Republic of the Philippines

ROMBLON STATE UNIVERSITY

San Fernando Campus
San Fernando, Romblon

ENHANCING GUEST SATISFACTION THROUGH OPTIMIZED

TRANSPORTATION SERVICES IN THE HOSPITALITY SECTOR

Glaiza Shaira A. Sagun

Sheena Pearl A. Rogero
Angelo R. Ricasio
Mark Gel A. Rocero
Ryan S. Ramiro
Rex Marie Royo

An Undergraduate Thesis Submitted to the Faculty of the

Business Administration and Management Department,
Romblon State University – San Fernando Campus.

In Partial Fulfillment of the Requirements for the Degree.

BACHELOR OF SCIENCE IN HOSPITALITY MANAGEMENT

2025
 APPROVAL PAGE

The research entitled “ENHANCING GUEST SATISFACTION THROUGH

OPTIMIZED TRANSPORTATION SERVICES IN THE HOSPITALITY
SECTOR” prepared and submitted by Glaiza Shaira A. Sagun, Sheena Pearl A.
Rogero, Angelo R. Ricasio, Mark Gel A. Rocero, Ryan S. Ramiro, and Rex Marie
Royo, in partial fulfillment of the requirements for the degree of Bachelor of Science in
Hospitality Management, is hereby accepted for Final defense.

DENNIS D. BULLAS, MBA

Adviser

Date Signed

NOREEN B. ASARES, MBA MYLENE R. RAMOS, MBA

Member, Panel of Examiner Member, Panel of Examiner

Date Signed Date Signed

RUBEN R. MARZAN JR., MBA

Chairperson, Panel of Examiner

Date Signed

In partial fulfillment for the requirements for the degree of BACHELOR OF

SCIENCE IN HOSPITALITY MANAGEMENT.

JOUENA P. CORDERO, DHM

Chairperson, Business Administration and Management Department
_______________________________
Date Signed

CARMEN J. RIVA, Ph. D.

Dean of Instruction
_____________________________
Date Signed
ACKNOWLEDGEMENT

ii
 The researchers would like to express their deep appreciation, gratitude and

heartfelt thanks to everyone who has been instrumental in the completion of this study.

First and foremost, to the Almighty God who blessed and gave the researchers

knowledge, wisdom, good health and strength in pursuing the study and for the

following who supported in the accomplishment of this research.

To their adviser, Mr. Dennis Bullas, for his advice and guidance so that this

thesis will be successful;

To Dr. Jouena P. Cordero, Chairman of Business Administration and

Management Department, for sharing his expertise for the completion of the study, and

also his assistance and effort to make this study possible;

To the panelists, Asst. Prof. Noreen B. Asares, Instr. Mylene R. Ramos, and

Instr. Ruben R. Marzan Jr., for imparting their expertise, giving comments and

suggestions which pushed the researchers to improve this research;

To research respondents, a sincere thanks and grateful acknowledgement to their

honesty and cooperation for spending time and effort in answering the questionnaire;

To the parents of the researchers for their love, moral, spiritual and financial

support; And lastly, for their circle of friends and classmates, for motivating them and

giving some pieces of advice.

G.S.A.S
S.P.S.R.
A.R.R.
M.G.A.R.
R.S.R.
R.M.R

iii
 TABLE OF CONTENTS
Title Page No.
TITLE PAGE i
APPROVAL PAGE ii
ACKNOWLEDGEMENT iii
TABLE OF CONTENTS iv
LIST OF FIGURES v
LIST OF TABLES vi
ABSTRACT vii
Chapter I. INTRODUCTION 1
Background of the Study 1
Statement of the Problem 4
Significance of the Study 5
Scope and Delimitation 7

Chapter II. REVIEW OF RELATED STUDIES AND LITERATURE 9

Transportation 9
Transportation Vehicles 11
Guest Satisfaction 13
Synthesis 16
Conceptual Framework 18
Operational Definition of Terms 19

Chapter III. METHODOLOGY 21

Research Design 21
Research Locale and Time of Study 21
Respondents of the Study 22
Sampling Procedure 22
Research Instrumentation 22
Data Gathering Procedure 23
Statistical Treatment of Data 24

Chapter IV. RESULTS AND DISCUSSION 26

Results and Discussions 26

Chapter V. SUMMARY, CONCLUSION, AND RECOMMENDATION 45

Summary of Findings 45
Conclusions 47
Recommendations 48

REFERENCES 52

APPENDICES 56
Letter of Permission 56

iv
Letter to the Municipal Mayor 57
Survey Questionnaire 58
Certificate of Proof Read 62
Certificate of Statistical Consultation and Review 63
Documentations 64
Curriculum Vitae 65

v
 LIST OF FIGURE

Figure No. Title Page No.

1 Conceptual Framework 18

vi
 LIST OF TABLE
Table No. Title Page No.

1 Five-Point Likert Scale 25

2 Demographic Characteristics of Respondents 26

3 Types of Land Transportation Services that are currently 27

provided by lodging houses in San Fernando, Romblon
4 The level of guest satisfaction in land transportation services 28
in the hospitality sector of San Fernando, Romblon
5 The strategies that can be implemented to optimize 34
transportation services in terms of guest preference
6 The strategies that can be implemented to optimize 37
transportation services in terms of, guest schedule
7 The strategies that can be implemented to optimize 40
transportation services in terms of guest convenience
8 Summary of the strategies that can be implemented to 43
optimize transportation services in terms of guest preference,
guest schedule, and guest convenience

vii
 ENHANCING GUEST SATISFACTION THROUGH OPTIMIZED
TRANSPORTATION SERVICES IN THE HOSPITALITY SECTOR

GLAIZA SHAIRA A. SAGUN

SHEENA PEARL S. ROGERO
ANGELO R. RICASIO
MARK GEL A. ROCERO
RYAN S. RAMIRO
REX MARIE ROYO

ABSTRACT

This research aimed to enhance the guest satisfaction through optimized

transportation services in the hospitality sector in San Fernando, Romblon. The research
design of this study followed a descriptive quantitative research design. A survey
questionnaire was used to gather the data need in this study. The statistical tools that the
researchers used were weighted mean, and percentage and frequency. The findings
showed that the lodging houses in San Fernando, Romblon do not have land
transportation services. In addition, results also showed that respondents are not satisfied
in the level of guest satisfaction in land transportation services in the hospitality sector of
San Fernando, Romblon. On the other hand, the respondents perceived effectiveness on
the strategies that can be implemented to optimize transportation services in terms of
guest preference, guest schedule, and guest convenience. It was concluded that the
lodging house owners are recommended to provide land transportation services for the
guest or partner with public and private land transportation operators. Furthermore,
lodging house owners should implement the strategies that can be implemented to
optimize land transportation services to better meet the needs and expectations of guests
and enhance their satisfaction.

Keywords: Guest satisfaction, Hospitality sector, Land transportation services, Lodging

houses, Optimized transportation services

viii
 Chapter I

INTRODUCTION

This chapter presents the background of the study, statement of the problem,

significance of the study, and scope and delimitation of the study in enhancing guest

satisfaction through optimized transportation services in the hospitality sector in San

Fernando, Romblon.

Background of the Study

Guest satisfaction is a key factor in the success of any hospitality business. When

guests have positive experiences, they are more likely to return and recommend the

establishment to others, fostering loyalty and positive word-of-mouth. This satisfaction

includes various elements, from the quality of the accommodation and amenities to the

interactions with staff and the overall convenience of their stay. Ensuring that every

touchpoint, including transportation, meets or exceeds expectations is essential in

creating a favorable impression and building a strong reputation. Effective logistics

management, including transportation services, can significantly enhance guest

experiences and operational efficiency, as noted by Lam and Dai (2015) in their study on

integrated transportation management in the hospitality industry.

Hotel transportation services are crucial in shaping the overall guest experience.

Efficient transportation services involve organizing guest transfers, and planning travel

for events or tours the to ensure timely and convenient arrivals. The complexity of these

transportation services is heightened by the need for high service quality and

ix
unpredictable visitor demand. Lam and Dai (2015) highlight the importance of integrated

logistics management in their research, emphasizing how coordinated supply chain and

transportation services can enhance operational efficiency and guest satisfaction.

The connection between good hotel transportation services and guest satisfaction

is undeniable. Positive interactions between staff and customers lead to better

experiences, increased loyalty, and positive word-of-mouth, all of which are vital for a

business's success and reputation. In her work on revenue management, Kimes (2008)

underscores the importance of efficient resource allocation, including transport services,

in boosting hotel revenue. She points out that efficient transportation services improve

guest satisfaction and retention, leading to higher occupancy rates and repeat business.

This supports the idea that well-managed transportation services are essential for

achieving high levels of guest satisfaction and overall business success.

Globally, the hospitality sector demonstrates the significant impact of well-

managed transportation services on guest satisfaction. In the Philippines, for example,

transportation plays a crucial role in the hotel industry's ability to provide guests with an

enjoyable stay. Efficient services ensure smooth transfers to and from airports, tourist

destinations, and local attractions, which are essential for overall satisfaction. Lam and

Dai (2015) emphasize the role of technology in integrated logistics management. In the

Philippines, the use of real-time scheduling systems and GPS monitoring has greatly

improved transportation services. These technological advancements help minimize

waiting times, optimize routes, and provide timely updates, thereby significantly

enhancing customer satisfaction.

x
 Understanding guest satisfaction is crucial for any hospitality business. Efficient

hotel transportation services contribute significantly to this satisfaction by ensuring

smooth and reliable transfers, essential for a pleasant stay. The interplay between

employee behavior, organizational culture, and training programs highlights the broader

context in which transportation services operate, emphasizing the need for a holistic

approach to service excellence. Studies by Lam and Dai (2015) and Kimes (2008)

provide evidence supporting the importance of integrated logistics and resource

management in enhancing guest satisfaction. Global examples offer practical insights and

best practices that can be adapted locally. Recognizing the impact of these factors on

guest satisfaction helps justify the need for comprehensive research and strategic

improvements in hotel transportation management, aiming to enhance the guest

experience and operational efficiency in the hospitality sector.

