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perception on handloom (Responses)

The document contains a list of individuals with their timestamps, names, ages, and genders, followed by survey responses regarding handloom products. Participants provided insights on their purchasing habits, perceptions of handloom sarees, brand familiarity, and factors influencing their buying decisions. Additionally, it includes preferences for information on product tags and awareness of specific weaving techniques.

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manishaarvind33
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© © All Rights Reserved
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Download as XLSX, PDF, TXT or read online on Scribd
0% found this document useful (0 votes)
10 views

perception on handloom (Responses)

The document contains a list of individuals with their timestamps, names, ages, and genders, followed by survey responses regarding handloom products. Participants provided insights on their purchasing habits, perceptions of handloom sarees, brand familiarity, and factors influencing their buying decisions. Additionally, it includes preferences for information on product tags and awareness of specific weaving techniques.

Uploaded by

manishaarvind33
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as XLSX, PDF, TXT or read online on Scribd
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Timestamp Name Age Gender

4/6/2025 0:01:25 diviya 21 Female


4/6/2025 13:11:14 Darioly 23 Female
4/6/2025 14:42:06 Shalini 24 Female
4/6/2025 14:55:47 Arvind Seshadri 51 Male
4/6/2025 14:58:56 Aleena 22 Female
4/6/2025 15:02:33 Niharika 16 Female
4/6/2025 15:07:56 Avery 17 Female
4/6/2025 15:08:20 devansh 17 Male
4/6/2025 15:08:30 G 26 Male
4/6/2025 15:10:09 Gauthami G 16 Female
4/6/2025 15:10:46 Rachna Rawat 52 Female
4/6/2025 15:11:44 Anish Jain 27 Male
4/6/2025 15:18:58 Rutu 14 Female
4/6/2025 15:51:39 Harshi haria 22 Female
4/6/2025 16:05:04 Aarya 21 Female
4/6/2025 16:38:10 Manasi Seta 24 Female
4/6/2025 16:40:12 Subiksa 22 Female
4/6/2025 16:41:32 Lakshmi Sushmitha 23 Female
4/6/2025 16:41:50 Janasrita 24 Female
4/6/2025 17:20:04 Roshan 21 Male
4/6/2025 17:27:59 Ipsita Punia 20 Female
4/6/2025 17:31:20 Smriti 22 Female
4/6/2025 17:38:32 Rashmi 35 Female
4/6/2025 18:19:58 Hrishika Konwar 28 Female
4/6/2025 19:27:36 Shri vikashini 19 Female
4/6/2025 21:50:31 Jai Purohit 21 Male
4/7/2025 14:24:59 Sanjay 50 Male
4/7/2025 14:45:05 Nilam 38 Female
4/7/2025 14:45:44 Shasmitha Sanjairaj 12 Female
4/7/2025 15:00:41 Kavita arvind 46 Female
4/7/2025 15:03:46 Neha 41 Female
4/7/2025 16:12:54 Rekha 48 Female
4/7/2025 16:24:45 Ashish Adhvaryu 56 Male
4/7/2025 17:22:22 Sridhar Mohanraj 45 Male
4/7/2025 19:06:41 Padmaja 40 Female
4/7/2025 19:26:00 Jayalakshmi Aravind 49 Female
4/7/2025 19:34:20 Balajee B 49 Male
4/7/2025 22:52:16 Aarti 50 Female
4/7/2025 22:58:27 Sai Sai 49 Female
4/8/2025 10:51:58 Tanupriya 43 Female
4/8/2025 13:46:11 Amit Gupta 46 Male
4/8/2025 14:16:20 Arya 21 Female
4/8/2025 14:18:50 Rajat 24 Male
4/8/2025 14:23:22 Shivang Bisht 28 Male
4/8/2025 15:46:19 Himanshi Banoudha 26 Female
4/8/2025 16:45:53 F 22 Female
4/8/2025 16:47:36 U 23 Female
4/8/2025 16:49:34 C 24 Female
4/8/2025 16:51:09 K 25 Female
4/8/2025 16:53:36 M Divya 30 Female
4/8/2025 16:54:04 U 23 Female
4/8/2025 16:55:02 hema 45 Female
4/8/2025 16:56:58 yeshvanthan 21 Male
4/8/2025 17:03:45 Kriti Bhatia 22 Female
How often do you purchase handloom produc
What quality do you associate most with ha
Occasionally Craftsmanship, Uniqueness
Occasionally Uniqueness, Trendy appeal, Premium and h
Occasionally Craftsmanship
Rarely Durability, Cultural significance, Suitable f
Rarely Craftsmanship, Uniqueness, Sustainability
Rarely Craftsmanship, Uniqueness, Cultural signifi
Occasionally Craftsmanship, Durability, Premium and hig
Occasionally Trendy appeal, Cultural significance, Suitab
