CD SALES HANDBOOK FOR

FREQUENTLY ASKED QUESTIONS

COLLEGEDUNIA BASICS

Question : When was collegedunia founded?

Answer : Students Founded in 2014 by Sahil Chalana, CollegeDunia is a search engine for students,
parents, and education industry players who are seeking information on the higher education sector in
India and abroad.

Question : Why will students come to your website?

Answer : Students will visit Collegedunia's website for several compelling reasons. Firstly, Collegedunia is
a comprehensive search engine portal that ranks prominently across various educational keywords,
ensuring easy discoverability when students search for colleges, courses, or specific information related
to higher education. Secondly, our platform provides detailed insights into college rankings, reviews, fee
structures, admission processes, and additional certifications, which are crucial factors students consider
when making informed decisions about their academic future. Moreover, Collegedunia offers a user-
friendly interface that is accessible via desktop and mobile devices, making it convenient for students to
access relevant information anytime, anywhere. By leveraging Collegedunia, students gain access to
comprehensive, up-to-date information that aids them in navigating the complexities of college selection
and application processes effectively.

Question : Why should I make a microsite on Collegedunia?

Answer : Creating a microsite on Collegedunia offers several strategic advantages for your college:

Massive Traffic: Collegedunia attracts over 17 million visitors, predominantly students searching for
crucial details about colleges. By having a presence on our platform, your college gains visibility among a
vast audience actively seeking information about fee structures, admission processes, certification
offerings, scholarship details, and placement statistics.
Enhanced Visibility and Reach: Listing your college on Collegedunia ensures that it is prominently
featured among similar institutions. This visibility is crucial as it prevents potential students from looking
elsewhere and possibly choosing a competitor simply because they found detailed information readily
available on our platform.

Detailed Information Showcase: Your microsite on Collegedunia serves as a dedicated hub where
prospective students can access comprehensive details about your college. This includes add-on
certifications available under various courses, detailed scholarship information, and comprehensive
placement data such as companies that visited last year and average and highest placement statistics.
This transparency helps in attracting students who are looking for specific academic and career-related
information.

Lead Conversion: By being listed on Collegedunia, you increase the likelihood of converting inquiries into
admissions. Students trust our platform for its comprehensive and up-to-date information, making it a
reliable source during their decision-making process.

In conclusion, establishing a microsite on Collegedunia not only enhances your college's visibility and
credibility but also ensures that you capture the attention of prospective students who are actively
searching for educational opportunities and details about your institution.

Question : Why should I give an interview, what are the benefits?

Answer : Enhanced Visibility and Credibility: Interviews with senior management, such as campus
directors, founders, chancellors, vice-chancellors, chairmen, vice-chairmen, and executive directors, help
showcase your college’s leadership and vision. This exposure enhances your institution's credibility and
reputation among prospective students, parents, and the educational community.

Personalized Branding: Interviews provide an opportunity to personalize your college's brand story. By
sharing insights into your institution's unique strengths, academic philosophy, achievements, and
future goals, you create a compelling narrative that resonates with potential students and
stakeholders.

Engagement and Connection: Interviews foster engagement by allowing your leadership team to
directly communicate with the audience. This personal connection can influence prospective students'
perceptions positively, encouraging them to consider your college as their preferred choice.

Educational Insights and Guidance: Beyond branding, interviews can serve as platforms to provide
valuable educational insights, career guidance, and updates about your college's programs, facilities,
and initiatives. This information helps students make informed decisions about their educational
journey.

Long-term Impact: A well-executed interview can have a lasting impact on your college’s reputation
and visibility. It can attract ongoing interest from prospective students, alumni, industry partners, and
educational stakeholders, contributing to sustained growth and success.
Question : What is the source of information of my college and other colleges on

collegedunia?

Answer : Any information which is on a public forum about your college is the main source. If any
college wants to change the information, they can reach out to us and get that updated from us.
Question : How can I update information on collegedunia microsite?

Answer : For this, you need to reach out to Collegedunia POC and share the relevant changes that
you want to make. For eg. share the updated brochure, fee structure and photos of the college, our
team will get this updated on your microsite. You can also share other information like, interviews,
about section, placements, faculty and any information that you want to change.

Question : How do you authenticate reviews posted on your website?

Answer : Yes, each and every review is validated via students' ID card and their official college email
address

Question : How many total employee strength? What is total sales team strength? Answer :

Total number of employees - 1200+. Total sales strength ~ 200

Question : Collegedunia claims to be largest student review platform? Please explain how?

Answer : Collegedunia provides reviews for more than 25000 colleges in India, which is more than
any existing platform. We also offer rewards to the students for writing reviews. Hence we claim to
be the largest review platform.