Situated in the MIMAROPA region of the Philippines, Romblon Province is

renowned for its pristine beaches, marble quarries, and rich cultural heritage. Within this

province, the municipality of San Fernando stands out as a 4th class municipality,

attracting visitors with its breathtaking landscapes, crystal-clear waters, and warm,

hospitable locals. This charming area is a haven for those seeking tranquility and natural

beauty. Leveraging these attributes, the hotel industry in Romblon, particularly in San

Fernando, is gradually expanding. Local hospitality establishments provide an authentic

and welcoming experience, known for their personalized and friendly services. However,

the burgeoning hospitality sector in San Fernando faces several transportation-related

challenges. Inadequate infrastructure, such as unfinished roads and bridges, seasonal

fluctuations in tourist numbers, and other transportation issues hinder the industry’s

xi
growth because there is no existing bond between transportation and hospitality sectors,

so it is the respondents to determine if the hospitality sectors must have own

transportation services or team up with the existing land transportation owners. These

challenges often lead to inefficiencies and dissatisfaction among guests, adversely

affecting the overall guest experience.

This study was conducted to enhance the guest satisfaction through optimized

transportation services in the hospitality industry of San Fernando, Romblon. The

respondents of the study were the owners of the lodging houses, guests, and land

transportation operators. It was conducted on the second semester of the academic year

2024-2025 in San Fernando, Romblon. The study was conducted to answer the gap

regarding the transportation services offered by the lodging houses to their customers,

because the customer satisfaction focuses only on the accommodation. In this case, it will

give them an idea on how to enhance their services by providing transportation services.

Transportation services will not only enhance the guest experience but also contribute to

the operational efficiency and competitiveness of the hospitality sector in San Fernando,

Romblon. The researchers of this study were the fourth year Bachelor of Science in

Hospitality Management students, Glaiza Shaira A. Sagun, Sheena Pearl A. Rogero,

Angelo R. Ricasio, Mark Gel A. Rocero, Ryan S. Ramiro, and Rex Marie Royo.

Statement of the Problem

The study was conducted to enhance the guest satisfaction through optimized

transportation services in the hospitality sector. Specifically, the study aimed to provide

xii
understanding of the following:

1. What is the demographic profile of the respondents in terms of:

a. Age; and

b. Sex.

2. What types of land transportation services are currently provided by lodging

houses in San Fernando, Romblon?

3. What is the level of guest satisfaction in land transportation services in the

hospitality sector of San Fernando, Romblon?

4. What are the strategies that can be implemented to optimize transportation

services in terms of:

a. Guest preference;

b. Guest schedule; and

c. Guest convenience?

Significance of the Study

The main purpose of this study was to enhance guest satisfaction through

optimized transportation services in the hospitality sector in San Fernando, Romblon.

This study will be significant to the following:

To the Hospitality Businesses in San Fernando, Romblon. This study will

assist neighborhood hotels, resorts, and other hospitality establishments in improving

their operational effectiveness and guest satisfaction by offering comprehensive insights

into current transportation practices and highlighting areas for improvement. By

xiii
meticulously analyzing the existing transportation systems, the study identifies

inefficiencies, bottlenecks, and potential enhancements. This detailed understanding

allows hospitality businesses to implement targeted strategies that streamline their

transportation logistics, ensuring timely and reliable transfers for guests.

To the Local Government Unit (LGU). This study is significant to the local

government unit (LGU) of San Fernando, Romblon, as it provides critical insights into

the transportation challenges and opportunities within the hospitality sector. By

identifying specific infrastructural deficiencies and inefficiencies in transportation

services, the study equips the LGU with the necessary data to prioritize and implement

targeted infrastructure improvements, such as completing unfinished roads and bridges.

To the Department of Tourism (DOT). This study is significant to the

Department of Tourism as it offers critical insights into optimizing transportation

management within the hospitality sector, particularly in San Fernando, Romblon.

To the Department of Transportation (DOTr). This study is significant to the

Department of Transportation as it provides valuable insights into the transportation

challenges faced by the hospitality sector, specifically in San Fernando, Romblon.

To the Transportation Service Operators and Coordinators. This study is

significant to transportation service operators as it provides detailed insights into the

current challenges and opportunities within the hospitality sector's transportation logistics

in San Fernando, Romblon. The study offers transportation operators valuable

information to optimize their services. By implementing the study's findings,

transportation service operators can enhance their operational efficiency, reduce costs,

xiv
and position themselves as reliable partners for local hotels and resorts, ultimately

boosting their competitiveness in the market.

To the Local and Foreign Guests. By ensuring prompt and reliable services,

enhanced transportation logistics would significantly elevate guest experiences, leading

to higher levels of customer satisfaction. Guests who encounter seamless and efficient

transportation are more likely to feel valued and content, which fosters greater loyalty to

the hospitality establishments they patronize. This positive experience encourages guests

to return and to recommend the destination to others through word-of-mouth and positive

reviews.

To the Future Researchers. This study will serve as a guide and reference for the

future researchers and will be able to go further into particular topics like technology

integration, sustainable practices, and guest pleasure.

Scope and Delimitation

The primary aim of this study was to enhance guest satisfaction by optimizing

transportation services within the hospitality sector. This study employed quantitative

method to gain a comprehensive understanding of transportation services in the

hospitality industry in San Fernando, Romblon. The respondents included key

stakeholders from various hospitality establishments in San Fernando, Romblon, such as

lodging houses managers/owners, transportation owners/coordinators, and both local and

foreign guests, that were surveyed to gauge their impressions and satisfaction with the

transportation services offered. The researchers conducted a house-to-house survey to

xv
the respondents in order to gather the data needed for the research. They also assisted the

respondents in answering the questions, whenever possible.

The primary data gathering instrument that was used is a survey questionnaire

which includes series of questions that were answered by the respondents. The study

utilized a total of twenty-seven (27) respondents, and conducted in the municipality of

San Fernando, Romblon during the first semester of the academic year 2024-2025.

This study was limited in knowing the land transportation services that are

currently provided by lodging houses in San Fernando, Romblon; the level of impact of

the guest satisfaction in land transportation services in the hospitality sector of San

Fernando, Romblon; and the strategies that can be implemented to optimize

transportation services in terms of guest preference, guest schedule, and guest

convenience.

xvi
 Chapter II

REVIEW OF RELATED LITERATURE AND STUDIES

This chapter presents the review of literatures and studies, synthesis, conceptual

framework, and operational definition of terms. The statements and ideas incorporated in

this chapter helped in familiarizing the information that were relevant to the study.

Transportation

Based on the findings and the discussion of the study of Alfiando et al (2023), the

transportation significantly and favorably affects service quality. Thus, both factors could

be used to improve the Sharia Hotel's level of service. This research aims to observe the

influence of transportation variables on service quality at the sharia-compliant hotel.

Transportation influences not only the willingness of tourists to travel between the

origin and the destination but also their specific itinerary once they reach their

destination, especially hotel choice. Transportation accessibility plays a crucial role in

hotel success and is a key motivator and important consideration in hotel location

selection by tourists (Luo and Yang, 2016, Yang et al., 2012). Better transportation

accessibility is synergized with larger accommodation demand (Deng et al., 2020) and

better hotel performance (Lado-Sestayo et al., 2017).

An article on Cloudbeds discusses how personalized guest transportation services,

which include accommodating individual schedules and preferences, significantly

enhance guest satisfaction. By offering tailored transportation options, hotels can

 10

differentiate themselves and meet the growing demand for personalized and efficient

services (Apostolopoulos, 2024).

The study of Zheng et al (2022) suggested that the opening of Metro Line 2 has

positively impacted demand for nearby hotels on average, but this relationship is

negatively moderated by the tourist attraction accessibility of hotels. Specifically, the

influence of Metro Line 2 opening is weaker for hotels with higher tourist attraction

accessibility. The findings provide important insights for operational management, hotel

site selection and urban planning.

Public transportation accessibility has an important impact on hotel demand, as it

can influence travelers’ decisions by minimizing their transportation costs (Yang et al.,

2018). Lockyer (2005)’s work also supports this conclusion based on evidence from

focus groups. Furthermore, Lee et al. (2010) affirmed that public transportation

accessibility is a determinant of satisfaction with hotel location based on a survey of

foreign casual guests at five-star hotels.

The study of Kimbu (2011), he claimed that through an analysis of a tourist

satisfaction survey, field observations, and discussions with tour operators, the article

points out the sensitivity of tourists visiting the country to the service infrastructure

especially with regards to the transport and accommodation infrastructure and how these

services impacted on their general holiday experience and the image it portrays of

Cameroon—an eco/nature tourism holiday destination. It also examines the current state

of the transport system and infrastructure both into and within the country as well as its

accommodation infrastructure.
 11

Transportation Vehicles

According to Albayrak, T., & Caber, M. (2015). "Prioritization of the hotel

attributes according to their influence on satisfaction: A comparison of two techniques."

Tourism Management, 46, 43-50. Albayrak and Caber's study investigates various hotel

attributes and their impact on guest satisfaction, including the quality of transportation

vehicles provided by the hotels. The research found that well-maintained and comfortable

transportation vehicles significantly enhance guest satisfaction. Cleanliness, safety, and

comfort of the vehicles were identified as critical factors contributing to positive guest

experiences. The study suggests that investing in high-quality transportation vehicles can

lead to improved guest perceptions and higher satisfaction rates.

The integration of technology in the hospitality industry has facilitated the

adoption of on-demand services, enhancing guest convenience. Platforms like ALICE

enable guests to request services, including transportation, directly from their

smartphones, streamlining the process and improving satisfaction (Wikipedia, 2024).

According to Chen, C. F., & Chen, F. S. (2010). "Experience quality, perceived

value, satisfaction and behavioral intentions for heritage tourists." Tourism Management,

31(1), 29-35. Chen and Chen explore the factors that influence satisfaction among

heritage tourists, including the quality of transportation services. The study highlights

that the condition and reliability of transportation vehicles play a crucial role in shaping

tourists' overall experience. Heritage tourists, in particular, value the convenience and

dependability of transportation options. The research indicates that providing modern,

well-equipped, and reliable vehicles can enhance perceived value and satisfaction.
 12

The quality of transportation services, including vehicle cleanliness and

maintenance, significantly impacts guest satisfaction. A study on transportation

companies emphasizes that service quality dimensions, such as tangibles (cleanliness and

condition of vehicles), are crucial for ensuring customer satisfaction and retention (E et

al., 2021).

According to Ekinci, Y., & Hosany, S. (2006). "Destination personality: An

application of brand personality to tourism destinations." Journal of Travel Research,

45(2), 127-139. Ekinci and Hosany's study applies the concept of brand personality to

tourism destinations and examines the role of transportation in shaping destination

personality. The research found that high-quality transportation vehicles contribute

positively to the overall image and personality of a destination. Guests associate well-

maintained and efficient transportation services with professionalism and reliability,

which enhances their satisfaction and overall experience at the destination.