Rarely Uniqueness, Cultural significance, Premium
Occasionally Durability, Uniqueness, Trendy appeal
Occasionally Craftsmanship, Premium and high-quality, S
Rarely Premium and high-quality
Occasionally Premium and high-quality, Suitable for spec
Occasionally Uniqueness, Premium and high-quality, Suit
Occasionally Durability, Uniqueness, Premium and high-qu
Rarely Craftsmanship, Uniqueness, Cultural signifi
Rarely Trendy appeal, Cultural significance, Prem
Occasionally Craftsmanship, Uniqueness, Cultural signifi
Rarely Craftsmanship, Uniqueness, Premium and h
Rarely Uniqueness, Cultural significance, Sustaina
Occasionally Craftsmanship, Uniqueness, Sustainability
Occasionally Craftsmanship, Uniqueness, Trendy appeal
Occasionally Durability, Cultural significance, Suitable f
Occasionally Craftsmanship, Uniqueness, Sustainability
Occasionally Craftsmanship, Durability, Uniqueness, Tren
Rarely Uniqueness, Cultural significance, Premium
Occasionally Cultural significance, Premium and high-qual
Occasionally Durability, Uniqueness, Premium and high-qu
Occasionally Craftsmanship, Durability, Uniqueness, Tre
Occasionally Durability, Uniqueness, Premium and high-q
Rarely Craftsmanship, Premium and high-quality, Su
Rarely Premium and high-quality
Occasionally Durability, Trendy appeal, Suitable for spec
Occasionally Craftsmanship, Durability, Trendy appeal, C
Occasionally Uniqueness, Cultural significance
Rarely Craftsmanship, Uniqueness, Cultural signifi
Occasionally Durability, Premium and high-quality, Suitab
Rarely Cultural significance, Suitable for special/
Occasionally Craftsmanship, Durability, Uniqueness, Tren
Occasionally Craftsmanship, Uniqueness, Cultural signif
Occasionally Craftsmanship, Suitable for special/ethnic
Rarely Premium and high-quality, Suitable for spec
Rarely Durability, Premium and high-quality, Suitab
Occasionally Premium and high-quality, Suitable for spec
Frequently Craftsmanship, Uniqueness, Sustainability
Occasionally Craftsmanship, Uniqueness, Premium and h
Rarely Craftsmanship, Durability, Uniqueness
Frequently Craftsmanship, Premium and high-quality, S
Occasionally Craftsmanship, Cultural significance, Premi
Occasionally Craftsmanship, Cultural significance, Premi
Rarely Craftsmanship, Uniqueness, Suitable for sp
Occasionally Craftsmanship, Uniqueness
Rarely Craftsmanship, Uniqueness
Rarely Durability, Premium and high-quality, Susta
How do you perceive handloom sarees in teWhich of the following brands are you fami
FabIndia, Taneira
Affordable everyday wear FabIndia, Jaypore, Taneira, Raw Mango, A
Premium category (good quality but still witFabIndia
Affordable everyday wear FabIndia
Premium category (good quality but still witFabIndia, Jaypore, Taneira, Anita Dongre
Luxury category (heritage, exclusivity, higher
FabIndia, Anita Dongre
I’m unsure / Never thought about it FabIndia, Jaypore, Taneira
Affordable everyday wear FabIndia
Luxury category (heritage, exclusivity, higher
None of the above
Affordable everyday wear FabIndia
Premium category (good quality but still witFabIndia, Taneira
Affordable everyday wear FabIndia
I’m unsure / Never thought about it FabIndia, Taneira
I’m unsure / Never thought about it FabIndia, Anita Dongre
Premium category (good quality but still witFabIndia, Taneira, Anita Dongre
Luxury category (heritage, exclusivity, higher
FabIndia, Jaypore, Taneira, Raw Mango, A
I’m unsure / Never thought about it FabIndia
Luxury category (heritage, exclusivity, higher
FabIndia, Taneira
Luxury category (heritage, exclusivity, higher
FabIndia, Raw Mango
Premium category (good quality but still witFabIndia, Anita Dongre
Premium category (good quality but still witFabIndia, Jaypore, Taneira, Anita Dongre
I’m unsure / Never thought about it FabIndia, Anita Dongre
I’m unsure / Never thought about it FabIndia
Affordable everyday wear FabIndia, Raw Mango
Affordable everyday wear FabIndia, Jaypore, Taneira, Raw Mango, A
