Media Codes and Conventions
Media Codes and Conventions
Codes
1. Written codes concern everything connected with any written text or print in film such as titles, credits,
captions, extracts etc. These constructs meaning in several ways. It may also speak of the font choice, size,
colour, style, background, static or moving, up, down, across, flash on/off etc. Written codes may also refer to
spoken language.
2. Technical Codes involve filming techniques and methods such as shot types, angle, movement, and editing,
most of which are specified in the film language section above. The choice of what technical codes to use when
filming are critical in the production of meaning. The decision what shot, angle, movement, lighting etc may be
very important in the construction of the film / documentary’s meaning.
• Pan-side to side
Prepared by: Mr. Jun Carlo O. Duldulao pg. 1
MEDIA CODES AND CONVENTIONS
• Tilt-up and down
• Tracking-follow the subject
• Dolly-towards or away
• Setting :the time and place where a narrative or story takes place.
• Mise en scene :used to describe all elements in a frame, including their arrangement. Includes set design,
costume, props, staging and rules of composition.
• Acting: portrayal of a character through gestures, facial expressions, body language, movement, and
vocal qualities, among others.
• Color: cultural in nature, with connotations and underlying messages. In studying media texts, take note
of dominant colors, themes, contrasts, and symbolisms of colors used
Conventions
Narrative Conventions
• Structure: Exposition, inciting incident, conflict, rising action, climax, denouement, resolution and ending
• Point of View: First person, second person, omniscient
• Types of Conflict: Man vs. Man, Man vs. Machine,
Man vs. Nature, Man vs. Society, Man vs. Supernatural, Man vs. Self