According to Huang, Y. K., & Hsu, C. H. (2010). "The impact of transportation

on tourism development." Tourism Management, 31(5), 630-638. Huang and Hsu

investigate the broader impact of transportation on tourism development, focusing on the

quality of transportation vehicles. Their study concludes that modern, comfortable, and

well-serviced transportation vehicles are crucial for the development of a positive tourist

experience. The availability of high-quality vehicles affects not only guest satisfaction

but also their willingness to recommend the destination to others. The study emphasizes

the importance of continuous investment in transportation infrastructure, including

vehicle quality.
 13

According to Marković, S., & Janković, S. R. (2013). "Exploring the relationship

between service quality and customer satisfaction in Croatian hotel industry." Tourism

and Hospitality Management, 19(2), 149-164. Marković and Janković's research explores

the relationship between service quality and customer satisfaction in the Croatian hotel

industry, with a specific focus on transportation services. The study found that the quality

of transportation vehicles, including aspects such as cleanliness, safety, and modern

amenities, has a significant impact on guest satisfaction. Guests who experience high-

quality transportation services are more likely to be satisfied with their overall stay and

are more inclined to return to the hotel in the future.

Safety is a fundamental aspect of transportation services in the hospitality

industry. Implementing comprehensive safety measures, such as regular vehicle

inspections and driver training programs, is essential to maintain a secure environment

for guests, thereby enhancing their overall satisfaction and trust in the establishment

(Solutions, 2023).

Guest Satisfaction

Among the significant attributes, service was the least important for satisfaction.

The analysis of this result, together with value for money and room coefficients,

reinforces that the most valued attribute for these consumers is room. This room must

meet their needs, including good sleep conditions, at an affordable price. It is known that

well-equipped lodgings usually charge higher daily rates (Ye et al., 2014) and, as these
 14

consumers are unwilling or unable to pay more for accommodation (Ghose et al., 2012),

they tend to focus on other aspects considered to be inherent to the service, such as room

and cleanliness (Lai, & Hitchcock, 2017).

Jie & Abu Talib (2024) claimed that Accommodation and transportation are

fundamental elements influencing tourists' overall experience and satisfaction. It

highlights that the quality, location, and service level of accommodations, along with

effective transportation options, significantly impact tourist satisfaction. This aligns with

the idea that providing flexible and personalized transportation services can enhance

guest experiences.

This room must meet their needs, including good sleep conditions, at an

affordable price. It is known that well-equipped lodgings usually charge higher daily

rates (Ye et al., 2014) and, as these consumers are unwilling or unable to pay more for

accommodation (Ghose et al., 2012), they tend to focus on other aspects considered to be

inherent to the service, such as room and cleanliness (Lai, & Hitchcock, 2017).

Edoun et al. (2019) discussed how personalized services in the hospitality

industry, such as tailored transportation arrangements, contribute to higher guest

satisfaction. It suggests that guests appreciate services that cater to their individual

preferences, reinforcing the importance of customizable transportation options in

enhancing the overall guest experience.

The results verify that a positive relationship among service quality, customer

satisfaction, and loyalty exists and that satisfaction partially mediates the relationship

between service quality and loyalty. Furthermore, the paper suggests key steps managers
 15

could take to enhance customer experience in a way that would benefit the lodging

industry and the destinations.

Recent findings, such as those from the J.D. Power’s 2024 North America Hotel

Guest Satisfaction Index Study, indicate a decline in overall guest satisfaction, with an

average score of 647 out of 1,000 . This decline underscores the need for hotels to

prioritize their transportation services as part of improving the overall guest experience.

Guests frequently evaluate transportation services alongside various other amenities,

thereby affecting their perception of the hotel as a whole (Davis, 2024).

Anderson (2024) discussed in his article from Fizara how flexible check-in and

check-out times are increasingly linked to higher levels of guest satisfaction. Travelers

today prioritize convenience, and when hosts accommodate varied arrival and departure

times, it significantly improves the overall experience.

Aris (2024), claimed that guest preferences increasingly gravitate toward

personalized and convenient transportation options that cater specifically to individual

needs. This includes the desire for services that offer a combination of luxury and

comfort, allowing for relaxed transitions between destinations . Personalized guest

transportation not only meets these individual demands but also constitutes a critical

differentiator for hotels seeking to stand out in a competitive market. By understanding

these preferences, hotels can provide bespoke transportation options that resonate with

their guests, fostering satisfaction and loyalty.

According to Raskin (2024), accessibility to transportation and convenience in

accessing it are critical determinants of guest satisfaction. Studies indicate that guests
 16

prioritize factors such as proximity to points of interest, access to public transport, and

the availability of amenities such as free parking or shuttle services . Simplifying

transportation logistics, such as providing detailed information on local transport options

or facilitating easy transfers to and from hotels, can greatly enhance guests' perceptions of

convenience and comfort.

Synthesis

Transportation plays a crucial role in enhancing hotel service quality (Alfiando et

al., 2023). It influences tourists' travel decisions and hotel choices, with better

accessibility leading to higher demand and improved hotel performance (Luo and Yang,

2016). Studies show that public transportation accessibility significantly impacts traveler

satisfaction and cost efficiency, making it a key factor in hotel success and urban

planning (Zheng et al., 2022). Overall, transportation accessibility is vital for boosting

service quality and shaping the reputation of tourist destinations.

High-quality transportation is crucial for guest satisfaction in the tourism and

hospitality industry. Studies show that well-maintained, comfortable, and reliable

vehicles significantly enhance guest experiences, contribute to positive perceptions of

destinations, and increase the likelihood of repeat visits. Investing in superior

transportation services is essential for improving overall guest satisfaction and fostering

tourism development (Albayrak et al., 2015).

 17

The analysis shows that while service quality is important, it is the room that most

significantly impacts guest satisfaction. Consumers prioritize rooms that offer good sleep

conditions at an affordable price, often focusing on room quality and cleanliness over

other services, especially when unwilling to pay higher rates (Ye et al., 2014).

Additionally, there is a positive relationship between service quality, customer

satisfaction, and loyalty, with satisfaction partially mediating this relationship. To

improve customer experiences, managers should focus on enhancing room quality and

overall service to foster loyalty in the lodging industry.

Guests value personalized, convenient transportation that offers luxury and

comfort. Hotels can stand out by providing tailored options like luxury car rentals,

chauffeur services, or guided tours. Such services enhance the guest experience, build

loyalty, and strengthen connections to the destination (Apostolopoulos 2024). Raskin

(2024) highlights that transportation accessibility and convenience are key to guest

satisfaction. Guests value proximity to attractions, public transport access, and amenities

like free parking or shuttles. Simplifying logistics, such as offering local transport details

or easy hotel transfers, significantly enhances convenience and comfort. Mindful Meeting

Pros (2024) emphasizes punctuality as key to transportation satisfaction. Timely arrivals

and departures ensure events run smoothly, respect attendees' time, and enhance overall

satisfaction by preventing missed activities.

In conclusion, transportation plays an essential role in enhancing the quality of

service in hotels and the broader tourism and hospitality industry. Accessible, high-

quality transportation not only influences tourists' travel decisions but also boosts hotel

performance and guest satisfaction. While service quality is crucial, room quality remains
 18

the most significant factor in guest satisfaction, particularly when it comes to cleanliness

and affordability. By prioritizing both transportation and room quality, hotels can

improve customer satisfaction, foster loyalty, and contribute to the overall success of the

tourism sector.

Conceptual Framework

INPUT PROCESS OUTPUT

Land Quantitative Method Enhanced Guest

Transportation Satisfaction
Services Survey Questionnaire
Likert Scale
Impacts of
Transportation to Frequency
Guest Satisfaction Weighted Mean
Transportation
Services Strategies

Figure 1. Conceptual Framework of the Study

This conceptual framework outlines the inputs, processes, and expected output of

the study, providing a structured approach to understanding and addressing the research

objectives. The inputs are the Land Transportation Services, the Impacts of

Transportation to Guest Satisfaction, and the Transportation Services Strategies. These

inputs will undergo a Quantitative Approach using a Survey Questionnaire, employing a

Four-Point Likert Scale, that will be measured using Frequency and Weighted Mean.

Lastly, this will result to Enhanced Guest Satisfaction.

 19

Operational Definition of Terms

As words might mean differently in different context, the following definitions were

given as the words used were intended to be understood for the study of optimizing

transportation logistics in the hospitality sector:

Guest Satisfaction. A measure of how products and services supplied by a company

meet or surpass guest expectations. In this study, guest satisfaction is evaluated in

relation to the efficiency and reliability of transportation logistics provided by hospitality

establishments.

Hospitality Sector. An umbrella term that encompasses a variety of service industries

including lodging, food and beverage, event planning, theme parks, travel, and tourism.

This study focuses on lodging houses in San Fernando, Romblon.

Optimization. The process of making something as effective, perfect, or functional as

possible. In this study, optimization refers to improving transportation services to

enhance efficiency, reduce costs, and increase guest satisfaction.

Stakeholders. Individuals or groups that have an interest or concern in an organization or

project. In this study, stakeholders include the lodging house owners, guests, and the land

transportation operators in San Fernando, Romblon.

Lodging Houses. Any house or building or portion of it in which guests are lodged for

hire or rent. In this study, lodging houses are includes the lodging houses that are

registered in San Fernando, Romblon.

 20

Guests. Guests are people who stay in hotel or lodging houses. In this study, it refers to

the person or people who stay in lodging houses in San Fernando, Romblon.

Land Transportation Operators. Land transportation operator means the owner or

owners of motor vehicles for transportation of passengers for compensation, including

school buses. Land transportation operator means the owner or owners of motor vehicles

for transportation or passenger for compensation, including school buses. In this study, it

refers to the land transportation operators of MIMAROPA Transport Cooperative in San

Fernando, Romblon, and land transportation operators of Sibuyan Island Transportation

Association (SITRASS) in San Fernando, Romblon.

 Chapter III

METHODOLOGY

This chapter discusses the research methodologies which include the research

design, research locale and time of study, respondents of the study, sampling procedure,

research instrumentation, data gathering procedure, and statistical treatment of data.

