ADVERTISEMENT WRITING

Advertisements are meant for public information and they

are published in newspapers magazines etc.

There are two kinds of advertisements – 1. Display

2. Classifieds.

Distribution of Marks

The breakup of 3 marks for the question on Advertisement

writing in the class 12 English writing skills paper as per

CBSE

guidelines is as follows:

Format 01 mark
(heading)
Content 01 marks
Expression 01 mark
Total 03 marks
Classified Advertisement Writing

A classified advertisement is a small advertisement that you

put

in a newspaper or a magazine, usually because

you want to sell or buy something or to find or offer a job.

A Classified advertisement is written by an employer who is

looking for the services of a person in his organisation or to

sell/purchase/rent any property or for many other purposes.

PURPOSE
TYPE OF
ADVERTISEMENT
SITUATION VACANT This advertisement is written by
an

employer who is looking for the

services

of a person in his organisation.

SITUATION WANTED This is written by a job-seeker.

FOR SALE This is written in an attempt to
sell

property, assets, office goods,

etc.

TO LET This is written by a person

looking for

tenants for his/her property.

ACCOMODATION Written by the ones looking for a

WANTED place for

accommodation.

MATRIMONIALS This is written while looking for

prospective marriage candidates

MISSING This is written in case any

object/person/pet goes missing

giving

descriptive details for the same.

TOURS AND This advertisement is written by
TRAVELS travel companies to inform about
their services nd offers.

LOST AND FOUND This is written for the lost and found
things.
MISSING This is written for missing people and
pets.

OBITUARY It is written to inform about deaths of

people.
EDUCATIONAL This advertisement is written by
AND OTHERS institutes informing about the
courses offered.
Main Characteristics of Classified
Advertisements:

They are categorised into columns according to different

classes. The category is stated at the top.

They are written in short catchy phrases and words.

The language used is simple, factual and formal.

They are short, concise and to the point.

All the relevant information is provided.

Contact name and address is given.

It should always be in a box made with sharpened pencil.

It should be neat and clean with good presentation.

 Practice a lot of advertisements because, “Practice makes
the man (or woman, for that matter) perfect” .

Classified Advertisement Examples

1. SITUATION VACANT

Include these Essential Details:

• Begin with ‘Wanted’ or ‘Required’.

• State the name of the Company.
• Mention the post and the number of vacancies.
• State minimum qualifications and experience desired.
• Give age, sex and preferential qualifications.
• Mention pay scale and perks.
• State the mode of applying clearly.
• End with contact address and Phone numbers.

Situation Vacant - Solved Examples

1. Principal, Sunrise Global School, Agra requires a

receptionist for her school. Draft a suitable advertisement in
about 50 words to be published in the classified columns of
a national newspaper giving all the necessary details of
qualifications and experience required in the receptionist.
(CBSE 2016)
Answer:

SITUATION VACANT

REQUIRED a young, dynamic, smart, charismatic and friendly female

receptionist for Sunrise Global School, Agra. Attractive salary with
fringe benefits. Healthy work environment. Fresh graduates having
honours or equivalent degree in English with good communication
skills can apply by sending their cover letter and resume till March 30
on the below mentioned id: [email protected]. For queries, contact:
98100XXXXX

Question 1:
You are Personnel Manager of Green Bio-Products Ltd.,
Sector 18, Industrial Area, Faridabad. You need an efficient
PA. / stenographer for your office. Write an advertisement for
the ‘Situation Vacant’ column of a local daily.
 Answer:

SITUATION VACANT

Wanted a smart, efficient P.A./stenographer for a leading

manufacturing company. Qualifications-Graduate, age 25-30
years. Typing speed 60 w.p.m., shorthand 120 w.p.m. Preference
to those who can handle computers. Salary negotiable. Apply
with complete bio-data within 10 days to Personnel Manager,
Green Bio-Products Ltd., Industrial Area, Faridabad-18.

Question 2:

Hotel Lake View, Udaipur, needs young & smart lady

receptionists. Write an advertisement to be published in the
‘Situation Vacant’ column of a local newspaper.
Answer:

SITUATION VACANT

Required convent educated, smart and young ladies in the age

group 21-25 with pleasing personalities and fluency in
communication to work as receptionists for a reputed five star
hotel. Knowledge of a foreign language besides English will be
preferred. Handsome salary and perks. Apply upto 30th June
with complete bio-data and recent passport size photograph to
Personnel Manager, Hotel Lake View, Udaipur.

Question 3:

You need two lady checkers for Globe Exports, Virat Nagar,
Kolkata 700085. Write an advertisement to be published in the
‘Situation Vacant’ column of The Morning Star, Kolkata.
Answer:

SITUATION VACANT

Required two smart, impressive young lady checkers for a

renowned export house based in Kolkata. Fresh graduates
with good communication skills between the age group 25
to 30. Attractive salary besides other benefits. Apply to
Manager (HRD), Globe Exports, Virat Nagar 700085 up to
15 November 20XX.

Question 4:

You are P. Sharma of Gurgaon. You want a Science tutor

(female) for your daughter. Write an advertisement to be
published in the classified columns of a local newspaper.
Answer:

WANTED LADY TUTOR

Required a lady tutor to coach a girl of class X in Science.

Only ladies with a minimum five years experience of
.
teaching S.S.C.E will be considered. Emoluments :
travelling expenses plus 3000 to 3500 p.m. depending
upon the calibre and experience. Contact: P. Sharma, 128L,
Ring Road, Gurgaon.