Premium category (good quality but still witFabIndia, Anita Dongre
Premium category (good quality but still witFabIndia
Premium category (good quality but still witFabIndia
Luxury category (heritage, exclusivity, higher
FabIndia, Jaypore, Taneira, Raw Mango
Affordable everyday wear FabIndia
Affordable everyday wear FabIndia, Jaypore, Taneira, Anita Dongre
I’m unsure / Never thought about it FabIndia
Premium category (good quality but still witFabIndia, Jaypore
I’m unsure / Never thought about it FabIndia, Jaypore, Raw Mango
Premium category (good quality but still witNone of the above
Premium category (good quality but still witFabIndia, Jaypore
Premium category (good quality but still witFabIndia
Premium category (good quality but still witFabIndia, Taneira, Raw Mango
Premium category (good quality but still witFabIndia
Luxury category (heritage, exclusivity, higher
FabIndia
Luxury category (heritage, exclusivity, higher
None of the above
Premium category (good quality but still witFabIndia, Jaypore, Taneira
Premium category (good quality but still witFabIndia
Premium category (good quality but still witFabIndia, Jaypore
Premium category (good quality but still witFabIndia, Jaypore, Taneira
Premium category (good quality but still witFabIndia, Jaypore, Taneira
Luxury category (heritage, exclusivity, higher
FabIndia, Jaypore, Taneira, Raw Mango, A
Affordable everyday wear FabIndia, Taneira, Raw Mango
Premium category (good quality but still witFabIndia, Taneira, Anita Dongre
Premium category (good quality but still witFabIndia, Taneira
Luxury category (heritage, exclusivity, higher
FabIndia, Taneira
Premium category (good quality but still witTaneira
Premium category (good quality but still witTaneira
Affordable everyday wear FabIndia
What factors influence your choice when buWould you consider switching to a lesser-k
Brand name and heritage, Aesthetic appealMaybe
Fabric quality, Brand name and heritage, PDepends on the price
Fabric quality Maybe
Fabric quality, Aesthetic appeal Yes
Brand name and heritage, Aesthetic appealDepends on the price
Fabric quality, Price and affordability, Des Yes
Fabric quality, Price and affordability Maybe
Brand name and heritage, Aesthetic appealYes
Fabric quality Yes
Fabric quality, Brand name and heritage, Pri Yes
Fabric quality, Aesthetic appeal, Sustainab Yes
Fabric quality, Aesthetic appeal No
Fabric quality, Price and affordability, De Maybe
Fabric quality, Price and affordability Maybe
Brand name and heritage, Price and affordaDepends on the price
Fabric quality, Brand name and heritage, PDepends on the price
Fabric quality, Brand name and heritage, Yes
Fabric quality, Brand name and heritage, Yes
Brand name and heritage, Aesthetic appealNo
Price and affordability Yes
Fabric quality, Price and affordability, Aest Yes
Fabric quality, Brand name and heritage, PrMaybe
Fabric quality Yes
Fabric quality, Price and affordability, Sus Yes
Fabric quality, Brand name and heritage, PYes
Brand name and heritage, Design and uniqMaybe
Fabric quality, Brand name and heritage, DMaybe
Fabric quality, Price and affordability, Des Yes
Fabric quality, Design and uniqueness, AesMaybe
Fabric quality, Design and uniqueness Maybe
Fabric quality, Packaging and presentation Yes
Fabric quality, Price and affordability, Des Yes
Fabric quality, Brand name and heritage, Pri Maybe
Fabric quality, Design and uniqueness, AesNo
Price and affordability Yes
Fabric quality, Price and affordability, De Maybe
Brand name and heritage, Aesthetic appealYes
Fabric quality, Design and uniqueness Yes
Fabric quality, Price and affordability, De Yes
Fabric quality, Price and affordability, Des Yes
Brand name and heritage Yes
Brand name and heritage, Aesthetic appealMaybe
Fabric quality, Brand name and heritage Maybe
Brand name and heritage, Price and affordab Depends on the price
Fabric quality, Design and uniqueness, SusYes
Fabric quality, Aesthetic appeal Yes
Fabric quality, Brand name and heritage, PMaybe