Research Design

This study used the quantitative research in the form of survey research design

and will utilize the descriptive research. According to Bhandari (2022), quantitative

research involves gathering and examining numerical data. It can be used to identify

trends and averages, formulate hypotheses, examine casualty, and extrapolate findings to

larger populations, He defined research as one that entails asking a group of individuals

questions, then examining the answers to learn more about them. Lastly, according to

him, the goal of descriptive research is to precisely and methodically characterize a

population, circumstance, or phenomena. When the goal of the research is to discover

traits, frequencies, trends, and classifications, descriptive research is a suitable option.

Research Locale and Time of Study

The research conducted at San Fernando, Romblon during the first semester of the

academic year 2024-2025, from August 2024 to October 2024.

 22

Respondents of the Study

The respondents of the study were the owner of the lodging houses, guests,

operators of MIMAROPA Transport Cooperative in San Fernando, Romblon, and

operators of Sibuyan Island Transportation Association in San Fernando, Romblon. This

research gathered data from the three (3) lodging house owners, ten (10) guests, and

fourteen (14) land transportation operators in San Fernando, Romblon. In general, this

study utilized a total of twenty-seven (27) respondents.

Sampling Procedure

A purposive sampling technique was employed in this study to guarantee a

thorough representation of all significant groups in San Fernando, Romblon's hospitality

industry. The population was split into three distinct strata: lodging houses owners,

guests, and land transportation operators. Random sampling was used to guests. This

method gathered varied viewpoints and experiences from various lodging houses,

enabling a more precise and nuanced knowledge of transportation services.

Research Instrumentation

The researchers used a survey questionnaire in order to gather data and

information needed from the respondents. The questionnaire was divided into three parts.

The first part includes the demographic profile of the respondents as to age, and sex. In

the second part, the students will answer the question, “What types of land transportation

services are currently provided by lodging houses in San Fernando, Romblon?”. The third
 23

part contains the questions: What is level of guest satisfaction in land transportation

services in the hospitality sector of San Fernando, Romblon? ; What are the strategies

that can be implemented to optimize transportation services in terms of guest preference,

guest schedule, and guest convenience?

Data Gathering Procedure

According to Bhandari (2020), data collection is a systematic process of gathering

observations or measurements. Whether you are performing research for business,

governmental or academic purposes, data collection allows you to gain first-hand

knowledge and original insights into your research problem.

The following activities were undertaken in the data gathering for the study: First,

the researchers made statements and questions for the survey questionnaire. Second, the

panels checked the questionnaires and will validate. Third, the validated questionnaires

were reproduced. Next, the researchers sent letters of permission to the Campus Director,

to the Business Administration and Management Head, to the Municipal Mayor, and to

the respondents. Then, upon securing the letters, the researchers distributed the prepared

survey questionnaires to the respondents and personally managed it, and the respondents

were given enough time to respond or answer in the questionnaires. Lastly, the forms

were thoroughly completed by the respondents, the researchers gathered the data and

encoded, tabulated, analyzed, and interpreted it using the appropriate statistical tools.
 24

Statistical Treatment of Data

The data from the survey questionnaires were gathered and classified according to

their purpose. The gathered data was organized into tables and presented with numerical

coding of the respondent attitudes by sentiment level.

1. Percentages were computed to describe the demographic profile of the employees in

terms of various factors. It was used in the describing the result in the first and second

part of the questionnaire.

The formula for calculating percentage (P) is:

P = f / N * 100

where;

P is the percentage

f is the frequency, and

N is the total number of respondents.

2. Weighted Mean (WM) was used to calculate the data on the Likert scale responses

provided by the respondents, specifically the third and fourth part of the questionnaire.

∑ wi X i
W = i =1n
∑ wi
i=1

3. Likert Scale responses were categorized into four levels: Strongly Agree (SA), Agree

(A), Disagree (D), and Strongly Disagree (SD), with corresponding numerical ranges for
 25

each level. This scale will help interpret the respondents’ responses and provide insights

to enhance the guest satisfaction through optimized transportation services in the

hospitality industry of San Fernando, Romblon.

The third part of the questionnaire was measured through the Four-Point Likert Scale.

Table 1. Level of Guest Satisfaction

Four-Point Likert Scale

Scale Statistical Limit Verbal Description Verbal Interpretation

4 3.26 - 4.00 Strongly Agree (SA) Very Satisfied (VS)

3 2.51 – 3.25 Agree (A) Satisfied (S)

2 1.76 – 2.50 Disagree (D) Dissatisfied (D)

1 1.00 – 1.75 Strongly Disagree (SD) Very Dissatisfied (VD)

 CHAPTER IV

RESULTS AND DISCUSSIONS

This chapter presents the analysis and interpretation of the data gathered from the

instruments used in the study. It was presented according to the specific objectives of the

study. All this given data were applied to the results of analysis.

Table 2

Demographic Characteristics of Respondents

Characteristics f %

a. Age (In Years)

66 years old and above 2 7

56 – 65 years old 3 11

46 – 55 years old 10 37

36 – 45 years old 5 19

26 – 35 years old 5 19

16 – 25 years old 2 7

15 years old and below 0 0

b. Sex

Male 17 63

Female 10 37

Notes: There were 27 respondents considered. Frequency (f); Percentage (%)

 27

Table 2 indicates the demographic characteristics of the respondents. It can be

viewed that most of the respondents (63%) are males. In addition, 37% of the respondents

are in ages 46-55 years old.

In general, there are were more male respondents than female and most of the

respondents’ age is 45-56.

Table 3

Types of Land Transportation Services f %

Motorcycle 2 7%

Tricycle 5 19%

Jeep 2 7%

Van 18 67%

totals 27 100%

Types of Land Transportation services that are currently provided by lodging houses

in San Fernando, Romblon

Notes: There were 27 respondents considered. Frequency (f); Percentage (%)

Table 3 indicates the types of land transportation services that are currently

provided by lodging houses in San Fernando, Romblon. It also shows that sixty-seven

percent (67%) or 18 of the lodging houses operators provide van as means of

transportation service. Nineteen percent or 5 of the respondents provides tricycles in

services their clients, while motorcycle and jeepney respectively had two (2) or 7%. The

results suggest that while van services are the predominant mode of transportation offered
 28

by lodging houses in San Fernando, Romblon, there is a significant opportunity to

enhance transportation options by incorporating tricycles, motorcycles, and jeepneys. By

doing so, lodging houses can improve guest satisfaction, attract a wider range of visitors,

and create a more competitive hospitality environment.

Table 4

The level of guest satisfaction in land transportation services in the hospitality

sector of San Fernando, Romblon

Scale Total WM VI
Statements
4 3 2 1

1. Guests can enjoy hassle-free

transfers, ensuring a smooth start

0 9 14 4 59 2.19 D
and end to their trip.

2. Access to transportation for local

sightseeing, shopping, or business

meetings without the need to

navigate public transit or arrange

2 7 13 5 60 2.22 D
for public vehicles.

3. Guests can rely on timely pickups

and drop-offs, helping them stick

to their schedules, especially

important for business travelers or

0 2 24 1 55 2.04 D
those with tight itineraries.

4. With dedicated transportation, 0 5 18 4 55 2.04 D

 29

guests don’t have to wait for public

vehicles or ride-sharing services,

saving them valuable time.

5. Lodging house-drivers provides a

1 1 5 20 37 1.37 D
safer experience.

6. The vehicles are well-maintained,

reducing the risk of breakdowns or

0 0 2 25 29 1.07 D
accidents.

7. Lodging houses offer free or

discounted transportation services,

reducing the need for guests to

spend extra on public vehicles or

1 2 21 3 55 2.04 D
rental cars.

8. Guests may be able to book

transportation as part of a package

0 3 2 22 35 1.3 VD
deal, offering further savings.

9. Lodging house-drivers often have

in-depth knowledge of the area,

offering recommendations on local

5 3 10 9 48 1.78 D
attractions, dining, and events.

10. Guests can receive personalized

itineraries and routes based on their

interests, allowing for a more

1 8 15 3 61 2.26 D
tailored travel experience.

11. Guests don’t need to worry about 5 1 14 7 54 2 D

navigating unfamiliar roads,

 30

dealing with traffic, or finding

parking, as the lodging house takes

care of all transportation logistics.

12. By offering in-house

transportation, the lodging house

can maintain high service standards

throughout the guest’s stay, leading

to increased satisfaction and

1 4 17 5 55 2.04 D
loyalty.

13. Integrated transportation services

contribute to a seamless and

cohesive guest experience,

reinforcing positive perceptions of

2 8 13 4 62 2.3 D
the lodging house.

14. Some lodging house offer eco-

friendly transportation options,

such as electric bikes, allowing

guests to make more sustainable

1 0 6 20 36 1.33 VD
travel choices.

15. For events, conferences, or

weddings, hotel transportation can

provide coordinated services for

groups, ensuring everyone arrives

1 3 16 7 52 1.93 D
on time and together.

16. Lodging house can offer VIP 2 5 20 0 63 2.33 D

transportation for special guests,

 31

enhancing the overall experience

for important attendees.

WA 1.89 D

Notes: There were 27 respondents considered.

Weighted Mean (WM); Weighted Average (WA); Verbal Interpretation (VI); Very
Satisfied (VS); Satisfied (S); Dissatisfied (D); Very Dissatisfied (VD)

Table 4 indicates the level of guest satisfaction in land transportation services in

the hospitality sector of San Fernando, Romblon. It can be viewed from the table that the

respondents disagreed on the extent of the land transportation services impact to the guest

satisfaction in hospitality sector of San Fernando, Romblon that gathered a 1.89 weighted

average.

The three statements with the lowest weighted mean in the level of guest

satisfaction in land transportation services in the hospitality sector of San Fernando,

Romblon are: Some lodging house offer eco-friendly transportation options, such as

electric bikes, allowing guests to make more sustainable travel choices; Guests may be

able to book transportation as part of a package deal, offering further savings; and, The

vehicles are well-maintained, reducing the risk of breakdowns or accidents. These

statements gathered a weighted mean of 1.33, 1.30, and 1.07, respectively.

The low weighted mean scores in guest satisfaction regarding land transportation

services in the hospitality sector of San Fernando, Romblon highlight key areas that

require improvement. The lack of eco-friendly transportation options (1.33 weighted

mean) suggests that sustainability initiatives in lodging establishments are limited, which
 32

may disappoint environmentally conscious travelers. Similarly, the limited availability of

transportation as part of a package deal (1.30) indicates missed opportunities for cost

savings and convenience, which could enhance the overall guest experience. The lowest

rating, vehicle maintenance and safety (1.07), is particularly concerning as it implies

reliability and safety risks that could negatively impact guest comfort and confidence in

transportation services. These findings suggest the need for lodging establishments and

transportation providers to invest in sustainable mobility options, introduce package deals

to offer better value, and enforce stricter maintenance protocols to ensure guest safety and

satisfaction.

