BUSINESS

PLAN

SUBMITTED BY:

SUBMITTED TO:
Mr. Emmanuel Danuco
“Melody Melodelicious Snacks”
 TABLE OF CONTENTS
I. Acknowledgement
II. Introduction
a. Description of the Business
b. Location of the Business
c. Funding Requirements and Source of Funds

III. Executive Summary

a. Vision
b. Mission
c. Goals and Objective
d. Business Model
e. Business and Product Position
f. Wealth Improvement and Approaches
g. Parties Supporting the Business

IV. Environmental Analysis

a. Trend in the Industry
b. Consumer Analysis
c. Market Segmentation and Targeting
d. Demand Analysis
e. Competitor Analysis
f. Supply Analysis
g. Market Analysis
h. Market Forecast
Demand and Supply Forecast
i. Market Position
j. Marketing Strategy

V. Business Description
a. Equipment’s or Materials Need
b. Size of the Business

VI. Organizational Plan

a. Forms and Business Organization
b. Liability of the Owner
c. Role of the Owner
d. Proposed Salary
e. Sources of Materials
f. Production Process
VII. Marketing Plan
a. Product
b. Place
c. Price
d. Promotion
e. People
f. Packaging
g. Positioning

VIII. Financial Statement

VIII. Appendix
Glossary of Terms
I. Acknowledgement

II. Introduction
III. Executive Summary

VISION
To become one of the chart-topping mini business stall in Gingoog City
Colleges INC and promote the atypical and luscious taste of our snack.

MISSION
To provide and offer one of the best, delicious, and unique snack at
very affordable price. To also provide good service for our customer
satisfaction.

Goals and Objective:

Melody’s Melodelicious snacks requirements to achieve the following:

1. To offer customers a new unique snack for their tastebuds.

2. To give safe, comfortable, and affordable product to everyone.
3. To have a significant payment tax.
4. To make the business expand, be well-known, and acquire a good
relationship with the customers.
 BUSINESS MODEL

Partners Key Activities Value Customer Customer

Proposition Relationship
 Cowbell  Marketing  Unique  Commu-  Includes the
 Order manage- snack in nicating students and
 Eden
with custo-
ment the campus teacher in
Cheese mers to get
 Quality  Not too GCC
their ideas
Manufacturer manage-ment sweet and and feed-
 Product not too backs.
innova-tion basic
 Customer snack.
services  Promoting
sustain-
able and
affordable
snack

BUSINESS AND PROUCT POSITION

Melody’s Melodelicious snacks is located in the Grade 12 STEM-B room

in Gingoog City Colleges INC. and is very accessible to students, parents,
outsiders, and teachers in GCC and very noticeable.
.
WEALTH IMPROVEMENT AND APPROACHES

Melody’s Melodelicious snacks will provide high quality and delicious

snack thot not only it is healthy but also unique and has an extraordinary
flavor. To further improve the profit of the business, the proprietors also
engage in different ways of checking and balancing of income and expenses.

PARTIES SUPPORTING THE BUSINESS

These are the parties and several groups that support Melody’s
Melodelcious Snacks Further individuals may have a direct and indirect
support with the business.
 Consumers Consumers are very important as they determine the business
success or failure. They are the ones who consume our products and their
satisfaction, loyalty, and feedback directly impact the business reputation.
Through customer satisfaction, the chance of getting a big profit is easy.
 Parents Parents provide the support and extra money towards the
proprietors in order to make their business possible and successful. Parents
often provide valuable feedback and insights to the business can us for
improving the product and services. So it is important that we should treat
them with love and care for all they have done to us.
 Suppliers Suppliers provide the necessary materials and products needed
to use without any solid relation to them, it can greatly affect our business. It
is important that we should treat our suppliers with utmost care.
 Employees and staffs Staffs are the backbone of the business wherein they
contribute their skills, knowledge, dedication, and expertise to daily
dedications. Every interaction to the customer is meaningful and has a great
impact. Their commitment to customer service, quality, and teamwork
directly impacts the overall success and reputation to the business. So it is
better to prioritize them and treat them as brothers and sisters for their good
performance are the success of the organization.
IV. Environmental Analysis

A. Trend in the Industry

Unveil an "Ube Cheese Roll Fusion" trend, collaborating with diverse

culinary influencers and chefs to create unique ube cheese roll
combinations inspired by global flavors. This trend taps into the
growing interest in fusion cuisine, offering a delightful twist to the
classic ube cheese roll and capturing the attention of food enthusiasts
worldwide. This not only promotes the product but also adds a flavorful
touch to corporate culture, setting a trend in the business world.

