Empowerment Technology
2nd Semester - Finals
6. GOVERNMENT
1 MULTIMEDIA AND ICT
MULTIMEDIA 2 ICT AS PLATFORM FOR CHANGE
● It is a combination of text, animated graphics, ADVOCACY
video, and sound delivered via electronic means. A way of expressing views, opinions, concerns
It tends to appeal to the users in any way around. information access and on establishing to all one’s rights
● Integration of still and moving images, text, and and responsibilities through any possible means or ways.
sounds by means of technology.
● A type of medium that allows information to be SOCIAL MEDIA
transferred from one location to another. Known as the most powerful platform. Encourage
sharing of knowledge, ideas, career interests, and other
TYPES OF MULTIMEDIA CONTENT forms of expression.
1. VIDEOS - Presents moving pictures and
typically combines images and sound for a THE ROLE OF ICT IN THE RECENT HISTORY
compelling multimedia experience. Referred to as EDSA (PEOPLE POWER REVOLUTION)
the most memory-intensive. Use of moving ● 1983-1986 (February 22-25)
images combined with sound to communicate a ● End of Marcos regime
message or tell a story. ● Radio broadcasting: Radyo Veritas
2. SOUND, MUSIC, OR AUDIO - the most serious ● CARDINAL JAIME SIN - driving force behind two
aspect of multimedia, delivering the joy of music, revolts that ousted two dictators during EDSA
special effects, and other forms of entertainment. revolution.
3. ONLINE TESTS ● Bloodless revolution and Yellow ribbon revolution
4. PODCASTS - a series of digital audio files that is EDSA II
available on the internet for downloading to ● EDSA II or 2001 EDSA Revolution
desktops or mobile devices. Episodic series of ● President Joseph Estrada
audio or text files streamed online. ● Text brigade (mobile phone): “Go to EDSA, wear
5. COURSEWARE - referred to as an alternative tool blk”
to educate through online coaching. The MILLION PEOPLE MARCH
software or digital materials used for ● August 22-26, 2013
educational purposes, often rich with ● Priority Development Assistance Fund (PDAF)
multimedia elements to enhance learning. ● Facebook and Change.org (The world’s platform
6. VODCASTS for change)
7. ONLINE GAMES - combine several different types YOLANDA PEOPLE FINDER
of media to create an immersive and interactive ● November 8, 2013
experience. ● People Finder
● Powered by Google
USES OF MULTIMEDIA
1. EDUCATION - encourages learners to interact ICT AS FORCE OF SOCIAL REFORM
inside the class.
2. ENTERTAINMENT
PLACE & YEAR ICT MEDIUM RESULT
3. BUSINESS - online selling OF CAMPAIGN USED
4. MEDICINE - further analyze their field of study
and to train future doctors and practitioners easily Spain, 2004 Text messaging Ouster of Prime
through visual presentation. Minister Jose
5. MATHEMATICS AND SCIENTIFIC RESEARCH Maria Aznar
Empowerment Technology
2nd Semester - Finals
of processes used to ensure your website is
Moldova, 2009 Facebook, Text Communist
Messaging, Party lost power professional, up-to-date, and functioning as intended.
Twitter SOCIAL MEDIA MANAGEMENT - the ongoing process of
creating and scheduling content designed to grow and
Around the The Boston’s Catholic faced nurture an audience across social media platforms.
World, 2002 Globe expose of lawsuits over
sexual abuse in harboring of
PROMOTION, TRACTION, AND TRAFFIC MONITORING
the church went child rapists
viral online PROMOTION - the process of increasing exposure of a
website to bring in visitors. Increasing the visibility,
traffic, and overall experience of a website.
TRAFFIC - refers to the volume of users visiting a
3 DESIGNING AND DEVELOPING AN ICT website.
PROJECT FOR SOCIAL ADVOCACY TRACTION - to promote the website to ensure its
SOCIAL - interaction and relationship of an individual or success.
group. - LINKEDIN
ADVOCACY - act or process of supporting a cause or - GOOGLE ADWORDS - an advertising service for
proposal. businesses wanting to display ads on Google and
its advertising network.
SOCIAL ADVOCACY - REDDIT
Act of supporting a particular cause that is aimed at - FACEBOOK ADS
improving the well-being of a specific group of
individuals—or society as a whole. WEB ANALYTICS
The process of collecting, reporting, and analysing
ADVOCACY STRATEGIES website data.
1. Determine clear objective GOOGLE ANALYTICS - provides real-time
2. Do your research statistics and analysis of user interaction with
3. Focus on building relationship the website.
4. Choose which issues are most important FACEBOOK PAGE ANALYTICS - the data and tools
5. Know your audience you need to track your page’s performance and
6. Incorporate stories understand your audience.
CLICKTALE - a cloud-based analytic system and
FOUR IMPORTANT PURPOSES IN PRODUCING A SOCIAL service that allows you to visualize your
ADVOCACY customer’s experience on your website from
1. Inform their perspective.
2. Inspire
3. Educate UPLOAD, MANAGE, AND PROMOTE
4. Entertain ● Choose your means of communication
● Gather your content
● Make it accessible to everyone
● Optimize for mobile devices
4 PUBLISHING AN ICT PROJECT ● Ask for feedback
WEBSITE MANAGEMENT PLATFORM ● Publish
WEBSITE MANAGEMENT - an integrated set of tools that
allows teams to create, design, develop, launch, manage,
administer, and monitor website contents. The collection
5 REFLECTING ON ICT PROJECT
Empowerment Technology
2nd Semester - Finals
THINGS TO REMEMBER TO SUSTAIN AN ICT PROJECT
e selling ● Various illegal acts
FOR SOCIAL CHANGE ● Online markets
● Update regularly
● Web page design
● Updated links EDUCATION
● Reply to inquiries POTENTIALS CHALLENGES
● Website management
● Monitoring tools ● Use of Learning ● Traditional
REMEMBER: You and ICT plays a crucial role in the Management System learning to online
(LMS) such as Google delivery platform
development of our society.
classroom ● A need to
● Create or send online knowledgeable
IMPACT OF ICT TO YOU presentations, and equip (both
● You become thoughtful consumers of digital collaborative tools, learners and
contents. ● Use of social media, teachers)
● You become effective and collaborative creators ● Create website, or ● Interaction
● Publish journals
of digital content.
online
● You become a social contributor to your ● Use of e-portfolio
community. ● Opportunities to
access information
ROLES OF ICT IN THE DEVELOPMENT OF SOCIETY
1. Convenient access
2. Saves time and effort
3. Personal improvement
DIGITAL DIVIDE - a term used that hinders them from
gaining access to the information due to the
unavailability of technology.
ICT IN DIFFERENT SECTORS
COMMUNICATION
POTENTIALS CHALLENGES
Information can be It may not be accessible to some
distributed and people, organization, or
accessed easily through community due to several
various modes. factors like socioeconomic
status, government rules,
cultural norms, or place
restrictions (DIGITAL DIVIDE).
BUSINESS
POTENTIALS CHALLENGES
● E-commerce ● Being cautious in
● Digital making
advertising/onlin transactions