The highest-rated statements in guest satisfaction for land transportation services

in the hospitality sector of San Fernando, Romblon indicate certain strengths in service

offerings but still reflect an overall level of dissatisfaction. The availability of VIP

transportation for special guests (2.33 weighted mean) suggests that premium services are

recognized but may not be widely accessible or consistently delivered. The integration of

transportation services (2.30) highlights the importance of a seamless travel experience in

enhancing guest perceptions; however, the rating indicates room for improvement in

execution. Similarly, personalized itineraries and routes based on guest preferences (2.26)

demonstrate an effort to cater to individual needs, yet the score suggests that expectations

are not fully met. Despite being the highest-rated factors, these services still received a

verbal description of “dissatisfied,” indicating that while they are valued, their

implementation may be inadequate or inconsistent. This analysis suggests that lodging

establishments and transportation providers should enhance the availability, accessibility,

and quality of these services to improve guest satisfaction levels significantly.

 33

The result implied that the respondents are not satisfied in the land transportation

services in hospitality sector of San Fernando, Romblon since the lodging houses do not

provide any land transportation services. This result is the same with the study of Chris

Davis in 2024 wherein J.D. Power’s 2024 North America Hotel Guest Satisfaction Index

Study, indicate a low overall guest satisfaction, this guest satisfaction underscores the

need for hotels to prioritize their transportation services as part of improving the overall

guest experience. Guests frequently evaluate transportation services alongside various

other amenities, thereby affecting their perception of the hotel as a whole.

 34

Table 5

The strategies that can be implemented to optimize transportation services in

terms of guest preference

a. Guest Preference

Scale Total WM VD
Statements
4 3 2 1

1. Lodging houses should consider

options for the type of land

transportation vehicles for the

24 3 0 0 105 3.89 SA
guests to choose.

2. Lodging houses should consider

the flexibility to cater to last-

minute changes requested by

17 4 3 3 89 3.3 A
guests.

3. Lodging houses should give the

guests options for customizing

19 4 3 1 95 3.52 SA
their transportation experience.

WA 3.57 SA

Notes: There were 27 respondents considered.

Weighted Mean (WM); Weighted Average (WA); Verbal Interpretation (VI);
Strongly Agree (SA), Agree (A), Disagree (D), Strongly Disagree (SD)

Table 5 indicates the strategies that can be implemented to optimize transportation

services in terms of guest preference. The statements: Lodging houses should consider
 35

options for the type of land transportation vehicles for the guests to choose; Lodging

houses should consider the flexibility to cater to last-minute changes requested by guests;

and Lodging houses should give the guests options for customizing their transportation

experience, gathered a weighted mean of 3.89, 3.3, and 3.52, respectively. These

statements had a verbal description of strongly agree, agree, and strongly agree,

respectively.

The results highlight key strategies that can enhance transportation services in the

hospitality sector of San Fernando, Romblon, based on guest preferences. The highest-

rated statement, “Lodging houses should consider options for the type of land

transportation vehicles for the guests to choose” (3.89, strongly agree), emphasizes the

importance of providing a variety of transportation options to meet different guest needs

and preferences. This suggests that guests value flexibility in selecting transport that suits

their comfort, budget, and travel style. The idea of allowing guests to customize their

transportation experience (3.52, strongly agree) reinforces the growing demand for

personalized services, suggesting that travelers prefer tailored itineraries and specialized

transport arrangements. Lastly, The statement regarding the flexibility to cater to last-

minute changes (3.30, agree) indicates that while guests appreciate adaptability in

transportation services, there may be challenges in consistently meeting such requests.

In general, these strategies gathered a weighted average of 3.57, with a verbal

description of strongly agree. Overall, these findings indicate that implementing more
 36

flexible, customizable, and diverse transportation options could significantly enhance

guest satisfaction, making their travel experience more convenient and enjoyable.

The results reflect the claims of Jie & Abu Talib (2024) in their research

“Exploring the Impact of Accommodation and Transportation on Tourist Satisfaction"

that emphasizes that accommodation and transportation are fundamental elements

influencing tourists' overall experience and satisfaction. It highlights that the quality,

location, and service level of accommodations, along with effective transportation

options, significantly impact tourist satisfaction. This aligns with the idea that providing

flexible and personalized transportation services can enhance guest experiences.

Moreover, the results are parallel to the claims of Edoun et al. (2019). They

claimed that guests appreciate services that cater to their individual preferences,

reinforcing the importance of customizable transportation options in enhancing the

overall guest experience, in their research "The Impact of Customized Service and Guest

Satisfaction in the Tourism and Hospitality Industry”.

Table 6
 37

The strategies that can be implemented to optimize transportation services in

terms of guest schedule

b. Guest Schedule

Scale Total WM VD
Statements
4 3 2 1

1. Lodging houses should provide

transportation services that

accommodate varying guest

schedules. 17 3 4 3 88 3.26 SA

2. Lodging houses should minimize

waiting times to match guests’ tight

schedules. 22 3 2 0 101 3.74 SA

3. Lodging houses should have

contingency plans to address delays

caused by unforeseen

circumstances. 13 5 7 3 82 3.04 A

WA 3.35 SA

Table 6 indicates the strategies that can be implemented to optimize transportation

services in terms of guest schedule. The statements: Lodging houses should provide

transportation services that accommodate varying guest schedules; Lodging houses

 38

should minimize waiting times to match guests’ tight schedules; and Lodging houses

should have contingency plans to address delays caused by unforeseen circumstances,

gathered a weighted mean of 3.26, 3.74, and 3.04, respectively. These statements had a

verbal description of strongly agree, strongly agree, and agree, respectively.

The findings from Table 6 highlight key strategies for improving transportation

services in alignment with guest schedules in the hospitality sector of San Fernando,

Romblon. The highest-rated statement, “Lodging houses should minimize waiting times

to match guests’ tight schedules” (3.74, strongly agree), suggests that guests place a high

value on efficiency and promptness in transportation services. Long wait times can

disrupt travel plans and negatively impact guest satisfaction, emphasizing the need for

better scheduling and real-time tracking systems.

The statement “Lodging houses should provide transportation services that

accommodate varying guest schedules” (3.26, strongly agree), indicates that flexible

transportation options are essential for meeting diverse guest needs. This could involve

offering on-demand transport services, extended service hours, or advanced booking

options to ensure availability at all times.

Lastly, “Lodging houses should have contingency plans to address delays caused

by unforeseen circumstances” (3.04, agree), highlights the importance of having backup

solutions for unexpected disruptions. While guests acknowledge the necessity of

contingency planning, the lower mean score suggests that lodging houses may not have

sufficient measures in place or that guests do not fully trust existing solutions.
 39

In general, these strategies gathered a weighted average of 3.35, with a verbal

description of strongly agree. The results indicate that guests strongly support the

implementation of these strategies. By prioritizing guest schedule flexibility, lodging

houses can significantly enhance guest satisfaction and loyalty. This can lead to positive

reviews, repeat business, and a strong reputation for providing reliable and convenient

transportation services. These strategies could minimize waiting times, accommodate

varied schedules, and proactively address unforeseen circumstances, lodging houses can

create a more seamless and enjoyable experience for their guests, ultimately enhancing

their overall satisfaction and loyalty.

The results are the same with the discussion in the article “Accommodating

Varying Guest Schedules” from Fizara that discusses how flexible check-in and check-

out times are increasingly linked to higher levels of guest satisfaction. Travelers today

prioritize convenience, and when hosts accommodate varied arrival and departure times,

it significantly improves the overall experience (Anderson, 2024). In addition,

Apostolopoulos (2024) also supports the results in his article in Cloubeds “Personalized

Guest Transposrtation” wherein it discussed how personalized guest transportation

services, which include accommodating individual schedules and preferences,

significantly enhance guest satisfaction. By offering tailored transportation options,

hotels can differentiate themselves and meet the growing demand for personalized and

efficient services.

Table 7
 40

The strategies that can be implemented to optimize transportation services in

terms of guest convenience

c. Guest Convenience

Scale Total WM VD
Statements
4 3 2 1

1. Lodging houses should

implement on-demand

transportation services for the

convenience of the guests. 21 1 3 2 95 3.52 SA

2. Lodging houses should consider

well-maintained and clean vehicles. 25 0 2 0 104 3.85 SA

3. Lodging houses should ensure

the safety of the guests throughout

their trip. 19 1 5 2 91 3.37 SA

WA 3.58 SA

Notes: There were 27 respondents considered.

Weighted Mean (WM); Weighted Average (WA); Verbal Description (VD);
Strongly Agree (SA); Agree (A); Disagree (D); Strongly Disagree (SD)

Table 7 indicates the strategies that can be implemented to optimize transportation

services in terms of guest convenience. The statements: Lodging houses should

implement on-demand transportation services for the convenience of the guests; Lodging
 41

houses should consider well-maintained and clean vehicles; and Lodging houses should

ensure the safety of the guests throughout their trip, gathered a weighted mean of 3.52,

3.85, and 3.37, respectively. These three statements had a verbal description of strongly

agree.

The results from Table 7 highlight key strategies to enhance guest convenience in

transportation services within the hospitality sector of San Fernando, Romblon. The

highest-rated statement, “Lodging houses should consider well-maintained and clean

vehicles” (3.85, strongly agree), emphasizes that guests prioritize hygiene and proper

vehicle upkeep. This suggests that well-maintained transportation not only improves

comfort but also reassures guests about safety and reliability, making it a crucial factor in

overall satisfaction.

The statement “Lodging houses should implement on-demand transportation

services for the convenience of the guests” (3.52, strongly agree), indicates strong

support for flexible transport options that allow guests to travel at their preferred times.

This reflects a growing preference for convenience-oriented services, such as app-based

ride-hailing or shuttle services, which can enhance accessibility and ease of travel.

Lastly, “Lodging houses should ensure the safety of the guests throughout their

trip” (3.37, strongly agree), highlights that while safety is a priority, there is still room for

improvement in implementing and maintaining high safety standards. This could involve

driver training programs, regular vehicle inspections, and emergency response plans to

ensure guest security.