Question 5:

You are the Managing Director of Varun Enterprises, a leading

garments export house. You need accountants for your
Meerut office. Write an advertisement for the ‘Sitvation
Vacant’ column of a local daily.
Answer:

SITUATION VACANT

Required competent and experienced accountants capable of

handling accounts independently. Male/female. Commerce
graduates having at least five years experience in a reputed firm
will be preferred. Salary and perks according to the efficiency and
performance of the candidates. Apply in confidence to Asst.
Manager (HRD) Varun Enterprises, Meerut upto 25 March 20XX.

Question 6:

You are the manager, Herbal India Ltd. Draft an

advertisement for your company for the post of two Sales
Executives. Specify your requirements, qualifications,
experience and personality of the candidates.
Answer:

SITUATION VACANT

Required two young and dynamic Sales Executives for our

marketing division. Minimum Qualifications – M. Pharma.
Male/female. Work experience of at least 5 years. Proficiency
in English, impressive personality & ready to travel. Good
salary and other perks. Apply in confidence with complete
bio-data till 15 March 20XX to Manager, Herbal India 6 B/247,
Ashok Vihar, New Delhi-110070

Question 7:

You are the Manager of Sunrise Industries, Delhi Road,

Bahadurgarh. You need two typists for your office. Write an
advertisement for the ‘Situation Vacant’ column of a local
newspaper.
Answer:

SITUATION VACANT

Wanted two typists, male/female, for our Bahadurgarh office.

Qualification- Graduation. Competent candidates. Well-
versed in Hindi and English. Minimum two years experience.
Salary as per qualifications and experience. Apply in person
within a week. Sunrise Industries, Delhi Road, Bahadurgarh.

Question 8:

CMC a leading name in Computer Education requires

Hardware Faculty at Ashok Vihar. Draft an advertisement in
not more than 50 words for insertion in the ‘Situation
Vacant’ column of a local newspaper.
 Answer:

SITUATION VACANT

CMC requires Hardware faculty at Ashok Vihar. Competent people

proficient in H/W Assembling, Net Working, Troubleshooting, &
S/W installation may appear for a walk-in-interview on 1st to 3rd
November between 11 a.m. to 7 p.m. at B-96 Wazirpur Industrial
Area, Ring Road, New Delhi. Salary and perks negotiable.

Question 9:

A reputed sugar factory in Muzzafarnagar, U.P. requires a

Deputy General Manager for handling commercial and
administrative functions. Draft an advertisement in not more
than 50 words for publication in ‘Situation Vacant’ column of
The Pioneer, Lucknow.
Answer:

SITUATION VACANT

Required Deputy General Manager, for a sugar factory at

Muzzafarnagar, U.P. to handle commercial and administrative
functions independently. Age - 45 years and above. Experience-
15 to 20 years in sugar factories. Salary no constraint for
deserving candidates. Send Bio-data within 7 days to General
Manager, Bansal Sugar Factory, Muzzafarnagar, U.P.

Question 10:

Orient Girls Hostel, GK-I, New Delhi needs the service of a

warden. Draft an advertisement for publication in a local daily
asking deserving candidates to appear for a walk-in-interview
on 5 & 6 June from 9 am to 1 pm at B-3/58 (Ground floor)
Safadarjung Enclave, New Delhi.
 Answer:

WANTED LADY WARDEN

Orient Girls Hostel, GK-I, New Delhi requires a Lady Warden.

Qualification: Graduate. Age: 40 Years & above. Experience: Minimum
5 years. Decent salary with perks and accommodation. Interested
candidates may appear for Walk-in-Interview
on 5 & 6 June: Time 9 a.m. to 1 p.m. B-3/58 (Ground Flour)
Safadarjung Enclave, New Delhi.

Question 11:

You are the president of Darshan Education Foundation,

Vijay Nagar, Delhi. You need Education officers to inspect
and monitor the working of the chain of public schools run
by your society. Draft an advertisement to be published in
the classified columns of a local daily.
Answer:

EDUCATION OFFICERS REQUIRED

Required Trained Post Graduate candidates having at least 10

years’ Academic & Administrative Experience. Maximum Age:
55 years, Job requirement: travel to various schools –
inspection & monitoring of teaching work, office
administration etc. Attractive remuneration package. Apply in
confidence within 7 days with detailed bio-data to the
President, Darshan Education Foundation, Kirpal Ashram,
Vijay Nagar, Delhi-110009

ASSIGNMENT QUESTIONS

1. You are the Personnel Manager of a leading industrial

group. You need a lady receptionist capable of
handling the large EPABX. Computer literate
graduates, fluency in English, pleasing personality
 preferable. Write out an advertisement for publication
in a newspaper.
2. RKD Financial Services Ltd, 91 Nehru Place, New Delhi
requires a Company Secretary for its corporate office
urgently. Write out an advertisement for a walk-in-
interview to be published in the classified columns of a
local newspaper.
3. You are Akhilesh of Tripura. You want a teacher of
‘Kathak’ for your younger sister. Write out an
advertisement to be published in the classified
columns of a local newspaper.
4. You are the Medical Superintendent of Jeevan Jyoti
Hospital, Okhla, New Delhi. Give a suitable
advertisement for two staff nurses in the ‘Situation
Vacant’ column of The Times of India, New Delhi (Word
limit: 50 words).
5. You are the General Manager of Primrose Software
Solutions, Agra Cantt, Agra. You need faculty members
for your centre with knowledge of e-commerce. Draft
an advertisement to be published in The Times of
India’ under ‘Classified columns’ (Word limit—not
more than 50 words).
6. You are the General Manager of Brakes & Brakes India
Limited. You want to appoint two sales representatives
for your company. Give an advertisement to be
published in the classified columns of a local daily
(Word limit: 50 words).
7. You are the General Manager of a leading industrial
concern. You need a Chartered Accountant for your
office. Draft an advertisement in not more than 50
words to be published in The Times of India, New
Delhi, under the classified columns.
 2. SITUATION WANTED

A SITUATION WANTED advertisement is written by an

individual who is seeking for a job opportunity.