Question : What is the source of information of my college and other colleges on

collegedunia?

Answer : Any information which is on a public forum about your college is the main source. If any
college wants to change the information, they can reach out to us and get that updated from us.
GENERIC ED-TECH & EDUCATION QUESTIONS

Question : What is NEP? What does it feature and how is it better than previous education
policies?

Answer : "New National Education Policy has been approved by the Union Cabinet reflecting all the
changes. This newly approved plan talks about major transformational reforms in the Indian
academic sector.

1. According to the national education policy 2020, the 5+3+3+4 structure will replace the existing
10+2 structure. This structure is focused on student’s formative years of learning. This 5+3+3+4
structure corresponds to ages from 3 to 8, 8 to 11, 11 to 14 and 14 to 18. 12 years of schooling, 3 years
if Anganwadi and pre-schooling are included in this structure.
2. For children up to the age of 8, a National Curricular and Pedagogical Framework for Early
Childhood Care and Education will be designed and developed by NCERT."

Question : How does the market trend change as an effect of NEP?

Answer : NEP will enable students to pursue higher education at multiple levels, which will open up
chances to build admission funnels at multiple times of the year and education levels. Institutes can
offer more diverse curriculum

Question : What is UGC? Who is the Chairman and where is the HQ?

Answer : "UGC is responsible for coordinating, determining and maintaining standards of higher
education.

The University Grants Commission provides recognition to universities in India and disburses funds to
such recognised universities and colleges.

The UGC has its Head Office in New Delhi and six regional offices:

1. Bengaluru

2. Bhopal

3. Guwahati

4. Hyderabad

5. Kolkata
6. Pune

3. Prof. Mamidala Jagadesh Kumar, Chairman, UGC

Question : What is AICTE? Who is the Chairman and where is the HQ?

Answer : All India Council for Technical Education (AICTE) is a national-level Apex Advisory Body
that was established in November 1945, AICTE is an advisory body for technical education. AICTE
has statutory powers and has begun the formulation, maintenance, and planning of norms and
standards.

1. AICTE approves the upgrades in institutes such as the launch of new courses, an extension of the
existing institutes, and the continuation of approval after having a break in the preceding academic year.

2. The council permits the establishment of new technical institutes in the country that would offer
technical courses at different levels such as 3. 3. Degree, Diploma, Post Diploma, PG, PG Diploma, and
PG.

4. Further, the AICTE also has to give approval for changing the site or location for technical education in
the country.

Prof. T G Sitharam, Chairman, AICTE

Question : What is NIRF? What parameters are considered while preparing NIRF Rankings?

Answer : NIRF provides rankings to universities and colleges in India based on scores obtained by
them in five parameters:

Teaching, Learning and Resources (TLR) Research and Professional Practice (RP) Outreach and
Inclusivity (OI) Graduation Outcomes (GO)
SALES - BASIC QUESTIONS

Question : How do you help me to increase my application in niche/pain courses? Answer :

Pain Courses

To target pain courses courses, colleges will invest in a higher volume of leads with Collegedunia, without
much focus on the conversion ratio. Aggressive push-and-pull marketing activities can be planned with
collegedunia according to the college's budget. Branding activities help create buzz among relevant traffic,
but colleges should not expect publishers to deliver the majority of their admissions. Publishers can
contribute to growth in admissions, but they generally do not dominate the overall number of admissions.

Niche Courses

To effectively target niche courses, the college should focus on related courses and specialisations
that students can switch from to enroll in given niche course. Additionally, the college should in invest
aggressive lead generation email and SMS marketing activities with collegedunia to generate leads on
the landing page where charges can be for per SMS /email or per Enquiry generated on client landing
page. Furthermore, the college can share information about other institutions offering similar niche
courses and specialisations and collegedunia will target these Colleges microsite

Question : What is your lead to application to admission ratio? And how will you maintain that?

Answer : According to industry standards, the lead-to-application rate typically ranges between 2 - 3%,
and the lead-to-admission rate falls between 1-1.5%. The application-to-admission rate is generally
between 33-50%..The conversion ratio is not dependent only leads Various factors influence these ratios
- Campaign type - Redirection lead campaign Organic leads or branding campaign Number of leads or
admissions to be targeted API Lead Campaign - Resources deployed by the campus CRM
Used/Automation plan for lead nurturing activities Calling number spammed or not spammed Nurturing
emails spammed or not spammed Counselling of college admisision team - Other factors contributing are
- College overall % of seats filled for different courses - Fees for paid Applications - Region of college -
Colleges in that region -City where colleges is situated - Brand Acceptance of College
Question : How do I have to make payments? What will be the installments?