 42

In general, these strategies gathered a weighted average of 3.58, with a verbal

description of strongly agree. Investing in these strategies can provide a competitive

advantage for lodging houses. By offering convenient, safe, and comfortable

transportation options, lodging houses can attract guests who value these aspects of their

travel experience. This can lead to increased bookings, higher occupancy rates, and

ultimately, greater profitability. Considering the importance of prioritizing guest

convenience, cleanliness, and safety when optimizing transportation services. By

implementing these strategies, lodging houses can create a more positive and memorable

travel experience for their guests, leading to increased satisfaction, loyalty, and a

competitive edge in the hospitality industry.

The results are supported of the claim that the quality of transportation services,

including vehicle cleanliness and maintenance, significantly impacts guest satisfaction. A

study on transportation companies emphasizes that service quality dimensions, such as

tangibles (cleanliness and condition of vehicles), are crucial for ensuring customer

satisfaction and retention (E et al., 2021).

Likewise, Solutions (2023) claimed that safety is a fundamental aspect of

transportation services in the hospitality industry. Implementing comprehensive safety

measures, such as regular vehicle inspections and driver training programs, is essential to

maintain a secure environment for guests, thereby enhancing their overall satisfaction and

trust in the establishment .

 43

Lastly, Wikipedia (2024) argued that the integration of technology in the

hospitality industry has facilitated the adoption of on-demand services, enhancing guest

convenience. Platforms like ALICE enable guests to request services, including

transportation, directly from their smartphones, streamlining the process and improving

satisfaction.

Table 8

Summary of the strategies that can be implemented to optimize transportation

services in terms of guest preference, guest schedule, and guest convenience

WA VD

a. Guest Preference 3.57 Strongly Agree

b. Guest Schedule 3.35 Strongly Agree

c. Guest Convenience 3.58 Strongly Agree

3.50 Strongly Agree

The findings from Table 8 summarize the effectiveness of strategies aimed at

optimizing land transportation services in terms of guest preference, guest schedule, and

guest convenience. The highest weighted average was observed in guest convenience

(3.58, strongly agree), indicating that respondents place significant importance on ease of
 44

access, well-maintained vehicles, and overall travel comfort. This suggests that ensuring

cleanliness, safety, and on-demand transportation services can greatly enhance the guest

experience.

Guest preference (3.57, strongly agree) also received strong support, highlighting

the necessity for flexible transportation options that cater to individual travel needs.

Providing choices in vehicle types, customization of transport experiences, and

adaptability to last-minute changes are key factors in meeting guest expectations.

Meanwhile, guest schedule (3.35, strongly agree) had the lowest weighted

average among the three categories, suggesting that while respondents recognize the

importance of minimizing wait times and accommodating flexible schedules, there may

still be operational challenges in fully implementing these strategies. Efficient

scheduling, real-time tracking, and contingency planning for delays are essential

improvements needed in this area.

Overall, these results indicate that while all three aspects are crucial in optimizing

transportation services, prioritizing convenience and preference can lead to a more

satisfying and seamless guest experience. Lodging houses and transport service providers

should focus on improving flexibility, accessibility, and reliability to enhance guest

satisfaction and competitiveness in the hospitality sector.

 CHAPTER V

SUMMARY, CONCLUSION, AND RECOMMENDATION

This chapter presents the summary of findings, conclusions and recommendations

provided by the researchers in relation to the study.

Summary of Findings

The demographic profile indicates a predominance of male respondents and suggests

that most guests are in the 45-56 age bracket. These characteristics emphasize the

importance for lodging houses in San Fernando, Romblon, to tailor their marketing

strategies, services, and offerings to address the diverse needs of their clientele. By doing

so, lodging houses can enhance guest satisfaction and attract a broader range of visitors,

ultimately improving their overall appeal in the hospitality market.

The findings from Table 3 reveal that 67% of lodging houses in San Fernando,

Romblon, primarily offer van services for transportation, making it the most common

option. In contrast, only 19% provide tricycles, while motorcycles and jeepneys are

offered by just 7% of lodging houses each. This indicates a reliance on van services but

highlights a significant opportunity to diversify transportation options by incorporating

tricycles, motorcycles, and jeepneys. By expanding their transportation offerings, lodging

houses can enhance guest satisfaction, attract a broader range of visitors, and foster a

more competitive environment within the local hospitality sector.

The findings concerning level of guest dissatisfaction with land transportation

services in the hospitality sector of San Fernando, Romblon, as indicated by a low

 46

weighted average of 1.89. This suggests that respondents feel the current transportation

services do not adequately meet their needs or expectations. The results serve as a wake-

up call for the local hospitality sector, highlighting the urgent need for improvements in

transportation services. Prioritizing these enhancements is crucial for boosting guest

satisfaction, attracting more visitors, and ensuring the sustainable growth of the tourism

industry in the region.

The findings from Table 5 indicate strong support for strategies to optimize

transportation services based on guest preferences. A high weighted mean of 3.89

highlights the importance of offering a diverse range of vehicles, such as shuttles and

local tricycles, to enhance guest satisfaction and create personalized experiences.

Additionally, flexibility in accommodating last-minute requests received a mean of 3.3,

suggesting that lodging houses should improve their systems and staff training to handle

such changes effectively. Guests also expressed a desire for customization in their

transportation experiences, with a mean of 3.52 indicating the need for options regarding

vehicle choice, departure times, and routes. Overall, the general weighted average of 3.57

reflects strong agreement with these strategies, suggesting that implementing them can

significantly improve guest satisfaction and loyalty.

The findings from Table 6 highlight the importance of optimizing transportation

services to align with guest schedules. The responses indicate strong support for several

key strategies, with weighted means of 3.26 for accommodating varying guest schedules,

3.74 for minimizing waiting times, and 3.04 for having contingency plans for unforeseen

delays. Overall, the general weighted average of 3.35 reflects a strong agreement with

these strategies. By prioritizing flexibility in scheduling, minimizing wait times, and

 47

proactively addressing potential delays, lodging houses can significantly enhance guest

satisfaction and loyalty. Implementing these strategies is likely to result in positive

reviews, repeat business, and a strong reputation for reliable and convenient

transportation services, ultimately creating a more seamless and enjoyable experience for

guests.

The findings from Table 7 emphasize the significance of optimizing transportation

services to enhance guest convenience. The strategies evaluated include implementing

on-demand transportation services, maintaining clean and well-kept vehicles, and

ensuring guest safety throughout their trips. The weighted means for these statements

were 3.52, 3.85, and 3.37, respectively, all categorized as "strongly agree." The overall

weighted average of 3.58 further supports strong agreement with these strategies.

Investing in these initiatives can provide lodging houses with a competitive advantage by

attracting guests who prioritize convenience, safety, and comfort in their travel

experience. This focus on optimizing transportation services is likely to lead to increased

bookings, higher occupancy rates, and greater profitability. Ultimately, by prioritizing

guest convenience, cleanliness, and safety, lodging houses can create a more positive and

memorable travel experience, enhancing guest satisfaction, loyalty, and their overall

position in the hospitality industry.

Conclusions

Based on the findings of the study, the researchers concluded the following:
 48

There is a clear opportunity to diversify options by incorporating tricycles,

motorcycles, and jeepneys. Expanding transportation offerings can enhance guest

satisfaction, attract a wider range of visitors, and contribute to a more competitive

hospitality environment, ultimately benefiting the local tourism sector.

The findings indicate a significant level of guest dissatisfaction with land

transportation services in the hospitality sector of San Fernando, Romblon, as evidenced

by a low weighted average of 1.89. The proponents conclude that there is a critical need

for immediate improvements in transportation services to better meet guest expectations.

The proponents also concluded that the critical need for lodging houses to

optimize transportation services in alignment with guest preferences, schedules, and

convenience. Strong support for diverse vehicle options, flexibility in accommodating

last-minute requests, and the desire for customizable experiences indicate that these

strategies can significantly enhance guest satisfaction and loyalty. Additionally,

prioritizing the minimization of waiting times and ensuring safety and cleanliness can

further improve the overall guest experience. By implementing these initiatives, lodging

houses can attract more visitors, boost occupancy rates, and strengthen their competitive

position in the hospitality industry, ultimately leading to greater profitability and a more

memorable travel experience for guests.

Recommendations

Based on the findings and conclusions, the researchers would like to recommend the

following:
 49

 Lodging house operators, should prioritize enhancing their transportation services to

better meet guest needs and preferences. This involves diversifying transportation

options beyond vans to include tricycles, motorcycles, and jeepneys, catering to a

wider range of guest preferences and travel styles. To improve guest satisfaction,

operators should implement systems that allow for easy modifications to

transportation arrangements, particularly handling last-minute changes efficiently

through staff training. Furthermore, developing customizable transportation packages,

allowing guests to select their preferred vehicles, routes, and departure times, will

create a more personalized and satisfying experience. Maintaining high standards of

vehicle cleanliness and safety is crucial, requiring regular maintenance to ensure

guest comfort and well-being. Finally, actively soliciting and responding to guest

feedback on transportation services will provide valuable insights for continuous

improvement and adaptation of offerings.

 Tourists and clients visiting San Fernando, Romblon, are encouraged to fully utilize

the diverse transportation options provided by lodging houses to enhance their overall

travel experience. By exploring various modes of transport, such as vans, tricycles,

motorcycles, and jeepneys, guests can enjoy a more flexible and convenient way to

navigate the area. Additionally, it is vital for tourists to provide feedback on their

experiences with transportation services. Sharing insights, suggestions, and

recommendations with lodging houses can help them identify areas for improvement

and tailor their offerings to better meet the needs of future guests. This collaborative

approach not only benefits individual travelers but also contributes to the overall

enhancement of transportation services within the hospitality sector.

 50

 Local government unit in San Fernando, Romblon, should play a crucial role in

improving the tourism sector by investing in and promoting efficient transportation

services. This includes significant investment in improving local transportation

infrastructure to ensure better access and connectivity for various modes of transport,

particularly tricycles and jeepneys. Furthermore, local governments should actively

promote the use of these local transportation options, highlighting their convenience

and cultural significance to enhance the overall tourist experience and provide visitors

with authentic interactions with the local community. These combined efforts will

contribute to a more robust and appealing tourism sector.

 Transportation operators in San Fernando, Romblon, should actively collaborate with

lodging houses to develop comprehensive and tailored transportation packages that

effectively meet the needs of both the operators and their guests. This collaborative

approach ensures efficient service delivery and enhances the overall guest experience.