It includes the following essential details:

• Qualifications and experience.

•
• Age and gender.
•
• Nature of the job sought.
•
• Minimum salary acceptable.
•
• Contact address and phone numbers.

SOLVED QUESTIONS

You are Vikram/Sonia, an Hon’s graduate in history with

specialization in Medieval India. You are well acquainted
with places of historical interest in Delhi, Agra and Jaipur.
You are looking for the job of tourist guide. Write an
advertisement in about 50 words for the situations wanted
column of a local newspaper. Your contact no. 999751234.
(CBSE 2017)
Answer:

SITUATION WANTED

BA (Hons) History topper, Vikram/Sonia, with specialization in

Medieval India looking for the job of a tourist guide. Age 22
years. Affluent in Hindi and English. Well-acquainted with
places of historical interest in Delhi, Agra and Jaipur. Good
communication skills, persuasion skills and charming
personality. Expected salary- 30,000pm. Contact no.:
99975123, email-id : [email protected].

Question

You are Shirish Saxena of 47, Mall Road, Shimla. You are a
young man of 35 with seven years of experience as an expert
executive. You seek an immediate change to some
prestigious export house in Mumbai/Bangalore. Draft a
suitable advertisement for the ‘Situation Wanted’ column of a
National Daily.
Answer:

SITUATION WANTED

A highly experienced young export executive in top export house

needs change to some prestigious export house in Mumbai /
Bangalore. Age - 35 years. Seven years work experience. Familiar
with E-Commerce, marketing administration, advance license etc.
Minimum salary expected: 75,000+perks. Please write to Shirish
Saxena, 47, The Mall, Shimla Tel.: 0177-2437195

Question

You are Anil Verma of 257, Moti Nagar, New Delhi. You have
just passed B.E. (Electrical) in first division from a prestigious
Engineering College. You are in need of a job in or around
Delhi. Write an advertisement for the ‘Situation Wanted’
column of The Times of India.
Answer:

SITUATION WANTED

A first Class B.E. (Electrical) from J.P. Engineering College, Delhi

seeks a job in or around Delhi. At present working with a private
firm in Alwar with 5 years work experience. Salary expected: 80,000
p.m. Please Contact: Anil Verma, 257, Moti Nagar, New Delhi-
110039. Phone: 25278431
 ASSIGNMENT QUESTIONS

1. You are a Chartered Accountant with ten years’

experience. You need a part-time/ whole time job. Draft
in 50 words an advertisement for a newspaper giving
particulars of qualification, experience, salary
acceptable etc.
2. An experienced Production Manager conversant with
latest techniques in cement production seeks
placement in a reputed company. Write an
advertisement for publication in the ‘Situation Wanted’
column of a national daily.
3. You are a commerce graduate with 8 years’ experience
of keeping account. You want a job in some
MNC/Corporate House. Prepare an advertisement to
this effect.
4. A lady secretary having five years’ experience in a
Placement Agency seeks change in a reputed business
/ Industrial House. Draft in 50 words an advertisement
for publication in a local daily.
 3. SALE AND PURCHASE OF
PROPERTY/VEHICLES/HOUSEHOLD GOODS
ETC.

Essential Details (General)

• Begin with for Sale/Purchase or

Available/Wanted/Required .
•
• Mention the type of accommodation/Vehicle/Household
item.
•
• Give a brief physical description.
•
• End with contact address & phone numbers.

(a) Property: (Specific details)

• Specify size, floor, number of rooms etc.

•
• Mention fixtures and fittings.
•
• Give the location and surroundings
•
• Price expected/offered.
 SOLVED QUESTIONS

You are Karan Kumar/ Karuna Bajaj, a leading lawyer

practising in Surat. You want to buy an independent house at
City Light Road to be used as office-cum-residence. Draft an
advertisement in about 50 words for the classified columns
of a local newspaper. You can be contacted at 45645678.
(CBSE 2016)

Answer:

PROPERTY FOR PURCHASE

Required an independent house at City Light Road to be

used as office-cum-residence, medium-sized, preferably
the corner one, fully-furnished and ready to move in.
Reasonably priced. Interested may contact Karan Kumar/
Karuna Bajaj: 45645678

Question:

You want to sell your flat in Ashok Vihar. Write out an

advertisement giving necessary details in about 50 words.
 Answer:

FLAT FOR SALE

For Sale in Ashok Vihar, DDA flat, first floor, two bed-rooms with
attached bathrooms. Drawing/Dining with full interiors. 24X7 water
and electricity. Car parking available. North / park facing, located near
main market. Reasonable price. Contact: M.L. Goyal, 27263412

Question:
You want to purchase a flat. Draft an advertisement in about
5o words for a newspaper, detailing your requirements and
your capacity to pay.
 Answer:

PROPERTY FOR PURCHASE

For purchase DLF Flat in South City / DLF Colony with three bed-
rooms, D/D with family lounge. Comer flat preferred with good
interiors. Price around 20 to 25 lacs. Bonafide owners or dealers to
contact. M.K. Bhasin, 12, Pandara Road, . New Delhi-110001. Phone
23285062

Question:

You are Harish/Harshita of 12, Seva Nagar, Pune. You want to

sell your flat as you are shifting to another city for work. Draft
a suitable advertisement in not more than 50 words to be
published in The Pune Times under the classified columns.
(CBSE 2018)
Answer:

FLAT FOR SALE

Flat No. 12, Seva Nagar, Pune. Ground floor with two
bedrooms having attached bathrooms, car parking
available, park facing, best location, friendly
neighbours, 24 hour power and water supply, low
maintenance charges and reasonable price. For further
details, contact:Harish/Harshita 98100XXXXX

Question:

You possess an acre of land in the heart of the city. You

want to dispose of this property since you have decided to
buy a flat. Write an advertisement to be published in a
national daily, giving all the necessary details. You are
Krishan of Moti Nagar, Delhi.
 Answer:

LAND FOR SALE

Available for sale an acre of land in the heart of the city, connected
with road from two sides, transportation facility available for 24 hrs.
Adjacent market and police station, lush green surroundings, price
negotiable. Interested parties may contact Krishan, B-234, Moti
Nagar, Delhi or call on 9954328709

Question :

You are Ranjeet /Rekha of 751, Greater Kailash, New Delhi.

You want to sell the first floor of your newly constructed
house. Draft an advertisement in not more than 50 words for
publication in The Indian Express under their classified
column, marked, ‘Property’. Include all relevant details like
location, type of accommodation and contact address,
including telephone number etc.
 Answer:

HOUSE FOR SALE

Available for sale the first floor of a newly constructed house

comprising two spacious bedrooms with attached bathrooms, a large
drawing-cum-dining room and a large kitchen. East facing. Located
near Shopping Plaza. Price negotiable. Interested parties may contact
Ranjeet / Rekha, 751, Greater Kailash, Delhi or Call on 26512727.

(b) SALE/PURCHASE OF VEHICLES

• State model/year of manufacturing.

•
• Specify the condition/mileage done.
•
• Give colour, accessories etc.
•
• Price expected/offered.
 SOLVED QUESTIONS

Question

You want to sell your Maruti Car. Draft a suitable

advertisement in about 50 words to be published in the ‘For
sale’ columns of The Times of India.

Answer:

CAR FOR SALE

Available Maruti Swift Dzire, 2000 Model in excellent working

condition. White scratchless, self driven, sparingly used. Excellent
interiors. Average 18 km a litre. All accessories intact. Owner
leaving for USA. Expected Price not below 1.40 lacs. Contact. Amit
Malhotra, 24673289
 Question

You want to purchase a second-hand Hero Honda motor-

bike. Draft a suitable advertisement in about 50 words for
publication in a local daily.

Answer:

MOTORBIKE FOR PURCHASE

Wanted a second hand Hero Honda motor cycle 1999 or 2000 model
in excellent running condition. Average around 40 kms per litre.
Complete Documents. Tax paid. Price not to exceed 26,000.
Interested parties to contact. S.K. Joshi, 30-C, Janakpuri, New
Delhi. Phone 25763434
 QUESTIONS FOR PRACTICE

1. You are Raman Malhotra. You have been recently

transferred to Vijayawada, AP and want to sell certain
household goods. Draft a suitable advertisement in not
more than 50 words for the ‘Sale and Purchase’ column
of a local daily.
2. You are Manager, Infocom Network C-3 Main Shopping
Centre, Vasant Vihar, New Delhi-110057. Draft an
advertisement offering office furniture for sale. Give
details.
3. You are Rohit of 105, Rajnagar, Ghaziabad. You want to
sell your house. Write a suitable advertisement to be
published in the classified columns of a newspaper.
4. You want to sell your Maruti 800 car as you are going
abroad on an assignment. Draft a suitable
advertisement to be published in the classified columns
of The Times of India, New Delhi. (Word limit-not more
than 50 words)
OR
You want to sell your car as you are going abroad. Draft
an advertisement, suitable to be published in The
Hindustan Times under the classified columns. (Word
limit : 50 words)
5. You propose to sell your flat as you are going abroad.
Draft an advertisement for it to be published in The
Times of India, New Delhi, under classified columns.
(Word limit : 50 words)
6. As Manager of ‘Paridhan’ a readymade garments sales
outlet—draft an advertisement for publication in the
local dailies offering 20 per cent festival discount on all
items.
7. You propose to sell your shop on main road of Kailash
Colony, Delhi. Draft an advertisement to be published in
The Indian Express under the classified columns.
8. You are Ashok/Ashita of Sitapur, Lucknow. You have
got a foreign assignment and would be going abroad
soon. You have a television set and refrigerator to sell.
Draft a suitable advertisement to be published in the
classified columns of The Hindustan Times, Delhi.
 4. TO LET

Essential Details:

• Begin with ‘Available’ or ‘Wanted’.

•
• State the type of accommodation to let or required on
rent.
•
• Give brief description of the accommodation.
•
— size, floor, No. of rooms etc.
•
— fixtures and fittings.
•
— location and surroundings.
•
• Rent expected etc.
•
• Contact address and phone number.

Question:

You want to let out a flat. Prepare an advertisement to this

effect for publication in a newspaper, giving location of the
building, nature of accommodation, rent expected etc.
Answer:

TO LET

Available on rent Sushant Lok, Ansals MIG flats, II floor,

two bedrooms, lobby, balcony, fully furnished, well-
ventilated. Walking distance from main market & taxi
stand. Rent expected 5000 (fixed). Company lease
preferred. Contact Subodh 2B/31, Sushant Lok, Ph.
27521012

Question 2:

You are the General Manager Coal India Ltd., New Delhi. Write
an advertisement to be published in a newspaper for suitable
accommodation on rent to be used as a guest house for the
company.
 Answer:

ACCOMMODATION WANTED

Coal India, New Delhi wants suitable accommodation on rent to be

used as a guest house. Minimum carpet area of 2500 sq. feet in a
posh South Delhi area preferred. Interested parties may please
contact 5, Balu, G.M. Coal India, 35 Asaf Ali Road, New Delhi or
Phone: 22524876

