“CONSUMER CAUTION IN THE DIGITAL
AGE: NAVIGATING THE GROWING
THREAT OF ONLINE SCAMS IN
BARANGAY EAST TAPINAC”
Presented By :
John Adrian S Cabrera
Win Chester Kyle Fontecha
Sean Ezekielle Suyo
Chapter I: Introduction
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ABSTRACT
Fauget University | 2024 2
INTRODUCTION
Online Marketing refers to
promoting through website.
Types of Online Marketing
Email Marketing
Content Marketing
Social Media Marketing
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Online shopping is when you buy stuff directly from
a seller on the internet using a web browser or a
mobile app.An online scam is when someone tries to
trick you on the internet into giving away personal
info, money, or both.
An online scam is when someone tries to
trick you on the internet into giving away
personal info, money, or both.
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EXAMPLE OF FOREIGN AND
LOCAL
Foreign
Scammers frequently violate app terms and infringe on user
privacy by obtaining sensitive data, such as customer
addresses and phone numbers.
Local
In order to protect themselves from scams, people are recommended to
get acquainted with the methods of scammers, not share personal data
on websites that are not verified, and not apply personal accounts in
public online meetings.
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Statement of the Problem
General problem
“consumer caution in the digital age: navigating the growing threat of online scam
in barangay east tapinac"
Specific problem
Do you believe that education and awareness programs can help reduce online
scams?
What personal information do you think scammers are most interested in
obtaining from you?
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Purpose of the Study
This study aims to educate residents of
Barangay East Tapinac on scam prevention
and online safety to help them make
informed choices and avoid falling victim to
scammers.
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HYPOTHESIS
This study aims to educate individuals in Barangay East
Tapinac on online marketing scams, enabling them to
recognize deceptive practices, protect their personal info,
and make safer online transactions.
The investigation assumes that the beneficiaries of this
study find a way to avoid facing online marketing
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OBJECTIVE OF THE STUDY
General Objective
To educate by campaign in the community in order
to gain knowledge to simply refrain from clicking
at random and untrusted links to avoid getting
your personal information stolen. To also avoid
getting fooled by fake five star reviews that might
make you think its legit while actually it isn’t.
Specific Objective
To find out if education and programs can
really help reduce online scams among
residents.
To find out what personal information
scammers usually look for.
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Signifances of the study
Knowledge about online scams empowers individuals
to identify and avoid fake links and websites, ensuring
their online safety.
Beneficiaries of the Study: Future Researcher: Gain
knowledge to conduct
Residents: They can learn how furtherspatudies and find new
to protect themselves from solutions.Future researchers:
scams. This will help them feel Gain knowledge to conduct
safer when using the internet further spatudies and find new
solutions.
You Barangay officials: Acquire information to educate their 11
community and create a safer online environment.
Scope and Delimitation
This study examines how education affects Filipino
consumers' knowledge and behavior regarding online
marketing scams.
Scope Delimitation:
Online Scam The study is limited to Barangay
East Tapinac. It will not include
Educational Effort other barangays or communities,
meaning the findings will not
Consumer Responses
reflect the experiences or
behaviors of consumers in other
areas.
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Input Process Output
Parcitipants: analysis of data
Result
through
Choosing the Access the outcome
target Survey determine beneficiaries of
the finding from this
target Interview research on the experience
of Barangay East Tapinac
Location
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Theorical Framework
Velnerable Target:
Consumers lacking online transaction knowledge and
experience are more likely to fall victim to scams due to
unawareness of fake websites.
Trust and Naivety:
Overly trusting and naive consumers are vulnerable to
scams due to their tendency to believe without
questioning or verifying.
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THANK YOU!!!
Presented By :
John Adrian Cabrera
Win Chester Kyle Fontecha
Seam Ezekielle Suyo