Answer : Payments are done using bank details mentioned in MOU or pro forma invoice,For branding
deals, payments less than Rs. 2,00,000 (excluding GST) should be made in a single instalment. For
amounts exceeding Rs. 2,00,000, the payment can be divided into two parts: 50% disbursed as an
advance and the remaining amount disbursed mid-campaign. If the amount exceeds Rs. 5,00,000 EXC
gst the payment can be divided into three parts: 40% as an advance, 40% mid-campaign, and the final
20% at the end.

For application and admission-based campaigns, plan for 30% of the target admissions/application fees
as an advance, with further instalments based on the number of admissions/applications generated or the
campaign timeline.
For CPL (Cost Per Lead) based campaigns, complete advance payment is required if the campaign's RO
is Rs. 1,00,000 EXC GST for about greater then Rs 2,00,000 Further instalments will follow the same
structure as branding campaigns.

Question : Why do you need an advance amount before starting the campaign?

Answer : For application and admission-based campaigns, the Operations team seeks budget approvals
for activities based on the expected advance payments. The volume of leads to be targeted is
determined accordingly, along with website expenses and employee salaries. are also carried from
revenue form payments

For branding campaigns, Collegedunia has limited inventory available, which is provided to partnered
colleges. Timely disbursement of payments is essential, as these campaigns are visibility-based with no
performance component attached.

Additionally, clients often mention, "We have been working together for a long time and have a good
reputation for timely payment disbursement. Rest assured, payments will be made, but due to certain
reasons, we are currently unable to disburse the payment,You can start the campaign we'll disburse the
payment within X Days" in such cases mention that we need to update the receipt of payment
disbursement on CRM to get onboarding approval, this is how process is designed.

Question : Is updating the microsites often chargeable?

Answer : NO, if onboarded client then we do complimentary. we do charge 5k for microsite creation.

Question : What is SEO? Why is it important?

Answer : SEO, or Search Engine Optimization, is the practice of enhancing a website to increase its
visibility for relevant searches. The better visibility your pages have in search results, the more likely
you are to attract attention and attract potential and existing customers to your business.

Key Components of SEO:

Keyword Research: Identifying the terms and phrases that potential customers use to search for products
or services related to your business.

On-Page SEO: Optimizing individual web pages to rank higher and earn more relevant traffic. This
includes optimizing title tags, content, internal links, and URLs.
Off-Page SEO: Activities performed outside your website to influence your rankings within search engine
results pages. This is primarily achieved through backlinks, which are links from other sites pointing back
to your own site.

Technical SEO: Ensuring that a website meets the technical requirements of modern search engines with
the goal of improved organic rankings. Important elements include crawling, indexing, rendering, and
website architecture.

Content Creation: Producing high-quality, relevant content that addresses the needs and interests of
your audience.
User Experience (UX): Ensuring that the website is easy to navigate, mobile-friendly, and provides a good
overall experience to users.

Importance of SEO:

Increased Visibility and Traffic: Higher search rankings lead to increased visibility and more organic traffic.

Credibility and Trust: Websites that rank higher are often perceived as more credible and trustworthy by
users.

Better User Experience: SEO involves improving the user experience, making the site easier to navigate
and faster to load.

Cost-Effective: Compared to paid advertising, SEO is a cost-effective way to drive organic traffic to your
site.

Competitive Advantage: A well-optimized site can gain a significant edge over competitors who are not
leveraging SEO effectively.

Targeted Marketing: SEO helps in targeting specific audiences based on the keywords they use, making
the traffic more relevant and likely to convert.

Long-Term Results: Unlike paid ads, the benefits of SEO can be long-lasting and continue to drive
traffic over time without ongoing costs.

By investing in SEO, businesses can enhance their online presence, attract more customers, and
ultimately achieve their business goals more effectively.

Question : What are your costs?

Answer : CPL (API) : 300 UG and 400 PG

CPL (Redirection/Verified) : 600-1000 (depend on client and courses )

CPA : vary on fee, clients, lead to application conversion rate

CPS :

CPS - Client Calling (25-30% of 1st year fee)

CPS - CD Calling (30% staright)

Question : What is digital marketing? Why should I invest?

Answer : Digital marketing refers to the use of digital channels, platforms, and technologies to promote
products, services, or brands. It encompasses a wide range of online marketing activities, including:
Search Engine Optimization (SEO): Improving website visibility in search engine results to attract organic
traffic.

Content Marketing: Creating and sharing valuable content to attract and engage a target audience.