Question

You are Anurag/Aparna of 110, Swasthya Vihar, New Delhi

and wish to let out a portion of your newly built house. Draft
advertisement in not more than 50 words for publication in
the ‘To Let’ column of The Hindustan Times, giving all
necessary details like location, type of accommodation to be
rented out, rent expected, contact address including
telephone number etc.
Answer:

TO LET

Available on rent the ground floor of a newly built house in

Swasthya Vihar. Three bed-rooms with attached baths, a
drawing-cum-dining room and a large kitchen. Garage with car
parking facilities also provided. Rent expected around 10,000
p.m. Government officers preferred. Contact Tel. No. 22527894
or Anurag/Apama. 110, Swasthya Vihar, New Delhi.

Question 4:

You want to let out a portion of your house. Draft a suitable

advertisement giving details to be published in the ‘To let’
column of a newspaper giving your contact number as Tel.
26252140.
 Answer:

TO LET

To let a portion of a newly constructed bungalow on 750 sq.

metres in Greater Kailash-II. Three bed-rooms, attached baths,
drawing cum dining, kitchen, lounge, garage. Rent expected
around ₹ 15000 p.m. Only Bank Officers/Central Govt. Gazetted
Officers need to contact. C.K Khanna, A-27, Greater Kailash-II,
New Delhi or Phone: 26257219

Question 5:

You are a businessman who wants to set up a small garment

shop in your city. Draft an advertisement seeking a suitable
space for rent, to be published in the ‘Wanted
Accommodation column of a local newspaper. Write the
advertisement in not more than 50 words.
Answer:

ACCOMMODATION WANTED

Wanted on rent a showroom with carpet area of 1500 sq. feet in

Central Chennai for our newly started ‘STYLO’ readymade
garments. Ground floor preferred. Interested parties may please
contact: R Srinivasan, 27 Elgin Road, Chennai or Phone
26978345.
 Assignment Questions

1. You have recently constructed a house with all the

facilities in a posh area. As you have decided to give it
on rent, draft a suitable advertisement for the ‘To Let’
column .of a local daily. Invent all the necessary details
and contact address.
2. You want to let out a portion of your newly constructed
independent house. Write an advertisement to be
published in the ‘to let’ classified column of the Indian
Express New Delhi. (Word limit: 50 words)
3. You are the General Manager of Spencers and Maxwell
(P) Ltd. of Kolkata. Write a suitable advertisement for
the classified advertisements of The Times of India for
suitable accommodation on rent to be used as branch
office of your company.
4. You are running a real estate agency in South Delhi.
Write an advertisement for Saturday ‘Prime Estate’
column of The Times of India, New Delhi, giving details
of flats/bungalows available for rent.
5. You are B.C. Rajan of 65, Mayur Vihar-I, Delhi-110091.
You want to set up a small furniture factory-cum-sales-
room in Gurgaon/Ghaziabad. Draft an advertisement
seeking a suitable building on rent. Your
advertisement is to be published in the
‘Accommodation Wanted’ columns of The Hindu.

5. MATRIMONIALS
Essential Details:

• Begin with Wanted/Alliance or Proposal invited.

•
• State boy/girl.
•
• Educational/Professional qualifications.
•
• Service/Profession — income.
•
• Age, height, complexion, build.
•
• Caste/subcaste — religion.
•
• Qualities sought in partner.
•
• End with Box No C/o the daily.

SOLVED QUESTIONS

Question 1:
A highly placed IT professional settled in London seeks
alliance with an exceptionally beautiful, educated, cultured
and tall girl of status Punjabi family. Write a suitable
advertisement for the ‘Matrimonial’ column of a national
daily.

Answer:
 BRIDE WANTED

Alliance invited for a very handsome, tall, cultured IT

professional. 29 years, 180 cm, NRI settled in London as
CEO of a reputed firm. Exceptionally beautiful, highly
educated, cultured girl between 21 and 25, at least 5’-4” tall.
Only status Punjabi families. Send detailed bio-data, recent
photograph and horoscope at - Box 867 B, The Times of
India, New Delhi 110001.

Question 2:

Write an advertisement for the ‘Matrimonial’ column of a

newspaper for a Bisa Aggarwal girl, working as Sales Officer
in a leading export house.

Answer:
 BRIDEGROOM WANTED

Proposal invited for a Bisa Agarwal girl, 25 years, 158 cm,

working as sales officer in a leading export house, income
in six figures per annum. Parents having business at
Mumbai and Overseas. Boy’s merit main consideration.
Professional with business background preferred. Early and
decent marriage. Write to Box No. 7364, The Times of India,
Mumbai-400001.

Assignment
1. Your younger brother, an MBA from IIT Bangalore, is
working as Purchase Officer in an MNC. He seeks an
alliance with an exceptionally beautiful, educated and
cultured girl. Write a suitable advertisement for him for
publication in The Hindustan Times.

2. A retired army officer is looking for a suitable match

for his smart, convent educated daughter. Write out a
matrimonial advertisement for publication in a
newspaper.
 6. LOST AND FOUND

Essential Details:

• Begin with ‘Lost’ or ‘Found’.

•
• Specify the item.
•
• Give brief physical description.
•
• Mention when/where lost or found.
•
• Reward, if any.
•
• End with contact address and phone number

Question 1:

You are Prashant /Purnima of 202, Laxmi Nagar, New Delhi.