Furthermore, maintaining consistently high standards of service, cleanliness, and

safety across all transportation offerings is paramount. This commitment to quality

will not only enhance guest satisfaction but also build a strong reputation for

reliability and professionalism within the tourism sector.

 The Department of Tourism should actively promote sustainable transportation

practices among lodging houses in San Fernando, Romblon, encouraging

environmentally friendly and community-beneficial approaches. This includes

providing resources and incentives for the adoption of such practices. Furthermore,

the Department should facilitate training programs and provide resources for lodging

house operators to optimize their transportation services, ensuring these services align
 51

with guest preferences and contribute to a positive and efficient tourism experience.

These initiatives will enhance the sustainability and quality of the tourism sector in

the region.

 The Department of Transportation should work collaboratively with local

stakeholders in San Fernando, Romblon, to develop comprehensive transportation

plans that seamlessly integrate various modes of transport, ensuring smooth and

efficient connectivity for tourists. This collaborative approach is crucial for creating a

well-coordinated and user-friendly transportation system. Simultaneously, the

Department must prioritize the implementation and enforcement of robust safety

regulations for all transportation services operating in the region, guaranteeing the

safety and well-being of all passengers. These actions are essential for building a

reliable and safe transportation network that supports the growth of the tourism

sector.

 Future researchers should focus on investigating the direct impact of transportation

services on overall guest satisfaction within the hospitality sector of San Fernando,

Romblon. This data-driven approach will provide valuable insights for industry

stakeholders, informing strategic decision-making and resource allocation.

Furthermore, researchers should explore successful transportation models

implemented in other tourist destinations, identifying best practices that can be

effectively adapted and implemented in San Fernando, Romblon, to optimize

transportation services and enhance the overall tourist experience. This comparative

analysis will contribute to the development of more efficient and effective

transportation strategies for the region.

52
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 APPENDIX A

LETTER OF PERMISSION
 57

APPENDIX B

LETTER TO THE MUNICIPAL MAYOR

 58

APPENDIX C

SURVEY QUESTIONNAIRE

Republic of the Philippines

ROMBLON STATE UNIVERSITY
San Fernando Campus
San Fernando, Romblon

Dear Respondents:

Greetings!

We are the Hospitality Management students of RSU-SFC. Presently, we are

conducting a study entitled “ENHANCING GUEST SATISFACTION THROUGH
OPTIMIZED TRANSPORTATION SERVICES IN THE HOSPITALITY
SECTOR”. Regarding to this, we are asking for your precious time and effort to answer
all the questions in the study. Your positive response in this request will be a valuable
contribution for the success of the study and will be highly appreciated. Rest assured that
all the information that we would gather will be kept confidential and will be used for
academic purposes only.
Thank you very much for your cooperation!

Part I: Demographic profile of the respondents.

Directions: Put a check on statements which best corresponds to your answer.

a. Age
66- above 46-55 26-35 15 - below
56-65 36-45 16-25

b. Sex Male

Female

Part II: Types of land transportation services that are currently provided by lodging

houses in San Fernando, Romblon

Directions: Put a check on statements which best corresponds to your answer.

Motorcycle Tricycle Jeep Van

 59

Part III: The level of the guest satisfaction in land transportation services in the
hospitality sector of San Fernando, Romblon.

Directions: Please encircle one response which best represents your response to each
statement using the scale below.

4- Strongly Agree (SA)

3- Agree (A)

2- Disagree (D)

1- Strongly Disagree (SD)

Statements Score

1. Guests can enjoy hassle-free transfers, ensuring a smooth 4 3 2 1

start and end to their trip.
2. Access to transportation for local sightseeing, shopping, or 4 3 2 1
business meetings without the need to navigate public
transit or arrange for public vehicles.
3. Guests can rely on timely pickups and drop-offs, helping 4 3 2 1
them stick to their schedules, especially important for
business travelers or those with tight itineraries.
4. With dedicated transportation, guests don’t have to wait for 4 3 2 1
public vehicles or ride-sharing services, saving them
valuable time.
5. Lodging house-drivers provides a safer experience. 4 3 2 1

6. The vehicles are well-maintained, reducing the risk of 4 3 2 1

breakdowns or accidents.
7. Lodging houses offer free or discounted transportation 4 3 2 1
services, reducing the need for guests to spend extra on
public vehicles or rental cars.
8. Guests may be able to book transportation as part of a 4 3 2 1
package deal, offering further savings.
9. Lodging house-drivers often have in-depth knowledge of 4 3 2 1
the area, offering recommendations on local attractions,
dining, and events.
10. Guests can receive personalized itineraries and routes 4 3 2 1
 60

based on their interests, allowing for a more tailored

travel experience.
11. Guests don’t need to worry about navigating unfamiliar 4 3 2 1
roads, dealing with traffic, or finding parking, as the
lodging house takes care of all transportation logistics.
12. By offering in-house transportation, the lodging house 4 3 2 1
can maintain high service standards throughout the
guest’s stay, leading to increased satisfaction and loyalty.
13. Integrated transportation services contribute to a seamless 4 3 2 1
and cohesive guest experience, reinforcing positive
perceptions of the lodging house.
14. Some lodging house offer eco-friendly transportation 4 3 2 1
options, such as electric bikes, allowing guests to make
more sustainable travel choices.
15. For events, conferences, or weddings, hotel transportation 4 3 2 1
can provide coordinated services for groups, ensuring
everyone arrives on time and together.
16. Lodging house can offer VIP transportation for special 4 3 2 1
guests, enhancing the overall experience for important
attendees.

Part IV: Strategies that can be implemented to optimize transportation services in terms
of guest satisfaction, guest schedule, and guest convenience.

Directions: Please encircle one response which best represents your response to each
statement using the scale below.

4- Strongly Agree (SA)

3- Agree (A)

2- Disagree (D)

1- Strongly Disagree (SD)

Part IV.1: Guest Preference

Statements Score
 61

1. Lodging houses should consider options for the type of land 4 3 2 1

transportation vehicles for the guests to choose.
2. Lodging houses should consider the flexibility to cater to 4 3 2 1
last-minute changes requested by guests.
3. Lodging houses should give the guests options for 4 3 2 1
customizing their transportation experience.

Part IV.2: Guest Schedule

Statements 4 3 2 1

1. Lodging houses should provide transportation services that 4 3 2 1

accommodate varying guest schedules.

2. Lodging houses should minimize waiting times to match 4 3 2 1

guests’ tight schedules.

3. Lodging houses should have contingency plans to address 4 3 2 1

delays caused by unforeseen circumstances.

Part IV.3: Guest Convenience

Statements 4 3 2 1

1. Lodging houses should implement on-demand 4 3 2 1

transportation services for the convenience of the guests.

2. Lodging houses should consider well-maintained and clean 4 3 2 1

vehicles.

3. Lodging houses should ensure the safety of the guests 4 3 2 1

throughout their trip.
 62

APPENDIX D

CERTIFICATE OF PROOF READ

 63

APPENDIX E

CERTIFICATE OF STATISTICAL CONSULTATION AND REVIEW

 64

APPENDIX F

DOCUMENTATIONS

The researchers conducting a visit in the library to scan some research

papers for guide and reference.

The researchers conducting a survey from one of the land transportation

operators.
 65

APPENDIX G

CURRUCULUM VITAE

GLAIZA SHAIRA A. SAGUN

Pili, San Fernando, Romblon
+639630200188
[email protected]

PERSONAL INFORMATION
Age: 21 years old
Date of Birth: March 23, 2003
Place of Birth: Tondo, Manila
Nationality: Filipino
Religion: Roman Catholic
Civil Status: Single
Height: 4’11
Weight: 42 kg.
Mother’s Name: Elisa A. Sagun
Occupation: None
Mother’s Address: Pili, San Fernando, Romblon
Father’s Name: Renato C. Sagun
Occupation: Factory Worker
Father’s Address: Pangasinan
Person to be notify in case of emergency: Elisa A. Sagun

SKILLS
 Well-spoken and easy to talk to, can speak English and Filipino
 Has great communication skills
 Responsible in doing tasks
 Flexible, can do multi-tasking

EDUCATIONAL BACKGROUND
Tertiary : Bachelor of Science in Hospitality Management
ROMBLON STATE UNIVERSITY
 66

San Fernando Campus

San Fernando, Romblon
S.Y. 2021 – present

Secondary : DON CARLOS M. MEJIAS MEMORIAL NATIONAL HIGH

SCHOOL
Panangcalan, San Fernando, Romblon
S.Y. 2015 – 2021

Primary : SAN FERNANDO ELEMENTARY SCHOOL

Poblacion, San Fernando, Romblon
S.Y. 2009 – 2015

PERSONAL ACHIEVEMENTS
 Dean’s Lister
First Year College S.Y. 2021-2022
Second Year College S.Y. 2022-2023
Third Year College S.Y. 2023-2024
 Association of Future Hotel and Restaurateurs (AFHR) – Secretary
Student Organization
S.Y. 2021-2022
 Business Administration and Management Student Organization (BAMSO)
– Secretary
S.Y 2022-2023
 Business Administration and Management Student Organization (BAMSO)
– President
S.Y 2023-2024
 Department of Tourism(DOT)- Accredited Tour Guide
June 22, 2024

SEMINARS/TRAININGS
SEMINAR in MICE & Catering: “From Theory to Practice: Navigating the
Future Hospitality and Tourism Leaders in a Global Perspectives”
Romblon State University- San Fernando Campus (November 15, 2024)
Hotel Familiarization Tour: Front Office Management and Operations, Career
Management and Bartending Management
Sotogrande Hotel- Baguio City (August 10, 2024)
Leadership Training Seminar: “Forging Strength in Unity and Excellence:
Coping with the Challenges in the New Normal”
Romblon State University- San Fernando Campus (February 2, 2024)
National Certificate II in Food and Beverage Services
 67

Romblon State University- San Fernando Campus (December 3, 2023)

DOT: Training on Filipino Brand of Service Excellence Seminar
MC Town Centre- San Fernando, Romblon (October 19,2023)
Hoteliers Talk: “Filipino Brand of Service and Excellence”
Romblon State University- San Fernando Campus (February 27, 2023)

Hoteliers Talk: “Promoting Environmental Conservation in Tourism and

Hospitality Industry”
Romblon State University- San Fernando Campus (February 27, 2023)
Hoteliers Talk: Embracing a Transformation Cycle in the Tourism and
Hospitality Industry”
Romblon State University- San Fernando Campus (February 27,2023)
Leadership Training Seminar: “Leaders: Coping with the Challenges in the New
Normal”
Romblon State University- San Fernando Campus (October 14, 2022)

WORK EXPERIENCE
Event Server (Wedding)
Freelancer
 68

SHEENA PEARL A. ROGERO

Cabitangahan, San Fernando, Romblon
+639675132953
[email protected]

PERSONAL INFORMATION
Age: 21 years old
Date of Birth: September 28, 2003
Place of Birth: Talaba, Taclobo, San Fernando,
Romblon
Nationality: Filipino
Religion: Roman Catholic
Civil Status: Single
Height: 5’1
Weight: 46 kg.
Mother’s Name: Connie A. Rogero
Occupation: Tailor
Mother’s Address: Cabitangahan, San Fernando,
Romblon
Father’s Name: Manuel R. Rogero
Occupation: Laborer
Father’s Address: Cabitangahan, San Fernando,
Romblon
Person to be notify in case of emergency: Connie A. Rogero

SKILLS
 Friendly, approachable, and able to assist guests with their needs in a professional
manner.
 Quick to learn new tasks and flexible to handle changing work conditions or roles.
 Clear and polite when talking to others.