Social Media Marketing: Using social media platforms to promote products, engage with customers, and
build brand awareness.

Email Marketing: Sending targeted emails to nurture leads, inform customers, and drive sales.
Pay-Per-Click (PPC) Advertising: Paying for ads that appear on search engines or other websites,
charging based on clicks.

Affiliate Marketing: Partnering with affiliates to promote products and earn a commission on sales.

Influencer Marketing: Collaborating with influencers to reach their audience and promote products or
services.

Mobile Marketing: Targeting users on mobile devices through apps, SMS, and mobile-optimized websites.

Analytics and Data Analysis: Using data to measure the effectiveness of marketing campaigns and make
data-driven decisions.

Why You Should Invest in Digital Marketing

Wider Reach:

Digital marketing allows businesses to reach a global audience, unlike traditional marketing methods
limited by geographical constraints.

Cost-Effectiveness:

Digital marketing often costs less than traditional advertising methods (TV, print, etc.) while offering a
higher return on investment.

Targeted Advertising:

Digital marketing enables precise targeting based on demographics, interests, behavior, and
more, ensuring that your message reaches the right audience.

Measurable Results:

Digital marketing tools and analytics provide detailed insights into campaign performance, allowing
businesses to track ROI and optimize strategies in real time.

Customer Engagement:

Digital channels facilitate direct interaction with customers, fostering engagement, building relationships,
and enhancing customer loyalty.

Flexibility and Adaptability:

Digital marketing campaigns can be easily adjusted based on performance data, trends, and market
changes, ensuring agility and relevance.

Enhanced Conversion Rates:

Effective digital marketing strategies can lead to higher conversion rates, turning leads into customers
more efficiently.

Competitive Advantage:

Investing in digital marketing helps businesses stay competitive, as most industries have already
embraced digital channels.

Brand Awareness and Authority:

Consistent and strategic digital marketing efforts help build brand awareness and establish authority in
your industry.

Improved Customer Insights:

Digital marketing provides valuable data on customer behavior, preferences, and needs, enabling
businesses to tailor their offerings accordingly.

Investing in digital marketing is essential for businesses seeking to thrive in today's digital age, offering
numerous benefits that drive growth, efficiency, and success.
CD Connect / Carnival

Question : What is concept of CD Carnival ? Why should I buy a stall in carnival ?

Answer : - CD Carnical is an education fair providing opoortunities for Institutes to have F2F interaction
with students. While CD has been a pioneer in digital branding and provinding leads via digital
channels, carnival offers an offline opportunity for institutes to do branidng and admissions.

- Traditional media is generally out of reach for most educational institutes since even a quater page Ad in
any leading newspaper will cost them 4-5 Lacs for one city plus the results are non measurable to a large
extent, Carnival offers these institutes to do branding in front of an high intent audience with trackable
metrics. The budget allocation for Carnival comes from offline budgets of these institutes.

All marketing efforts for the CD Carnival are distinct from the leads generated via Collegedunia.com.
Therefore, you can reach a whole new set of prospective students who were previously untouched by
aggregators.

Question : What is concept of CD Connect and why should I participate?

Answer : - CD Connect is a yearly summit organised to engage with key clients and stakeholders from
the Education industry. Our summit encompasses a range of activities, including panel discussions,
keynote addresses, an awards ceremony, white paper launches, networking opportunities, and industry
presentations.

The Idea behind organising the summit is to deeper our relationships with key clients and prospects, it
also helps in nurturing our churn accounts resulting in good word of mouth for CD in general.

Why should I Participate:

- Influential Network: Most education events are generally attended by VCs. Since our primary motive is
to engage with Key decision makers in large institutes of India, our summit provides very high quality
audience for all prospective sponsors.

Extended Duration: Collegedunia Connect stands out from other industry events as it spans a remarkable
12 hours which includes a networking dinner as well. This extended duration provides ample time for
meaningful discussions, interactions, and connections throughout the day, ensuring maximum
engagement and value for participants.

Question : How were your last two CD Carnival? Location, Client Participants, student footfall and
overall feedback?

Answer : - CD Carival'23, Delhi: Being our first ever edition we had 74 Exhibitors and 3800 organic
footfall. The feedback from clients was mixed with most being satisfied with overall experience.
- CD Carnival'24, Delhi: This edition was a resounding success with 87 Exhibitors and 8500 organic
footfall. All the exhibitors were extremely happy with the response and are already contacting us to book
slots for next year.
- CD Carnival'24, Bengaluru: This was our first edition in bengaluru, with 75 exhibitors and 3500 organic
footfall the fair surpassed expectations of most sponsors. In Bengaluru, most clients are used to attending
fairs organised by media houses and generally expect a footfall of 1-1.5K.
Operations / Product

Question : What are redirection leads and are all redirection leads verified? Why are they more
expensive than API leads?

