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Biryani

The biryani market in Chennai is valued at Rs.15,000 crores and has experienced significant growth, particularly in online sales during the pandemic. House of Biryani aims to offer premium quality biryanis and a variety of accompanying dishes at affordable prices, targeting families and young professionals with high disposable incomes. The business seeks investors who are process-oriented and can support the establishment of cloud kitchens while adhering to operational standards.

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Ar. Ukesh Kumar
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80 views10 pages

Biryani

The biryani market in Chennai is valued at Rs.15,000 crores and has experienced significant growth, particularly in online sales during the pandemic. House of Biryani aims to offer premium quality biryanis and a variety of accompanying dishes at affordable prices, targeting families and young professionals with high disposable incomes. The business seeks investors who are process-oriented and can support the establishment of cloud kitchens while adhering to operational standards.

Uploaded by

Ar. Ukesh Kumar
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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House of Biryani

MARKET OPPORTUNITY

The biryani market in Chennai is estimated at Rs.15,000 crores in


an unorganized market.

The industry has seen a growth of 100% over the past 5 years
and the pandemic period increased the market 5 folds preferably
deliveries and online sales.

India’s middle class and undisputed young population are


growing rapidly and this has led to success in the food industry.

With more disposable income among the working population,


people do not feel the pinch while indulging in high-quality and
good packaging.
the Concept

Hot BIRYANIS with authentic regional flavors


complemented by starters, sides, kababs, and desserts. FOOD
package
Premium quality BIRYANIS at affordable prices to be
delivered online, on our own, and through delivery
aggregators Only.

PRICE
Outlet
Small and economical formats and models. Format

A trendy up packaging.
The Audiences

Favouring Tasty and Quality Biryanis at affordable prices

Prefer Value for money

High disposable income

Families with kids

Group of DINKS
Why Biryanis ?...

01 It is a complete meal 04 Low Investments, High Returns

02 All time and all class Favourite Lots of experienced professionals behind
05
the brand

Not just a biryani but a variety of


03 starters, sides, Kababs, and Desserts
06 Above all a unique concept of no chef
and a Fireless Kitchen

07 Brand Value
What we Offer ?...

The theme and the concept

Technology transfer and technical know-how

Standard Base products and effective manufacturing practices

Identifying standard Equipments

Continuous R&D

Food & Training &


Operational Project
Concept SOP Development
Knowledge Support
Who are we looking for ?...

Although there may be a number of cash-rich potential investors, management believes that it
should try to attract investors that meet the following competency criteria.

Business Oriented.

Believes in process system and technology-oriented.

Able to meet initial investment for CPU.

Aggressive and action-oriented.

Quick to learn and very quick to implement newly developed products.


Investors Obligations

Investment in CPU facilities, power, and equipment

Adherence to Standard Operating Procedure

Commercials on CPU

Equipment – 25 Lacs (For – 10%)


Commercials on CPU

Equipments 25 Lacs (For – 10%)

Area required for CPU 1200 to 1500 Sqft

Three-phase power with 30kw backup Genset

This excludes the advance and rental

This CPU can manage 10 cloud kitchens

Once approved the financials can be worked out separately


Thank you

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