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 Table of Contents

1. R1.
elationship
Relationship
Between
Between
Color
Color
and and
Image
Image
............................................................... 8 9
...............................................................
2. R2.
elationship
Relationship
Between
Between
Color
Color
and and
Physiology
Physiology
....................................................... 9 9
.......................................................
3. C3.
olor
Color
Index
Index
..................................................10
..................................................10
4. Color
4. Color
Contrast
Contrast
Charts
Charts
................................14
................................14

Chapter 1
Chapter 1 Use Warm Colors
How to
How to Use Warm Colors
01 How to Use Red.........................................16 01 How to Use Yellow....................................42
Red

Yellow

02 Red Color Group........................................17 02 Yellow Color Group...................................43

03 Prominent Uses .........................................18 03 Prominent Uses .........................................44
04 Producing a Unified Feel...........................19 04 Producing a Unified Feel...........................45
05 Making Other Colors Stand Out............20 05 Making Other Colors Stand Out............46
06 Producing Accents......................................21 06 Producing Accents......................................47
07 Producing Rhythm.....................................22 07 Producing Rhythm.....................................48
08 Producing Gentleness................................23 08 Producing Gentleness................................49
09 Producing Dynamic Effects......................24 09 Producing Dynamic Effects .....................50
10 Creating Traditional Japanese 10 Creating Traditional Japanese
Combinations..............................................25 Combinations..............................................51

01 How to Use Red-violet..............................26 01 How to Use Yellow-orange.......................52

Red-violet

Yellow-orange

02 Red-violet Color Group............................27 02 Yellow-orange Color Group.....................53

03 Prominent Uses .........................................28 03 Prominent Uses .........................................54
04 Producing a Unified Feel...........................29 04 Producing a Unified Feel...........................55
05 Producing Accents......................................30 05 Producing Accents......................................56
06 Creating Traditional Japanese
Combinations..............................................31

01 How to Use Orange...................................32

Orange

02 Orange Color Group.................................33

03 Prominent Uses .........................................34
04 Producing a Unified Feel...........................35
05 Making Other Colors Stand Out............36
06 Producing Accents......................................37
07 Producing Rhythm.....................................38
08 Producing Gentleness................................39
09 Producing Dynamic Effects......................40
10 Creating Traditional Japanese
Combinations..............................................41

4
 Chapter 2
Chapter 2
How to Use Cool Colors
How to Use Cool Colors
01 How to Use Blue........................................58 01 How to Use Blue-green.............................76
Blue

Blue-green

02 Blue Color Group.......................................59 02 Blue-green Color Group...........................77

03 Prominent Uses .........................................60 03 Prominent Uses .........................................78
04 Producing a Unified Feel...........................61 04 Producing a Unified Feel...........................79
05 Making Other Colors Stand Out............62 05 Making Other Colors Stand Out............80
06 Producing Accents......................................63 06 Producing Accents......................................81
07 Producing Rhythm.....................................64 07 Producing Rhythm.....................................82
08 Producing Gentleness................................65 08 Producing Dynamic Effects......................83
09 Producing Dynamic Effects......................66
10 Creating Traditional Japanese 01 How to Use Blue-violet.............................84
Blue-violet

Combinations..............................................67 02 Blue-violet Color Group...........................85

03 Prominent Uses .........................................86
01 How to Use Japanese Indigo....................68 04 Producing a Unified Feel...........................87
Japanese Indigo

02 Japanese Indigo Color Group...................69 05 Making Other Colors Stand Out............88

03 Prominent Uses .........................................70 06 Producing Rhythm.....................................89
04 Producing a Unified Feel...........................71 07 Producing Dynamic Effects......................90
05 Making Other Colors Stand Out............73
06 Producing Rhythm.....................................73
07 Producing Gentleness................................74
08 Creating Traditional Japanese
Combinations..............................................75

5
 Table of Contents

Chapter 3 Chapter 4
Chapter 3 Use Intermediate Colors Chapter 4 Use Achromatic Colors
How to How to
How to Use Intermediate Colors How to Use Achromatic Colors
01 How to Use Green.....................................92 01 How to Use White................................... 118
Green

White
02 Green Color Group....................................93 02 White Color Group.................................. 119
03 Prominent Uses .........................................94 03 Prominent Uses .......................................120
04 Producing a Unified Feel...........................95 04 Producing a Unified Feel.........................121
05 Making Other Colors Stand Out............96 05 Making Other Colors Stand Out..........122
06 Producing Accents......................................97 06 Producing Accents....................................123
07 Producing Rhythm.....................................98 07 Producing Rhythm...................................124
08 Producing Gentleness................................99 08 Producing Gentleness..............................125
09 Producing Dynamic Effects....................100 09 Producing Dynamic Effects....................126
10 Creating Traditional Japanese 10 Creating Traditional Japanese
Combinations............................................101 Combinations............................................127