Answer : Redirection leads are generated when a user is redirected from one platform to another, typically
from an ad or a listing to the client's website. These leads are considered more qualified as the user has
shown explicit interest by clicking through to the client's page. Not all redirection leads are verified until
there is a layer of verification like emial / otp verification / Validation.

Question : Why is Collegedunia’s lead verification low? The client is asking to improve the lead
verification % in NPF (or other CRM).

Answer : This could be due to multiple factors such as incorrect contact information provided by
users, lack of follow-up by verification teams, or inefficiencies in the verification process.
Improvement Measures:

Enhancing the verification process with increasing in Lead Nurturing from Client's end. Working on
Increased Lead flow.

Question : Your connectivity is low as compared to others, how will you tackle this?

Answer : Given the admission season is peaking and students and parents waiting for results of the
cpmpetitive exams they have taken, and searching extensively and applying for various institutions in
few instanses the student or parent might not lift the call immediately and we suggest reching out to
the aspirants/Leads at least 3-5 times in first 90-120 hours in various time lines as students/parents
might be vacationing, might be in offices/colleges, might be with friends and family as they have
completed the examinations and waiting for the results to come in.

Question : Why should I give you AdWords approval?

Answer : Collegedunia has a targeted approach towards educational lead generation and expertise in
managing campaigns for educational institutions with proven track record of delivering high-quality leads.
The Ad-Word approval will help in retragetting the aspirants and capture the audeince interest towards
the particular institution.
Question : What are the criteria for ranking of college on collegedunia listing page? Why can’t it
be improved if I am branding?

Answer : Collegedunia Ranking criteria depends upon multiple factors like Rankings, Student Traffic,
User reviews and ratings, Quality and relevance of the content and many others. The Branding only
helps in enhancing the visibility of the institution for a certain campaign period and only impacts one or
two factors which doen't create a significat impact in the position and also the impact on
the one or two factors also depends on the intensity of the branding campaign. To improve the ranking in
Collegedunia we always suggest improving in the over-all rankings, student reviews.

Question : What are the different lead nurturing activities offered by Collegedunia?

Answer : Email Campaigns: Targeted emails to engage potential leads. SMS Campaigns: Quick
updates and reminders through text messages.

Question : What are the verified leads and what is the process of lead verification? Answer :
Verified Leads:

These are leads that have been validated for authenticity and interest like email, otp verifcation.
Verification Process:

Initial data validation (contact details, interest).

Follow-up calls or emails / SMS to confirm interest.

Question : The client is asking for only redirection leads and no API leads. What is the benefit of
API and Redirection respectively?

Answer : Redirection leads depend on accurate audience targeting, high-quality ad placement, and
ensuring the landing page provides a relevant and engaging user experience. Effective conversion
optimization on the landing page, coupled with strong follow-up mechanisms, enhances lead quality.
Continuous analysis and optimization of these elements are crucial for maximizing the potential of
redirection leads, Which increase the budgets to 2-2.5X of the current budgets as it requires more and
more inventory burn and also depends on the over-all redirection traffic of the institution. If the institution
over-all redirection traffic is 10-15% and the rest is through API, we can try enhancing the 10-15% to may
be 18-20% redirection leads at max and 100% redirection can not be achieved in 4-5 months.

Benefits of API vs. Redirection Leads

API Leads:

Real-time lead transfer.

Automated process, reducing manual effort.

Typically lower cost.

Redirection Leads:

Higher quality due to explicit user intent.

Increased engagement as users visit the client's site.

Better conversion rates.
Question : What are API leads?

Answer : API leads are generated through an Application Interface which allows real-time transfer of
lead information generated from Collegedunia to Client's CRM.

Question : What will be the mode of Delivery?

Answer : The mode of Preferred lead delivery would be Collegedunia Lead Management System
(LMS). Also, if the client is using any CRM like NPF, Extraa EDGE or Lead Squared the lead delivery
can be done to the CRM as well.

Question : What is DLL ? Why do you need higher DLL?

Answer : DLL is Daily Lead Limit. It ensures a steady flow of leads, helps manage lead handling capacity
and avoids overwhelming sales teams with too many leads at once. The higher the DLL the better would
be reaching out to potential aspirants. As many aspirants as we reach the better,as more and more
students/parents get to know about the Institution and helps in grabbing the students and parents
mindspace and also improves the chances of conversions.

Question : Why do you need lead feedback in 24 hours? Why is it important?

