Module 3 Entrep Deci Making
Module 3 Entrep Deci Making
Planning is very important activity which involves “deciding what will be done, who will do it, where,
when and how it will be done, and the standards by which it will be done.” Planning is a systematic
approach to achieve certain objectives. It attempts to eliminate mistakes inherent to “on the spot”
decision.
Planning affords the decision-maker ample time to consider relevant variables before a decision
is reached. This is important because the resources required must be identified as early as possible to
preclude shortages arising from procurement difficulties.
Businesses touch our lives on a daily basis. This very important sector of our economy is of
various kinds. They may be classified according to products sold, activity or size. According to size, they
may be further classified as small, medium or large business enterprise. In choosing the type of business
enterprise to engage with as well as the type of product or service to produce demands a good plan. The
success of every business enterprise lies on sensible planning and decision making of the entrepreneur.
“There is no such thing in this world that is permanent except change”. Therefore, no such product
or service that can exist for a longer period of time as it is, it always demanded for change or innovation
for them to survive in the market place and such changes or innovations on products or services needs
a sensible planning and decision making process.
This chapter will discuss the steps and importance of good planning that will lead to a better
decision making in business activity.
1. Identify the best business industry fitted to a particular type of products or services.
2. Explain the characteristics of small business.
3. Conceptualize the advantages as well the disadvantages of operating a small business.
4. Differentiate the different form of business ownership.
5. Define and explain business plan.
6. Enumerate the reasons why there is a need for a business plan.
7. Apply the concept of business planning in real scenario.
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V. LESSON CONTENT
Introduction:
The Public Enterprises came into existence as a result of the expanding scope of public
administration. The advent of the concept of welfare state after the Second World War and the
increasing developmental initiative undertaken by Government across the world. g in big cities,
developed, managed and run by the government.
The establishment and growth of public enterprises can be traced back to several key historical
and socio-political developments, particularly in the aftermath of the Second World War.
As part of this new role, governments took on more responsibility in the economic sphere.
They recognized that there were certain industries and services that were vital for the public
good but were either too costly, inefficient, or unable to be provided effectively by private
enterprises. This led to a broadening of the scope of public administration to encompass
not just governance and law enforcement but also economic development and the provision
of key services.
Governments began to take a more active role in the economy to ensure the provision of
goods and services that were essential for national development, such as energy,
transportation, healthcare, education, and infrastructure. For example, many countries
established state-owned enterprises (SOEs) in industries like energy (oil, electricity),
transportation (railways, airlines), and telecommunications to ensure that these critical
services were available to all citizens, including those in rural or less economically developed
areas.
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6. Conclusion:
In summary, public enterprises were developed as part of the expanding role of the
government in the economy, especially after the concept of the welfare state gained
prominence following the Second World War. The state sought to ensure that essential
services and industries were available for the public good, promoting national
development, stability, and well-being. Public enterprises played a crucial role in these
developmental objectives, though they also brought along challenges related to efficiency
and governance.
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A Private Enterprise - is an entity that operates under the ownership and management of
individuals that freely decided to develop a given business idea.
These entities are the corner stone of free markets, since they allow individuals to possess
ideas, concepts and assets that work together to produce positive financial results through wealth
creation. Under a market economy, private enterprise should be enforced to promote the system’s
development and growth. Individuals are empowered and motivated to pursue their self-interest
through business enterprises, with the incentive of wealth creation that can be amassed to
themselves through full ownership. They are also entirely managed by private individuals,
therefore excluding governments from having a vote in the company’s decisions and courses of
action.
➢ Business services – those that provide service to other business. Examples are
accounting firms, janitorial services, security services, collection agencies, etc.
➢ Personal services – those who provide services to the person. Examples are tutoring
services, massage parlors, voice lesson, etc.
➢ Repair services-those that provide repair services to owners of various machinery and
appliances. Examples are auto repair shops, watch repair, plumbing services, etc.
➢ Entertainment and recreation– include movie houses, resorts, billiard pool centers, etc
➢ .Hotels and motels - hotel is an establishment that provides accommodation, meals, and
other services for a short-time basis. The services provided by a hotel depending on the
size and type of the hotel. For example, a small hotel may provide facilities such as basic
bed and storage (for clothing), but luxury hotels usually provide facilities such as en-suite
bathroom, swimming pool, childcare, room service, etc
A motel is considered a type of hotel which is designed primarily for motorists. The rooms
in motels are typically arranged in low blocks with parking directly outside.
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c. Wholesaling
- refers to the activities of those persons or establishments which sell to retailers and other
merchants, and/or to industrial, institutional, and commercial users, but who do not sell in
large amount to final consumers. Examples of wholesalers are the soft drinks wholesaler in
local areas, dealers of suppliers and office equipment, grains wholesalers, etc. A big number
of these wholesale businesses are owned by small business operators.
d. Retailing
- covers all of the activities involved in the sale of goods and/or services to the final consumers.