Fabric quality, Brand name and heritage, Depends on the price
Fabric quality, Brand name and heritage, Yes
Fabric quality, Design and uniqueness Yes
Fabric quality, Price and affordability, De Yes
Brand name and heritage, Price and affordab Maybe
Design and uniqueness Depends on the price
Fabric quality Depends on the price
How important is attractive packaging in in Do you read the product tags or labels on
4 Sometimes
4 Sometimes
2 Sometimes
5 Always
3 Sometimes
3 Rarely
4 Always
1 Rarely
2 Always
4 Sometimes
3 Sometimes
5 Always
5 Sometimes
4 Sometimes
2 Rarely
4 Rarely
5 Rarely
4 Sometimes
3 Rarely
5 Always
2 Always
4 Sometimes
1 Always
4 Always
3 Always
3 Sometimes
4 Always
1 Rarely
1 Always
3 Always
1 Sometimes
1 Sometimes
4 Always
3 Always
1 Always
2 Always
4 Always
1 Always
1 Always
2 Sometimes
3 Always
3 Rarely
2 Rarely
1 Rarely
3 Sometimes
1 Always
4 Rarely
3 Sometimes
1 Sometimes
2 Always
5 Rarely
4 Sometimes
4 Sometimes
4 Sometimes
What information would you like to see on aHave you ever heard of/purchased the Udu
Weaving technique used, Artisan name/loca Yes , purchased
Fabric content, Washing & care instruction Yes , purchased
Weaving technique used, Artisan name/locat Yes , purchased
Weaving technique used, Artisan name/loca No
Weaving technique used, Artisan name/loca Yes , purchased
Fabric content, Washing & care instruction Heard , not purchased
Artisan name/location, Fabric content, WashHeard , not purchased
Washing & care instructions Heard , not purchased
Weaving technique used Yes , purchased
Washing & care instructions Heard , not purchased
Weaving technique used, Fabric content, WHeard , not purchased
Weaving technique used, Fabric content, WHeard , not purchased
Weaving technique used, Fabric content Heard , not purchased
Fabric content, Washing & care instruction No
Weaving technique used, Artisan name/loca No
Weaving technique used, Artisan name/loca No
Weaving technique used, Artisan name/locat No
Weaving technique used, Artisan name/locat Yes , purchased
Washing & care instructions No
Artisan name/location No
Weaving technique used, Artisan name/loca Heard , not purchased
Artisan name/location, Washing & care instNo
Weaving technique used, Artisan name/locat No
Weaving technique used, Fabric content, WNo
Fabric content Heard , not purchased
Fabric content, Washing & care instruction Yes , purchased
Weaving technique used, Fabric content, WNo
Fabric content, Washing & care instruction Heard , not purchased
Fabric content, Washing & care instruction Yes , purchased
Artisan name/location, Washing & care instHeard , not purchased
Fabric content, Washing & care instruction No
Fabric content, Washing & care instruction No
Fabric content, Washing & care instruction Heard , not purchased
Weaving technique used, Artisan name/loca No
Weaving technique used, Artisan name/locat Heard , not purchased
Weaving technique used, Artisan name/loca Heard , not purchased
Fabric content, Washing & care instruction No
Artisan name/location, Fabric content, WashNo
Weaving technique used, Artisan name/locat Heard , not purchased
Weaving technique used, Artisan name/locat Heard , not purchased
Weaving technique used No
Fabric content, Washing & care instruction No
Washing & care instructions No
Fabric content No
Weaving technique used, Fabric content, WYes , purchased
Weaving technique used, Artisan name/locat Heard , not purchased
Weaving technique used, Artisan name/locat Yes , purchased
Weaving technique used, Fabric content, WHeard , not purchased
Weaving technique used, Fabric content, WNo
Fabric content, Washing & care instruction Yes , purchased
Weaving technique used, Fabric content, WNo
Artisan name/location, Fabric content Heard , not purchased
Fabric content, Washing & care instruction No
Weaving technique used, Artisan name/loca Heard , not purchased
Are you aware that Udupi Sarees as a GI TaWhat would make you consider purchasin