Answer : The Leads would be highly responsive with in first 24-36 hours and also Enables timely follow-
up, increasing conversion chances and helps in adjusting lead generation strategies promptly by
providing quick insights.

Question : How will you optimize my lead delivery? What would be the share of organic /
city / state etc type of leads?

Answer : Collegedunia Optimizes the lead delivery based on the lead feedback. Initially the target group is
set based on the location, eligibility and fee structure of the partnered institution and once we start
genrating the leads the optimization will be more incliend towards the lead feedback.
Sales - Client POV
Question : What are the offerings of Collegedunia for our college?

Answer : Collegedunia provides branding and admission assistance services along with strategic
consulting for the institutions.

1) Branding Services - We increase the visibility of the institution in the desired area via the means
of different branding inventories such as Top Drawer Banner, Deep Seated Banner, Microsite
Banner, Featured Listings etc.

2) Admission Assistance - We support the institution by providing them with leads as per their
requirement. The working model of the campaign can be CPL, CPA, or CPS.
Question : Why are you asking for seat details and courses?

Answer : Knowing details such as seats, course, fees etc will help us understand the institution in a
better manner and enable us to provide the institution with an customised / optimized campaign
plan, deliverables can be set based on this information. Besides this we would also like to update
the info on the microsite so that the users can make a well informed decision.

Question : Is Collegedunia a consultant?

Answer : No, Collegedunia is a digital platform that helps institutions increase their brand visibility &
generate high quality lead. We help the institutions increase their reach via digital promotions and help
with brand building of the institution. Some aspects of our digital campaign might seem similar to
consultant services but they are different. We follow an ethical and sustainable approach and ensure that
the correct info in being marketed. Consultant does not do any brand building and might differ admission
to other institutes.

Collegedunia offer dedicated microsites, targeted advertising, and effective lead generation strategies to
attract quality applicants nationwide.

Our platform includes genuine student reviews, enhancing credibility and trust among prospective
applicants.

Question : Why should I prefer you over a consultant?

Answer : Collegedunia is a digital platform that helps institutions increase their brand visibility &
generate high quality lead. We help the institutions increase their reach via digital promotions and help
with brand building of the institution. We follow an ethical and sustainable approach and ensure
that the correct info in being marketed. Consultant does not do any brand building and might differ
admission to other institutes.

Collegedunia offers access to wider audience and demographics whereas a consultant have a limited
reach.

Question : What are the different kinds of news and articles that you publish on our microsite?

Answer : Collegedunia will publish exclusive high qualty articles that has been validated and approved
by the Collegedunia content team. The aim is to publish interesting and exclusive articles that offer
insights on things like

- Hostel Room Size and cost and hostel food quality, internal Exam Structure and Latest Schedule
- Remarkable achievements of the college clubs and societies

- Class Timings (how strict the attendance criteria is)

- Quality of Professors

- Pass percentage of major courses

- What are the scholarship schemes available

- PGs and flats around the campus

Generic articles such as those covering new course additions, workshops/exhibitions, placement
drives/statistics, and the perks of pursuing

specific courses from particular colleges will not be published.

Question : What is collegedunia performance compared to Shiksha, Collegedekho, Zollege in

my region?

Answer : We have been doing pretty well overall, there were a few ups and down here and there but our
performance have improved significantly over the years. We will share regional collegedunia case studies
so that you can have a look at the numbers. Besides this the campaign deliverables and deal sizes are
different for each vendor so the perforamnce is not directly comparable

Question : Why should I make a microsite on Collegedunia?

Answer : Sir,Creating a microsite on Collegedunia offers several strategic advantages for your college:
Question : Why will students come to your website?

Answer : Students will visit Collegedunia's website for several compelling reasons. Firstly, Collegedunia
is a comprehensive search engine portal that ranks prominently across a wide array of educational
keywords, ensuring easy discoverability when students search for colleges, courses, or specific
information related to higher education. Secondly, our platform provides detailed insights into college
rankings, reviews, fee structures, admission processes, and additional certifications, which are crucial
factors students consider when making informed decisions about their academic future. Moreover,
Collegedunia offers a user-friendly interface accessible via both desktop and mobile devices, making it
convenient for students to access relevant information anytime, anywhere. By leveraging Collegedunia,
students gain access to comprehensive, up-to-date information that aids them in navigating the
complexities of college selection and application processes effectively.

Question : Why should I make a microsite on Collegedunia?

Answer : Sir,Creating a microsite on Collegedunia offers several strategic advantages for your college:
Massive Traffic: Collegedunia attracts over 17 million visitors, predominantly students searching for
crucial details about colleges. By having a presence on our platform, your college gains visibility among a
vast audience actively seeking information about fee structures, admission processes, certification
offerings, scholarship details, and placement statistics.