B. Consumer Analysis

After looking into who likes ube cheese rolls, it turns out that
health-conscious millennials are the main fans. They prefer natural,
gluten-free, and organic options. To win them over, businesses should
focus on creating premium, artisanal products that match their
preferences. This way, the product meets the values of this target
group, making it more appealing to them.

C. Market Segmentation and Targeting

When selling ube cheese rolls, focus on two main groups: health-
conscious millennials who like organic options and nostalgic food
lovers who enjoy traditional flavor. Tailor marketing strategies
accordingly, promoting the health benefits and artisanal qualities to
the first group, while emphasizing the classic, comforting aspects to
the latter. This way, you're tailoring your marketing to specific tastes,
making it more likely that people will be interested in your product.

D. Demand Analysis

Looking at the demand for ube cheese rolls, it's clear that
millennials really like them. A bakery notices this and starts offering
different kinds, like gluten-free and bite-sized versions. As a result,
they sell a lot more, showing that people want new and creative
options for their ube cheese rolls. This helps the business keep up with
what customers are looking for.
E. Competitor Analysis

Checking out the competition in the ube cheese roll market, a

local bakery sells classic rolls for less, while a hip café offers pricier,
unique flavors. To set themselves apart, a smart business decides to
offer a mix of affordable traditional rolls and a few fancy options. This
helps them appeal to a wider audience and stand out in the ube
cheese roll scene.

V. Business Description

A. Equipments and materials Need:

 Knife- for chopping the cheese and peel the sweet potatoes

 Chopping board- use for chopping the ingredients

 Cooking pan- the material where all the ingredients will be cook

 Pot- for boiling the sweet potatoes

 Container- use for food storage that been prepare

 Masher- for mashing the sweet potatoes

 Spatula- for mixing the ingredients

 Bottle squeeze-for ube syrup

 Stainless steel strainer: for straining the oil after the Ube Cheese Roll
been fry
 B. Size of the business:

Delicious Melodelicious! is a unique small-scale school business that takes

advantage of the visibility and accessibility of its students . We are peddling
our products directly to our target consumers, we ensure the consistency in
taste and quality. And we consider to utilize social media to create
awareness and attract costumers to our Delicious Melodelicious Ube Cheese
Roll.

VI. Organization Plan

 VII. Marketing Plan

Product

Melody’s Melodelicious is a kind of snakcs that can satisfy the

tastebuds of the customers. The purple yam (ube) and filled with a sweet
cheese filling out of this snack is not only delicious but also nutritious as it
offers health benefits. Ube, or purple yam, is rich in vitamins, minerals, and
antioxidants, such as vitamin C and anthocyanins, which support immune
function and may reduce inflammation. Cheese provides protein, calcium,
and other essential nutrients for bone health and muscle repair. Additionally,
with its affordable price, almost everybody can enjoy this snack.

Place

Melody’s Melodelicious snack is located at Macopa St., Paz Village

Subdivision, Gingoog City ( Gingoog City Colleges) which is very accessible to
the students and teachers.
Price

Melody’s Melodelicious Snacks pricing strategy involves receiving

evaluations from experts, combined with psychographic pricing. The
product’s price is estimated to be P15 per 3pcs which is finalized and
guaranteed to be fair to both the costumer and the seller.

Promotion

Melody’s Melodelicious Snacks promotes its product to attract more

customers. These elements of the marketing plan the approaches used to
communicate with the customers. R&J Tapiokyaah! used the following tactics
in its promotion namely.

 Advertising
 Direct selling
 Public relations
People

It is the one who invest in online service to encourage customers to

buy more products. People in the process of creating consumers value in the
form of good and services that can improve the consumer’s life.

Packaging

The packaging can sometimes make or break the product. packaging

design is so important that we made it clean and neat in order to attract the
customers to buy our product. The packaging is secured tight in a sanitized
manner, with clean a clean mini paper plate.

Positioning

It is where the product is being place where people can easily see us.
Our market positioning is relatively the same to our competitors especially
that we are just a small business. Product will be positioned differently
according to its kind and prices.
VIII. Financial Statement

VIII. Appendix
Glossary of Terms