EDUCATIONAL BACKGROUND
Tertiary : Bachelor of Science in Hospitality Management
ROMBLON STATE UNIVERSITY
San Fernando Campus
San Fernando, Romblon
 69

S.Y. 2021 – present

Secondary : ESPAÑA NATIONAL HIGH SCHOOL

España, San Fernando, Romblon
S.Y. 2015 – 2021

Primary : TERESA BERNAS MEMORIAL SCHOOL

Talaba, Taclobo, San Fernando, Romblon
S.Y. 2009 – 2015

SEMINARS/TRAININGS
SEMINAR in MICE & Catering: “From Theory to Practice: Navigating the
Future Hospitality and Tourism Leaders in a Global Perspectives”
Romblon State University- San Fernando Campus (November 15, 2024)
Hotel Familiarization Tour: Front Office Management and Operations, Career
Management and Bartending Management
Sotogrande Hotel- Baguio City (August 10, 2024)
National Certificate II in Food and Beverage Services
Romblon State University- San Fernando Campus (December 3, 2023)
Hoteliers Talk: “Promoting Environmental Conservation in Tourism and
Hospitality Industry”
Romblon State University- San Fernando Campus (February 27, 2023)
Hoteliers Talk: Embracing a Transformation Cycle in the Tourism and
Hospitality Industry”
Romblon State University- San Fernando Campus (February 27,2023)
 70

REX MARIE R. ROYO

Mabini, San Fernando, Romblon
+639352343899
[email protected]

PERSONAL INFORMATION
Age: 21 years old
Date of Birth: March 29, 2003
Place of Birth: Mabini, San Fernando, Romblon
Nationality: Filipino
Religion: Roman Catholic
Civil Status: Single
Height: 5’5
Weight: 73 kg.
Mother’s Name: Angie R. Ragot
Occupation: Fish Vendor
Mother’s Address: Botongcogon, San Fernando,
Romblon
Father’s Name: Julito R. Ragot
Occupation: Fish Vendor
Father’s Address: Mabini, San Fernando, Romblon
Person to be notify in case of emergency: Angie R. Ragot

SKILLS
 Adaptability to work independently or as part of team
 Good communication skills
 Time management skills
 Organizational skills
 Creative

EDUCATIONAL BACKGROUND
Tertiary : Bachelor of Science in Hospitality Management
ROMBLON STATE UNIVERSITY
San Fernando Campus
San Fernando, Romblon
S.Y. 2021 – present
 71

Secondary : ESPAÑA 1 MEMORIAL NATIONAL HIGH SCHOOL

Mabini, San Fernando, Romblon
S.Y. 2015 – 2021

Primary : MABINI ELEMENTARY SCHOOL

Mabini, San Fernando, Romblon
S.Y. 2009 – 2015

SEMINARS/TRAININGS
SEMINAR in MICE & Catering: “From Theory to Practice: Navigating the
Future Hospitality and Tourism Leaders in a Global Perspectives”
Romblon State University- San Fernando Campus (November 15, 2024)
Hotel Familiarization Tour: Front Office Management and Operations, Career
Management and Bartending Management
Sotogrande Hotel- Baguio City (August 10, 2024)
National Certificate II in Food and Beverage Services
Romblon State University- San Fernando Campus (December 3, 2023)
 72

RYAN S. RAMIRO
Taclobo, San Fernando, Romblon
+639508589396
[email protected]

PERSONAL INFORMATION
Age: 23 years old
Date of Birth: February 16, 2001
Place of Birth: Tondo, Manila
Nationality: Filipino
Religion: Roman Catholic
Civil Status: Single
Height: 5’4
Weight: 54 kg.
Mother’s Name: Ailyn S. Ramiro
Occupation: None
Mother’s Address: Cabitangahan, San Fernando,
Romblon
Father’s Name: Richard R. Ramiro
Occupation: Foreman
Father’s Address: Cabitangahan, San Fernando,
Romblon
Person to be notify in case of emergency: Ailyn S. Ramiro

SKILLS
 Attention to details
 Communication Skills
 Time Management
 Work Ethics
 Organizational Skills
 Customer Service

EDUCATIONAL BACKGROUND
Tertiary : Bachelor of Science in Hospitality Management
 73

ROMBLON STATE UNIVERSITY

San Fernando Campus
San Fernando, Romblon
S.Y. 2021 – present

Secondary : ESPAÑA NATIONAL HIGH SCHOOL

España, San Fernando, Romblon
S.Y. 2015 – 2021

Primary : TERESA BERNAS MEMORIAL SCHOOL

Talaba, Taclobo, San Fernando, Romblon
S.Y. 2009 – 2015

SEMINARS/TRAININGS
Hotel Familiarization Tour: Front Office Management and Operations, Career
Management and Bartending Management
Sotogrande Hotel- Baguio City (August 10, 2024)
National Certificate II in Food and Beverage Services
Romblon State University- San Fernando Campus (December 3, 2023)
Hoteliers Talk: “Promoting Environmental Conservation in Tourism and
Hospitality Industry”
Romblon State University- San Fernando Campus (February 27, 2023)
 74

ANGELO R. RICASIO
Panangcalan, San Fernando, Romblon
+63909069014693
[email protected]

PERSONAL INFORMATION
Age: 23 years old
Date of Birth: October 9, 2001
Place of Birth: Caloocan City
Nationality: Filipino
Religion: Roman Catholic
Civil Status: Single
Height: 5’7
Weight: 90 kg.
Mother’s Name: Irene M. Rios
Occupation: None
Mother’s Address: San Juan City
Father’s Name: Randy L. Ricasio
Occupation: Family Driver
Father’s Address: San Juan City
Person to be notify in case of emergency: Irene M. Rios

SKILLS
 Hard-working individual and adoptability
 Responsible and Self-Motivation
 Critical Thinking and Creativity
 Time Management and Positive Attitude
 Self Starter and Goal Oriented

EDUCATIONAL BACKGROUND
Tertiary : Bachelor of Science in Hospitality Management
ROMBLON STATE UNIVERSITY
San Fernando Campus
San Fernando, Romblon
S.Y. 2021 – present

Secondary : SAN JUAN NATIONAL HIGH SCHOOL

 75

Brgy. Corazon De Jesus, San Juan City

S.Y. 2014 – 2020

Primary : PINAGLABANAN ELEMENTARY SCHOOL

Brgy. Tibagan San Juan City
S.Y. 2005 – 2011

SEMINARS/TRAININGS
SEMINAR in MICE & Catering: “From Theory to Practice: Navigating the
Future Hospitality and Tourism Leaders in a Global Perspectives”
Romblon State University- San Fernando Campus (November 15, 2024)
Hotel Familiarization Tour: Front Office Management and Operations, Career
Management and Bartending Management
Sotogrande Hotel- Baguio City (August 10, 2024)
National Certificate II in Food and Beverage Services
Romblon State University- San Fernando Campus (December 2, 2023)
Hoteliers Talk: “Promoting Environmental Conservation in Tourism and
Hospitality Industry”
Romblon State University- San Fernando Campus (February 27, 2023)
 76

MARK GEL A. ROCERO

Campalingo, San Fernando, Romblon
+639265866393
[email protected]

PERSONAL INFORMATION
Age: 22 years old
Date of Birth: January 05, 2002
Place of Birth: San Fernando, Romblon
Nationality: Filipino
Religion: Roman Catholic
Civil Status: Single
Height: 5’5
Weight: 51 kg.
Mother’s Name: Maricris Rocero
Occupation: Fish Vendor
Mother’s Address: Campalingo, San Fernando,
Romblon
Father’s Name: Regee Rocero
Occupation: Fishermen
Father’s Address: Campalingo, San Fernando,
Romblon
Person to be notify in case of emergency: Maricris Rocero

SKILLS
 Self-motivation
 Time Management
 Goal Oriented
 Positive Attitude
 Active Listening

EDUCATIONAL BACKGROUND
Tertiary : Bachelor of Science in Hospitality Management
ROMBLON STATE UNIVERSITY
San Fernando Campus
San Fernando, Romblon
 77

S.Y. 2021 – present

Secondary : DON CARLOS M. MEJIAS MEMORIAL NATIONAL HIGH

SCHOOL
Panangcalan, San Fernando, Romblon
S.Y. 2015 – 2021

Primary : CAMPALINGO ELEMENTARY SCHOOL

Campalingo, San Fernando, Romblon
S.Y. 2009 – 2015

SEMINARS/TRAININGS
SEMINAR in MICE & Catering: “From Theory to Practice: Navigating the
Future Hospitality and Tourism Leaders in a Global Perspectives”
Romblon State University- San Fernando Campus (November 15, 2024)
Hotel Familiarization Tour: Front Office Management and Operations, Career
Management and Bartending Management
Sotogrande Hotel- Baguio City (August 10, 2024)
National Certificate II in Food and Beverage Services
Romblon State University- San Fernando Campus (December 3, 2023)
Hoteliers Talk: “Filipino Brand of Service and Excellence”
Romblon State University- San Fernando Campus (February 27, 2023)
Hoteliers Talk: “Promoting Environmental Conservation in Tourism and
Hospitality Industry”
Romblon State University- San Fernando Campus (February 27, 2023)
Hoteliers Talk: Embracing a Transformation Cycle in the Tourism and
Hospitality Industry”
Romblon State University- San Fernando Campus (February 27,2023)
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