Enhanced Visibility and Reach: Listing your college on Collegedunia ensures that it is prominently
featured among similar institutions. This visibility is crucial as it prevents potential students from looking
elsewhere and possibly choosing a competitor simply because they found detailed information readily
available on our platform.

Detailed Information Showcase: Your microsite on Collegedunia serves as a dedicated hub where
prospective students can access comprehensive details about your college. This includes add-on
certifications available under various courses, detailed scholarship information, and comprehensive
placement data such as companies that visited last year and average and highest placement statistics.
This transparency helps in attracting students who are looking for specific academic and career-related
information.

Lead Conversion: By being listed on Collegedunia, you increase the likelihood of converting inquiries into
admissions. Students trust our platform for its comprehensive and up-to-date information, making it a
reliable source during their decision-making process.

In conclusion, establishing a microsite on Collegedunia not only enhances your college's visibility and
credibility but also ensures that you capture the attention of prospective students who are actively
searching for educational opportunities and details about your institution.

Question : Why should I give an interview, what are the benefits?

Answer : Enhanced Visibility and Credibility: Interviews with senior management, such as campus
directors, founders, chancellors, vice-chancellors, chairmen, vice-chairmen, and executive
directors, help showcase your college’s leadership and vision. This exposure enhances your institution's
credibility and reputation among prospective students, parents, and the educational community.

Personalized Branding: Interviews provide an opportunity to personalize your college's brand story. By
sharing insights into your institution's unique strengths, academic philosophy, achievements, and future
goals, you create a compelling narrative that resonates with potential students and stakeholders.

Engagement and Connection: Interviews foster engagement by allowing your leadership team to directly
communicate with the audience. This personal connection can influence prospective students'
perceptions positively, encouraging them to consider your college as their preferred choice.

Educational Insights and Guidance: Beyond branding, interviews can serve as platforms to provide
valuable educational insights, career guidance, and updates about your college's programs, facilities, and
initiatives. This information helps students make informed decisions about their educational journey.

Long-term Impact: A well-executed interview can have a lasting impact on your college’s reputation and
visibility. It can attract ongoing interest from prospective students, alumni, industry partners, and
educational stakeholders, contributing to sustained growth and success.

Question : Why should I give a video interview?

Answer : Sir,Participating in a video interview as part of Collegedunia's branding campaign offers several
strategic advantages for your college:
Showcase Senior Management: Video interviews provide a platform to showcase the senior management
team, including campus directors, founders, chancellors, vice-chancellors, chairmen, vice-chairmen, and
executive directors. This allows them to share insights about the college’s vision, mission, and strategic
initiatives directly with a wide audience.

You can use the video interview to highlight the various activities and initiatives undertaken by your
college to enhance overall institutional growth and student development. This includes academic
innovations, infrastructure developments, community outreach programs, and student-centric initiatives
that differentiate your college from others.

Enhance Transparency and Trust: By speaking directly to the audience through a video interview, you
enhance transparency and build trust. Prospective students and stakeholders appreciate hearing directly
from leadership about the college's values, commitment to quality education, and efforts towards
continuous improvement.

Video interviews are engaging and can captivate the attention of prospective students who are
researching colleges. It allows them to get a sense of the culture and Through the video interview, your
college can position itself as a thought leader in the field of education. By discussing current trends, future
aspirations, and educational philosophies, you showcase your college's expertise and innovative
approaches to education.

Video content is highly shareable and can significantly enhance your college's online visibility. Platforms
like YouTube and social media channels amplify the reach of your interview, attracting a wider audience
of potential students, parents, alumni, and educational partners.

Question : How will Collegedunia help me in reaching the target group?

Answer : : With millions of monthly visitors, Collegedunia provides extensive exposure to prospective
students actively searching for educational options.
Utilizing banners, native ads, and sponsored content on specific pages, Collegedunia ensures your
college reaches the right audience based on location and interests.

A dedicated microsite on Collegedunia showcases detailed information about your college, courses, fees,
and unique features, enhancing engagement with potential students.

Educational articles and resources on Collegedunia attract and engage your target audience, positioning
your college as a leader in education.

Collegedunia generates quality leads through live application forms and inquiries, facilitating direct
engagement and enrollment opportunities

Question : How is the Collegedunia website coming on top of my college’s website in Google
Search?

Answer : Collegedunia uses effective SEO strategies to optimize its pages for relevant keywords
related to colleges and courses.
Collegedunia likely has a high domain authority, which helps its pages rank well in search results.