You lost your briefcase while travelling by bus from Laxmi
Nagar to Connaught Place, New Delhi. The briefcase
contains some valuable documents, including your Board’s
certificate for Ml India Secondary School Examination. Draft
a notification in not more than 50 words to be published in
The Indian Express under their column “Lost & Found”.
Include all necessary details about the lost briefcase to
establish your claim.

Answer:

LOST AND FOUND

Lost brown VIP ‘Classic’ brand briefcase with ‘Prashant’ written

near the handle, while travelling by DTC bus route no. 89 from
Laxmi Nagar to Connaught Place. Contains some valuable
documents. Finder will be suitably rewarded. Contact: Prashant,
202 Laxmi Nagar, New Delhi or Phone 27190048

Question 2:

You have lost your purse. Draft an advertisement suitable to

be given in the local daily. (Invent details). Your
advertisement should not exceed 50 words.
Answer:

LOST AND FOUND

Lost black leather purse in DTC bus (route no. 315), while
travelling between Lucknow Road and Red Fort. Beside cash
contains some very important bills and receipts. Finder will be
suitably rewarded. Please contact: Anil Sood, B-67, Lucknow
Road, New Delhi or Phone 27618456.

Question 3:

You have found a briefcase while travelling by the A.P.

Express. Write a suitable advertisement for the ‘Lost and
Found’ columns of a national daily. State the details required
for your satisfaction. (Word limit = 50)

Answer:
 LOST AND FOUND

Found last Monday a black VIP briefcase while travelling to Delhi

by the A.P. Express. Will be handed over to the rightful owner
after ascertaining the particulars, identification and content.
Please contact: P. Narayan, 237, Hauz Khas Enclave, New Delhi
or Phone 26572034.

Question 4:

You have lost library book issued in your name while

returning home by a local bus. Write an advertisement fit for
the ‘Lost and Found’ column of a local daily, giving the
particulars of the book.
Answer:

LOST AND FOUND

Lost ‘Business Mathematics’ written by T.N. Bali issued

from the school library. It bears a stamp of Ramjas Senior
Secondary School No. 1, Daryaganj, New Delhi. It was
probably lost in a CNG Bus, Route No. 47. Finder will be
given a nice treat. Please Contact: Ashish Mehta, 2/37 L,
Raja Garden, New Delhi-110032.

Assignment Questions
1. You have lost your wrist watch in a public park. Write a
suitable advertisement for the ‘Lost and Found’
column of a local daily.
2. Manoj Mishra has lost his marksheet and certificates of
A.I.S.S.E. while travelling by EMU from New Delhi to
Faridabad. Write an advertisement for the “Lost and
Found’ columns of a national daily. (Word limit = 50
words)
3. You have lost your briefcase containing some
important documents. Write an advertisement in about
50 words for insertion in a local daily. Give details of
the briefcase and your contact address.
4. You have found some documents in a hard plastic
cover in the local electric train. Write a suitable
advertisement for the ‘Lost and Found’ columns of a
national daily in about 50 words. Specify details
needed to make delivery.

7. MISSING PERSONS/PET ANIMALS

Essential Details (Common):

• Begin with ‘Missing’.

• Give brief physical description.
• Mention name, age & identifying features.
• Since when/from where missing.
• Reward offered.
• Contact address and phone number.

(a) Person (specific)

– height, complexion, build.

– clothes

(b) Pet (specific)

– breed, colour of fur/skin, etc.

Question 1:

Your younger brother Sirish Singh, aged 15, 145 cms tall, fair
coloured with a scar on left forehead and dressed in blue
jeans and white shirt has been missing for a week. Draft a
suitable advertisement for the. ‘Missing Persons’ column of a
newspaper in about 50 words.
Answer:

MISSING PERSON

Missing since 6 July, Shirish a young boy of 15, height 145

cms, fair complexion, blue eyes, short hair and a scar on left
forehead. Wearing blue jeans, white shirt and black shoes.
Finder will be suitably rewarded. Inform SHO Dehradun. Phone-
2410000.

Question 2:

You are P.K. Bansal of 57 Rajendra Park, New Delhi. Your

pet dog Scabbie is missing. Write an advertisement for the
‘Missing Pet Animals’ columns of a newspaper.

Answer:
 MISSING PET

Missing a dark brown, male labrador, 20″ high since last

Friday. Named Scabbie, 2 years old, has white stripes. Has
.
a hole on left ear and a strap of black leather round neck.
Informer will be suitably rewarded. Contact P.K Bansal, 57,
Rajendra Park, New Delhi. Phone-25246789

Question 3:

Your nephew, a kid of 5, has got lost. Giving full details of

the missing kid draft an advertisement for a. newspaper.
 Answer:

MISSING KID

Missing since Monday afternoon, boy named Shubham, aged 5, 86

cms, whitish complexion, curly hair, birth mark below right ear,
wearing white shirt, grey trousers and brown shoes. Any one giving
his whereabouts will be suitably rewarded. Contact : Priyanka 427
Greater Kailash-II, Ph. 25390012.
 Assignment Questions

1. An old man aged 68, poor vision, mentally upset has

been missing for a week. Draft a suitable advertisement
for the “Missing Persons’ column of a newspaper in
about 50 words.
2. While going for a walk in the local park, you lost your
little puppy. Draft an advertisement in about 50 words
giving the details of your puppy.
3. Your pet cat Tabby has been missing for two days.
Giving full particulars draft an advertisement to be
published in the classified columns of The Times of
India. (Word limit = 50 words)
 8.TRAVELS AND TOURS

Essential Details:

• Begin with ‘Package Available’, etc.

• State name of travel agency.
• Specify destination and duration.
• Supply details of package—food/boarding/lodging,
sight-seeing etc.
• Give estimated cost and special discounts.
• End with contact address and phone number.

