Internship Report on
The Activities of
Accounts Department of
Institute of Information
& Technology (IIT)
Supervised By
Dr. Sir Samiuddin sheikh
Institute of Business and Administration
University of Sindh Jamshoro
Submitted By
Muzafar Ali Hingorjo
Roll no: 2k22/BBAE/65
ID: 53838
Major: Marketing
IBA, University of Sindh Jamshoro
Date of Submission:
17/01/2024
Subject: Submission of the Internship Report.
i. Introduction:
. I recently completed a 3-day internship in the field of
marketing at [Institute of Information Technology]. The
purpose of this internship was to gain practical experience
and insights into the day-to-day activities of a marketing
team.
ii. Company Overviews
Company Name:
[Institute of Information Technology] is a leading [Centre]
company that specializes in [brief description of the
company's core business]. Established in [2010], the
company has consistently achieved.
B. Industry
The company operates in the [industry sector], where it
has established a strong presence and earned a reputation
for [mention any specific strengths or unique features].
C. Duration
The internship spanned from [13/11/2023] to
[15/11/2023], during which I had the opportunity to
immerse myself in various marketing activities.
iii. Objectives of the Internship:
The internship was designed to achieve the
following objectives.
1. Gain practical Knowledge
Acquire hands-on experience in applying marketing
principles to real-world situations.
2. Understand Markete Research
Develop an understanding of the importance of market
research in guiding marketing strategies.
1. Participate in Marketing Activities:
Get actively involved in the planning and execution of
marketing campaigns to gain insights into the workflow of
a marketing team.
iv. Internship Activities
A. Day1: Introduction and orientation
Overview
The first day commenced with an insightful introduction to
the company's history, mission, and vision. The marketing
team provided a comprehensive overview of their roles
and responsibilities, setting the stage for the internship.
Activities
1.Company history and mission presentation.
2.Introduction to marketing team members.
3.Familiarization with the company's products/services.
B. Day2: Market Research
Overview
The final day involved actively contributing to the planning
and execution of a marketing campaign.
Activities
1. Participated in the planning of market research
activities.
2. Conducted a competitor analysis to identify strengths
and weaknesses.
Assisted in data collection and analysis to support
ongoing projects.
C Day3: Marketing Campaign Support
Overview
The final day involved actively
contributing to the planning and execution of a
marketing campaign.
Activities
1. Contributed ideas during brainstorming sessions.
2. Assisted in creating content for social media
platforms.
3. Attended team meetings to understand the
collaborative aspects of campaign execution.
v. Learning Outcomes
A. Key Learnings
i. Market Research Skills:
The internship provided a valuable opportunity to apply
theoretical knowledge in a practical setting, honing my
skills in market research and competitor analysis.
ii. Collaboration:
Working closely with experienced professionals in the
team allowed me to understand the importance of
collaboration in achieving marketing objectives.
B. Challenges
Despite the enriching experience, time constraints posed
challenges in achieving a deeper understanding of certain
tasks.
vi. Conclusion
In conclusion, the 3-day marketing internship at [Company
Name] was a valuable experience that significantly
contributed to my understanding of the marketing
industry. The insights gained and the practical skills
developed will undoubtedly prove beneficial in my future
endeavors.
vii. Recommendation
I recommend considering an extension of future
internships to allow for more in-depth exploration of
specific marketing aspects. Additionally, incorporating
more interactive sessions and workshops could further
enhance the overall learning experience for interns.
THANK YOU
