A PROJECT REPORT

ON

“HR perceptions of recruitment practices in decathlon sports India”

ESTD. 1884

SUBMITTED BY

Vaibhavi Chaudhari

B.B.A

UNDER THE GUIDANCE OF

PROF. Mrs Veena Tarkunde

BMCC, PUNE-411004

SUBMITTED TO

BRIHAN MAHARASHTRA COLLEGE OF COMMERCE

FOR THE PARTIAL FULFILLMENT OF THE

BACHELOR OF BUSINESS ADMINISTRATION

(BBA) DEGREE

2023-24
 STUDENT DECLARATION

This is to certify that I have completed the Research Project titled”( HR Perceptions of Recruitment
Practices in Decathlon Sports India)” under the guidance of “Mrs. Veena Tarkunde” in partial
fulfillment of the requirement of the degree of Bachelor of Business Administration(BBA) from
Brihan Maharashtra Collage Of Commerce , Pune. This is an original piece of work & I have not
submitted it earlier elsewhere.

Name: Vaibhavi Chaudhari Roll No: 17

Date: Place: Wakad,Pune

Signature:
 ACKNOWLEDGEMENT

I am thankful towards all those people who helped me in this venture. It would not have been
possible without the kind support and help of many individuals and organizations. I would like to
extend my sincere thanks to all of them.

I am highly indebted to Mr. Nirnay Singh, Decathlon Sports India & designation for their guidance
and constant supervision as well as for providing necessary information regarding the project &
also for their support in completing the project. He was not only a mentor and guided us with the
project but also provided help, motivation and learnings that could work out for us in the
professional and competitive environment. I would like to express my gratitude towards members
of Decathlon Sports India for their kind co-operation and encouragement which helped me in
completion of this project.

Discussions and deliberations with them have enriched my knowledge to complete my project in a
better way. I won’t be able to continue in compiling this text if they would not have supported me.
I express my deepest thanks to my Faculty Mentor Mrs. Veena Tarkunde for her guidance and
support. She supported me by showing different methods of information consolidation and
reaching out to prospective clients. She helped whenever I needed guidance and gave right
direction towards the completion of the project.

I am and will be always thankful to my family for their all-time support and for putting up with all
the disruptions in my life caused by my involvement in this venture. My thanks and appreciations
also go to my colleagues in developing the project and people who have willingly helped me out
with their abilities.

I would not have succeeded in this process but for their help and support. I thank you all from the
bottom of my heart. I am really grateful to all of them in helping me throughout my project which
was completed successfully

Place: Wakad, Pune

This study delves deep into the perceptions held by HR experts regarding recruitment practices
within Decathlon Sports India, a prominent sports retail organization renowned for its
innovative talent management approach. The primary objective of this research is to shine a
light on the challenges faced, areas for enhancement within the organization, and the
effectiveness of the current recruitment strategies being employed.

By utilizing a rich mix of qualitative and quantitative methodologies, which include conducting
interviews, surveys, focus groups, and analyzing reports, comprehensive data is gathered
directly from HR professionals who are closely involved in the recruitment processes at
Decathlon Sports India. The analysis brings to light that while the company's Recruitment and
Development (DRD) process is highly esteemed for its emphasis on identifying and nurturing
high-potential individuals, there are specific areas where recruitment practices could benefit
from enhancements.

Significant findings indicate that transparency, fairness, and alignment with organizational
objectives are valued by HR experts in recruitment processes. However, various challenges
such as acquiring qualified candidates, managing high volumes of applications, and ensuring
cultural fit persist. Recommendations for improvement include refining candidate sourcing
strategies, incorporating technology-driven recruitment tools, and providing continuous
training to HR professionals.

Overall, the insights provided by this study offer valuable guidance to Decathlon Sports India
for refining its recruitment practices, boosting employee engagement, and sustaining its
competitive edge in the sports retail sector. Furthermore, the findings contribute to the broader
discourse on HR perspectives regarding recruitment practices, offering actionable insights for
organizations seeking to enhance their recruitment strategies and practices in a meaningful
manner.
 Table of Contents

Sr. No. Contents Page No.

2 Theoretical Background 7-8

3 Review of Literature 9-11

4 Company profile 12-18

5 Research Methodology 19-20

6 Data Analysis and Data Interpretation 21-45

7 Findings, Conclusion and Suggestion 46-49

8 Appendix 50-55

9 Bibliography 56