The bulk of retailing activities are performed by small businesses. Examples are the retail
drugstore, the fast food shop, the appliance store etc.
1. Uncertainty of income,
2. Risk of losing your entire invested capital,
3. Lower quality of life until the business gets established, and
4. Complete responsibility.
5. Having to serve undesirable customers,
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a) Single/Sole Proprietorship
A sole proprietorship is the simplest form of business ownership. A sole proprietorship is that
type of business entity owned and operated by a single person. That sole owner may engage in
any form of legal business activity anytime and anywhere. The owner is responsible for securing
and investing the funds for the business. These funds may come from the owner's existing or
borrowed financial resources.
b) Partnership
-Is a legal association of two or more person who binds themselves to contribute money, property,
or industry to a common fund with the intention of dividing the profit among themselves.
In civil law systems, a partnership is a nominate contract between individuals who, in a spirit of
cooperation, agree to carry on an enterprise; contribute to it by combining property, knowledge or
activities; and share its profit. Partners may have a partnership agreement, or declaration of
partnership and in some jurisdictions such agreements may be registered and available for public
inspection. In many countries, a partnership is also considered to be a legal entity, although
different legal systems reach different conclusions on this point.
• Advantages of Partnership
1 It could be as easily formed as the single proprietorship
2 There are more persons to conduct the business and to handle its problems
3 A partnership has access to greater or better credit facilities
4 The combined ability and resources of partners are a source of strength
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• Disadvantages of Partnership
1. Unlimited liability of partners
2. Disagreement between partners often lead to delay and difficulties which could endanger
the enterprise
3. Easy dissolution
4. Frozen investment
c) Corporation
-A form of business operation that declares the business as a separate, legal entity guided by a
group of officers known as the board of directors.
• Advantages of Corporation
• Disadvantages of Corporation
1. Organizational expense
2. Government restrictions and reports
3. Lack of personal interest
4. Lack of secrecy
d) Cooperatives
Cooperatives are an organization wherein the owner is also a consumer. Cooperative is a
business organization owned and operated by a group of individuals for their mutual benefit.
Cooperatives are defined by the International Co-operative Alliance's Statement on the Co-
operative Identity as autonomous associations of persons united voluntarily to meet their common
economic, social, and cultural needs and aspirations through jointly-owned and democratically-
controlled enterprises. A cooperative may also be defined as a business owned and controlled
equally by the people who use its services or by the people who work there. Cooperative
enterprises are the focus of study in the field of cooperative economics.
5. Business Planning
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Planning - is a management process concerned with defining goals for a company's future
direction and determining the resources required to achieve those goals. Managers may develop
a variety of plans (business plan, marketing plan, etc.) during the planning process.
➢ Authors Hisrich and Peters defined or described the business plan as a written document
prepared by the entrepreneur that describes all the relevant external and internal elements
involved in starting a new venture.
➢ David E. Gumpert
-A business plan is a document that convincingly demonstrates the ability of a business to sell
its products or services to make satisfactory profit and be attractive to potential backers.
A business plan is a selling document that conveys the excitement and promise of your
business to any potential backers or stakeholders.
Although there is no prescribed format for writing the business plan, Blechman and Levinson
recommend the following rules or guide that can be used in writing the business plan.
1. Make it neat. Appearance is important and it can reflect the personality of the maker. Make
it simple and avail of latest technology available in the market.
2. Make it grammatically correct. Be sure to have the final version of the write up corrected
or edited by professional or qualified editors.
3. Make it honest. Do not exaggerate or lie. Tell or write exactly as it is. Financial sources are
looking for integrity and honesty. Be sure to support your assumptions.
4. Write in layman’s language. Communicate in simple language and not in technical jargon,
unless it is really called for. Take note that finance people are more concerned with financial
viability and technical soundness of your business plan.
5. Don’t overemphasize your product or business. Product or service is just part of the
business and the business itself requires a lot of other resources that is dependent from one
another. However, no financial sources want a full course on your product line but these
organizations are interested on how the business will be run – and how it will make money.
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Hence, do not sell the product or service (to the financier) but sell the company or the business
venture.
V. Production Plan
A. Manufacturing process
B. Physical plant
C. Machinery and equipment
D. Names of suppliers of raw materials
C. Promotion
D. Product Forecast
E. Controls
2. Describe the Business. This section gives background information on your business and how it
is currently doing:
For a new business. Instead of brief history, explain what the business will be, how the idea for
your business was conceived, and how the business is expected to develop.
For an existing business. Provide the following information: business name, date and place of
registration, when actual operation began, a brief history of your business, and names of owners,
partners, or major investors.
