, and hold
them back from living their ideal life.

It’s the same way a former drug addict might replace cocaine with exercise,
or an ex alcoholic that now paints every night.

In the case of carb and sugar addictions…

The easiest way to break free is by replacing them with something healthier
and better that doesn’t put them through horrible withdraws.

But what?

What science shows us – and what millions of everyday folks have found…

Is that the best thing you can do to break free of your carb and sugar

cravings… Is to replace them with fats and ketones.

When people do this, they are following the Ketogenic Diet, which I’m sure
you’ve heard of at this point…

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Especially since it has so much buzz from both celebrities and every day
folks.

Yet while you’ve probably heard countless stories of folks losing

tremendous amounts of weight on the Keto diet…

You might not understand what it is, or how it works…

And you might be especially confused about those “ketones” I mentioned,

and not know what they’re all about.

So let me explain…

Your body needs energy…

And most of us provide our bodies with that energy in the form of
carbohydrates and sugars.

This is what we’re sold at the grocery store (low fat, carb heavy foods), it’s
what our parents and teachers and many in the government have told us to
eat, and what we’re ADDICTED to.

It’s what the $1 Trillion Food Industry wants us to eat (because they
produce a lot of it).

But as you know, powering your body primarily on carbs and sugars…

Is like powering your body primarily with cocaine.

Sure, you get some energy from it…

But the high only lasts a little bit, then you need more cocaine to regain your
energy…plus it disrupts your sleep, your brain, your mood, everything else…

And it does long-term damage to your health too.

Well with the keto diet…

We’re replacing sugar and carbs (that are like cocaine)…

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With fats and ketones…

And Ketones are one of the purest and best energy sources for your body
that’s ever been discovered.

Here’s how the keto diet works…

First we increase our intake of fat dramatically – usually to about 60% of our
diet…

And we cut down on our carbohydrates significantly, from 100 grams + per
day (many people have 200 or even 300 grams of carbs a day)…

To under 30 grams of net carbs per day.

When this happens…

Your body can no longer get energy from carbohydrates and sugars…

So it’s forced to find a different fuel source…

And fortunately, your body doesn’t have to look very far…

Because thanks to God’s good graces…

When there are no carbs or sugars around…

But lots of fat…

Our body naturally starts using fat as an energy source…

And specifically, it breaks down that fat into “ketones.”

And turn them into those “ketones” I keep mentioning.

Ketones are basically little units of energy…

Yet they are more energy-dense per calorie than sugar…

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And they also happen to be an incredibly clean, efficient fuel source.

Now once your body has started producing ketones and using those for
energy (instead of sugar)…

You’re said to be in a state of ketosis…

And there are numerous benefits associated with being in Ketosis.

First there’s the fat burning and weight loss….

https://www.ncbi.nlm.nih.gov/pubmed/22905670/
Journal: Obesity Review, An Official Journal of the International Association
for the study of Obesity, 2012

“showed the LCD to be associated with significant decreases in body

weight, body mass index, abdominal circumference, systolic blood
pressure, diastolic blood pressure” along with insulin levels, unhealthy fats,
bad cholesterol, and inflammation.

https://www.ncbi.nlm.nih.gov/pubmed/9417152/
Journal: Pediatrics, 1998
At 30 grams carbs: morbidly obese children.
Over 8 weeks they lost an average of 33 lbs.
“Body composition studies indicated that weight was lost equally from all
areas of the body and was predominantly fat.”
Lean body mass was not significantly affected.
Decrease in bad cholesterol
Sleep was improved to “normal levels”
Conclusion: “The K diet can be used effectively for rapid weight loss in
adolescents with morbid obesity. Loss in lean body mass is blunted, blood
chemistries remain normal, and sleep abnormalities significantly decrease
with weight loss.”

https://www.ncbi.nlm.nih.gov/pubmed/12077732/
Journal: Metabolism 2002

Control kept their diet at about 48% carbs on average, test group ate a low
carb diet of below 10%.

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For the Low Carb, Keto Diet: “Fat mass was significantly decreased and
lean body mass significantly increased at week 6. There was a significant
decrease in serum insulin.”

70% of the fat loss in the keto diet group was related to less insulin, which
makes sense because as we now know more insulin means more sugar
means more fat being stored in your body.

Conclusion: “We conclude that a carbohydrate-restricted diet resulted in a

significant reduction in fat mass and a concomitant increase in lean body
mass.”

https://www.ncbi.nlm.nih.gov/pubmed/15148063/
Journal: Annals of Internal Medicine, 2004

120 overweight, hyperlipidemic volunteers.

Randomized, controlled trial.

First of all…
76% of the low carb group finished the 6 week study…
Only 54% of the low fat group finished it…
Suggesting that it was a lot easier to stay on a keto diet than traditional low
fat diet – possibly because you feel so full and satisfied and have such
great energy on the keto diet.
What’s also remarkable is that the low-carb, keto group lost almost 2x as
much weight as the low fat group, and almost 2x as much fat mass (20.7
lbs on average for Low Carb Group). Unhealthy fats in the blood stream
went down, and bad cholesterol went down too.
Conclusion: The Keto Group had “better participant retention and greater
weight loss.”

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC2716748/
Journal: Experimental & Clinical Cardiology, 2004
83 obese patients (39 men and 44 women).

Results: “the weight and body mass index of patients decreased

significantly.” Good cholesterol “significantly increased” while bad
cholesterol “significantly decreased.” “The level of blood glucose
significantly decreased.”

