Programme : B.
Tech
Category : TA
PONDICHERRY ENGINEERING COLLEGE, PUDUCHERRY
B.TECH DEGREE EXAMINATION – NOVEMBER / DECEMBER 2018
Branch Name
General Elective
HSG03 – Basic Course of Entrepreneurship
Time: Three Hours Max. Marks: 60
Part A - Answer ALL Questions. 5 x 2 = 10 Marks
No. Question
i. Define Effectuation.
ii. Differentiate Solution Demo and MVP
iii. What do you mean by bootstrapping
iv. Differentiate between brand and product with example
v. Recognize the importance of a co-founder in an entrepreneurial venture.
Part B - Answer ALL Questions. 5 x 8 =40 Marks
No Question Marks
1. a. Explain the various Effectuation principles with suitable example 4
b. How do you identify early adaptors, jobs, pains and gains of a customer? 4
OR
2. a. 4
What are the phases involved in Design Thinking Model? Discuss
b. 4
Brief about various types of markets with relevant example.
3. a. 4
Explain in detail about components involved in Lean Canvas Model.
b. 4
Bring out the four action frameworks involved in Blue Ocean strategy
OR
4. a. 4
Explain what is a Business Model and why it is important
b. 4
Discuss how solution interviews helps to build MVP.
5. a. 4
Identify the various types of costs involved in starting a new venture
b. How to use the estimated costs, revenues, and pricing to determine if your 4
business will be viable/profitable
OR
6. a. 4
List out the sources and uses of funds raised through bootstrapping
b. 4
Explain the various types of revenue applicable to a business venture
7. a. 4
What are channels and list various channels used for marketing
b. 4
Identify the key metric to track progress in sales.
OR
8 a. 4
Prepare a sales pitch with the help of a positioning statement.
b. 4
Make a sales plan based on the customer acquisition funnel.
9. a. 4
Explain Shared Leadership and its importance in an entrepreneurial venture
b. Articulate the basics of business regulations of starting and operating a 4
business
OR
10 a. 4
Identify the best practices involved in hiring a team
b. Explain the importance of being compliant and keeping proper 4
documentation
Part C 1 x 10 =10 Marks
No Question Marks
11. a. Case Study:
Lakshmi was set more intently on her dream of starting a taxi
service. A single mother, Lakshmi was already running a modest eatery at
Rampur but she had to boost her income and save enough for her
daughter’s marriage in the next few years. Private vehicles were not 10
allowed beyond Rampur, so she was fairly confident of the success of the
taxi service.
Rampur, a small village at the foothills of the Mata Temple had just
three main professions namely eateries, taxi services and pooja items for
the pilgrims visiting the Temple round the year. And the number of
pilgrims was only going up with every passing year.
Lakshmi’s neighbor Ramu was running a taxi service for years. Of
late, Ramu had reduced his daily trips to the Temple to just 2 or 3 because
of old age and Lashmi had smelt an opportunity to make a deal with him. In
fact she had already made her first move and had discussed with Ramu the
possibility of buying his taxi. Ramu was also ready to rent it out to Lashmi
if the offer was reasonable.
1. Apply Design Thinking and help Lakshmi to make a sound decision.
2. Which Effectuation Principle Lakshmi can use?
OR
12. Assume that you planned to launch a Restaurant business in Pondicherry.
10
1. Apply Design Thinking
2. Prepare a Lean Canvas Model
Note : i. For Part A only one question from each unit shall be selected
ii. For part B one question from each unit with either or choice need to be set
iii. Subdivision in Part B Questions is optional.
iv. Part C Question can be from any of the Unit or combination of units
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