Question 1:

Sita Travels, 227 Jagriti Enclave, Delhi offers a package tour

for 3 nights/4 days in Mauritius for f 10,000 per person. Draft
an advertisement for publication in a national daily in about
50 words. Give necessary details.

Answer:
 TRAVELS AND TOURS

Attractive package available for Mauritius, 3 nights/4 days, breakfast

and dinner, stay at 3-star hotel, sight seeing included. 40,000 per
person. Special discount for early birds. Contact: Sita Travels, 227
Jagriti Enclave, Delhi. Phone: 25362000.

Question 2:
Globe Travels, G-76, Connaught Circus, New Delhi, offers its
patrons cheapest air tickets for any destination by an airline
besides offering consultancy and exchange service. Draft an
advertisement for publication in a national daily in about 50
words.

Answer:
 TRAVELS & TOURS

Cheapest air tickets available for any airline, any

destination. New York-45,500; San Francisco-45,000;
Toranto-44,500; London-20,400. Visa insurance
consultancy, buy/sell currencies. Visit Globe Travels, G-76
Connaught Circus, New Delhi. Phone : 23723777,
23355055, 23355955.
 Assignment Questions

1. Travel professionals G-14 Nehru Place, offers a 13 day

tour to Far East (Thailand, Singapore, Malaysia, at
wholesale price t 29,999 including air-ticket,
accommodation, breakfast & sight-seeing. Draft an
advertisement for ‘Travels & Tours’ column of The
Hindustan Times.

2. Venus Travels, 99 Ansal Chambers II, Bhikaji Cama

Place, New Delhi, offers attractive holiday package at
Chail for 2 nights/3 days in Rashi Resorts at
concessional rates. Draft an advertisement for ‘Travels
& Tours’ column of The Times of India, New Delhi.
 9. EDUCATIONAL INSTITUTIONS

Essential Details:

• Give the name of Institution/its past record.

• Mention the courses offered, duration.
• Specify the eligibility condition.
• List the facilities available and fee structure.
• Quote the last date for registration/application.
• End with contact address and phone number.

Question 1:

You are the secretary of the Indian Institute of Foreign

Languages, Hyderabad. Draft a suitable advertisement to be
published in a newspaper announcing the commencement of
new courses.
 Answer:

EDUCATIONAL

IIFL announces the commencement of its short-term courses

in French, Chinese, Japanese, Spanish etc. Duration – 6
months. Eligibility – Senior Secondary. Excellent faculty.
Computerised training. Incentives for early birds. Ten per cent
seats free. Send in your application by the 16th May 20XX or
Contact Secretary, Phone 24236709.

Question 2:

You are the Director of National Institute of Vocational

Studies, New Delhi. Draft a suitable advertisement for
publication in a national daily highlighting some of the
special features of your institute.

Answer:
 VOCATIONAL STUDIES

NIVS offers diploma courses in Electronics, laser technology,

computer and television hardware/software, fashion-designing
etc. Duration – two years. Eligibility – Senior Secondary.
Excellent faculty; Well furnished labs and workshops. One year
.
training. Excellent past record of placement. Quarterly fee – ₹
1500. Last date for Application – :30 May 20XX. Director
National Institute of Vocational Studies, 27 Pusa Road, New
Delhi. 25374098

Question 3:

You are the secretary of Institute for Career Guidance, Sector

15, Gurgaon specialising in Career guidance and counselling.
Draft a suitable advertisement to be published in a daily
newspaper.

Answer:
 CAREER COUNSELLING

Institute for Career Guidance, Counselling and Development

of Personality holding summer camps from 1st May. Facilities
for games, group discussions, personality development
packets, elocution, interviews and histrionics. Training by
panel of experts. Career oriented may apply by 20 April.
Contact, Secretary, Institute for Career Guidance, Sector 15,
Gurgaon. Tel. 26300636.

Question 4:

You are the Director of Coaching academy. Write an

advertisement for publication in newspaper, for admission to
the various courses being provided in your institute.
Answer:

EDUCATIONAL

Apex Business Management Institute offers one year diploma

courses in computer programming and business management.
Eligibility – Senior Secondary. Batches of 20, subdivided into 4
groups for practical training/field work. Excellent faculty. Fee –
₹ 2500 payable quarterly. Last date for submitting applications
– 25 June. Contact, Director ABMI or Phone 26259801.
 Assignment Questions

6. As the Director of New Star Orientations, a leading

name in postal coaching for IIT-JEE and CBSE-PMT in
India, write an advertisement for publication in a
newspaper for the benefit of students aspiring for
admission in prestigious engineering and medical
colleges.
7. As the Managing Director of a bureau providing tutors
for home coaching, write out an advertisement to be
published in the classified columns of a newspaper.
8. Miss Josephine, Tel. 25067067 has decided to start
Beauty Care and Hobby Classes at her residence, 476,
Ashok Vihar, New Delhi. Draft a classified
advertisement for publication in a national daily.
9. You are the Secretary of Bright Vision Acting and
Modelling Institute, Central Market, Kolkata. Write out
a suitable advertisement giving details of the
Diploma/Certificate courses offered by you.
10. As the Admission Coordinator of Sri Sringeri
Sharda Institute of Management, Vasant Vihar, New
Delhi-110057 draft a suitable advertisement giving
details of the courseware, faculty and placement for
the 2 year P.G. Diploma in Business Management. Ph.
26140589, 26140597 Fax: 26141811. Website—
www.srision.org. E-mail: [email protected]

10. BUSINESS PROPOSALS

Essential Details:

• Begin with ‘Wanted’ or ‘Available’.

•
• State specialisation/service offered/required.
•
• Quote special terms/facilities, if any.
•
• End with contact address and phone number.