Yes Modern designs & color options


No Story of the weavers and heritage
No Ease of online purchase
Yes Modern designs & color options
No Affordable pricing
Yes Sustainability & natural fabrics
No Modern designs & color options
Yes Story of the weavers and heritage
No Modern designs & color options
No Affordable pricing
No Sustainability & natural fabrics
No Modern designs & color options
No Affordable pricing
No Celebrity/Influencer endorsements
No Ease of online purchase
No Modern designs & color options
No Limited-edition or exclusive collections
No Story of the weavers and heritage
Yes Story of the weavers and heritage
Yes Sustainability & natural fabrics
No Modern designs & color options
No Affordable pricing
No Affordable pricing
Yes Affordable pricing
Yes Story of the weavers and heritage
No Limited-edition or exclusive collections
No Affordable pricing
Yes Modern designs & color options
No Modern designs & color options
No Modern designs & color options
No Ease of online purchase
No Sustainability & natural fabrics
No Modern designs & color options
No Modern designs & color options
No Customization options
No Modern designs & color options
No Modern designs & color options
No Sustainability & natural fabrics
No Affordable pricing
No Story of the weavers and heritage
No Affordable pricing
No Ease of online purchase
No Affordable pricing
Yes Modern designs & color options
Yes Modern designs & color options
Yes Ease of online purchase
No Sustainability & natural fabrics
No Affordable pricing
Yes Affordable pricing
No Modern designs & color options
No Modern designs & color options
No Ease of online purchase
Yes Affordable pricing
If you were to learn more about Udupi sareWould you be interested in buying a Udupi s
Instagram Reels/Stories, In-store visual disYes, definitely
Instagram Reels/Stories Yes, definitely
Instagram Reels/Stories, Blog/article Yes, definitely
Instagram Reels/Stories Yes, definitely
Instagram Reels/Stories, In-store visual disYes, definitely
Instagram Reels/Stories, Blog/article Maybe
Instagram Reels/Stories Maybe
Instagram Reels/Stories Not really
Instagram Reels/Stories Yes, definitely
Instagram Reels/Stories, In-store visual disMaybe
In-store visual display Maybe
Instagram Reels/Stories, In-store visual disYes, definitely
Blog/article, Video documentary Maybe
Instagram Reels/Stories, In-store visual d Maybe
Instagram Reels/Stories, Blog/article, In-s Maybe
Instagram Reels/Stories Maybe
Instagram Reels/Stories Yes, definitely
Instagram Reels/Stories, Blog/article Yes, definitely
Instagram Reels/Stories Maybe
Instagram Reels/Stories, Video documentaYes, definitely
Instagram Reels/Stories, In-store visual disYes, definitely
Instagram Reels/Stories, In-store visual d Maybe
Blog/article, In-store visual display, Video Yes, definitely
Instagram Reels/Stories, Blog/article Maybe
Blog/article Maybe
Instagram Reels/Stories, In-store visual disYes, definitely
Blog/article, Video documentary Maybe
Instagram Reels/Stories, Video documentaMaybe
Instagram Reels/Stories, In-store visual disMaybe
Instagram Reels/Stories Maybe
Instagram Reels/Stories Not unless I know more about it
Instagram Reels/Stories, In-store visual disMaybe
Blog/article, Video documentary Yes, definitely
Instagram Reels/Stories, Blog/article, In-stoYes, definitely
Instagram Reels/Stories Maybe
Blog/article Yes, definitely
In-store visual display, Video documentary Maybe
Video documentary Maybe
Instagram Reels/Stories, In-store visual disYes, definitely
Instagram Reels/Stories, Blog/article, In-s Maybe
Video documentary Yes, definitely
Instagram Reels/Stories Maybe
Instagram Reels/Stories, In-store visual disMaybe
In-store visual display Not really
Instagram Reels/Stories Yes, definitely
Instagram Reels/Stories, In-store visual disYes, definitely
Instagram Reels/Stories, Blog/article, In-s Yes, definitely
Instagram Reels/Stories, In-store visual d Yes, definitely
Instagram Reels/Stories Not unless I know more about it
Instagram Reels/Stories, Blog/article Yes, definitely
Instagram Reels/Stories Yes, definitely
Instagram Reels/Stories Maybe
Instagram Reels/Stories Maybe
Instagram Reels/Stories, Blog/article, In-stoYes, definitely
In your opinion, what could make Udupi sarees more popular and relevant among younger consumers?