Collegedunia provides comprehensive and up-to-date information about colleges, courses, fees, and
admissions, which Google values for relevance and usefulness.

These factors contribute to Collegedunia's ability to appear prominently in search results, potentially
ranking above individual college websites.

Question : We don’t have a digital marketing budget. What can be done?

Answer : Even without a dedicated digital marketing budget, there are effective strategies to promote
your college online. Start by optimizing your website for search engines with relevant keywords and
ensure it loads quickly and is mobile-friendly. Leverage social media platforms like Facebook, Instagram,
and LinkedIn to showcase campus life and engage with potential students. Create valuable content such
as blogs and student testimonials to attract interest, and ensure your college is listed on educational
directories and review sites like Collegedunia. Utilize email marketing to stay in touch with prospective
students and alumni, and collaborate with alumni networks and local partners for additional outreach.
Monitoring your efforts with free analytics tools allows you to refine strategies and maximize your online
presence without additional costs.

Question : Why is branding needed for my college? Why should I invest in Branding with
Collegedunia?

Answer : Investing in branding for your college is crucial in today's competitive educational landscape. By
partnering with Collegedunia, you can significantly enhance your college's visibility and reputation among
prospective students and parents who actively seek educational opportunities online. Collegedunia
provides targeted marketing solutions that ensure your college reaches the right audience based on
demographics and geographic locations, maximizing the impact of your branding efforts. A strong brand
presence on Collegedunia builds credibility through positive reviews, detailed profiles, and
informative content, distinguishing your college and attracting high-quality leads interested in your
courses and programs. This strategic investment not only boosts immediate inquiries and applications but
also fosters long-term growth by establishing your college as a reputable institution known for academic
excellence and student support services.

Question : We are already working with Consultants. Why should we work with
Collegedunia?

Answer : Dear Sir,Working with Collegedunia offers distinct advantages over traditional consultants
Collegedunia provides admissions at a lower cost compared to consultants who often charge higher fees.

Attribution Control: Unlike consultants who may prioritize admissions based on their attribution,
Collegedunia ensures admissions remain with your college, eliminating the risk of losing placements to
other institutions.

Collegedunia operates across India, serving as a single point of contact for admissions from various
locations. This simplifies the process, reducing the need to manage multiple consultants.

We offer dedicated microsites, targeted advertising, and effective lead generation strategies to attract
quality applicants nationwide.

Our platform includes genuine student reviews, enhancing credibility and trust among prospective
applicants.

Consultants do not work on nurturing brands rather sell your seats blindly as they always consider their
clients who give them higher

payouts. Publishers work exclusively as an education portal which has a credibility in the
market along with the student trust factor.

Question : Why do you need to know my budget?

Answer : We would like to know your budget to plan the

best possible inventories and campaign to propose. CD works exclusively on client current requirements,
hence getting an idea about it will help in making the effective proposal, since we work on lot of variations.

Question : What are other colleges you are working with within my region?

Answer : Names of all colleges in competition to that client and total clients working at Karnataka
level.

Question : Why are you asking me to have NPF (or any CRM)?

Answer : NPF helps with systematic process and approach to lead management and it provides tools
to optimise the campaign. CRM creates a single window for all the leads flowing into the system which
itself does various
automated activities for engagements, nurturing the current database and helps in
aggressive follow ups. CRM helps to understand the sources of their admissions and the cost
incurred from each source, further helps to understand which source is working and which is
not.

Question : Why do I need branding, even when I am paying you for CPL or CPS?

Answer : Branding component is very important for any campaign because those inventories and
branding activities which we implement are all part of lead generation sources which are more inclined
towards college and program interested leads. Brand presence is very important on leading

platforms like Collegedunia which enhance the visibility for a college which eventually
increases traffic for the client and increase the brand value in long run.

Question : How will I get to know how many students are visiting my Interview that you are
going to publish?

Answer : Sharing the microsite traffic and no of views are visible.

Question : Can you put my University Banner on our competitor's microsite if they are not working
with you?

Answer : Yes we do consider on case to case bases after understanding the clients requirement.

Question : Can you provide me with the leads of our competitor if I take the CPL deal?

Answer : We won’t provide competitor leads but we conduct an activity on the potential leads to
generate the leads for you from the Competitor target segment in case of non-client depends on client
relationship.

We can provide competitor's leads if the competitor is not working with Collegedunia
Question : If I have taken banners as branding, how many leads/applications will come at the end
of the season?

Answer : Banner is to increase the brand presence and is not related to leads or applications for the
institute. If you have npf then you can track which source the lead has come, and the outcome of
branding is to discuss impressions.