3. Describe Your Products or Services. Give a detailed description of your products or services
so the reader gets a clear idea of what you are selling. Also give applications or uses of your
products that may not be apparent. In this portion of your plan, you should note the competitive
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advantages your product has over other similar products, as well as identify the products you will
be competing with. You should be able to state your product’s advantages and disadvantages.
4. Identify Your Potential Market. Determine who are your present or projected customers and
how many. Be as specific as possible. Are you selling to bookstores? A grocery store? A small
ladies’ boutique? If you are selling to the general public, you may need to group potential
customers according to age, gender, income, education, and other demographic factors. You
then ask yourself how you can make use of the information. If, for example, you know that your
potential customers will likely be children aged between three to ten, what does this tell you about
your location? Your advertising? Your prices?
5. Identify your Competitors. Rather than pose as threats to you, your competition should drive
you to do your best. Learn as much as you can about them. Include the following information in
your plan:
a. Description of Competitors – Identify businesses likely to become your competitors. Name
them.
b. Size of Competitors – Determine your competitors’ assets and sales volume.
c. Profitability of Competitors - Which of your competitors are making money? Which are losing,
and by how much?
d. Operating Methods – Determine the operating methods of each of your major competitors in
terms of pricing strategy; quality of products and services; servicing; warranties; and
packaging; methods of selling and distribution channels; credit terms; location; advertising
and promotion; reputation; and inventory levels. Discuss only the items relevant to your
business.
6. Consider your Pricing Policy. In pricing your goods and services, all relevant factors should be
considered, like cost of production and distribution as well as the degree of acceptance by the
market. Another factor to consider is the pricing structure of your competitors. Of course, the aim
of your pricing policy should be to set the price at a level that maximizes profit in the long run.
7. Determine your Marketing Methods. Having a good product at a reasonable price is not enough.
Your business plan must answer the following questions:
8. Determine your Key Personnel. Identify the key people in your business including you as the
owner and manager. If your business is a corporation, list the names and address of all directors.
If your business is a partnership, list the names and addresses of all the partners.
9. Identify your Material Requirements and Sources of Supply. List down what materials you
will need and where you will get them. Include only direct materials; office supplies and other
indirect materials should not be included in the list.
You should prepare a table for the materials. For each of them, state how many suppliers is, and
why. Your readers will see that you have carefully thought out who your best suppliers will be.
10. Determine the Process and Equipment you Will Use to manufacture your Product. Give a
detailed explanation of your production process. For each step, explain the work done, as well
as the equipment and materials used. If you are presenting a complex process, include a diagram
showing your work-flow. Assign positions for the jobs that need to be done and estimate how
many people you need to employ for each position. Set salary rates, too.
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11. Prepare a Sales Forecast. Include a sales forecast that covers at least two years of operation.
For the first year, present your sales on a monthly basis, and explain how you arrived at the figures
and at the assumptions on which they are based.
12. Prepare a Budget. Prepare a budget showing a detailed projected source of income and
expenditures. Projections should be prepared every month during the first year of operation and
every quarter for the second and third years.
13. Set your Plan to Work. You are ready to set your plan to work. It is time to raise funds, obtain
a license, purchase facilities and supplies, hire and train people, and start operating. Remember
that if you are to succeed, you must be prepared to work long hours and must be totally committed
to your business.
Rubrics
Criteria Excellent Fair Poor
(4) (3) (2/1)
Content Interesting content Some interesting Gives the impression of
and presentation; content; points not writing just to complete
ideas well-conceived sustainable or not for compliance.
and developed with fully developed.
sufficient examples.
Organization Logical progression Logical progression Disorganized
of ideas with well but lacks transitions. presentation of id eas.
executed transition of
ideas.
Grammar and Essay is free of Essay has few Most spelling,
mechanics distracting spelling, spelling, punctuation, punctuation and
punctuation and and grammatical grammar create reading
grammatical errors. errors. difficult to understand the
concept.
Examples Cited example is very Cited example is not Cited example is not
cited visible so visible visible
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A. Books
-Drummond, H. (2009), How to be a Successful Entrepreneur, Spot the Opportunity, Take a Risk
and Build a Brilliant Business, Kogan Page, London and Philadelphia.
-Fajardo, F.R.(2002), Entrepreneurship: Mandaluyong City, Philippines: National Bookstore.
-Hisrich, R. D. et.al, (2008), Entrepreneurship 7th Edition, McGraw-Hill International Edition.
Orcullo, N.A. Jr., 2000, Contemporary Entrepreneurship: Mandaluyong City, Philippines: Academic
Publishing Corporation.
B. Online Sources
Department of trade and Industry website: (accessed 2002)
http://www.dti.govph/ncr/register_bn.htmlbsmbd/howtostart_abusiness.html
http://www.dtl.gov.ph/bsmbd/register_business.html
DOLE website: http://www.dole.gov.ph/html/knowrights.html
http://www.dti.gov.ph/
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