SOLVED QUESTIONS

Question 1:

Write a suitable advertisement in a national daily for Novex

(India) Corporation, a leading hosiery manufacturer concern
offering wholesale dealership, agencies and retail outlets,
(word limit: 50).

Answer:
 BUSINESS

Wanted distributers for ‘Novex’ brand hosieries. Wholesale

dealers, agencies and retail outlets. Attractive terms and
business discount in addition to trader’s commission.
Interested parties may contact Sales Manager, Novex (India)
Corporation, Ludhiana or Phone: 24370124, 24250024,
25553324.

Question 2:
You are the director of ‘Pawan Hans’ a placement agency
with excellent track record. You provide skilled as well as
unskilled workers to business establishments, construction
companies and manufacturing houses. Draft an
advertisement for a national daily offering your services to
your prospective clients.

Answer:
 PLACEMENT SERVICES

Available for immediate employment, skilled as well as unskilled

workers suitable for business establishments, construction
.
companies and manufacturing houses. For consultancy and
confirmation, contact: Pawan Hans, 2/21 Kirti Nagar, New Delhi.
Tel.: 5276688, 5270188

Assignment
 1. You have just started your own business but you have
fallen short of money. Write an advertisement in about
50 words for the ‘Business’ column of a newspaper
inviting a partner who can invest ₹ 5,00,000.

2. Mayur India, a well established marketing group, based

at Agra, seeks agencies, franchise and/or
distributorship for northern India. Write a suitable
advertisement for a newspaper.

3. You are the Finance Manager, Kuber Investments,

Chandigarh. Write out a suitable newspaper
advertisement offering tempting and liberal terms on
loans to your prospective clients, (word limit: 50
words)

4. Sahni Enterprises, Faridabad, the manufacturer of

Global Air Conditioner, seeks agencies, franchise
and/or distributorship for western and central India.
Write a suitable advertisement to be published in a
national daily.

1. COMMERCIAL OR DISPLAY
ADVERTISEMENTS
Commercial advertisements are inserted by leading

manufacturers, establishments, organisations etc. for the

publicity and promotion of their products, services or some

events.

Main Characteristics:

• Designed for commercial purposes.

•
• More space, more expensive in terms of the
advertising costs.
•
• Visually attractive — varying font size or shape.
•
• Language: colourful and lucid — catchy slogans,
punch lines, witty expressions and pictures or
sketches.
•
• Proportionate spacing.

Essential Details:
 • Name of the company/institute/organisers, etc.
•
• Details regarding the product/event/educational course
etc.
•
• Special offers of discount, if any
•
• Address of the company/institute/organisers, etc.

SOLVED QUESTIONS

Question:

M/s Bright Vision have produced a new television named

‘Home Theatre’. Draft an advertisement for a local daily to
promote the sale of the television. Offer a Kodak Camera
free along with the television to those who buy it before
March 30.

Answer:
Question 2:

Draft a display advertisement to promote the sale of Ajanta

Steel Tubes and Pipes.

Answer:
Question 3:

National Rail Museum and Railway Women Welfare Central

Organisation are organising an exhibition on Nehru and Railways
and an on-the-spot Drawing and Painting Competition for Bal
Diwas as the Indian Railways completes 150 years of glorious
service. Draft a display advertisement for publication in a
newspaper.
Answer:
Question 4:

On behalf of Jagdish Store, a leading supplier of furnishing

material, draft an advertisement offering special Diwali
discount on Bed Sheets and Towel Sets.

Answer:

Question 5:
As the Manager of Bhawna Securities and Financial Services
Ltd. G -52, Ashok Vihar, New Delhi, draft an advertisement
offering concessions and freebies to your customers on car
loans.
Answer:

Question 6:

You are the Director of ‘Bright Tutorials’, an academy

providing intensive as well as extensive postal coaching to
students appearing for IIT-JEE and CBSE-PMT etc. Write an
advertisement for publication in a newspaper.
Answer:

Question 7:
On behalf of a young T.V. producer, draft an advertisement
to attract young faces and cute kids to act in mega T.V.
serial with multistar cast.
Answer:

Question 8:

All India Publishing House in collaboration with International

Trade Authority is organising 14th International Book Fair at
Pragati Maidan for a week beginning from 23rd July. The
exhibition will be inaugurated by Union Minister Smt. Smriti
Irani. Write an advertisement for publication in national
dailies.
Answer:

Question9:

‘Farmfresh Foods’, innovators in packaged farm products

want to launch their new product ‘Tender Green Peas’. Draft
a suitable advertisement giving details of the product and
launching offer in about 50 words.
Answer:

Question 10:

As a travel agent, construct a suitable advertisement

offering an attractive package to Kullu-Manali during the
summer.
Answer:
 DISPLAY ADVERTISEMENTS- TEST YOUR SKILLS

1. ‘Environmental News’ is a weekly environment

awareness magazine. It is offering a 20 per cent
discount as well as an attractive gift on an annual
subscription of Rs. 399. Draft an advertisement for a
newspaper in about 50 words.

2. Escort Shoes wish to announce their annual clearance

before Diwali. Construct a suitable advertisement.

3. You are a builder and the proprietor of ‘Dream House

Construction’. Draft a suitable advertisement for a new
multi-storeyed residential building for sale to the
public. Include details like area, surroundings,
facilities, etc.

4. You are the proprietor of a finance company. You have

a special scheme for car loans/ house building loans
for public. Construct an advertisement in about 50
words.

5. Draft a commercial advertisement for the inauguration

of beauty clinic/boutique/health club/sports complex,
etc. Don’t exceed 50 words.
*******