01 How to Use Yellow-green.......................102 01 How to Use Black....................................128

Yellow-green

Black

02 Yellow-green Color Group......................103 02 Black Color Group...................................129

03 Prominent Uses .......................................104 03 Prominent Uses .......................................130
04 Producing a Unified Feel.........................105 04 Producing a Unified Feel.........................131
05 Producing Accents....................................106 05 Making Other Colors Stand Out..........132
06 Producing Rhythm...................................107 06 Producing Accents....................................133
07 Producing Rhythm...................................134
01 How to Use Purple..................................108 08 Producing Gentleness..............................135
Purple

02 Purple Color Group.................................109 09 Producing Dynamic Effects....................136

03 Prominent Uses ....................................... 110 10 Creating Traditional Japanese
04 Producing a Unified Feel......................... 111 Combinations............................................137
05 Making Other Colors Stand Out.......... 112
06 Producing Accents.................................... 113 01 How to Use Ash........................................138
Ash

07 Producing Rhythm................................... 114 02 Ash Color Group......................................139

08 Producing Gentleness.............................. 115 03 Prominent Uses .......................................140
09 Creating Traditional Japanese 04 Producing a Unified Feel.........................141
Combinations............................................ 116 05 Making Other Colors Stand Out..........142
06 Producing Gentleness..............................143
07 Creating Traditional Japanese
Combinations............................................144

6
 Chapter 5 Chapter 6
Chapter 5 Use Gold and Silver Chapter
How to How to6 Use Neon Red and Neon Pink
How to Use Gold and Silver How to Use Neon Red and Neon Pink
01 How to Use Gold.....................................146 01 Characteristics of Neon Red...................162
Gold

Neon Red
02 Gold Color Group....................................147 02 Prominent Uses of Neon Red................163
03 How to Use Silver....................................148 03 Characteristics of Neon Pink..................164

Neon Pink
Silver

04 Prominent Uses of Silver.........................149 04 Prominent Uses of Neon Pink...............165

05 Producing Elegance Using Gold ...........150 05 Producing a Unified Feel Using Neon Red ... 166
06 Producing Extravagance Using Gold....151 06 Creating Patterns with Neon Red.........167
07 Producing Elegance Using Silver ..........152 07 Producing a Unified Feel Using Neon Pink .. 168
08 Producing Extravagance Using Silver ..153 08 Creating Patterns with Neon Pink........169
09 Producing Gracefulness Using Gold ....154 09 Producing Rhythm Using Neon Red ...170
10 Producing Adorableness Using Gold ...155 10 Producing Accents Using Neon Red ....171
11 Producing Gracefulness Using Silver .. 156 11 Producing Rhythm Using Neon Pink .172
12 Producing Adorableness Using Silver .157 12 Producing Accents Using Neon Pink .173
13 Producing Profoundness Using Gold .158  roducing a Joyful Feeling Using Neon Red ..174
13 P
14 Producing Class Using Gold ................159 14 C
 reating Celebratory Images Using Neon Red ...175
15 Producing Profoundness Using Silver ...160 15 Producing a Joyful Feeling Using Neon Pink .. 176

Chapter 7
Chapter
How to7Use Neon Yellow and Neon Green
How to Use Neon Yellow and Neon Green
01 Characteristics of Neon Yellow..............178
Neon Yellow

02 Prominent Uses of Neon Yellow...........179

03 Characteristics of Neon Green...............180
Neon Green

04 Prominent Uses of Neon Green............181

05 Producing a Unified Feel Using Neon Yellow ...182
06 Creating Patterns with Neon Yellow....183
07 Producing a Unified Feel Using Neon Green.. 184
08 Creating Patterns with Neon Green ....185
09 Producing Rhythm Using Neon Yellow ...186
 roducing Accents Using Neon Yellow... 187
10 P
11 P
 roducing Rhythm Using Neon Green .....188
12 P
 roducing Accents Using Neon Green ...189

Appendix: Color Gradation Charts............190

7
 T o olbo x

1. Relationship Between Color and Image

For color schemes, the first thing colors to use and what type of
to do is to decide on what kind of image or pattern to create.
image or pattern we want to create. For digital colorization, the
Our goal, of course, is to create color image actually forms the
images that make our customers core of the scheme itself. And, if
happy. you understand the relationship
between color and image, you will
In reality, however, this is a very know which colors to use when
difficult task. The trouble with creating very specific types of
color comes from the fact that we images.
have to decide on exactly which
Chapter 1 How to Use Warm Colors

Color Image Chart

New (Spring)

feather
young
Future • Morning • Young •

avant-garde
clear
Avant-garde • Dream

pretty

mild romantic
mist
clever
fresh
casual

plain
elegant
sporty natural
Strong pure
familiar Weak
gorgeous (Winter)
(Summer) dynamic
tough
modern cool

elder
chic
Conservative • Memories

sexy hard
Past • Night • Aging •

plain
serious noble
ethnic
dandy

classic heavy
wild pessimism
formal
down

• This mark indicates a color image Old (Fall)

Dense • Hot • Noise • Thin • Cold • Quiet •
Aggressive • Heavy Passive • Light

8
2. Relationship Between Color and Physiology
One characteristic of digital color a relationship between these two
is that it is not perceived by the things, and it is better to make use
senses. Rather, its physiological of that relationship, even if only a
effects are accessed through little, to achieve desired effects.
the color scheme. For example,
red stimulates the secretion of Stimuli from all five senses are
adrenaline in the brain, which gathered in the hypothalamus,
can make people feel excited and the area of the brain where
uplifted. It is this effect that aids hormones are secreted in response
us in deciding on colors. to physiological stimulation. I
actually recommend that you
To be honest, the relationship consider color to be part of the
between color and physiology has brain’s physiology whenever
yet to be fully explored. On the possible.