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“The present study shows the beneficial effects of a long-term ketogenic

diet. It significantly reduced the body weight and body mass index of the
patients. Furthermore, it decreased the level of triglycerides, LDL
cholesterol and blood glucose, and increased the level of HDL cholesterol.
Administering a ketogenic diet for a relatively longer period of time did not
produce any significant side effects in the patients. Therefore, the present
study confirms that it is safe to use a ketogenic diet for a longer period of
time than previously demonstrated.”

Then there’s the lower blood sugar and ability to reverse Type 2 Diabetes

https://www.ncbi.nlm.nih.gov/pubmed/19099589/
Journal: Nutrition and Metabolism
Randomized study with 84 people who were obese and had type 2 diabetes.
Group 1: Keto Group (less than 20 g of carbs per day)
Group 2: Low calories but not low carb

Results: The keto group had 3x lower A1c after 24 weeks…

Keto group also lost significantly more weight than the low calorie group(24
lbs vs. 15)…

The Keto group also saw a significant improvement in good cholesterol,

while the non-keto group saw zero improvement…

Most importantly of all:

Diabetes medications were reduced or eliminated in 95.2% of the Keto
Group, but only 62% of the low calorie group.

Conclusion: “The diet lower in carbohydrate led to greater improvements

in glycemic control, and more frequent medication reduction/elimination
than the low glycemic diet. Lifestyle modification using low carbohydrate
interventions is effective for improving and reversing type 2 diabetes.”

https://www.ncbi.nlm.nih.gov/pubmed/19082851/
Journal: Lipids 2009
Three groups: Low Fat Diet, Low Calorie Diet, Low Carb Diet.
The low carb diet participants: “had consistently reduced glucose (-12%) and
insulin (-50%) concentrations, insulin sensitivity (-55%), weight loss (-10%),

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decrease in fat tissues (-14%)” and better cholesterol and less bad fats in
their blood.

The low carb diet also reduced one of the biggest indicators of Type 2
Diabetes by 20%, while the other diet didn’t make a difference at all.

Conclusion: “The results support the use of dietary carbohydrate restriction

as an effective approach to improve features of MetS and cardiovascular
risk.”

Fewer Cravings…
https://www.ncbi.nlm.nih.gov/pubmed/16129086/
Journal of the American Dietic Association, 2005
Perceived hunger is lower and weight loss is greater in overweight,
premenopausal women consuming a low carbohydrate/high protein vs.
high carbohydrate, low-fat diet.”
Women in low-carb group lost more weight, didn’t feel as hungry.

There’s more energy, lower cholesterol, better heart health, better

mood, better sleep, etc, lower blood pressure:
https://www.ncbi.nlm.nih.gov/pmc/articles/PMC5452247/

Cardiovascular Health…
https://www.ncbi.nlm.nih.gov/pmc/articles/PMC5782363/
^^ “A meta-analysis on 23 controlled trials involving 1,141 obese patients
reported that the KD diet in fact has favorable effects on cardiovascular
health.”

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Now you’re probably thinking that while this makes sense…

Since carbs and sugar are so terrible addictive and bad for you, why don’t
we cut them out entirely?

The answer is that even though we do still eat a small amount of

carbohydrates on the Keto Diet…

These carbs are coming from foods that are high in fiber and super nutrient
rich…

Which means your body takes a long time to break them down and turn them
into sugar.

As a result…

You can eat moderate amounts of these nutrient-rich carbs and your insulin
won’t spike, your brain won’t register them as addictive, and they won’t
make you get fat.

It’s kind of like the difference between cocoa leaves and snorting cocaine…

In Peru people chew cocoa leaves at high altitudes to help with stamina,
focus, and to avoid altitude sickness…it’s the equivalent of having a cup of
green tee (it’s not addictive, has health benefits).

Well that’s what small amounts of complex, fiber-rich carbs are like as well
– they’re fine for you and even healthy.

But while chewing a few cocoa leaves a day is fine…

If you decide to do a giant line of blow – that’s a different story…

It’s the same difference between having a small amount of healthy, fiber-rich,
nutrient rich carbs each day…

Or eating four slices of cheese pizza…

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Once is fine…one is terrible for your health.

So that’s the keto diet in a nutshell…

But what you’ll find is that while it sounds great…

Many people end up frustrated and SICK when they go on Keto…

They feel confused…

They plateau, or can’t keep doing keto, or they fall off the wagon.

That’s why we created product.

Now you’re probably wondering

Specifically, replacing carbs and sugars with fats and ketones.

Why fats and ketones?

Your body is like an engine and it needs energy to run.

You can either get this energy from carbs and sugar…

Or you can get it from fats and ketones.

You already know what happens when your body runs on carbs and
sugars: Addictive, like a drug, short-term highs and long-term crashes, you
store fat and get fatter, long-term body damage, poor sleep (like a drug
addict), irritability, foggy brain, etc.

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But what happens when it runs primarily on fats and ketones?
Not addictive, long-term energy, better mood (sustainably), much better
mental focus and a sharper brain, you burn fat and get skinnier, better
sleep, reverses body damage.

How do you switch fuel sources?

This is what the ketogenic diet does…

You switch from running on carbs to running on fats.

Thoughts for the product: do we tell them to make the switch immediately
and drastically, or will that cause “shock” like when an alcoholic gives up
drinking cold turkey, or a heroin addict gives up heroin cold turkey. They
want fast weight loss results – which means cutting back on carbs and
sugars fast. How do we reconcile that?

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