Collaborate with designers and influencers …make it trendy over social media
Evolving with the trend (colour and motif)
Celebrity Endorsement or a Viral Reel
Making them more aware about it
more publicity and awareness
I don't know
proper marketing of sarees and keeping up with the current trends instead of following the old fashioned trends
NC
Adapting more designs which are attractive to the customers
more modern designs and more awareness about the saree
The quality of the fabric
Culture
Mordern, youth-centrics style appeal
Having popular personalities wear Udupi sarees at public events
More awareness via storytelling and interesting content around it. Selecting right endorsements.
It’s online presence and marketing
Design
Aesthetic designs
Entire Process of start to end of making one
More awareness and some changes in the traditional techniques while keeping the authenticity
Social Media, influencer campaigns
I haven't heard of it
Affordable price and good quality with unique designs
Advertising
Showing it's making process,story of the weavers & it's tradition
Awareness on product and the history behind to start with.
Associate with tradition and culture
Nee design for current trends
Good marketing with visually appealing ads
Ba
Trendy designs, easy maintenance, good advertising
Youth appeal
Aligned to latest trends, but retian the heritage and culture
Improve visibility, accessibility, compelling price point...
Appeal in terms of customization ( like ready to wear saree)
More awareness of the uniqueness
Light weight , pastel shades, contemporary designs
Quality trend
Information about Cultural and Heritage significance, affordability and uniqueness.
Voice of word from more customers
more visibility online
dont know
more advertising or knowledge among z about what is udupi saree
designs which are more modern and speak to younger people
Yes
.
:)
:D
better design
:3
more awareness
marketing
Udupi sarees can attract younger consumers through modern designs, trendy colors, and storytelling that highlights
among younger consumers?

of following the old fashioned trends

g right endorsements.

ping the authenticity


ndy colors, and storytelling that highlights their heritage and sustainability.

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