Chapter 1 How to Use Warm Colors

other hand, it is clear that there is

Color and Physiology Chart

Color Main Secretory Hormones Stimulation Site(s) Effect Result

Red Adrenalin Circulatory system Promotes circulation Passion

Orange Insulin Autonomous nerve Reject alcohol Increases appetite

Yellow- Appetite
orange Ghrelin Autonomous nerve Increase appetite Vitality

Yellow Makes one laugh

Endorphin Autonomous nerve Cheerful
Pain relief

Yellow-
green Growth hormone Autonomous nerve Promotes growth Growth

Green Acetylcholine Pituitary gland Stress relief Peace of mind

Blue Peace of mind

Serotonin Hypothalamus Produces more blood
Concentration

Blue- Concentration
violet Obestatin Autonomous nerve Suppresses appetite
Stability

Terror
Purple Noradrenaline Thalamus Warns of danger
Unpleasant

Pink Lighthearted
Estrogen Pituitary gland Improve circulation
Youthful

White Multiples Hypothalamus Tense muscle Aspiration

Black None insignificant effect None Well-balanced

9
 T o olbo x

3. Color Index
In order to create a color scheme, using pure colors, but it also refers
the original colors must be to a group of images that is pure
available. At Digital Color, we use and selfish, but that also possesses
a “color index”. This is our main a strong sense of self-assertion.
source for creating color image
charts. The main function of the ** Throughout this book the number listed
below each color is the color index number
color index is that it groups colors and can be cross-referenced here. Also the
from each hue for every image. For CMYK and RGB color formulas are indicated
instance, “pure color image” means here below each color number.

p Pure
Chapter 1 How to Use Warm Colors

c Clever

m Mild

10
 Chapter 1 How to Use Warm Colors

11
Feather

Serious
Tough
Young

s
y

t
 Familiar
Heavy

Hard

Mist
mt
hd

fa
h

12
Chapter 1 How to Use Warm Colors
 Chapter 1 How to Use Warm Colors

13
Down
Elder
Plain

Neutral
pn

d
e
 T o olbo x

4. Color Contrast Charts

Contrast strength changes the level of impact.
Contrast with adjacent colors enhances the color’s effect.
Check these charts for contrast characteristics.

Bright with low contrast Dark contrast

Just woke up image (sleepy・gentle) Static image (heavy・calming)
Impression: Weak Impression: Weak
Chapter 1 How to Use Warm Colors

Low contrast due to saturation High contrast due to color saturation

Unified image (beautiful・monotonous) Simple feel (sophistication・depth)
Impression: Moderate Impression: Somewhat Weak

Low contrast based on luminosity High contrast based on luminosity

Image with three-dimensional effect Radiant image (stimulation)
(transparency・shading) Impression: Strong
Impression: Weak

Low contrast based on hue High contrast due to hue

Colorful image (cheerful・active) Carnival-like image (excitement・activity)
Impression: Moderate Impression: Strong

High contrast due to achromatic colors High contrast between achromatic and
Stimulating images (emphasis・prominence) chromatic colors
Impression: Strong
Youthful image (dynamism・cleanliness)
Impression: Strong

14
Chapter 1

How to Use
Warm Colors
There are three different groups of colors that
differ in the way they “feel.” They are categorized

Chapter 1 How to Use Warm Colors

as: warm, cool, and intermediate. However, these
categories are not so much absolutes as they are
a matter of convenience. Warm colors are those
that have the power to move people and, as a
group, tend to be actively moving forward.

15
 Red 01
History • Meaning • Red in Everyday Life

How to Use Red

Red is very attractive and is Characteristics
obviously one of the most
noticeable colors. As such it is Red has the longest wavelength
often used to grab everyone’s of all the colors and is visible at a
attention. Still, it should be noted distance under any circumstance.
that red is an “advancing” color It makes a very strong statement,
that is surprisingly difficult to so be careful which neighboring
manipulate. On the other hand, it colors you choose when using it in
is one of the first colors to be loved combination.
by humankind.

History Meanings
Since red stands out The original meaning of red
more than any other in Japanese was, “a bright
Chapter 1 How to Use Warm Colors

color, it was immediately color.” It was thought of

considered to have as the color that would
mystical powers and was “brighten” people’s hearts.
developed as a color to
be offered to the gods.

Red as a Color of Preference How it’s Made

Red is liked the world Red has classically been
over and is found made from inorganic
everywhere. In addition, compounds (ferric oxide),
red colored items sell plants (safflower), and
the mineral cinnabar. Red
quite well the world over. cinnabar is actually made
from mercury sulfide, the
most common form of
mercury found in nature.

Red Used in Everyday Life

Red and Cute Toys
White
Curtains
Red Food

First Light
at Sunrise
Christmas

16